- Details
- Category: Discipline
- Abreu, L (2015). HTML 5, Editora FCA Remoaldo, P (2011). CSS 3, FCA Abreu, L. (2015), Javascript 6, FCA
- Digital Marketing
- 6066
- 21881
- Web Language Fundamentals
- IPLUSO6066-21881
- 1
- 5
- 0
- 4
- Não
- Português
- Hybrid teaching - integrating the physical world with the digital. Two dynamics are adopted for the development of learning: there is a focus on presenting face-to-face content and, at the same time, activities are carried out in which technology contributes to the acquisition of knowledge.
- Mandatory
- Identify the basic concepts of scripts executed on the client side (client-side). Create structured websites using client-side technology. Create structured web pages using style sheets. Identify the advantages of using style sheets. Web pages. Identify Web technologies on the server side. Describe the potential of using Web technologies in an information system. Create dynamic, efficient and secure portals. Use a database through the Web. Manage Data Layer.
- 1. HTML - Presentation of the language and the concept tag - Basic structure of a Web page - Text formatting - Hyperlinks - Lists - Colors - Tables - Frames - Forms 2. CSS - Advantages of using the language -Bookmarks - Properties - Documents - Tabeless 3. Javascript - Language presentation - Syntax - Variables -Data types - Operators - Basic commands - Conditional commands - Events - Messages - Instances -Functions - Arrays - Strings - Data Layer
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação
07-05-2026
30%
Projeto
19-06-2026
70%
(...)
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- This curricular unit aims to make students aware of the fundamentals of HTML, CSS and Javascript for the development of web solutions
- Details
- Category: Discipline
- Laudon, K. and Traver, C. (2023). E-Commerce 2023-2024: Business. Technology. Society., Global Edition. Pearson Education Limited. Figma. (n.d.). Figma. Help.figma.com. https://help.figma.com/hc/en-us Shopify Academy. (2024). Shopify. https://www.shopifyacademy.com/page/catalog
- Digital Marketing
- 6066
- 13158
- E-commerce
- IPLUSO6066-13158
- 2
- 5
- 0
- 4
- Não
- Português
- Expository: presentation of theoretical concepts: e-commerce fundamentals, business models, UX/UI, legislation Demonstrative: Practical demonstrations on the Shopify platform: store setup, configurations, theme customization Active/Participatory: Class participation; discussion of cases and strategies Interrogative: Mini-quizzes at the end of theoretical classes Project-Based Learning with Collaboration: Group work (2-3 people) for the development of a functional online store in Shopify, simulating a real project; oral presentation and project defense
- Mandatory
- Understand the fundamentals of e-commerce and main business models in digital retail Master the Shopify platform to create, manage and customize professional online stores Implement traffic acquisition strategies, customer experience optimization and customer support Configure payments, shipping, inventory and ensure legal compliance Analyze key performance indicators
- Design principles, UX and UI. Introduction to e-commerce platforms. Relevance of e-commerce for retail. E-commerce business models. The importance of customer experience. Managing an e-commerce site as a business. Catalog management, inventory, taxonomy and internal search engine. Introduction to Shopify: overview of store setup. Sales channels, themes and applications. Store management tools in Shopify. Traffic acquisition - paid and organic. Impact of AI on search. Shopify: Theme management and page customization. Types of modules and navigation. Payment methods and shipping options. Logistics operations. Legislation (GDPR, accessibility). General preferences and settings in Shopify. Customer Experience and Customer Support Services. The particular case of Marketplaces. Main analytics indicators in e-commerce and their tracking. Applications and functionality extensions. Associating domains.
A avaliação da disciplina consistirá em desenvolver uma loja online funcional em Shopify, simulando um projeto real de e-commerce.
O trabalho tem como objetivo aplicar na prática os conhecimentos adquiridos no módulo, desde a configuração inicial da plataforma até à apresentação do produto final.
O trabalho será feito em grupo: 2/3 pessoas.
- Criação de um site em Shopify para uma marca fictícia ou real.
- O site deve estar preparado para funcionar como uma loja online:
- Estrutura de navegação clara
- Página inicial atrativa
- Catálogo de produtos (mínimo 5 produtos, reais ou fictícios)
- Páginas de produto completas (imagens, descrições, preço, variantes se aplicável)
- Carrinho e checkout configurados
- Integração de métodos de pagamento (simulados)
Conteúdo mínimo a desenvolver:
- Identidade da marca (nome, logótipo simples, storytelling da marca)
- Configuração da loja (idioma, moeda, políticas básicas)
- Aspeto visual (tema, cores, personalização básica de design)
- Estratégia de comunicação:
- Uma página de “Sobre Nós”
- Uma página de “Contactos”
- Blog ou secção de conteúdos (mínimo 1 artigo ou notícia)
O que deverá ser entregue:
- Loja ativa em Shopify (acesso partilhado com os formadores).
- Relatório breve (máx. 10 páginas) que descreva:
- Nome da marca e conceito
- Justificação das escolhas visuais e estruturais
- Estratégia pensada para marketing, comunicação, logística, pagamentos e operações
- Dificuldades encontradas e soluções aplicadas
- Cada grupo fará uma apresentação oral de 15 minutos, que demonstre o funcionamento da loja e justificando as escolhas feitas.
Descrição
Data limite
Ponderação
Trabalho de grupo
07-01-2026
50%
Participação individual interessada, pertinente e construtiva em aula
-
20%
Avaliação da contribuição individual para o trabalho de grupo
-
20%
Mini-quiz no final das aulas teóricas No final de cada aula teórica 10% Os alunos terão sempre, através do Moodle, acesso às apresentações em aula, bem como todos os materiais de suporte aos projetos.
- Semestral
- Field of Action Creation, management and optimization of online stores, focusing on the Shopify platform, covering the entire digital retail value chain. Area of Practice Intersection of technology, business and customer experience: platform technical setup, design (IA/UX/UI), operations (payments, shipping, inventory), legal compliance and metrics analysis. Domains of Intervention E-commerce fundamentals and business models Platforms and catalog management Logistics and legal operations (GDPR) Traffic acquisition and customer experience Analytics and KPIs Relevance in the Study Cycle Integrates and applies digital marketing, SEO and social media skills in a real business context. Responds to high market demand for e-commerce specialists and directly prepares students for the curricular internship, training professionals with a complete view of digital retail.
- Details
- Category: Discipline
- [ AAKER, David A., LEONE, Robert, S. Day GEORGE e KUMAR, V. - Marketing Research. 10ªedição. JOHN WILEY AND SONS LTD, 2009. 9780470317259 LOPES, José Luis Pessôa - Fundamental dos Estudos de Mercado. Lisboa: Edições Sílabo, 2007. 9789726186137 MALHOTRA, Naresh K., SPSS Inc - Marketing Research: An Applied Orientation. 6ª edição, Prentice Hall, 9780136094234 OLIVEIRA, A. Machado - Planear Globalmente, Conhecer Localmente. Os Estudos de Mercado num Contexto Global. In Gestão e Estratégia. Desafios da Globalização, Vol. 2, pp. 187 - 230. Escolar Editora
- Digital Marketing
- 6066
- 5029
- Market Studies
- IPLUSO6066-5029
- 2
- 5
- 0
- 4
- Não
- Português
- Active methodologies according to the students’ profile.
- Mandatory
- This UC is designed to give specific attention to the methods and techniques of qualitative and quantitative nature that support the identification, measurement and control of nuclear variables qualification orientation to the market organisations as support implementing processes of development of new concepts and Products of success. Understand the frame of reference and utility strategic knowledge and forecast market behaviour; Familiarize yourself with several of the most common methodologies applied in obtaining and analysing information markets, with a view to their understanding and domain. Acquire sufficient capacity to develop technical skills for your specific implementation under the management of innovation, understanding, description and explanation; Recognise managerial/decision-making situation with high market Orientation requirement, clarify and adopt appropriate strategies for carcasses to overcome.
- Introduction to market research: general concepts Definition of market studies. Their importance. Application areas of market research Product Packing Price Distribution Advertising and promotional activities Studies of notoriety, image and consumer Types of Market Research Objectives and Techniques (advantages and limitations) of Qualitative Research Objectives and Techniques (advantages and limitations) of the Quantitative Research Types and sources of information Stages of a Market Study The briefing Preparing and submitting the proposal The definition of the research problem Addressing the Problem Research project Fieldwork Methods and Techniques of Analysis, Classification and Treatment Data 5 Emerging Applications Market Research (exercises and case studies)
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação
dd-mm-yyyy
45%
Projeto de Pesquisa de Mercado
dd-mm-yyyy
45%
Participação
10%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- This course aims to help students using marketing concepts, tools and principles in the understanding, description and explanation of relevant market behaviors - consumers, competitors and technology. The discipline is designed to give specific attention to the methods and techniques of qualitative and quantitative nature that support the identification, measurement and control of nuclear variables qualification orientation to the market organisations as support implementing processes of development of new concepts and Products of success.
- Details
- Category: Discipline
- Hackl, C., & Wolfe, S. (2017). Marketing new realities: An introduction to virtual reality & augmented reality marketing, branding, & communications. Meraki Press. Baruah, R. (2020). AR and VR Using the WebXR API. In Learn to Create Immersive Content with WebGL, Three. js, a-Frame, and Babylon. js. https://doi.org/10.1007/978-1-4842-6318-1
- Digital Marketing
- 6066
- 21879
- Mobile Marketing
- IPLUSO6066-21879
- 2
- 4
- 0
- 4
- Não
- Português
- In this course, students will have direct practical application with digital marketing tools and platforms for mobile devices, focusing on the creation of campaigns that integrate augmented reality (AR), interactive videos, and 3D content. The goal is for students to understand the potential and challenges of these technologies within the context of marketing, exploring innovative strategies to engage target audiences on smartphones and tablets and new devices. By the end of the course, students will have developed and implemented a digital marketing campaign using AR and other immersive resources, considering concepts such as: usability in mobile interfaces, interactivity in AR, content adaptation for social media and mobile platforms, as well as performance metrics analysis.
- Mandatory
- 1. Organize project content with a view to integrating into multidisciplinary teams, promoting effective collaboration in digital marketing campaigns. 2. Develop audiovisual content suitable for integration into metaverse platforms, social media, and other digital channels, considering the specificities of each medium. 3. Understand the different tools and software available for producing augmented reality (AR) content, focusing on interactive and immersive experiences. 4. Apply concepts of design and storytelling in the creation of digital campaigns for mobile devices, using visual, auditory, and 3D elements in a creative and effective manner. 5. Develop strategic digital planning skills aligned with emerging trends in mobile marketing and immersive technologies. 6. Integrate usability and user experience (UX) practices into creating campaigns that maximize user interaction and engagement.
- Fundamentals, specificities, and challenges in creating marketing campaigns for smartphones and tablets. AR development platforms: Analysis of different solutions (such as Unity, Lens Studio) to create immersive experiences. Integration of interactive content into social media and digital platforms: How to adapt AR campaigns for Facebook, Instagram, TikTok, and other social networks. Storytelling and interaction design in AR: Techniques to create engaging narratives and effective interactions in virtual and augmented environments. UX in mixed reality: Usability principles to improve user experience in immersive campaigns. Emerging trends in digital and immersive marketing: Exploration of new technologies and strategies, such as AI and NFTs, applied to AR marketing and the metaverse. Ethical and privacy challenges in immersive experiences: Discussion on how to handle personal data and protect users in virtual environments
Descrição
Data limite
Ponderação
Seminário
Definido no moodle
20%
Projeto Final Definido no moodle 40% Apresentações (Pitch + Final)
Definido no moodle
30%
Participação
-
10%
- Semestral
- This course aims to provide the necessary methodological, technical, and conceptual knowledge for creating digital marketing campaigns tailored to mobile devices, such as smartphones and tablets. Throughout the semester, students will develop strategies that integrate 3D content, augmented reality (AR), audio, and video, while also exploring the potential of the metaverse as an emerging platform for campaign promotion. The activities taught aim to enhance the ability to plan and implement marketing actions, with a focus on technological innovation and the interactivity provided by these new digital tools.
- Details
- Category: Discipline
- Google. (n.d.). Think With Google. Google Academy - Think With Google. Retirado em setembro 20, 2021, de https://www.thinkwithgoogle.com/intl/en-gb/future-of-marketing/digital-transformation/google-digital-academy/ Odabasi, K. (2020b). Google Ads: A Complete Guide (October 2020 New Release ed.). Independently published. Google. (n.d.-a). Google Ads Ajuda. Suporte Google. Retrieved September 20, 2021, from https://support.google.com/google-ads/?hl=pt
- Digital Marketing
- 6066
- 21877
- Online Advertising
- IPLUSO6066-21877
- 2
- 6
- 0
- 4
- Não
- Português
- Sharing synergies with chairs that provide skills in the field of online publishing, website construction and design. Such chairs provide the necessary basis for implementing scripts and monitoring paid traffic activity.
- Mandatory
- The discipline addresses the essentials behind effective campaigns on paid channels, namely search actions and banners on google network websites and partners. At the end of the course, students will know how to use the Google Ads platform at a basic level and will be able to create and configure search and display campaigns appropriate to a marketing strategy.
- Advertise with Google Ads Analyze campaign success Create and define campaigns Choose keywords depending on the stage of the marketing funnel Write ads Working with ad extensions Integrate Google Analytics with other platforms Create Display Campaigns Segment audiences Establish budgets Decide placements Establish conversions Identify importance metrics Analyze landing pages
Descrição
Data limite
Ponderação
Testes de avaliação individual
-
20%
Análise crítica
até 13 de novembro
20%
Projeto
23 de janeiro
50%
Participação e Assiduidade
-
10%
- As presenças deverão corresponder a 75% das aulas lecionadas. Um número de faltas superior a 25%, do total das aulas letivas, implica a reprovação na unidade curricular.
- Exame de 2ª época e Época especial: Entrega de projeto com as mesmas características e condições do ano lectivo (60%), mais teste (40%). Exige inscrição prévia ao exame. O projeto é individual. Para mais informações consultar o regulamento do IPLUSO.
- A entrega final dos projetos, é obrigatória na data estipulada;
- A falta injustificada implica a reprovação na disciplina;
- A falta em mais que uma avaliação intercalar implica a exclusão da avaliação contínua;
- O projeto deve ser elaborado em grupo de 2 alunos ou individual. A nota individual terá em linha de conta a participação em sala, bem como o relatório de autoavaliação. As percentagens definidas no relato¿rio serão vertidas na nota individual conforme a seguinte fórmula: (nota do projeto)x(percentagem de participação)x(nº de alunos por grupo)/100, sendo que a nota individual no máximo superior a 1V da nota de projeto de grupo.
- Semestral
- The Online Advertising discipline explores digital marketing strategies in paid channels. These channels make it possible to advertise on search engines, websites, maps and email clients. The discipline deepens the use of the Google Ads platform and puts into practice various types of campaigns and actions.
