- Details
- Category: Discipline
- Babin, B. J., Harris, E. G., Murray, K. B., & Moore, S. G. (2023). CB: Consumer behaviour (3rd ed.). Cengage. Gabay, J. J. (2025). Practical digital marketing and AI Psychology: How to gain online consumer trust and sales using technologies and Psychology. Routledge. Gbadamosi, A. (2024). Consumer behaviour and digital transformation. Routledge. Hansen, A. & Nielsen, K.B. (Eds.) (2023). Consumption, sustainability and everyday life. Palgrave Macmillan. Kotler, P., Kartajaya, H., & Setiawan, I. (2023). Marketing 6.0: The future is immersive. Wiley. Musiolik, T. H., Rodriguez, R. V., & Kannan, H. (Eds.) (2024). Enhancing and predicting digital consumer behavior with AI. IGI Global. Sanak-Kosmowska, K. (2022). Evaluating social media marketing: Social proof and online buyer behaviour. Routledge. Yan, Z. (Ed.) (2023). The Cambridge handbook of cyber behavior. Cambridge University Press.
- Digital Marketing
- 6066
- 8300
- Consumer Behaviour
- IPLUSO6066-8300
- 1
- 4
- 0
- 4
- Não
- Português
- The curricular unit uses active and innovative student-centered methodologies, such as project-based learning and case studies, using digital technologies to access online teaching materials. These methodologies promote the practical application of content and collaborative work. Multimedia resources, interactive platforms, and formative assessment tools are used to stimulate students' continuous involvement in the learning process.
- Mandatory
- Creating awareness of fundamental concepts of consumer behavior. Understanding and articulating consumer and purchasing characteristics. Discussing the challenges of digital consumption. Fostering critical, technical, and analytical thinking, promoting the ability to interpret consumption scenarios and propose strategic solutions in the field of digital marketing.
- 1. Introduction to consumer behavior: 1.1. Consumer market definitions; 1.2. Fundamentals of consumer behavior; 1.3. Challenges of the digital environment. 2. Consumer characteristics and digital influence: 2.1 Characterization and purchasing decision factors; 2.2. Digital communities and influencers; 2.3. Digital consumers. 3. Evolutionary trends.
Descrição da Avaliação Contínua
Data
Ponderação
Trabalho de pesquisa bibliográfica
(relatório escrito grupal + apresentação oral individual)
21-11-2025
20%
1ª Prova escrita (individual)
28-11-2025
30%
Trabalho de caso prático
(relatório escrito grupal + apresentação oral individual)
19-12-2025
20%
2ª Prova escrita (individual)
16-01-2026
30%
a) Não sendo recomendável, o uso ocasional de lAGen para a elaboração dos trabalhos de avaliação contínua não deverá exceder o limite de 10% em cada um. Sempre que utilizada, deve a mesma ser explicitamente mencionada nos respetivos relatórios escritos ao abrigo das normas de referenciação e bibliografia adotadas.
b) A percentagem de plágio final apurada pelo Turnitin em cada trabalho de avaliação contínua não deverá ultrapassar o limite máximo de 15% (citações e bibliografia incluídas).
c) Sempre que necessário, a Docente poderá solicitar provas individuais orais extraordinárias, para confirmação dos resultados dos estudantes nas avaliações planeadas.
Descrição do Exame Data Ponderação Prova escrita (individual) tbd 100% - Semestral
- The curricular unit contributes with specific knowledge on consumer behavior to the technical, scientific, and applied education of students, aiming to: - Understand the relevance of consumer behavior in the construction of digital marketing strategies; - Apply consumer behavior models to the analysis of consumption practices; - Identify the challenges of the evolution trends of consumption behaviors; - Develop and apply critical, technical, and analytical thinking for innovative solutions to approach consumers.
- Details
- Category: Discipline
- NEVES, Ana Fernanda,(1999);Relação Jurídica de Emprego Público, Coimbra. HENRIQUES NUNES, Cláudia Sofia, (2014); O Contrato em Funções Públicas face à Lei Geral do Trabalho, Coimbra.
- Public Administration and Management Consultancy
- 3571
- 18877
- Public Service Legal Instruments
- IPLUSO3571-18877
- 1
- 6
- 0
- 4
- Não
- Português
- It also includes innovative methodologies to support the teaching-learning process used, namely by consulting labor law processes, legislation and the study of jurisprudence.
- Mandatory
- The UC is intended to provide students with a knowledge in the studies of the forms of connection existing in the Administration, as well as in-depth knowledge of the legal relationship of public employment, namely the way of constitution, management and extinction. Thus, this UC aims to: 1. Know the notions of civil servant. 2. Legal regime for public employment. 3. General principles on public employment. 4. Analysis of the General Law of Workers in Public Functions. 5. Analysis of the labor code institutes applicable to workers in public functions. 6. Check knowledge in the areas of law that enable students to perform functions in senior management of national, international or European public administration. 7. To provide an adequate balance between transversal and specialized knowledge, through the understanding of heterogeneous realities that mark the institutional and functional complexity, in the public and private universe of the administration.
- 1. The General Law on Labor in Public Functions - Law No. 35/2014, of 20 June. 2. The characterization of the legal nature of the employment contract in public functions. 3. Matters relating to the constitutional status of the civil service and the bases of the regime and scope. 4. The formation of the contract. 5. The invalidity of the public employment bond. 6. The organization of working time: the typology of working hours and specific hours. 7. The new ways of making working hours more flexible in the context of adaptability and the hour bank, conventional, individual and group. 8. Non-working times. 9. Termination of the bond: forfeiture, termination by agreement, termination for disciplinary reasons and termination with prior notice. 10. Disciplinary regime
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação
30.03.2026
30%
Trabalho escrito e sua apresentação
30.04.2026
40%
Entrega de caso prático
30.05.2026
20%
Outras informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos serão prestadas através da ferramenta moodle.
A presença em avaliação contínua será contabilizada em 10%.
- Semestral
- The present UC proves to be important for the knowledge of the existing modalities of the pub.
- Details
- Category: Discipline
- Braha,Y. & Byrne,B.(2011). Creative Motion GraphicTitling for Film,Video,and the Web .Oxford: Focal Press. (ISBN: 978-0-240-81419-3). Landa, R. (2011). Graphic Design Solutions (4 th ed.). Boston: Wadsworth Cengage Learning. Shaw A. (2016). Design for Motion: Fundamentals and Techniques of Motion Design . Oxford: Focal Press. Stone, B. & Wahlin, L. (2018). The Theory and Practice of Motion Design: Critical Perspectives and Professional Practice . New York: Routledge. Google Web Designer Team. Google Web Designer Homepage Resources, https://webdesigner.withgoogle.com/resources/, last accessed 2021/2/5 William,R.(2012). The Animator's Survival Kit- - Revised Edition:A Manual of Methods, Principles and Formulas for Classical, Computer, Games, Stop Motion and.Internet Animators NewYork: Faber & Faber
- Digital Marketing
- 6066
- 21872
- Digital Image Composition
- IPLUSO6066-21872
- 1
- 6
- 0
- 4
- Não
- Português
- - Learning based on practical exercises carried out in class. - Solidification of learning through the elaboration of practical projects, in order to encourage students to work on projects that can be found in the real world. - Critical analysis of existing projects for the consolidation and application of graphic design and motion graphics principles. - Formation of working groups, in order to foster collaboration and knowledge sharing, inter-help, development of social skills and consolidation of the acquisition of knowledge. - Promotion of creativity through the monitoring and guidance of the project in its different phases.
- Mandatory
- This course aims to provide students with visual literacy through knowledge, understanding and technological expression in the field of graphic design. and motiongraphics. The curriculum introduces elements of language and image, technical aspects of production and working methodologies - aiming to convey a message through an animated sequence. At the same time, knowledge related to graphic design and animation composition techniques are transmitted. Factors transversely linked in the world of visual communication, specifically the dissemination of an idea or message through the production of an animated film
- 1- Theoretical and practical notions of graphic design applied to the concept of animation and image composition, such as: typography, layout, types and image formats, colour systems, organization of graphic design; 2- Planning and conception of animated sequences having as principle the transmission of an idea; 3- Fundamental notions of digital animation: principles of animation; 4- Creation of a script and storyboard construction; 5- Composition of content for animation and publication on social networks; 6- Application of several techniques in animation software, such as: masks, scale animation, position, rotation and speed; 7- Development of animated composition with a strong component of digital elaboration using software for animation of graphic objects
Descrição
Data limite
Ponderação
Teste de avaliação
dd-mm-yyyy
40%
Projeto
dd-mm-yyyy
60%
(...)
A avaliação individual do projeto final terá em linha de conta a participação em sala bem como o relatório de autoavaliação onde constam as percentagens de colaboração de cada aluno. A entrega final do projeto é obrigatória na data estipulada e a ausência em mais de uma avaliação intercalar implica a reprovação na UC em avaliação contínua. As presenças são registadas no início de casa sessão e deverão corresponder a 75% das aulas lecionadas. Para exames de Recurso e de Época Especial, solicita-se a entrega de projecto, acrescido de teste prático; os requisitos para os exames encontram-se reunidos num enunciado.
- Semestral
- This course aims to provide students with the technical and conceptual principles essential to a visual communication project, namely in terms of adapting a graphic image to the digital animation format. Main strands of study: typographic elements; vector shapes; time and movement; relationships between symbols and meanings in order to convey a message through visual communication; principles of animation; composition and basic visual effects. These principles aim to serve two fundamental objectives: a coherent and balanced project presentation and an understanding of the processes developed in the area of visual communication that allow a correct dialogue with professionals in the area
- Details
- Category: Discipline
- American Psychological Association (2009). Publication manual of the American Psychological Association (6th ed.). Washington, DC: Author. Coutinho, C. (2013). Metodologia de investigação em ciências sociais e humanas: Teoria e prática. Coimbra: Almedina
- Public Administration and Management Consultancy
- 3571
- 18878
- Work Methodologies in the Area of Public administration
- IPLUSO3571-18878
- 1
- 5
- 0
- 4
- Não
- Português
- Poderão ser utilizadas ferramentas digitais.
- Mandatory
- Meet, critically, the nature or the fundamentals of Science and characterize scientific knowledge over other kinds of knowledge; Identify and know the main operational methods and research techniques applicable to the area of the course; Knowing how to organize the study and have skills for reading / writing of scientific texts from the perspective of critical thinking and argued;
- The research component in the higher education 1.1 The knowledge and its different types 2. Scientific Method 2.1. Characteristics 2.1.1. Science, Methodology, Methods and Techniques 2.1.2. Research: intensive and extensive 2.1.3. Scientific Method: deductive, inductive 2.2. Types of Research 2.2.1 In nature 2.2.2 In proceedings 2.2.3 On objectives 3. Phases of the Research Process 3.1 Choose the Subject / Theme and its delimitation 3.2 Problem formulation 3.3 Formulation of hypotheses and questions 3.4 Delimitation of the study population 3.5 Gathering information 3.5.1 Document Search 3.5.2 Field Research: Direct observation and indirect 3.6. Technical Data Collection 3.6.1 Interview 3.6.1.1. Content Analysis 3.6.2 Survey 3.6.2.1 Coding, data processing and analysis 4. The Inquiries 4.1. Structuring and Drafting a inquire by questionaire.
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Trabalho de avaliação final
dd-mm-yyyy
50%
Apresentação e defesa do trabalho
dd-mm-yyyy
40%
Participação nas aulas
10%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- Identify and characterize the main types of scientific and scholarly work; Plan and implement a Library Research leading to the development of a Research Project / Research. Know the procedures necessary for the operation of any investigation: defining the issues of research, exploration, problem definition, model building analysis, design research, data collection, analysis and discussion of data, presentation of the findings
- Details
- Category: Discipline
- White, C. (2014), Email Marketing Rules: A Step-by-Step Guide to the Best Practices that Power Email Marketing Success, CreateSpace Independent Publishing Platform Ryan, D. (2016). Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers. http://blog.marketo.com/category/email-marketing https://blog.mailchimp.com/ https://www.campaignmonitor.com/blog/email-marketing/ https://www.campaignmonitor.com/resources/guides/modern-guidebook-email-marketing/
- Digital Marketing
- 6066
- 16839
- E-mail Marketing
- IPLUSO6066-16839
- 1
- 3
- 0
- 4
- Não
- Português
- Replication of existing email marketing processes in the job market.
- Mandatory
- The discipline addresses the essential points behind a good email marketing campaign, namely email copywriting, anatomy of an email, platforms, metrics and performance indicators, with the goal of engaging with the brand and the conversions. At the end of the course, students will have knowledge in using email marketing as a relationship tool, promoting and selling a service or brand, as well as monitoring and applying email optimization strategies and customer databases.
- Introduction to Email Marketing Key features and platforms Key Concepts Is email marketing just SPAM? Basic concepts: opt-in, opt-out, soft bounce, hard bounce. Shipping templates. Campaign process. Data collection: online and in person Data base Segmentation Legal issues Processing of personal data Message structure Rules for writing the subject in the email. Balance between image and text in the message content. Personalization of the message content. Copywriting techniques for email marketing. Email structure. Email Design. Email Marketing Systems Scheduling and Automation A / B test. Metrics analysis. Metrics and Activity Indicators Lifecycle
Descrição
Data limite
Ponderação
Teste de avaliação
a definir
20%
Análise Crítica
a definir
20%
Projeto
a definir
50%
Participação e Assiduidade
10%
- As presenças deverão corresponder a 75% das aulas lecionadas. Um número de faltas superior a 25%, do total das aulas letivas, implica a reprovação na unidade curricular.
- Exame de 2ª época e Época especial: Entrega de projeto com as mesmas características e condições do ano lectivo (60%), mais teste (40%). Exige inscrição prévia ao exame. O projeto é individual. Para mais informações consultar o regulamento do IPLUSO.
- A entrega final dos projetos, é obrigatória na data estipulada;
- A falta injustificada implica a reprovação na disciplina;
- A falta em mais que uma avaliação intercalar implica a exclusão da avaliação contínua;
- O projeto deve ser elaborado em grupo de 2 alunos ou individual. A nota individual terá em linha de conta a participação em sala, bem como o relatório de autoavaliação. As percentagens definidas no relato¿rio serão vertidas na nota individual conforme a seguinte fo¿rmula: (nota do projeto)x(percentagem de participac¿a¿o)x(nº de alunos por grupo)/100, sendo que a nota individual no ma¿ximo superior a 1V da nota de projeto de grupo.
- Semestral
- The discipline of Email Marketing is based on the use of the email channel, which can function as the main form of communication with the customer at different stages of the consumer's journey. This Curricular Unit intends to deconstruct the process that makes up email marketing from the gathering of contacts / data, until the moment of sending email actions and their respective analysis.
