- Details
- Category: Discipline
- [Capel & Sharp ], [Annette & Wendy] - [Objective Proficiency]. [Segunda Edição. London :Cambridge University Press, 2013. Papel. 978-1107646377] Brooks, Charles J. et al. Cybersecurity Essentials Esteras, Santiago Remacha, Fabré, Elena Marco, : For Computers Professional English in Use , Wiley, 2013 and the Internet , Cambridge Univeristy Press, 2017 Glendinning, Eric H., Oxford English for Careers: Technology , Oxford University Press, 2007
- Business Management and E-Commerce
- 6147
- 12561
- English
- IPLUSO6147-12561
- 1
- 5
- 0
- 4
- Não
- Português
- Teaching favours the Socratic method, in which the students' participation is fundamental. It is intended to develop their critical spirit and research capacity, including Artificial Intelligence tools in their researches and requested work. An individual, in-person written test. A written work with oral presentation Attendance and participation
- Mandatory
- Objectives of this course unit: * Develop oral and written skills in the area of Business and Technology; * Review and systematize previously acquired linguistic content; * Share information about everyday life; * Produce written communications in the field of commercial and technical relations in the area of the course; * Expand and apply vocabulary related to information technologies; * Develop ability to read and interpret technical manuals in the course area.
- Description of contents * English as a lingua franca - The importance of a global communication language for problem solving and knowledge sharing. * Technology and Society - The influence of technology on contemporary society * Studying technology - The various programmes iaboutTechnology at numerous universities around the world * Information technology - The use of computers impacting our day-to-day life * Careers in Technology - Career possibilities in the field of technology and application for job vacancies * The future of Technology - predictions for the future in AI terms
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação
07-11-2025
30%
Group Work and Presentation
14-11-2025
30%
(...)
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- The English language imposes itself as a language of communication in the world. Its role is central to solving global problems, establishing commercial relationships, and sharing technical-scientific knowledge. Mastering this language will allow students to perform better academically and professionally in the field of Technology.
- Details
- Category: Discipline
- TEIXEIRA, S. Gestão das Organizações, 3ª ed., Lisboa: Verlag Dashofer Portugal, 2013.
- Business Management and E-Commerce
- 6147
- 3191
- Introduction to Management
- IPLUSO6147-3191
- 1
- 5
- 0
- 4
- Não
- Português
- Aplicação de métodos digitais
- Mandatory
- 1 - To portray the historical origin of Management and to frame it in the organizational scope. 2 - Identify, contextualize and analyze the basic functions of Management in Human Resources.
- 1 - The evolution of Management 2 - Management and the organizational environment 3 - Functions of Management Planning Organization Direction Control
Teste de avaliação de conhecimentos e competências - 45%
Trabalho/aula invertida - 45%
Participação nas aulas - 10%
- Semestral
- UC in the area of Management, which aims to address general and introductory issues in this area. It is essential for anyone who will work in the area of Management, in whatever sector. The approach is practical, which is favorable to the work context.
- Details
- Category: Discipline
- Malhotra, Naresh & Birks, David, (2012): Marketing Research: an applied approach. Ny: Prentice-Hall (6th edition). Zikmund, William ( 2006) :Princípios de Pesquisa de Marketing, São Paulo: Thomson. Recursos didáticos: quadro, projetor, computadores.
- Business Management and E-Commerce
- 6147
- 5029
- Market Studies
- IPLUSO6147-5029
- 1
- 5
- 0
- 4
- Não
- Português
- Use of digital methodologies.
- Mandatory
- The curricular unit is theoretical-practical in nature, developing into theoretical and practical classes that are articulated and aim to promote the student's knowledge and immediate application of theoretical concepts and skills in real practical contexts. 2nd The contents and evaluation are articulated, presenting an equivalent weight in the final evaluation. 3rd The contents cover the different stages of developing a market study, focusing on the appropriate design of the data collection methodology, as well as its implementation, with a view to responding to the objectives defined for the study.
- 1.Organization of a market study. Problem definition, research design. 2. Exploratory and conclusive research. Connection to the objectives of the study. 3. Primary and secondary data sources. 4. Definition of the study target population. 5. Survey basis and sample recruitment. 6. Qualitative methodologies: focus groups, in-depth individual interviews, projection techniques. 7. Design of the data collection support script. 8. Quantitative methodologies. 9. Types of interview. 10. Experimental designs. 11. Questionnaire design. 12. Measurement scales. 13. Non-sampling errors. 14. Quality control. 15. Sampling techniques: probabilistic and non-probabilistic. 16. Sample Sizing 17. Presentation of results, to support decision making
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação
A combinar data
30%
Trabalho /Projeto de Pesquisa
Assiduidade/Participação
A realizar durante o Semestre
60%
10%
(...)
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- The scope of the Market Studies UC focuses on the acquisition of knowledge and skills transversal to the main areas of the aforementioned course, which is essential for students to be able to research essential markets for business sustainability. The main areas of intervention focus on the collection, processing and conclusions of market/product/service investigations
- Details
- Category: Discipline
- Marketing 6.0, Philip Kotler Primeiro Pergunte Porquê, Simon Sinek Brand Leadership, David A. Aaker Brand Management na Era Digital e Humana, Carlos Oliveira Neil patel Blog Resultados Digitais Blog HubSpot Blog
- Business Management and E-Commerce
- 6147
- 22290
- Marketing Communication and Branding
- IPLUSO6147-22290
- 1
- 5
- 0
- 4
- Não
- Português
- Expository method, group work in class, case studies for analysis at home, and interaction with guest companies.
- Mandatory
- Understand the differences between marketing, communication and branding Reflect on the Marketing strategy and how to implement it (in which channels) Communication strategies with branding as the key pillar
- Marketing Communication The Communication Mix The nature and functions of the brand Company vs. Consumer The factors that shape the brand Analysis and Performance Metrics The portfolio and the brand Brand image and awareness, esteem and familiarity Brand policies Types of strategies Main models of brand building Case analysis
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação
14-11-2025; 12-12-2025
70%
Participação/Avaliação contínua
10%
Trabalhos práticos
20%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- Understand the process of developing a brand-focused Marketing strategy Recognise how this process can be managed by an organisation to gain authority and visibility in the market
- Details
- Category: Discipline
- Cintra, Lindley & Cunha, Celso. Nova Gramática do Português Contemporâneo. 12.ª edição. Lisboa: Livraria Sá da Costa, 1996. Duarte, Inês. Língua Portuguesa, Instrumentos de Análise. Universidade Aberta, 2000. Faria, Isabel Hub et al. Introdução à Linguística Geral e Portuguesa. 2.ª edição. Lisboa: Caminho, 2005. Lopes, Óscar & Saraiva, A. J. História da Literatura Portuguesa. 17.ª edição. Porto: Porto Editora, 1996. Raposo, Eduardo Paiva & al. Gramática do Português. Lisboa: Fundação Calouste Gulbenkian, 2013. Nascimento, M. Fernanda Bacelar do, Marques, Lúcia Garcia & Cruz, Luísa Segura. Português Fundamental. Vocabulário e Gramática. Vol. I. Lisboa: INIC/CLUL, 1984.
- Business Management and E-Commerce
- 6147
- 4399
- Portuguese Language
- IPLUSO6147-4399
- 1
- 5
- 0
- 4
- Não
- Português
- O uso de tecnologia considera-se como uma metodologia inovadora ao processo de ensino-aprendizagem.
- Mandatory
- The CU aims to produce the following learning outcomes: Knowledge of linguistic and non-linguistic strategies used explicitly and implicitly to achieve different communicational goals Ability to reflect critically on the texts produced by others and by the students themselves, considering their respective communicational objectives Ability to produce texts in diversified contexts and with diversified goals, autonomously, ensuring they are correct in spelling and grammar, as well as possess internal cohesion and coherence Ability to articulate arguments in a coherent and structured.
- Language as a communication tool. Recap of aspects of the language with relevance to the projects to be undertaken From the sentence to the paragraph: strategies to develop an idea and write a paragraph Elements of textuality: pragmatic and linguistic The writing of academic texts Some types of academic texts: critical review, report, abstract, monography, dissertation, thesis Aspects to consider when writing academic texts: planning, information gathering (sources), structure, revision Pre-textual, textual and post-textual elements Referencing sources (APA and Portuguese Norm) The issue of plagiarism The writing of texts from the business/professional area Some types of business/professional texts Aspects to consider when writing business/professional texts: planning, information gathering, structure, revision Reading and analysis of texts from a number of authors and in diversified registers
Descrição
Data limite
Ponderação
Teste escrito 1
29-10-2025
25%
Teste escrito 2
17-12-2025
25%
Teste escrito 3
07-01-2026
25%
Apresentação oral 14-01-2026 25% Assiduidade e participação - Poderá valorizar a nota em mais um valor - Semestral
- The Curricular Unit aims to: Stimulate the deliberate use of the resources of Portuguese Foster discourse competencies with a view to achieving a greater degree of intent in communication Apply writing techniques with a view to more effective communication Develop students' ability to analyse texts critically Encourage the production of various types of texts, considering correction of writing (spelling and grammar) as well as the requirements of the type of text in question.
