- Details
- Category: Discipline
- Teixeira, S. (2020). Gestão Estratégica (2ª Ed). Escolar Editora; Freire, A. (2020). Estratégia - Criação de Valor Sustentável em Negócios Tradicionais e Digitais. Bertrand Editora; Teixeira, S. (2022). Gestão das Organizações (4ª Ed), Escolar Editora; Carvalho, J. C. (2019). Gestão de Empresas - Principios Fundamentais - O futuro da gestão é a gestão do futuro (5ª Ed). Silabo.
- Public Administration and Management Consultancy
- 3571
- 18881
- Strategic Management of Organizations
- IPLUSO3571-18881
- 2
- 6
- 0
- 4
- Não
- Português
- This course utilizes student-centered active learning methodologies, promoting the practical application of management concepts. It employs case studies, problem-solving, simulations, and group work, stimulating critical thinking and decision-making. Digital tools are also used and, whenever appropriate, approaches such as problem-based learning and flipped classroom are employed, reinforcing the connection between theory and practice.
- Mandatory
- Students will learn about strategic concepts applied to new companies and how to apply them to business internationalization. Provide students with knowledge about the impacts of digitization on the strategic development of new businesses and the transformation of business processes on a global scale. Students will learn through examples of how strategy is at the heart of the development of a business plan, how the plan gives expression and is articulated with the value proposition and the business model. How to prepare a Business Plan, what are its fundamental components and what are its objectives
- 1. Strategies 1.1. The five Ps of strategy 1.2. Strategy vs tactic 1.3. What is strategy? 1.4. strategic processes 2. Strategists 2.1. Strategists and managers 3. Competitive strategy 3.1. The five forces 3.2. Strategic positioning 4. Strategy and startups 4.1. Techniques for analyzing industries and competitors 5. Globalization 5.1. Drivers of the internationalization strategy 6. Strategy, digitization and the Internet 7. Business Plans 7.1. How is it elaborated and what are the objectives 7.2. Fundamental elements 7.2.1. The opportunity 7.2.2. The team 7.2.3. The context 7.2.4. Risk and reward
A aquisição de conhecimentos será aferida através de um teste de avaliação. O desenvolvimento de competências será aferido através da realização, apresentação, e da discussão de um trabalho de grupo ou individual, bem como a participação e trabalhos contínuos. Os coeficientes de ponderação no cálculo da nota final são os seguintes: Teste: 40%; Trabalho de grupo ou individual: 30%; Participação e trabalhos contínuos: 30%.
Notas:
1. Serão aprovados os alunos que tiverem nota final igual ou superior a 10 valores nos elementos de avaliação contínua acima indicados.
2. Caso não sejam aprovados, terão de efetuar um exame e, no caso de não aprovação neste, poderão realizar exame de recurso.
- Semestral
- This curricular unit allows you to know the decisive importance of strategy and its influence on the activities of organizations, through the study of concepts, processes and cases.
- Details
- Category: Discipline
- Baynast, A. Lendrevie, J. Lévy, J. Dionísio, P. & Rodrigues, V. (2021). Mercator 25 anos - o marketingna era digital. Lisboa: Dom Quixote Dionísio, P.; Guerreiro, J.; Faria, H.; Rodrigues, V,; & Canhoto, R. (2024). AI Novator Marketing na Era da Inteligência artidficial e da sustentabilidade – Gen AI eESG. Lisboa, Bertrand Kotler, P., Keller, K. L., & Chernev, A. (2021). Marketing management, global edition (16th edn). London, England: Pearson Education.
- Digital Marketing
- 6066
- 11341
- Foundations of Marketing
- IPLUSO6066-11341
- 1
- 3
- 0
- 4
- Não
- Português
- Theoretical classes will be taught and practical cases will be discussed in class in order to share experiences and different perspectives. Invite marketing experts to share their experiences and insights.
- Mandatory
- The objectives of the course are: To understand the fundamentals of marketing To know how to identify the variables associated with marketing To understand the theoretical principles of marketing To present the main variables of the marketing mix and the correlation between these variables To develop the knowledge and skills necessary for managing digital marketing Provide students with tools that enable them to apply this knowledge and compare it
- Marketing – Definition; Historical context; Management philosophy; Functions and customer satisfaction. The market/marketing environment – Qualitative and quantitative analysis (consumer behavior, purchasing decisions, segmentation, PEST, market share); Competition. Strategic and Operational Marketing – Competitive Advantages; Objectives; Positioning; Segmentation; Marketing Mix. Product/Services – Definition; Distinction between Products and Services; Augmented Product; Packaging; Brand; Life Cycle. Communication – Advertising; Public Relations; Sales Force; Direct Marketing. Distribution – Distribution channels and their functions; Channel selection; Types of channels. Price – Price setting; Elasticity and psychological pricing; Pricing policies. Marketing trends – Marketing and new technologies.
Os estudantes devem assegurar que tem acesso ao moodle nas datas de mini teste
Descrição
Data limite
Ponderação na Nota final
Mini teste 1 29 Out Mini teste 2 12 Nov Mini teste 3 17 Dez Mini teste 4 14 Jan Ponderação dos 4 mioni testes na avaliação final (cada mini teste vale 25% para a nota final dos mini testes) 40% Teste 1 19 Nov 30% Teste 2 21 Jan 30% - Semestral
- This course aims to introduce and train students in the basic principles of marketing in order to systematize their thinking and reflective skills in the context of this field of knowledge. It is in this course that students acquire the foundations for future practice in the dynamics of marketing, which require adaptation and the ability to perceive the variables that exist in markets.
- Details
- Category: Discipline
- Pires Luis, Semicondutores, EET, IPluso, Fev 2021 Pires Luis, TJB, EET, IPluso, Fev 2021 Pires Luis, MOS, EET, IPluso, Fev 2021 Pires Luis, AmpOps, EET, IPluso, Fev 2021 Medeiros Silva, Manuel. Introdução aos Circuitos Eléctricos e Electrónicos. 4.a Edição. Edicões Gulbenkian, 2009. Medeiros Silva, Manuel. Circuitos com transístores bipolares e MOS. 3.a Edição. Edicões Gulbenkian, 2003. Sedra, Adel S., Smith, K. C. Microelectronic Circuits. Sixth Edition. Oxford University Press, 2009.
- Automation and Robotics
- 6078
- 22086
- Analogue Electronics
- IPLUSO6078-22086
- 1
- 5
- 0
- 4
- Não
- Português
- The objectives are concretized in the syllabus of the different chapters. In addition to resenting the syllabus of the course using diverse resources, we seek to develop the ability to interpret the situations presented, analysis, decision making, calculation methodologies and deductive reasoning. The concepts covered in each chapter through varied strategies provide systematic recourse to real, applied and contextualized circuits and systems. This teaching-learning environment translates into greater motivation and more sustained learning, as it makes it possible to convey the importance of fundamental analogue electronics to the course. Real demonstrations and simulation environments are carried out, as well as practical work to promote student autonomy.
- Mandatory
- Describe the characteristics of semiconductors.¿ Carry out assemblies with diodes and analyze the circuits. Describe Zéner diodes regarding their constitution, characteristics and applications. Recognize the constitution, types and symbols of the bipolar transistor. Polarize the transistor and understand how it works. Identify the fundamental assemblies: EC, BC, CC. Identify transistor operating zones. Identify polarization types of a MOSFET. Implement circuits with MOSFET. Identify the characteristics of the ideal AO. Identify and carry out basic assemblies with negative feedback. Calculate currents, voltages and gains. Sine Oscillators Non-sinusoidal oscillators
- Semiconductor materials: Conduction in silicon and germanic P-type and N-type semiconductors Semiconductor diodes: PN junction Forward and reverse polarization Half-wave and full-wave rectification Zener diodes Bipolar transistor: Contruction and operation EC, BC, CC mounts EC assembly analysis Switch and amplifier assemblies Field effect transistor: (MOSFET – Metal Oxide Semiconductor Field Effect Transistor) Contruction and operation DC, GC, SC mounts Assembly analysis Differential pair The operational amplifier: Ideal operational amplifier (AO) Features of AO Basic assemblies with negative feedback Inverting amplifier/voltage follower Non-inverting amplifier/adder/subtractor Oscillators: Sinusoidal Non-sinusoidal Multivibrator circuits: 555 integrated circuit
Descrição
Data limite
Ponderação
1º Teste de Avaliação
14/4
35%
2º Teste de Avaliação
16/6
35%
Trabalhos Práticos de Laboratório
16/6
30%
- Semestral
- The goal of this Curricular Unit is to familiarize the students with Circuit Analysis and Eletrical Systems.
- Details
- Category: Discipline
- Adobe Creative Team (2012). Adobe Photoshop CS6 Classroom in a Book. USA: Adobe Press. Cooper, A., Reimann, R., Cronin, D. & Noessel, C.(2014). About Face: The Essentials of Interaction Design. USA: Wiley. Krug, S. (2014). Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability. 3rd Edition. New Riders;
- Digital Marketing
- 6066
- 21873
- Online Content Systems and Management
- IPLUSO6066-21873
- 1
- 4
- 0
- 4
- Não
- Português
- Being a theoretical-practical UC, expository classes will be used to present the program contents. Practical exercises will also be given, using text and image AI tools and also the online content organization and management system Wordpress. Projects will be monitored with students.
- Mandatory
- Skills in developing web pages using CMS platforms (Wordpress); Structure of the page and its elements; Main presentation and navigation strategies. Content and external elements management. Good web usability practices; Develop technical, aesthetic and creative projects adapted to the target audience and theme
- Content Management Systems (CMS); Proprietary systems versus open-source systems; Categories of systems; Templates/Templates installation process; Domain Installation; Workflow Insertion and content management; Publishing system; User management; Access security; Statistics Search Engines
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Ponderação
Exercícios de avaliação individual
40%
Projeto Final
60%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- This course aims to provide students with an in-depth knowledge of the different web content management systems currently available. Students should also know how to optimize and adapt different templates and produce optimized content for the web.
- Details
- Category: Discipline
- João Caldas Pinto - "Técnicas de Automação" - ETEP Edições Técnicas e Profissionais - ISBN 9789728480264 José Novais - "Método sequencial para automatização electropneumática" - Fundação Calouste Gulbenkian - ISBN 9789723107517; José Vagos Carreira Matias e Ludgero Paula Nobre Leote - "Automatismos Industriais - Comando e Regulação" - Didáctica Editora - ISBN 9726501962 Barrento, Hugo Filipe - Manual de apoio à UC
- Automation and Robotics
- 6078
- 84
- Industrial Automation
- IPLUSO6078-84
- 1
- 6
- 0
- 4
- Não
- Português
- The objectives are concretized in the syllabus of the different chapters. In addition to presenting the syllabus of the curricular unit using diverse resources, The aim is to develop skills in interpreting the situations presented, analysis, decision-making, methodologies and deductive reasoning. The concepts covered in each chapter through varied strategies, provide systematic use of real, applied and contextualized circuits and systems. This teaching-learning environment translates into greater motivation and more sustained learning, as it makes it possible to convey the importance of industrial automation fundamental to the course. Real demonstrations and simulation environments are carried out, as well as practical work to promote student autonomy.
- Mandatory
- Select components depending on the applications for which they are intended; Select and dimension protections for the automations studied; Interpret control, signaling and power electrical diagrams; Implement simple automation techniques using contactors; Use electronic and electromechanical timers in the design of sequential switching circuits; Carry out a complete study of the automatism to be developed; Apply knowledge acquired in terms of electro-pneumatics and/or hydraulics.
- Contactors and relays - constitution and operation Sensors and detectors Electronic and electromechanical timers Thermal and magneto-thermal protections Fault and functioning signaling Installation of electromechanical automations Control and start-up of electrical machines Elaboration of a preliminary project with presentation of the system to automate Hydraulic and pneumatic circuits
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação
11-06-2026
45%
Exercicios complementares
11-06-2026
15%
Trabalhos laboratoriais
até 1 semana
após
realização do
respectivo
trabalho40%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- In a post-secondary cycle of studies in the area of technologies and engineering, the curricular unit assumes a very relevant role, as it allows students to acquire basic knowledge for the analysis, interpretation and correct sizing of automatisms in an industrial context. The Industrial Automation unit aims to introduce essential concepts and tools in the context of knowing components such as: instantaneous relays, timed relays, contactors, sensors, directional valves, hydraulic and pneumatic action cylinders and their applicability, coordination and limitations. It also intends that the student be able to choose between the different technologies with the aim of carrying out a correct analysis of the problems presented.
