- Details
- Category: Discipline
- - Cunha, L. (2013). Economia e Política do Turismo. 3ª Edição. Lisboa: Lidel - Cunha, L., Abrantes, A. (2019). Introdução ao Turismo. 6ª Edição. Lisboa: Lidel. - Fletcher, J., Fyall, A.; Gilbert, D., Wanhill, S. (2018). Tourism – principles and practice. (6th ed.). London, England: Perason. - Page, S. P., & Connell, J. (2020). Tourism A Modern Synthesis (5th ed.). Andover, UK: Routledge - Sharpley, R., & Stone, P. R. (2018). Tourism and Development: Concepts and Issues. Channel View Publications.
- Tourism Management
- 2198
- 520
- Introduction to Tourism
- ISLA Santarém2198-520
- 1
- 5
- 0
- 25
- Não
- Português
- Presencial: 1. theoretical-practical teaching: Presentation of concepts and discussion of programme contents. 2. Laboratory practice: Technical visits to tourist destinations to observe and understand the tourist industry in situ; Field research in tourist destinations; Critical analysis of case studies related to the tourist phenomenon and classroom debates. 3. Simulated practice: The practical sessions will focus on Project and Problem-Based Learning (PBL), where real scenarios will be discussed and students will be encouraged to propose solutions and projects in groups, applying the fundamental concepts exposed and developing practical skills, Autonomous: 4. Consolidation of the content taught in class by researching additional information on the different topics covered and developing additional work related to solving concrete problems and group dynamics.
- Mandatory
- O1. Understand and define the fundamental concepts associated with tourism, analyse the historical evolution of tourism and identify the multidisciplinary nature of tourism; O2. Know the forms, characteristics and factors of tourist demand, and understand the motivations and profile of the new tourist consumer; O3. Understand the concept of tourist offer and explore the tourist activities and businesses that combine to create a complete tourist experience; O4. Identify the importance of statistical sources and indicators to evaluate the tourism market and understand trends and patterns in the tourism sector. O5. Identify and analyse the impacts of tourism and discuss the concept of sustainable tourism.
- 1. The conceptualization of tourism 1.1. Fundamental concepts associated with tourism 1.2. The historical evolution of tourism 1.3. Classifications and types of tourism 2. Tourism demand 2.1. Definition and forms of tourism demand 2.2. Characteristics and determining factors 2.3. Motivations associated with tourism demand 2.4. Tourism consumption and the profile of the new tourism consumer 3. Tourism supply 3.1. Definition, characteristics, and components 3.2. Tourism activities (businesses) 4. Tourism information sources 4.1. Statistical sources 4.2. Indicators of tourism demand and supply 4.3. Statistical evaluation measures 5. The impacts of tourism 5.1. Economic, socio-cultural, and environmental impacts 5.2. Tourism and sustainability
Descrição
Data limite
Ponderação
Teste de Avaliação 19-01-2026 50% Trabalho Individual e Apresentação Oral 10-11-2025 20% Participação em Sala de Aula (Exercícios) Ao longo do Semestre 20% Aula Aberta Outubro 10% * A redação e apresentação deve seguir as normas de elaboração dos trabalhos acadêmicos do ISLA Santarém.
- Semestral
- The course Introduction to Tourism aims to provide a solid understanding of the fundamental concepts of the tourism sector, focusing on the structure and functioning of the hospitality industry at both national and international levels. Tourism, as a multifaceted activity, involves destination management, product development, and services related to leisure and hospitality. Within the TESP study program, this course is essential in preparing students with the theoretical and practical foundations needed for future interventions, such as internships and projects. The knowledge gained in this unit will enable students to analyze the tourism market and understand the relationship between supply, demand, and key stakeholders in the sector. The course also promotes the development of practical skills, such as problem-solving and teamwork, by applying Project-Based Learning (PBL) methodology.
- Details
- Category: Discipline
- Computer Engineering
- 7030
- 13148
- Networks and Data Communication I
- ISLA Santarém7030-13148
- 2
- 6
- 0
- 25
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Information Technology Management (ISLA Santarém)
- 1215
- 1252
- Technical English
- ISLA Santarém1215-1252
- 1
- 5
- 0
- 25
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Human Resources Management
- 1193
- 27855
- Marketing and Communication in Human Resources
- ISLA Santarém1193-27855
- 1
- 6
- 0
- 25
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Dave Chaffey (2015). Gestão de E-Business e E-Commerce: Estratégia, Implementação e Prática. Elsiver Brasil. Silva M., Silva A., Romão A., Conde N. (2003). Comércio Electrónico na Internet, 2ª Edição Actualizada. FCA. He M., Jennings N. R. e Leung H (2003). On agent mediated electronic commerce”.IEEE Trans on Knowledge and Data Engineering 15 (4). Neto, et al. (2016). Marketing Digital & E-Commerce. edição: Psicosom.
- Digital Marketing and Electronic Commerce
- 6013
- 21305
- E-commerce
- ISLA Santarém6013-21305
- 2
- 6
- 0
- 25
- Não
- Português
- Throughout the classes, active methodologies will be used to make them more dynamic, with the goal of consolidating the knowledge acquired. Some of these methodologies include: gamification, Project-Based Learning (PBL), flipped classroom, and case studies.
- Mandatory
- The objectives of the course are - To provide students with knowledge of the various structures and types of transactions through electronic means, as well as their benefits for organizations, consumers and society and their limitations and impact on companies. - To prepare for the strategic use of the Internet as a tool for developing new business and behavioral models. - To consolidate basic notions about the Internet and the services available on this network and about the names of Digital Marketing and Electronic Commerce. - To present the various types of e-commerce and their importance for companies.
- 1 Introduction to e-commerce: main types of e-commerce, business models and taxonomy, impact on organizations. Electronic marketplaces, structure and mechanisms. 2. Electronic payment systems and technologies: 3. Security in e-commerce: Public key infrastructures; Encryption technologies; Digital certificates and digital signatures. 4. Support technologies: Web information systems E-commerce software Business integration technologies technologies 5. Electronic Institutions and Virtual Companies: Standards, authentication, automated contracts, monitoring, reputation Selection of business partners Specification of electronic contracts 6. Marketing and advertising on the web: strategies and technologies.
Os alunos serão avaliados à Unidade Curricular através de 3 elementos de avaliação:
- Projeto/trabalho
- Frequência
- Participação e casos práticos em aula (10%)
Para aprovação à UC é necessário que o aluno realize obrigatóriamente a frequência e o trabalho de avaliação. A participação e casos práticos em sala de aula é uma avaliação que ocorre de forma contínua.
Descrição
Data limite
Ponderação
Momento de avaliação teórica (frequência)
18 de dezembro de 2025
40%
Projeto/trabalho
15 de janeiro de 2026
50%
No projeto/trabalho será disponibilizado aos alunos, via Moodle, um enunciado com os critérios de avaliação. Ainda assim, consideram-se alguns dos seguintes paramêtros:
-
Clareza, organização e redação do trabalho escrito
-
Adaptação das Normas APA e o template do ISLA Santarém – Instituto Politécnico
-
Criatividade e sensibilidade estética
-
Raciocino lógico e estratégico
-
Apresentação e defesa oral
- Semestral
- The Ecommerce Curriculum Unit explores the impact of digital transactions on the business environment. In this way, it seeks to enable students to understand and strategically use the internet to boost business through Ecommerce and its structure, as well as through the use of tools. This will result in students capable of implementing Ecommerce and other Marketing strategies.
