- Details
- Category: Discipline
- Ferreira, Bruno et. al (2012). Fundamentos de Marketing, Edições Sílabo. Kotler, P., & Keller, K. (2011). Marketing Management (14th Ed). NY: Prentice Hall Upper Saddle River Lindon, Dennis (2011). Mercator XXI - Teoria e Prática do Marketing, Dom Quixote. Zeithaml, V. , & Bitner, M. (2003). Marketing de Serviços: a Empresa com Foco no Cliente (2ª Ed). Porto Alegre: Bookman
- Tourism Management
- 2198
- 11664
- Marketing Principles
- ISLA Santarém2198-11664
- 1
- 4
- 0
- 25
- Não
- Português
- The teaching methodology will be based on active methods such as PBL (Project-Based Learning), Gamification, and the Flipped Classroom. Use of expository methodology to assess theoretical knowledge of concepts taught in the Course Unit.
- Mandatory
- The ojectives of the course unit are: -Identify and explain the role of marketing in management and market development. -Identify, assess, and analyze the main environmental forces and market agents. -Identify essential sources and tools for market analysis. -Distinguish between the consumer market and the business market. -Develop market segmentation, differentiation, and positioning activities. -Identify and develop marketing mix variables like product, pricing, distribution, and communication policies. -Recognize the specificities of marketing applied to services, the public sector, and non-profit organizations. -Recognize and apply the strategic marketing process and its main phases and components.
- 1. Marketing Framework Fundamental concepts, evolution, technologies, and function organization. 2. Description of the Global Market and Marketing Environment Marketing environment. Market. Competition analysis. Consumer and business markets. 3. Marketing Information System Market research: concepts, methodology, data collection tools, and types. 4. Market Segmentation and Offer Positioning General segmentation process. B2C and B2B segmentation criteria. Differentiation and positioning. 5. The Marketing Mix Product. Price. Distribution. Communication mix. 6. Services, Public, and Non-Profit Marketing Services marketing. Public sector marketing. Non-profit organization marketing. 7. Strategic Marketing Planning Business policy and situation analysis. Marketing strategy planning.
A Unidade Curricular tem como elementos de avaliação os seguintes, devendo ser obrigatório a realização da frequência e trabalho para aprovação à UC:
Descrição
Data
Ponderação
Frequência
disponível no Moodle
40%
Trabalho Final*
disponível no Moodle 30%
Atividades em Aula**
30%
* Pretende-se que o grupo de trabalho entregue o trabalho 1 dia antes da data da apresentação, que está disponível no Moodle. Além disso, é necessário todos os elementos estarem presentes e defenderem oralmente o trabalho realizado.
** As atividades em aula são obrigatoriamente realizadas em contexto de sala de aula, podendo até ser necessário a apresentação oral. Estas atividades são apenas solicitadas e realizadas pelos alunos presentes em sala.
- Semestral
- The Curricular Unit Principles of Marketing is part of the Digitak Marketing area, addressing the fundamentals of marketing, from market analysis to the implementation of strategies. Its scope includes market segmentation, marketing mix, and strategic planning. As an essential component of the study cycle, this course equips students with the knowledge and skills to understand and apply key marketing concepts, preparing them for real-world challenges in the business and commercial sectors.
- Details
- Category: Discipline
- Computer Engineering
- 7030
- 13152
- Networks and Data Communication II
- ISLA Santarém7030-13152
- 2
- 6
- 0
- 25
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Information Technology Management (ISLA Santarém)
- 1215
- 14745
- Accounting Fundamentals
- ISLA Santarém1215-14745
- 2
- 6
- 0
- 25
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Project Management (M) (ISLA-SANTARÉM)
- 7160
- 27504
- Economic and Financial Project Evaluation and Selection
- ISLA Santarém7160-27504
- 1
- 5
- 0
- 25
- Não
- Português
- Semestral
- Details
- Category: Discipline
- - Dan, C. M. (2018). Cloud Computing - Theory and Practice. Morgan Kaufmann. - Frye, C. D. (2019). Microsoft excel step by step. Microsoft Press. - Lambert, J., & Cox, J. (2019). Microsoft word step by step. Microsoft Press. - Murray, K. (2015). Microsoft office 365. Microsoft Press.
- Industrial Organization and Management
- 1994
- 10843
- Infomation and Communication Technologies
- ISLA Santarém1994-10843
- 1
- 5
- 0
- 25
- Não
- Português
- Project-Based Learning (PBL) - Allows students to develop practical projects, applying the course content, stimulating critical thinking and problem-solving skills. Gamification - Use of challenges and rewards to motivate students, making learning more engaging. Online Collaborative Learning - Use of digital tools like Google Drive to promote group work and real-time collaboration.
- Mandatory
- The objectives of the course unit are as follows: Enable students to acquire knowledge of computing (hardware and software) from the perspective of both manager and user. Provide students with the fundamental knowledge and skills necessary for the correct use of information technologies in the context of their personal and professional activities. Offer students the opportunity to use virtual learning environments. Introduce the fundamentals of cloud computing. Present the main tools available on cloud computing platforms. By the end of the course unit, students should be able to: Apply techniques and select the most appropriate computer applications for each situation; Use synchronous and asynchronous communication tools; Use a cloud computing platform; Develop and insert content in collaborative computing and learning platforms.
- Operating Systems (Windows and Linux) ? 3 hours Productivity and Storage Platform (Google Drive) ? 3 hours Word Processor (Word) ? 9 hours Headers and Footers Styles and Indexes Bibliography Management Spreadsheet (Excel) ? 9 hours Formulas Functions Charts Fundamentals of Cloud Computing (AWS) ? 9 hours Introduction to Cloud Computing Services Computing Services Analytics Services Database Services Development Tools Management Tools Storage Services Networking and Content Delivery Services Optional Modules (students choose one of the two) ? 9 hours a. Internet of Things (IoT) b. Fundamentals of Cybersecurity
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Avaliação PowerPoint
15%
Avaliação Word
20%
Avaliação Excel
20%
Trabalho de grupo 20% Cibersegurança 25% Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- The Information and Communication Technologies (ICT) course unit focuses on equipping students with the skills to effectively use digital technologies through a practical approach that includes the use of operating systems, productivity tools, and cloud computing platforms. The course covers the use of software and hardware from the perspective of both user and manager, addressing everything from operating system management to the application of collaborative tools and cloud computing solutions. The ICT course is essential for any study program that aims to train professionals capable of operating in a digital and technological environment, especially in management, marketing, informatics, and other fields where technological efficiency is crucial. Its relevance lies in the need to equip students with digital skills that are increasingly demanded by the job market, promoting digital literacy and the ability to adapt to new technological tools.
