- Details
- Category: Discipline
- [Preencher APELIDO], [Preencher Primeiros Nomes] - [Preencher Título]. [Preencher Edição. Local de publicação :Editor, Ano de publicação. Descrição física. Série. ISBN)] [Preencher APELIDO], [Preencher Primeiros Nomes] - [Preencher Título]. [Preencher Edição. Local de publicação :Editor, Ano de publicação. Descrição física. Série. ISBN) Direito Administrativo- Diogo Freitas do Amaral - Edições Almedina
- Public Administration and Management Consultancy
- 3571
- 18193
- Administrative Law
- IPLUSO3571-18193
- 1
- 5
- 0
- 4
- Não
- Português
- Metodologias ativas
- Mandatory
- Os estudantes devem aplicar os conhecimentos adquiridos.
- De acordo com o programado parav o efeito nas aulas.
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
1º Teste escrito
2º Teste escrito
Presenças e participação
21 de Abril
19 de Maio
-----------º
Ponderação
45%
45%
10%
Testes de avaliação
mês de Abril e de Maio
90%
Participação e presença em aula
10%
(...)
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- Atingir os objectivos pretendidos na disciplina.
- Details
- Category: Discipline
- Documentação indicada pelos orientadores Empresarial e Académico.
- Development for the Web and Mobile Devices
- 6378
- 814
- Traineeship
- IPLUSO6378-814
- 2
- 30
- 0
- 4
- Sim
- Português
- This curricular unit takes place in a host entity (organization/company) and has a professional dimension. Throughout the internship period, duly tutored and supervised by the Business Advisor and Academic Advisor, the student has the opportunity to incorporate a very varied set of experiences, in different aspects, in the context of the activities in which they are involved.
- Mandatory
- In general terms, it is intended that students in an internship environment in the companies where they are inserted can: Apply, in a real context and in an integrated and interdisciplinary way, the knowledge acquired in the different components of training; Adapt and develop work habits according to the reality of a company; Demonstrate interpersonal relationship ability with differentiated interlocutors with ethical and deontological sense; Describe the technologies, products and services present in companies; Develop and practice in ampresarial environment the knowledge and techniques studied during the course; Use and extend the knowledge of the tools used in the company and generally in the market; Demonstrate ability of versatility and spirit of initiative; Demonstrate adaptability to the evolution of procedures and technologies; Develop and publicly submit reports and other documents.
- The Internship, a Curricular Unit of the professional higher technical course in Development for Web and Mobile Devices, is carried out in a host entity, typically a company. To accompany the student throughout the Internship, the Institute will appoint an academic advisor and the company will appoint a business advisor. The student, in coordination with the supervisors, will prepare an internship plan with a description of the activities that must be developed within the scope of this curricular unit. At the end of the internship period, the student must prepare an Internship Report that will be the subject of a public presentation, and which will be submitted for final evaluation.
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Avaliação Intermédia
60 dias após o início
15%
Avaliação da Empresa
Fim do estágio
35%
Avaliação do Relatório de Estágio A definir 30% Avaliação da apresentação pública do Relatório de Estágio Após apresentação
20%
- Semestral
- The Internship is a Curricular Unit integrated into the 4th semester of the study plan of the professional higher technical course in Development for the Web and Mobile Devices, as a training component in a work context. Its purpose is to allow the student to enter the work environment, performing functions related to their area of ¿¿training, and aims to apply the acquired knowledge to the practical activities of the respective professional profile. To this end, the Internship promotes the connection of students with host entities, with a view to enabling the application, in a real work context, of the knowledge acquired during the school component of the respective study cycle, as well as their respective consolidation, and development of new skills and competencies.
- Details
- Category: Discipline
- Pereira, Paulo, Afonso, António, Arcanjo, Manuela e Santos, José (2016). Economia e Finanças Públicas. Lisboa: Escolar Editora. Fernandes, Abel (2011). Economia Pública. Lisboa: Edições Sílabo Franco, António Sousa (2015). Finanças Públicas e Direito Financeiro. Coimbra: Almedina. Hindriks, Jean; Gareth D. Myles (2013). Intermediate Public Economics. The MIT Press. Hyman, David N. (2014). Public Finance. A Contemporary Application of Theory to Policy. Cengage: Learning.
- Public Administration and Management Consultancy
- 3571
- 18635
- Public Economics
- IPLUSO3571-18635
- 1
- 4
- 0
- 4
- Não
- Português
- The teaching methodologies adopted seek to respect the balance between theory and practice in order to guide students to achieve the objectives proposed for the curricular unit. The aim is for knowledge to be acquired through research and critical analysis of the material taught, allowing for a deeper understanding, critical reflection, and an increase in theoretical and conceptual tools for a better comprehension and analysis of the program content.
- Mandatory
- The objectives of this course unit are, on the one hand, to transmit theoretical knowledge about state intervention in the economy and, on the other hand, to focus on the practices and models of action of the public sector. It is intended that students acquire knowledge about the economic role of the state and about public policies, namely the effects of taxes and public spending, as well as the institutional aspects in budgetary and fiscal matters most relevant in Portugal. The topics of justification for public intervention, policies to correct externalities, provision of public goods, taxation, and models of state organization and financing will be addressed theoretically, in terms of policies, and in terms of results, for a better understanding of state intervention in the Portuguese economy.
- 1. Introduction to Public Economics and the Role of the State 1.1 Functions of the State. Organization of the Public Sector. The weight of the State in the economy and in the National Accounts 1.2 Theories on the role of the State: Theories on the weight of the State in the Economy 2. Foundations of Public Economics 2.1 Normative Foundations of Public Economics 2.2 Market failures. Public choices and cost-benefit analysis 3. State Budget. Notion of the State Budget and its functions. Budgetary balance and constraint. Public debt 4. Public revenues: taxes, fees and other revenues. Direct and indirect taxes 5. Public expenditures 5.1 Increase in public expenditures: Wagner's Law and Engel's Law 5.2 Indivisible expenditures. Public spending and the welfare state 6. Budget balance. Modes of deficit financing and their effects. Debt interest and fiscal and budgetary policy.
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Ttrabalho de grupo
05-05-2026
40%
Teste individual
Participação
09-06-2026
50%
10%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- This course unit presents a set of fundamental themes on public economics. Its objective is to equip students with general knowledge of public economics, so that they can acquire skills regarding the role of the State in the economy, particularly concerning the specific situations that justify State intervention in the economy, whether to restore or improve the level of collective well-being, or to analyze the economic functions of the State, namely regarding the efficient allocation of economic resources, income redistribution, and economic stabilization. The State's financial resources, the financing of public expenditure and budgetary balance, as well as the role of representatives of collective choices and their relationship with collective well-being will be topics addressed in this course unit.
- Details
- Category: Discipline
- AMORIM, Ana Clara Azevedo de, Manual de Direito da Publicidade, Petrony Editora, 2.ª Edição, 2023; SOUSA, Miguel Teixeira de, Introdução ao Direito, Coimbra: Almedina, Reimpressão 2025. Legislação: Constituição da República Portuguesa; Código Civil; Código da Publicidade; Código do Direito de Autor e dos Direitos Conexos; Regulamento Geral sobre a Proteção de Dados (RGPD) da União Europeia (UE); Decreto-Lei das Práticas Comerciais Desleais.
- Digital Marketing
- 6066
- 7037
- Communication and Information Law
- IPLUSO6066-7037
- 1
- 4
- 0
- 4
- Não
- Português
- For this course unit, expository, interrogative, and active methodologies are adopted, encouraging the participation of all students in the classroom.
- Mandatory
- Students are expected to acquire general knowledge of Law in areas related to the specific legal and legislative frameworks of Advertising and Communication, Consumer Law, and Data Protection.
- 1. INTRODUCTION TO LAW AND SOURCES OF COMMUNICATION LAW 2. ADVERTISING LAW 3. COPYRIGHT AND RELATED RIGHTS 4. GUIDELINES OF COMMUNITY POLICY RELATED TO ADVERTISING, DATA PROTECTION, AND PRIVACY
A avaliação distribuída ao longo do semestre integra as seguintes componentes obrigatórias: a) realização de um teste escrito, cuja data e duração serão oportunamente definidas, com a ponderação de 50% na classificação final; b) realização de um trabalho escrito, com a ponderação de 30% na classificação final; c) participação em aula, através da intervenção do aluno na discussão das temáticas lecionadas, com a ponderação de 20% na classificação final.
Este método depende da presença obrigatória do aluno em, no mínimo, 70% das aulas lecionadas, conforme previsto no Regulamento de Avaliação.
- Semestral
- The course unit in Communication and Information Law aims to provide students with a comprehensive overview of Law as applied to Marketing and Advertising. Knowledge of the legislation applicable to advertising and communication is essential in preparing students for their professional integration.
- Details
- Category: Discipline
- Chias, J. (1995), Marketing Público, McGraw-Hill. Kotler,Philip e Armstrong, Gary (2007), Principles of Marketing, Prentice- Hall. Kotler, P. et al (2008), Marketing no Setor Público, S. Paulo: Bookman
- Public Administration and Management Consultancy
- 3571
- 18879
- Public Marketing
- IPLUSO3571-18879
- 1
- 6
- 0
- 4
- Não
- Português
- Serão utilizadas outras metodologias com recurso a ferramentas digitais
- Mandatory
- Know, discuss and apply key concepts, in the scope of public and private marketing. Recognize the role of marketing in the performance of public bodies / institutions. Characterize the marketing environment in a public and private business context. Identify methodologies for analyzing and developing marketing campaigns / projects. Evaluate strategic marketing decisions in an organizational context.
- 1. Marketing Concepts 1.1 Evolution of the marketing concept 1.2 The relevance of public marketing 1.3 The emergence of social marketing 1.4 The challenges of marketing in the public sector 2.Consumer Behavior 2.1 Determinants: cultural, personal, social and psychological 2.2 The purchase decision 3. Public Marketing 3.1 Basis of segmentation in the Public Sector 3.2 The positioning of Organizations 3.3 Direct Marketing in the Public Sector 3.4 Phases / Structure of a Marketing Plan 4. The Public Marketing Mix 4.1 Services / Products 4.2 Prices 4.3 Promotion 4.4 Distribution 4.5 Communication
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação
a designar
50%
Trabalhos
Durante as aulas Práticas
40%
Participação
Durante o Semestre
10%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- The UC of Public Marketing has in its programmatic substance, the fundamentals, theoretical and practical, of Marketing in professional contexts, based on the fulfillment of the syllabus contents. private. The main objective is to prepare and equip future Technicians of Advisory in Administration and Public Management, with the basic knowledge and skills of analysis and operationality of the tools acquired during the sessions.
