Portuguese and Communication Techniques

Category: Discipline
  • Boavida, F. (2022). Expor ideiais. Guia prático para apresentações, reuniões e webinários. Lisboa: PACTOR. Dias, D., Cordas, J., e Mouta, M. (2007). Em português? Claro. Porto: Porto Editora. Fernandes, E. (2017). 101 erros de português que acabam com a sua credibilidade. Lisboa: Verso da Kapa. Garner, B. (2018). Escrita Empresarial. Lisboa: Conjuntura Actual Editora. Leite, S.A. (2017). Como escrever tudo em português correto. Barcarena: Editorial Presença. Neves, M. (2019). Gramática para todos. O português na ponta da língua. Lisboa: Edições Guerra e Paz. Neves, M. (2020). Pontuação em Português. Guia prático para escrever melhor. Lisboa: Guerra e Paz Editores. Tavares, S.D. (2016). Falar bem, escrever melhor. Lisboa: A Esfera dos Livros. Tavares, S.D. (2019). Comunicar com sucesso. Dicas úteis para uma comunicação clara, empática e emocionalmente inteligente. Alfragide: Oficina do Livro.  
  • Digital Marketing
  • 6066
  • 21871
  • Portuguese and Communication Techniques
  • IPLUSO6066-21871
  • 1
  • 6
  • 0
  • 4
  • Não
  • Português
  • The classes will have a highly practical nature, although there will be a set of guidelines and theoretical clarifications that should precede the execution of activities. The methodology used is based on the following strategies: (a) Revision of spelling and grammar rules through the practice of reading, summarizing and interpreting texts and content provided through different audiovisual supports; (b) Group work on content made available through different audiovisual media; (c) Clarification of relevant aspects and techniques to improve and optimize students' performance; (c) Execution of exercises for consolidation and practice of techniques and knowledge acquired and their application in new situations.   Students will be encouraged to take part in activities to resolve doubts, eliminate errors of expression and apply knowledge to new situations. They will thus have frequent opportunities to improve their oral and written expression skills.
  • Mandatory
  • After attending this curricular unit, students should be able to: - Speak and write correctly, in terms of spelling, syntax, vocabulary and punctuation; - Know the characteristics of different types of texts and have the ability to produce them as well as to appreciate them critically; - Communicate orally with fluency, accuracy, and appropriateness in formal situations of communication.      
  • 1. Critical aspects of the Portuguese language - Spelling and pronunciation - Lexicon - Syntax - Punctuation   2. Written communication - The writing process: planning, writing, revising - Writing to inform vs. writing to influence - Persuasive writing techniques   3. Oral communication - Effective steps for communicating in public with impact - Articulation, cohesion and coherence of the speech - Strategies for an inspiring message: facts, examples, metaphors and stories - Non-verbal communication and professional image

  • A avaliação contínua da disciplina resultará da ponderação entre as classificações obtidas nos seguintes elementos de avaliação, baseada, sobretudo, na produção dos alunos:

     

    Descrição

    Data

    Ponderação

    Trabalho individual – Entrega e apresentação

    4.ª Aula

    20%

    Trabalho de grupo, com base na interpretação e análise de um tema - Entrega e apresentação

    8.ª Aula

    20%

    Trabalho individual – Entrega e apresentação

     

    12.ª Aula

     

    20%

    Trabalho de grupo - Comunicação em situação profissional – simulação e role-play

    15.ª Aula

    20%

    Empenho, participação ativa nas aulas,comportamento, assiduidade e pontualidade

    Continuo

    20%

     

    1. Os estudantes terão acompanhamento e orientação na realização dos trabalhos individual e de grupo, incluindo as regras de redação dos mesmos.

    2. Serão disponibilizadas referências bibliográficas e websites de consulta para apoio ao acompanhamento das aulas e elaboração dos trabalhos.

    3. As indicações para a redação de trabalhos escritos serão disponibilizadas através da plataforma Moodle e serão prestados esclarecimentos ao longo das aulas.

     

    Registo de presenças:

    Para aproveitamento na Unidade Curricular, é necessário ter o seguinte registo de presenças:

    • 75% de presenças nas aulas lecionadas - número de faltas superior a 25%, implica a reprovação à UC.

    • Alunos com «estatuto de trabalhar estudante» - mínimo de 25% de presenças nas aulas lecionadas.

     

    Observação. - Os estudantes podem efetuar melhoria de classificação final desta unidade curricular na época de recurso e ou na época especial, de acordo com o Regulamento de Avaliação do IPLUSO.

     
  • Semestral
  • The curricular unit of Portuguese and Communication Techniques aims to develop the knowledge already acquired previously, in high school, applying them to the context of context of future professionals in Digital Marketing. It is important in this curricular unit develop not only the correct and effective use of the Portuguese language, but also the improvement of oral and written communication skills.

Introduction to Entrepreneurship, Innovation and Technology Transfer

Category: Discipline
  • (1)    Duarte, C., Esperança, J.P., (2014), "Empreendedorismo e Planeamento Financeiro", Edições Silabo, 2ª Ed. (2)    Shriberg, A. & Shriberg (2018), "The Harvard Business Review Entrepreneur’s Handbook: Everything You Need to Launch and Grow Your New Business”, Harvard Business Review Press, 1st Ed., USA. (3)    Spinelli, S. & Rob Adams (2012). “New Venture Creation: Entrepreneurship for the 21st Century”. McGraw-Hill Higher Education; 9 Ed. (4)    IAPMEI (2018) “Como elaborar um plano de negócios – Guia Explicativo”, 1ª Ed., IAPMEI – StartUP Portugal (disponível online) (5)    Folhas de apoio disponibilizadas pelo docente (6)    Serão ainda disponibilizados aos estudantes material de apoio complementar (e.g. links, blogs, vídeos) no âmbito das matérias lecionadas.  
  • Automation and Robotics
  • 6078
  • 22084
  • Introduction to Entrepreneurship, Innovation and Technology Transfer
  • IPLUSO6078-22084
  • 1
  • 3
  • 0
  • 4
  • Não
  • Português
  • (1) theoretical - practical sessions lasting four hours, in which teaching has a practical orientation, with the resource whenever pertinent to problem solving / Case Studies and in whose discussion the participation of students will be requested ; (2) theoretical exposition, complemented with problem solving and application of theory to practical situations in the field of entrepreneurship; (3) and teaching fundamentally uses: (3.i) the expository and demonstrative pedagogical method; (3.ii) problem solving; (3.iii) and group discussion.  The evaluation is carried out through the discussion and oral presentation of a business opportunity related to the creation of a start-up/spinoff and materialized through a business plan, totaling 75% of the final evaluation. Assessment is also carried out through the analysis of an academic article (chosen by the student, although subject to prior approval by the teacher), related to entrepreneurship (25% of the final grade).
  • Mandatory
  • OA1: Develop in students the interest in entrepreneurship and company management. OA2: Improve students' process of detecting and analyzing business opportunities. OA3: Know the main concepts of innovation management and new product development. OA4: Know the advantages associated with industrial property protection. OA5: Know the criteria used by investors to evaluate investment proposals. OA6: Practice financial analysis. OA7: Improve understanding of the role of human and operational resources. OA8: Develop a Business Plan.  
  • CP1.Introduction to Entrepreneurship 1.1.Impact of entrepreneurship on the economy 1.2. Assessment of Business Opportunities 1.3. From idea to Market 1.4.Introduction to the Business Plan CP2. Strategy and competitiveness 2.1. Importance of Strategic Planning 2.2. Analysis of the strategic environment 2.3. Phases of the Strategic Planning Process CP3. Organization and management of innovation 3.1. Typology in business organizations: companies, spinoffs and start-ups 3.2. Organizational Structures 3.3. Innovation and development of new products 3.4. Industrial Property CP4. Human Resources Management (HRM) 4.1. HRM in companies 4.2. Team leadership and motivation 4.3. Business communication CP5.Marketing in start-ups 5.1. Market Studies 5.2. Marketing Mix 5.3. Digital Marketing CP6.Financial planning and funding attraction 6.1.Attracting new investors: the pitch, investment rounds 6.2. Main documents in financial analysis 6.3. Economic viability of the business and implementation in the Business Plan   

  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    Plano de negócios (trabalho de grupo)

    14ª ou 15ª Aula

    75%

    Apresentação, analise e discussão de um artigo académico no âmbito do empreendedorismo

    14ª ou 15ª Aula

    25%

    (...)

     

     

     

    Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...

     
  • Semestral
  • This Curricular Unit is taught in order to encourage students to entrepreneurship, innovation and technology transfer. General perspective, how they should think and act if they want, create their own company, whether micro, small or medium enterprise. It is intended that the student develops an entrepreneurial attitude and orientation for action.  

Digital Marketing

Category: Discipline
  • Damian Ryan, ?Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns?, 5th edition, 2021, KoganPage Publishing. Simon Kingsnorth, ?Digital Marketing Strategy, an Integrated Approach to Online Marketing?, 2nd edition, 2020, KoganPage Publishing. Waqas, M., Hamzah, Z. L., & Salleh, N. A. M. (2021). Customer experience with the branded content: A social media perspective. Online Information Review. Voorveld, H. A. (2019). Brand communication in social media: A research agenda. Journal of Advertising, 48(1), 14-26  
  • Digital Marketing
  • 6066
  • 14507
  • Digital Marketing
  • IPLUSO6066-14507
  • 1
  • 4
  • 0
  • 4
  • Não
  • Português
  • No ensino de marketing digital, a discussão crítica de casos reais é uma metodologia avançada que permite aos alunos mergulhar profundamente nas nuances estratégicas e operacionais de campanhas de marketing bem-sucedidas e fracassadas. Através do estudo de caso, os estudantes são incentivados a analisar e questionar as decisões tomadas pelas empresas, considerando o contexto de mercado, a segmentação de público-alvo, as ferramentas digitais utilizadas e os resultados alcançados. Essa abordagem promove o desenvolvimento de habilidades analíticas e críticas, além de oferecer insights valiosos sobre como as teorias de marketing são aplicadas na prática. Ao discutir casos reais, os alunos aprendem a identificar fatores-chave de sucesso e armadilhas comuns, preparando-os para tomar decisões informadas e estratégicas em suas próprias carreiras de marketing digital.
  • Mandatory
  • The objective of the Digital Marketing discipline is to introduce the student to the characteristics, potential and restrictions of the digital context and to develop the ability to understand how to include the digital environment in the company's Marketing strategy. The course is divided into four central topics: characteristics of the digital environment, online consumer behavior, communication, Marketing and Branding in the digital context and Digital planning and strategies.
  • Characteristics of the digital environment Online consumer behavior Communication, Marketing and Branding in the digital context Digital planning and strategies The Digital communication plan The Digital Marketing Plan

  •  

    AVALIAÇÃO INDIVIDUAL - 33%

    AVALIAÇÃO EM GRUPO - 33%

    SIMULADOR SIMBOUND - 33%
  • Semestral
  • The course presents the student with the characteristics and potential of the digital environment and how they can be incorporated into the company's Marketing Plan. It is expected that the student, when taking the course, develop an analytical and strategic thinking on how to understand and use the digital context in strategic marketing planning.

Mathematics II

Category: Discipline
  • Almeida, Ricardo - Cálculo, Teoria e Exercícios. 1ª Edição. Lisboa: Plátano Editora. 2017. ISBN:978 989 760 125 5. Simões, Vasco - Análise Matemática 1. 1ª Edição. Lisboa: Edições Orion. 2009. ISBN: 978 972862 014 1 Monteiro, António, Matos, Isabel e Miranda, Virginia - Derivadas. 1ª Edição. Lisboa: EdiçõesOrion. 2015. ISBN 978 972 862 028 8 Stewart, James - Cálculo - volume I. 5ª edição. São Paulo: Thomson Pioneira. 2005. ISBN: 978852 210 479 6 Ramalhete, M., Guerreiro J., e Magalhães J., - Programação Linear. 1ª Edição. Lisboa.McGraw-Hill. 1985. ISBN 972 9241 03 1  
  • Automation and Robotics
  • 6078
  • 505
  • Mathematics II
  • IPLUSO6078-505
  • 1
  • 5
  • 0
  • 4
  • Não
  • Português
  • Resource and use of other sources of information.
  • Mandatory
  • The main objective of the curricular unit is to acquire basic knowledge already worked in secondary education and others gradually from mathematical analysis and to develop mathematical skills and competences. It is intended to introduce essential concepts and tools in the context of the study of mathematical models and differential and integral calculus, essential in the formation of future qualified staff in the field of the study cycle. The aim is to consolidate and complement the mathematical training previously acquired, acquire fundamental mathematical training in the domain of differential and eventually one-dimensional integral calculus and also develop the capacity for abstraction in the domain of formulating and solving problems. In a more sustained way provide a deeper knowledge about the concepts of limit, continuity, derivative and indefinite integral, the relationship between these concepts and their application in real context.
  • 1. Brief topological notions. Complement the study of real functions of a real variable (modulus, polynomial, exponential, logistic, logarithmic). Reverse function. 2. Limits and continuity of functions. Weierstrass Theorem and Bolzano Theorem. 3. Derivative and differential of a function. Geometric interpretation. Derivation rules. Study and applications of the first derivative. Study and applications of the second derivative. Cauchy's Rule. Study full of functions. 4. Integral calculation in IR. Definition of primitive. Primitivation Techniques. Definition of Riemann integral. Properties of the integral. Immediate primitives. Fundamental theorem of integral calculus.

  • A avaliação da unidade curricular pode ser feita em avaliação continua, sendo esta composta por duas frequências com um peso de 40% cada e por dois trabalhos práticos com um peso de 10% cada, ou em avaliação final por exame com um peso de 100%.

    Descrição

    Data limite

    Ponderação

    1ª Frequência

    24-04-2026

    40%

    2ª Frequência

    12-06-2026

    40%

    Trabalhos Práticos

    29-04-2026

    17-06-2026

    10%

    10%

     

    Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...

     
  • Semestral
  • In a post-secondary cycle of studies in the area of technologies and engineering, the curricular units in the scientific area of Mathematics play a relevant role. Are essential for students acquire basic knowledge needed in other curricular units of the study cycle that require mathematical knowledge or skills and competences acquired with work in the curricular units in this area. The Mathematics II unit aims to introduce essential concepts and tools in the context of differential and integral calculus, essential in the training of qualified staff in the area of the study cycle. Mathematical contents are essential in the training of qualified professionals, whether in the understanding and consolidation of the different concepts or specific knowledge of their applicability. Concepts of functions, limits, derivatives and an introduction to integral calculus with application in other areas of the study cycle are explored.

English

Category: Discipline
  • Farral, C., & Lindsley, M. (2008). Professional English in use: Marketing. Cambridge University Press Gore, Sylee (2006). English for Marketing and Advertising. Oxford: Oxford University Press.
  • Digital Marketing
  • 6066
  • 23
  • English
  • IPLUSO6066-23
  • 1
  • 6
  • 0
  • 4
  • Não
  • Português
  • The course will be conducted using a communicative approach, centered on reflection and the development of critical thinking. To this end, it will promote discussions, interactive activities and the use of strategies that encourage the exchange of ideas between students. In addition, video analysis will be included as a way of fostering interaction and enriching the learning process. The materials needed for the activities will be made available in digital format, ensuring accessibility and support for study.
  • Mandatory
  • This unit aims to develop essential skills for effective communication in a professional context. In addition, it focuses on enhancing comprehension as well as oral and written expression skills. This curricular unit is primarily designed to prepare students for interactions in the marketing world.
  • 1-English as a lingua franca. 2-Common mistakes and how to avoid them. 3-Negotiation and storytelling. 4-E-mails, recruitment, CV. 5-Rafael Bordalo Pinheiro and the cartoons; The 1890 British Ultimatum. 6-Business environment. Company structures: different departments, tasks and responsibilities. Remuneration. Ways of working. Job satisfaction. 7-Marketing: what it is; the 4 p´s; advertising and strategies; sales; planning a marketing strategy. 8-Ways of seeing: John Berger; Hitchcock´s Vertigo.
  • Elementos Datas Ponderação
    Teste escrito 1 8/4 30%
    Teste escrito 2 3/6 30%
    Apresentação oral 17/6 30%
    Assiduidade e participação - 10%

     

     

     
  • Semestral
  • The teaching methodology follows a communicative approach, emphasizing the practical use of the language. The aim is to integrate key skills such as written and oral comprehension, speaking, and writing, enabling students to develop and strengthen their English in various marketing-related topics. Additionally, students will expand their vocabulary, refine their grammar, and apply their language skills in a marketing context.
  1. Microcontrollers
  2. Search Engine Optimization
  3. Traineeship
  4. Robotics Fundamentals

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