- Details
- Category: Discipline
- Anderson, Chris. A Cauda Longa (2006). Do marketing de massa para o marketing de nichos, Campus. Ascenção, Carlos (2010). Google Marketing. Edições Sílabo. Battelle, John (2005). A Busca: Como o Google e Seus Competidores Reinventaram os Negócios e Estão Transformando Nossas Vidas, Campus Monteiro, Ricardo Vaz (2010). Google Adwords - a Arte da Guerra: Guia para gestão de AdWords.
- Tourism Management
- 2198
- 15753
- Digital Marketing and Tourism Innovation
- ISLA Santarém2198-15753
- 2
- 3
- 0
- 25
- Não
- Português
- #
- Mandatory
- The objectives of the curricular Unit are: - To present the fundamental concepts and practices of marketing using digital platforms. - To develop a marketing plan associated with a tourism company, understanding all the variables and tools available that must be known and used to optimize the presence in the digital space to contribute to the business development and customer service.
- 1. Introduction to Marketing on digital platforms - What distinguishes traditional marketing from marketing in the digital space - From product design to after-sales service - The 8 P's approach 2 E-commerce and E-Business 3. Search marketing and the tools provided by the Google search engine 4. Developing a strategy for the Web 4.1 The distribution chain associated with the hotel industry 4.2 Promotion, price, distribution and the product provided by digital platforms 4.3 Affiliate programs and cyber-intermediation in the hotel industry 5. Tools available to Web marketing 5.1. To be present (Websites, blogs, affiliates, social networks) 5.2. To manage and improve presence (SEM, SEO). 5.3. To manage reputation 5.4. To improve service (Georeferencing, Portals, Intranets and extranets) 5.5. To communicate better - Avatar marketing - Rich media ads - RSS marketing - Mobile marketing - Online game marketing - Online Coupons - Podcasting 6 - Tourism Innovation
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação
26-01-2026
45%
Trabalho Prático
15-12-2025
40%
Atividades a realizar em Aula
15%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- #
- Details
- Category: Discipline
- Computer Engineering
- 7030
- 22357
- Advanced Web Technologies
- ISLA Santarém7030-22357
- 3
- 6
- 0
- 25
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Information Technology Management (ISLA Santarém)
- 1215
- 194
- Statistics
- ISLA Santarém1215-194
- 2
- 5
- 0
- 25
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Project Management (M) (ISLA-SANTARÉM)
- 7160
- 27505
- Operational Project Management
- ISLA Santarém7160-27505
- 1
- 5
- 0
- 25
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Costa,C. e Alves, G. (2001). Contabilidade Financeira. Rei dos Livros. Gomes, J. e Pires, J. (2011). SNC – Sistema de Normalização Contabilística: Teoria e Prática. Vida Económica. Rocha, Armindo (2006). Análise de Custos e sua Contabilização. Universidade Lusíada Editora Wolcott, S. & Eldenburg, L. (2007). Gestão de Custos - Como Medir, Monitorar e Motivar o Desempenho. Livros Téc. e Cient. Editora.
- Industrial Organization and Management
- 1994
- 12525
- Cost Analysis and Control
- ISLA Santarém1994-12525
- 1
- 5
- 0
- 25
- Não
- Português
- Content will be presented in face-to-face sessions with topic discussions, guided practical sessions, and practical work development. The case study methodologies will be adopted, promoting student-centered active learning through the resolution of complex real-world problems.
- Mandatory
- The objectives of the course are: - To present the fundamentals of financial accounting. - Present the accounting theory of cost. - Determine costs. - Present the costing systems. - Analyze and control costs
- 1. Fundamentals of Financial Accounting 2. The accounting standardization system 3. Cost Relativity 4. Determination of costs 5. Analysis by cost element 6. Variability of costs 7. Costing systems 8. Activity Based Costing (ABC) 9. Product costing 10. Standard cost 11. New positions in the organization of production and services 12. Management in balance 13. Opportunity cost 14. Distribution costs and their analysis 15. Other costs to consider 16. From cost analysis to accounting
Descrição
Data limite
Ponderação
Teste de avaliação Intermédia
40%
Teste de avaliação Final
60%
FREQUÊNCIAS OBRIGATÓRIAS PARA TODOS OS ALUNOS
- Semestral
- To transmit to students the knowledge, through formulas, rules and procedures to be had, in the area of cost analysis and control, in order to know the industrial cost of the products, in order to know what is the sale value to be attributed, taking into account the raw material used, the general manufacturing costs and labor used.
