- Details
- Category: Discipline
- Gadre, D. (2011). Programming and customizing the AVR microcontroller. New York, NY: McGraw-Hill. ISBN 978-0071744548. Mazidi, M. A., Naimi, S., & Naimi, S. (2014). The AVR microcontroller and embedded systems: Using assembly and C – Using Arduino Uno and Atmel Studio. Upper Saddle River, NJ: Pearson Education. ISBN 978-0133361980. Documentação fornecida pelo docente e disponibilizada na plataforma Moodle.
- Automation and Robotics
- 6078
- 11184
- Microcontrollers
- IPLUSO6078-11184
- 1
- 5
- 0
- 4
- Não
- Português
- The learning objectives of this course are achieved through the programme contents of the different chapters, using theoretical and practical teaching methodologies and diversified resources. In addition to the presentation of fundamental concepts, the course promotes the development of analytical skills, interpretation of practical situations, and decision-making through guided exercises and laboratory sessions. The addressed concepts are progressively and contextually applied using C/C++ programming and microcontrollers. Practical assignments and a mini-project are also carried out, encouraging student autonomy and consolidation of the acquired knowledge.
- Mandatory
- Identify the typical structure of a microcontroller-based system. Identify the main characteristics of the microcontroller under study. Describe the operation of interrupts in the microcontroller. Identify and develop flowcharts. Apply the main instructions of the microcontroller under study. Implement data acquisition systems and digital control. Develop programs for controlling the speed of DC motors using Pulse Width Modulation (PWM). Recognize the structure of microcontroller-based systems. Define and apply functions related to addressing, data, and control. Program microprocessors and microcontrollers. Apply microcontrollers in the control of industrial processes. Use the main features of the microcontroller. Interface the microcontroller with external peripherals. Develop project-specific hardware. Plan and design the work to be developed. Design programs in the C/C++ programming language.
- Introduction to microcontrollers: memory, microprocessor, and input/output peripherals. Structure of a microcontroller-based system and identification of its main components. Internal architecture of the microcontroller under study: block diagram, internal structure, functional modules, interrupt control, and timers. Communication with external peripherals and main communication protocols. Hardware integration and testing using breadboards. Programming in C/C++: program structure, main() function, data types, variables, and constants. Input/output instructions and control flow. Functions and data structures in C: functions, arguments, and local variables. Recursive functions. Arrays, character strings, string arrays. String input and output. Development of an application project using a microcontroller. Project testing and validation. Preparation of intermediate and final project reports
Descrição
Data limite
Ponderação
Teste de avaliação
Semana 10
40%
Projeto
Apresentação e defesa oralSemana 15
40%
Laboratórios Guiados (obrigatório entrega individual de 4, num total de 6)
até Semana 15
20%
- Semestral
- The Microcontrollers curricular unit aims to familiarize students with microcontrollers, their architecture, and their programming using the C/C++ programming language.
- Details
- Category: Discipline
- [Preencher APELIDO], [Preencher Primeiros Nomes] - [Preencher Título]. [Preencher Edição. Local de publicação :Editor, Ano de publicação. Descrição física. Série. ISBN)] [Preencher APELIDO], [Preencher Primeiros Nomes] - [Preencher Título]. [Preencher Edição. Local de publicação :Editor, Ano de publicação. Descrição física. Série. ISBN)
- Digital Marketing
- 6066
- 21876
- Search Engine Optimization
- IPLUSO6066-21876
- 1
- 6
- 0
- 4
- Não
- Português
- The curricular unit draws on active, professionally-oriented methodologies. Sessions combine theoretical exposition with real case analysis, live demonstrations of professional tools (Google Search Console, Semrush, Rank Math) and practical individual and group activities. A session with a guest professional from the field (a specialist in AI applied to SEO) is a highlight, bringing students closer to market reality. The use of generative AI tools is integrated as part of the learning process, preparing students for current industry workflows. The final group project simulates a real SEO consultancy context, promoting critical thinking, autonomy and collaborative work.
- Mandatory
- By the end of the curricular unit, students should be able to: Understand how search engines work and the main ranking factors; Define strategic SEO objectives and conduct keyword research and analysis; Apply On-Page SEO techniques, including optimisation of meta tags, URL, headings and content; Identify and implement technical SEO best practices (robots.txt, sitemaps, redirects); Develop Off-Page SEO strategies, namely link building and digital reputation management; Use professional SEO tools such as Google Search Console, Semrush and Google Keyword Planner; Analyse performance metrics and produce SEO reports oriented towards continuous improvement; Integrate Artificial Intelligence tools into the content optimisation and SEO strategy process.
- SEO Fundamentals - How search engines work; terminology and SERP analysis; SEO premises and myths Strategy and Planning - Objective setting; information architecture; keyword research and analysis; competitor analysis; tools: Google Keyword Planner, Semrush, Ubersuggest On-Page SEO - Meta tags and content structure; content quality and E-E-A-T methodology; URL structure and headings Technical SEO - Robots.txt; sitemaps; redirects; schemas and performance Off-Page SEO - Link building and online authority; directories, social media and other off-page strategies Metrics and Analysis - Google Search Console; SEO reports; data-driven continuous optimisation AI applied to SEO - Generative AI tools (ChatGPT, Gemini and others); optimised content generation; impact of Search Generative Experience
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Projeto final de SEO - Entrega do relatório escrito 25-05-2026
30%
Projeto final de SEO - Apresentações orais
27-05-2026
e
03-06-2026
Teste escrito (individual)
17-06-2026
20%
Trabalho em aula / participação contínua - atividades práticas, exercícios e mini-entregas (individual e duplas) Contínua ao longo do semestre 30% Participação e envolvimento - assiduidade, pontualidade e contributo em debates e dinâmicas (individual) Contínua ao longo do semestre 20% - Semestral
- The SEO - Search Engine Optimization curricular unit is part of the CTeSP in Digital Marketing and aims to equip students with practical and strategic competencies in search engine optimisation. In a context of growing organisational digitalisation, mastering SEO is a key skill for any marketing professional, enabling brands and businesses to increase organic visibility, attract qualified traffic and improve digital performance in a sustainable way. This unit articulates with other modules in the study cycle related to digital marketing, communication and content management, serving as an essential technical and strategic complement to the course's exit profile.
- Details
- Category: Discipline
- A designar, mediante a natureza dos trabalhos a desenvolver.
- Public Administration and Management Consultancy
- 3571
- 18260
- Traineeship
- IPLUSO3571-18260
- 2
- 30
- 0
- 4
- Sim
- Português
- n/a.
- Mandatory
- Develop technical-professional skills related to the course's CUs and acquire knowledge and skills in the face of the professional reality contact resulting from the internship. The Internship Report (ER), should describe the tasks developed during the internship period. The specific objectives are: - Application of theoretical and practical knowledge acquired during the academic training; - To facilitate the professional insertion of the future graduate in the labor market; - To rehearse practices adjusted to the needs of the labor market; - To evaluate the interest and profile of the trainee for the exercise of a profession and his/her availability for the execution of differentiated tasks, according to the areas concerned; - Strengthening the IES with the partners of the labor market.
- The program contents are described in the Regulation.
Descrição
Data limite
Ponderação
Relatório Final de Estágio
A agendar
75%
Apresentação Pública do Relatório e Defesa
A agendar
25%
(...)
- Semestral
- The Internship Report represents the final balance of a professional experience that allowed the trainee to acquire and/or strengthen skills. It is, therefore, a document organized in such a way as to make clear, for the Teacher who will evaluate the document. The Project aims to enable the student to test his/her abilities to carry out, on his/her own, research work.
- Details
- Category: Discipline
- CRAIG, John J.,Introduction to Robotics - Mechanics & Control, Addison Wesley Publishing GONZALEZ R. C., LEE, C. S. G., Robotics, McGraw Hill. MCKERROW, Phillip John, Introduction to Robotics, Addison-Wesley Publishing OGATA, Katsuhiko, Modern Control Engineering, Prentice-Hall. YOSHIKAWA, Tsuneo, Foundations of Robotics, MIT Press ASADA, H.,SLOTINE, J.; Robot Analysis an Control, Jonh Wiley & Sons MEDEIROS, A., [et al.], Robótica Móvel, Livros Técnicos e Científicos Editora NIKU, S., Introdução à Robótica - Análise, Controlo e Aplicações, Livros Técnicos e Científicos Editora Barrientos, A., Peñin, L. e Balaguer, C.,Fundamentos De Robótica, McGraw-Hill Interamericana de España Pires, J. Norberto, Robótica Industrial Indústria 4.0, Lidel
- Automation and Robotics
- 6078
- 22087
- Robotics Fundamentals
- IPLUSO6078-22087
- 1
- 6
- 0
- 4
- Não
- Português
- The exposition of concepts is carried out by appealing to the active participation of students. Illustrative examples of concepts and results are presented. In practical classes, students are invited to analyze and solve exercises and carry out practical work in the laboratory.
- Mandatory
- Recognize the different aspects and industrial applications of Robotics. Recognize the main components of an industrial manipulator robot and mobile robot. Get programming skills with mobile robots. Possess knowledge of programming and parameterization of manipulative and mobile robots. Possess knowledge of programming for the control of manipulative robots using wireless networks. Possess knowledge in the use of modeling and programming software.
- 1. Basics of Robotics A. Application history and scenarios B. Types of robots: structure and typology of manipulators C. coordinate systems D. direct kinematics E. inverse kinematics 2. Robot technology A. mechanical unit B. controllers C. Sensors D. Encoders E. External and peripheral equipment 3. Manipulator robot languages ¿¿and programming A. movement instructions B. I/O Instructions C. data structures D. coordinate systems and. program control instructions 4. Mobile Robots A. Types of environments in which the mobile robot operates B. Types of locomotion systems C. traction and steering D. Basic Navigation Schemes to Avoid Obstacles i. Edge or corner detection method ii. Certainty table for representing obstacles iii. The potential field method
Descrição
Data limite
Ponderação
Teste de Avaliação Escrito
25-5-2026
50%
3 Trabalhos Práticos com entrega de relatório
Durante o semestre
30%
Analise e Apresentação de Artigo Académico Ultima semana de aulas 20% - Semestral
- The Robotics Fundamentals curricular unit aims to introduce essential concepts and tools in the context of knowing the constituent elements of a robotic system (industrial robot and mobile robot), focusing essentially on manipulators. Thus, to understand since its beginning of operation, until the conception of development of one. Know manipulator robot, as well as the elements that constitute it: sensors, controller/microcontroller, pre-actuators and actuators.
- Details
- Category: Discipline
- Batista, D. (2021). Marketing digital: Conteúdos vencedores. Lisboa: Lidel - Edições Técnicas. Cortez, R. (2022). Aprender a vender com marketing digital. Lisboa: ECO. Faustino, P. (2019). Marketing digital na prática: Como criar do zero uma estratégia de marketing digital. Lisboa: Marcador. Miller, D. (2017). Building a StoryBrand: Clarify your message so customers will listen. HarperCollins Leadership. Opresnik, M. O., Kotler, P., & Hollensen, S. (2023). Social media marketing: Expanda o seu negócio. Lidel. Kotler, P., Kartajaya, H., & Setiawan, I. (2021). Marketing 5.0: Technology for humanity. Wiley.
- Digital Marketing
- 6066
- 21875
- Social Media Marketing
- IPLUSO6066-21875
- 1
- 5
- 0
- 4
- Não
- Português
- The curricular unit follows a theoretical-practical approach, combining conceptual exposition, critical analysis and practical application of content. Initially, emphasis is placed on the theoretical framework of Social Media Marketing concepts, supported by examples and case studies. As the semester progresses, classes become increasingly practice-oriented, focusing on problem-solving, development of applied projects and the use of digital tools. Active student participation is encouraged through debates, practical exercises and presentations, fostering critical thinking and knowledge consolidation. Assessment integrates both individual and group components, prioritising the strategic application of content and the ability to analyse and make decisions in real or simulated contexts.
- Mandatory
- By the end of the curricular unit, students are expected to be able to: Understand the theoretical foundations and strategic frameworks of Social Media Marketing; Critically analyse a brand's digital presence, identifying strategic problems and improvement opportunities; Define target audiences and personas, aligning them with the brand's communication objectives; Structure a content strategy based on the marketing funnel and clearly defined editorial pillars; Design and plan paid advertising campaigns on social media, aligning objectives, targeting criteria, and performance metrics; Monitor and evaluate the performance of implemented strategies through the analysis of key performance indicators (KPIs). By the end of the curricular unit, students should demonstrate the ability to plan, implement, and evaluate integrated Social Media Marketing strategies, articulating both organic and paid approaches in a strategic and results-oriented manner.
- Course Contents [Introduction to Social Media] [The social media ecosystem] [Information sources, studies and trend analysis tools] [Social Media in Data: market analysis and national and international trends] [Strategy and Planning] [Brand Context and SWOT Analysis] [Brand Positioning and Personality] [Definition of Strategic Objectives (SMART) for Social Media] [Definition and segmentation of target audience and personas] [Competitor Analysis] [Content Strategy: pillars and conversion-oriented content] [Content Calendar] [Copywriting and Call to Action (CTA)] [Automation and Artificial Intelligence applied to social media] [Digital Platforms] [Content Creation] [Use of tools for digital image and video creation and editing] [Organic and Paid Traffic]] [Paid Campaign Structuring] [Segmentation and key pillars of paid traffic] [Metrics, Reporting and Performance Optimisation]
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Participação, Trabalhos em Aula e Competências Transversais20%
Trabalho Individual (Trabalho Escrito + Apresentação Oral)09-06-2026
16-06-2026
40%
Trabalho Grupo (Trabalho Escrito + Apresentação Oral)
O trabalho de grupo será divido em duas apresentações.
Parte 1 tem a ponderação de 15%.
Parte 2 tem a ponderação de 25%Parte 1
24-03-2026Parte 2
26-05-2026
40%
- Semestral
- Nowadays, Social Media Marketing Management and Strategy plays a central role within organizations, being essential to strengthen brand awareness, enhance audience relationships, and generate sustainable results. Digital transformation and the rapid growth of social platforms have consolidated social media as strategic channels for communication, engagement, and conversion, requiring structured, goal-oriented, and data-driven approaches. This curricular unit is positioned within the field of Digital Marketing and Strategic Communication, providing students with theoretical knowledge and practical skills in managing brands' digital presence. Key topics include strategic frameworks, platform specificities, content formats, goal setting, copywriting techniques, paid media implementation, and performance analysis, contributing to the development of analytical, strategic, and operational competencies required in contemporary digital environments.
