Research Methodologies in Communication

Category: Discipline
  • • Barañano, A.M. (2004). Métodos e técnicas de investigação em Gestão. Manual de apoio à realização de trabalhos de investigação. Edições Sílabo. • Quivy, R. & Campenhoudt, L. V. (1998). Manual de Investigação em Ciências Sociais. Gradiva. • Croucher, S. M. e C-M, D. (2018). Understanding Communication Research Methods. A Theoretical and Practical Approach. Taylor & Francis. • Davis, Christine S. (2014). Conversations about Qualitative Communication Research Behind the Scenes with Leading Scholars. Left Coast Press. • Silva, A. S., & Pinto, J. M. (Eds.). (1999). Metodologia das Ciências Sociais. Porto: Edições Afrontamento.  
  • Digital Communication
  • 6808
  • 15415
  • Research Methodologies in Communication
  • ISLA Gaia6808-15415
  • 1
  • 6
  • 0
  • 27
  • Não
  • Português
  • In the teaching-learning process, methodologies will be used that include: lectures, with presentation by the teacher of the theoretical frameworks of reference; participatory classes, where students are encouraged to participate in the discussion of various topics and are privileged with practical examples applied to the job market, in addition to solving exercises; active classes with individual and group work.  The innovative methodologies to support the teaching-learning process used are the Flipped Classroom and Project-based Learning.
  • Mandatory
  • In this curricular unit, initial elements of Research Methodologies, in general, and in Communication, in particular, are addressed. Elements that serve as a basis for the preparation of academic works following scientific accuracy. 1. Acquire knowledge about the logic of scientific research. 2. Describe the theoretical bases that allow the understanding of the specific and academic object of study of Digital Communication. 3. Identify the steps to be developed for the elaboration of an academic or research work. 4. Develop general and initial notions about writing scientific articles/documents. 5. Recognize and apply data collection tools.
  • 1. Epistemology  Science and scientific knowledge, characteristics of scientific knowledge Ethics in communication research 2. From theory to empirical investigation: breaking with common sense 3. The planning and research process Introduction to communication research Research types and strategies From the initial question to the construction of the theoretical model Universe, sample and sampling methods; description of data and definition of variables 4. Information Gathering and Analysis Research methods and techniques Qualitative and quantitative research methods and mixed research

  • Descrição dos instrumentos de avaliação (individuais e de grupo), testes, trabalhos práticos, relatórios, projetos, bem como as respetivas datas de entrega/apresentação e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    Projecto de investigação (Parte 1)

     

    25%

    Projecto de investigação (Parte 2)

     

    25%

    Teste escrito

     

    40%
    Assiduidade e participação   10%

     

    Avaliação FINAL: Exame 100% (época de exames)

    Todos os estudantes que não tenham realizado ou concluído com sucesso a avaliação podem realizar um exame final na época de avaliação definida pela instituição. 

    Melhoria de classificação | Classification improvement 
    De acordo com o Regulamento Geral de Avaliação do ISLA, apenas por exame final.

     
  • Semestral
  • The course unit is part of Communication Science, which develops skills for designing and executing research projects. It covers qualitative and quantitative methods, enabling students to select appropriate tools for studying communicative phenomena. Intervention areas include academic research, audience analysis, and understanding of media dynamics.  This course is vital to the study cycle, providing a solid foundation for empirical and theoretical work, essential for rigorous knowledge production. It prepares students to address practical and scientific challenges, fostering a reflective and ethical approach to research. A fundamental pillar, it develops critical and methodological skills indispensable for training communicators and researchers capable of engaging with contemporary society.  Providing students with robust research competencies, contributes to innovative and sustainable solutions, ensuring graduates are well-prepared to navigate complex communication landscapes.  

Databases

Category: Discipline
  • Elmasri Ramez; Fundamentals of database systems. ISBN: 0-321-20448-4 A. Silberschatz, H. Korth and S. Sudarshan; Database Systems Concepts 5/E, McGraw-Hill Ullman Jeffrey D., 1942-; A first course in database systems. ISBN: 0-13-887647-9
  • Computer Networks and Systems
  • 2202
  • 8448
  • Databases
  • ISLA Gaia2202-8448
  • 1
  • 6
  • 0
  • 27
  • Não
  • Português
  • Innovative methodologies to support the teaching and learning process in the course unit include active learning through problem-solving and case studies, collaboration on group projects, the use of interactive digital resources, regular formative assessments, and the practical application of knowledge in real-world projects. These dynamic and engaging approaches help students effectively and motivationally develop advanced database skills
  • Mandatory
  • The learning objectives of the course unit include developing a strong knowledge of database systems, advanced skills in designing complex databases, query optimization, and data security, as well as the utilization of emerging technologies. Students also gain the ability to apply this knowledge to solve practical problems and effectively communicate complex concepts. Teamwork is emphasized for effective collaboration in database projects. These objectives prepare students for advanced challenges in information management and technology
  • 1. Databases Data concept Data model concept Database architecture Files and databases Relational databases Database management system architecture 2. Relational Model Relational data structure Model integrity rules Data management in the relational model 3. Tables, Records, Fields, and Keys 4. Normalization Representation in non-normalized form DeMarco notation type Gane and Sarson notation type Codd's normalization stages Information integrity 5. DBMS (Database Management Systems) Usage domains Architecture Configuration Database creation Database maintenance Implementation of security and integrity

  • Metodologia de ensino:
    Aulas teóricas para exposição da matéria (método expositivo e interrogativo) e apresentações e realização de exercicios pelos estudantes (método activo e participativo).
    Realização de investigação e apresentação em grupo pelos estudantes sobre um projecto especifico.

    Descrição

    Data limite

    Ponderação

    Teste

    dd-mm-yyyy

    65%

    Trabalho prático

    dd-mm-yyyy

    35%
         

     

     

    Os estudantes que não tenham sucesso na avaliação curricular podem realizar exames nas épocas de avaliação definidas pela instituição

     
  • Semestral
  • The course unit offers an in-depth exploration of principles and practices related to database management, equipping students to work as specialists in fields such as software development, data analysis, system administration, and data science. With a focus on advanced topics like complex modeling, query optimization, and data security, this UC is highly relevant in various fields, making it essential for deepening knowledge in the study cycle and preparing students for complex challenges in the field of information technology.

Web Marketing

Category: Discipline
  • - Laudon, K., Traver, C. (2021). E-Commerce 2020–2021: Business, Technology and Society, Global Edition, Pearson, ISBN: 978- 1292343167. - Laudon, K. & Traver, C. (2017). E-Commerce 2016 (12th Edition): Business, Technology, Society. New Jersey, USA: Pearson Education. - Neto, J., Afonso, C., Amaral, I., Monteiro, D., Ramondes, J. (2016). Marketing Digital & E-Commerce, ISBN: 9789728994723, WOOK. - Adolpho, C. (2012). Os 8 Ps do Marketing Digital: O Guia Estrategico de Marketing Digital. Lisboa: Texto Editora. Torres, C. (2012), A Biblia do Marketing Digital. Sao Paulo: Novatec. - Anderson, C. (2007). A Cauda Longa: Porque e que o Futuro dos Negocios e Vender menos de mais Produtos. Lisboa: Actual Editora. - Chelba, Marcio (2010). Marketing Digital: Novas Tecnologias e Novos Modelos de Negocio. Rio de Janeiro: Livreiro Virtual. - Gabriel, Martha (2012). Marketing na Era Digital. Sao Paulo: Novatec.    
  • Digital Marketing and Electronic Commerce
  • 2628
  • 14881
  • Web Marketing
  • ISLA Gaia2628-14881
  • 2
  • 6
  • 0
  • 27
  • Não
  • Português
  • - Theoretical–practical classes: presentation of concepts, guided discussion, and demonstrations. - Practical laboratory classes: use of tools (WordPress, GA4, ad simulators). - Project-based learning: creation of a landing page and a marketing plan. - Weekly exercises with immediate application. - Continuous feedback during class. This methodology ensures the development of the technical and operational skills required for the professional profile of a CTeSP.
  • Mandatory
  • - Understand the fundamentals of Web Marketing and the Conversion Funnel. - Explain the principles of SEO, SEM, content marketing, and social media marketing. - Identify quality criteria for websites and landing pages. - Know the essential metrics and KPIs in the digital context. - Create optimized Web content (text, image, copywriting). - Configure and analyze data in Google Analytics 4 and UTM tracking. - Build simple and effective Web pages using WordPress. - Implement basic strategies for generating organic and paid traffic. - Plan an integrated digital strategy for a brand/project. - Critically evaluate websites and digital presences according to UX and marketing best practices. - Execute a real or simulated Web Marketing mini-project using current tools. - Work collaboratively, manage tasks, and present results.
  • The course covers the foundations of Web Marketing, including key concepts, the conversion funnel, and the main digital channels. It explores the development of digital strategies through planning, personas, customer journey mapping, and branding. It focuses on SEO (keywords, on-page SEO, basic technical SEO, and off-page authority) and Content Marketing, highlighting storytelling, copywriting, and best practices for blogs and email marketing. It addresses Social Media Marketing, editorial calendar creation, and management tools. It introduces Digital Advertising in Google Ads and Meta Ads, along with essential metrics. The course also covers the creation of websites and landing pages with UX/UI best practices and WordPress, oriented toward conversion. It includes Web Analytics with GA4, KPIs, UTMs, and reporting. The curricular unit concludes with a final project integrating a digital strategy, landing page, and content plan.  

  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    Trabalho de Grupo

    A meio do semestre

    40%

    Projeto Individual 

    Final do semestre

    50%

    Assiduidade e participação

     

    10%

     

    Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...

     
  • Semestral
  • The curricular unit Web Marketing introduces the fundamental principles, strategies, and tools of web-oriented digital marketing. In a context where organizations increasingly rely on their digital presence, this course prepares students to plan, implement, and optimize digital marketing actions that address real business challenges. Key areas such as SEO, Content Marketing, Social Media, Digital Advertising, Data Analytics, and Landing Pages are explored, always from a practical and applied perspective. This course is integrated into the study program as an essential component for developing professional skills in Digital Communication, Online Marketing, Digital Platform Management, and operational support for e-commerce teams.

Sports Activities and Practices I

Category: Discipline
  • Bangsbo, J., Mohr, M., & Krustrup, P. (2019). Cardiovascular and metabolic demands in elite football. Journal of Sports Sciences, 37(4), 321–330. Bompa, T. O., & Buzzichelli, C. A. (2019). Periodization (6th ed.). Human Kinetics. Dellal, A., & Chamari, K. (2021). Football: Tactical periodization, defending, transitioning. Routledge. Sarmento, H., Anguera, M. T., Pereira, A., & Araújo, D. (2018). Talent identification in male football. Sports Medicine, 48(4), 907–931. Araújo, R., & Mesquita, I. (2019). Feedback effectiveness in volleyball practice. International Journal of Sports Science & Coaching, 14(3), 348–356. Fivics, S., & Madsen, O. (2020). Volleyball: Tactics and techniques. Human Kinetics. Marques, R. F., & Mesquita, I. (2021). Match analysis in volleyball. International Journal of Performance Analysis in Sport, 21(5), 712–731.
  • Sports Activities Management
  • 7059
  • 26726
  • Sports Activities and Practices I
  • ISLA Gaia7059-26726
  • 1
  • 6
  • 0
  • 27
  • Não
  • Português
  • The UC applies active, student-centred methodologies grounded in practical experimentation, autonomy and situated learning. Technical skill acquisition is developed through modelling and deliberate practice, complemented by small-sided games that promote understanding of tactical principles in simplified contexts. Game analysis is enhanced through video feedback, supporting the development of observational skills and self-regulation. Simulations, conditioned tasks and micro-competitive challenges stimulate decision-making under pressure. Collaborative learning is strengthened through rotating roles (coach, observer, captain), encouraging an ecological understanding of collective dynamics. The UC also integrates digital tools for session planning, recording and evaluation, fostering technological literacy and critical thinking. These methodologies ensure active, contextualised learning aligned with contemporary training environments.
  • Mandatory
  • Promote health and physical well-being. Develop physical fitness and motor skills. Stimulate cooperation and teamwork. Foster responsibility and sports ethics. Encourage autonomy and self-improvement. Promote knowledge of different sports modalities. Raise awareness of the importance of sport and physical activity in society. Develop resilience and stress management.
  • 1. Overview of the historical evolution of both sports, understanding their functional structure and relevance in the sporting domain. 2. Analysis of game dynamics, phases of play and fundamental technical-tactical principles in football and volleyball. 3. Identification of performance-determinant factors, including technical, tactical, physical and psychological components. 4. Study of rules, game systems and collective organisation, including 7-a-side football and key tactical systems in volleyball. 5. Planning and structuring training sessions, integrating methodological progressions, small-sided games and formal practice. 6. Observation and match analysis, addressing the coach’s role, goalkeeper-specific training and individual behaviours in volleyball. 7. Development of sectorial and intersectorial work, execution of standardised routines and preparation of set-piece situations. 8. Introduction to beach volleyball, its technical specificities and basic tactical organisation.

  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    Teste de avaliação

    20-11-2025

    50%

    Teste de avaliação

    18-12-2025

    50%

     

     

     

     

    Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...

     
  • Semestral
  • The curricular unit Sports Activities and Practices I forms part of the practical component of the Higher Professional Technical Course in Sports Activities Management. It focuses on developing motor, technical and organisational skills within the modalities of football and volleyball. Its scope includes understanding technical-tactical fundamentals, rules, game dynamics and principles of safety and session organisation. The UC operates within the domains of motor learning, introductory sport practice and structured activity delivery. Its relevance to the study cycle lies in providing students with essential practical experience to act effectively in educational, recreational and institutional contexts related to the management and implementation of sports activities.

Calculus I

Category: Discipline
  • Artificial Intelligence
  • 7159
  • 705
  • Calculus I
  • ISLA Gaia7159-705
  • 1
  • 6
  • 0
  • 27
  • Não
  • Português
  • Semestral
  1. Seminar on Dissertation, Report or Final Project Preparation
  2. Interaction Technologies
  3. Ethics and Social Responsibility and Citizenship
  4. Software security

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