Content Management Systems

Category: Discipline
  • Barker, D. (2016). Web Content Management: Systems, features and best pratices. O´Reilly Media, Inc. ISBN: 978- 1491908129 Williaws, B. , Damstra, D. , Stern, H. (2015). Professional Wordpress: Design and Development. 3rd Edition. John Wiley & Sons, Inc. ISBN: 978-1118987247
  • Digital Communication
  • 6808
  • 15790
  • Content Management Systems
  • ISLA Gaia6808-15790
  • 2
  • 6
  • 0
  • 27
  • Não
  • Português
  • The course adopts methodologies that combine theory and practice in a project-based learning approach, with the development of a project throughout the semester. The hands-on methodology with real WordPress installation and configuration allows immediate learning of theoretical concepts. Weekly group challenges with subsequent collective discussion promote collaborative problem-solving and critical thinking. Peer evaluation in regular presentations fosters analytical skills and technical argumentation. The structuring of the project into three phases (alpha, beta and final) simulates the professional web development environment. Cross-testing, where groups test their colleagues' projects, provides experience in usability testing. Each team has a manager who monitors the projects by introducing elements of project management, while weekly goal-oriented autonomous work develops self-discipline and planning skills that are essential in the job market.
  • Mandatory
  • Recognize the role and importance of content management systems in the context of building the information and knowledge society; Understand how a content management system works. Identify the main techniques, methodologies and tools for managing content in web scenarios. Implement content management applications. Apply content management techniques to build networked information and communication spaces. Design, implement, install and use open source content management systems for the various communication sectors.   Skills Understand the content management process; Know the main Content Management tools available on the market, especially open source tools; Design, implement, install and use Content Management Systems;
  • Fundamentals of content management - Introduction to basic concepts, historical context and evolution of CMSs Digital marketing - Principles of SEO, SEM, PPC, evergreen content, landing pages and search engine optimization Content Management System - Platform overview, structure and core functionalities Types of Content Management Systems - Comparative overview of different platforms available on the market Open Source Content Management Systems - Focus on WordPress, Drupal and Joomla, advantages and applications Front-end and back-end interfaces - Dashboard, administration system and visual customization Advanced features - Plugins, extensions and customized content types Profile administration - Role hierarchy and user permissions Themes - Structure, customization, 'parent' and 'child' themes Content Management on Social Networks - Integrations with APIs and third-party services

  • Avaliação contínua. // 25% nota total

    • Participação ativa e pertinente nas aulas. (90%)
      • Espirito de cooperação, execução, procura de soluções, criatividade, autonomia, empreendedorismo ou liderança no projeto.
    • Trabalho 1 - Apresentações gerais sobre CMS - (10%)

     

    Qualidade global do projeto final // 50% nota final

    • Apresentação dos wireframes e mockups do site, com justificação. (10%)
    • Apresentação da versão alfa do site + roadmap para próximas fases.  (15%)
    • Apresentação da versão beta do site (15%)
    • Testes ao website e entrega de relatório de testagem (10%)
    • Entrega da versão final do site (já online) + apresentação pública (50%)

     

    Relatório / memória descritiva de projeto // 25% nota final

    • Semanalmente: Diários de bordo semanais sobre o projeto (40%)
    • Relatório final do projeto, com enquadramento, estado da arte (60%)
  • Semestral
  • This course develops skills for creating and managing dynamic web platforms. It integrates previous knowledge in an applied context, focusing on systems that facilitate the publication and maintenance of digital content without advanced programming. It covers the study and implementation of CMS, mainly WordPress, from installation to advanced customization with plugins and themes. It covers digital content management, search engine optimization, interface customization, the creation of specific content types and the implementation of security strategies. The course provides knowledge of good UX/UI practices, usability testing and digital marketing strategies applied to CMS. Its relevance is justified by linking web programming, interface design and digital marketing skills, preparing students to develop complete web projects autonomously, responding to the current needs of the job market.

Internship / Applied Project II

Category: Discipline
  • Não é utilizada nenhuma bibliografia específica. O aluno faz a sua própria pesquisa bibliográfica. É também uma ocasião para rever muita da bibliografia utilizada ao longo do curso e que possa ser relevante para o trabalho desenvolvido na instituição de acolhimento e/ou para o relatório de estágio.
  • Tourism Management
  • 6333
  • 24579
  • Internship / Applied Project II
  • ISLA Gaia6333-24579
  • 3
  • 10
  • 0
  • 27
  • Sim
  • Português
  • By combining these innovative methodologies, teachers can create a rich and meaningful learning experience in the curriculum unit, effectively preparing students for professional practice: - Experiential learning: Encouraging students to learn through practical experience during the internship, reflecting on their experiences and identifying lessons learnt and areas for development; - Mentoring: Assigning mentors to students during the internship to provide individualised guidance, feedback and support for professional and academic development; - Reflection: Incorporating reflection activities, such as internship diaries, reflective essays or group discussions, to help students process their internship experiences, identify new perspectives and apply theoretical concepts to practice.
  • Mandatory
  • The generic objective is the development of “know how to do” and learning in a work context. The following are specific objectives: - Application of theoretical and practical knowledge acquired during academic training; - Facilitate the professional insertion of the future graduate in Tourism Management in the labour market; - Testing practices adjusted to the needs of the labour market; - Assess the intern's interest and profile for exercising a profession in Tourism and their availability to perform different tasks, depending on the areas in question.   Alternatively, the student can develop a Project throughout the semester that includes the integration of the various knowledge and skills acquired by him/her throughout their academic career to provide an effective link between theory and practice and to develop the spirit of innovation and initiative in students that contributes to boosting local/regional or national tourist activity.
  • INTERNSHIP: 1. Organization of the process of placing students in internships; 2. Definition of the internship location and its period; 3. Formalization of the internship: elaboration of the protocol, identification of the external advisor, elaboration of the work plan together with the institution, definition of the general objectives of the internship; 4. Preparing to integrate the internship location: orientation sessions; 5. Integration in the regular activities of the organization/institution, within the scope of the respective valences and teams; 6. Internship report on the work carried out and that includes the characterization of the organization where the internship took place; 7. Public defense of the Report on the activities carried out within the scope of the internship and critical assessment.   APPLIED PROJECT: -Elaboration of the Applied Project Proposal; -Realization and presentation of an Applied Project that presupposes the resolution of a concrete problem.

  • Dada a natureza integradora e transversal, a avaliação a esta unidade curricular apresenta formatos distintos, processando-se por intermédio de apresentação, discussão e defesa de um relatório perante um júri, constituído para o efeito e, do trabalho desenvolvido na instituição de estágio.

    A avaliação desta unidade curricular varia de acordo com a tipologia de trabalho.

     

    Estágio Curricular

    • Análise da avaliação realizada pelo supervisor da organização/entidade/empresa de acordo com modelo

    • Avaliação do professor orientador de estágio

    • Avaliação do Relatório de Estágio e respetiva apresentação

    • Componente formal; qualidade; adequação das análises/tarefas efetuadas; bibliografia; processamento da informação/conhecimentos recolhidos/originados

     

    Projeto Aplicado

    Avaliação final do projeto (por três docentes), após apresentação oral, constituindo-se como critérios:

    • A avaliação do trabalho na sua componente formal, em termos de qualidade, referências bibliográficas, processamento da informação recolhida e originada, aplicabilidade dos conhecimentos adquiridos conseguida

    • Apresentação e defesa do trabalho

     

    Os alunos desenvolvem o Projeto Aplicado ou o Estágio Curricular com a ponderação de 100% da classificação final.
  • Semestral
  • The aim of this course is to enable students to connect with working life through the interaction between academic education and the needs of companies/institutions.   Alternatively, the aim of this course is to introduce the spirit and methodology of work for the realization of a project, stimulating entrepreneurial capacity and creating skills so that students are intervening in the performance of their professional activity. 

Financial Project Management

Category: Discipline
  • Project Management
  • 7161
  • 20689
  • Financial Project Management
  • ISLA Gaia7161-20689
  • 1
  • 5
  • 0
  • 27
  • Não
  • Português
  • Semestral

Design Theory and Practice

Category: Discipline
  • Baldwin, J., Roberts, L. (2006). Visual Communication, from theory to practice. Ava Publishing. Heller, S.; Pomeroy, K. (1997). Design literacy, understanding graphic design, Allworth Press. Julier, G. (2007). The culture of design. SAGE. Karjaluoto, Eric. (2014). The design method ? A philosophy and process for functional visual communication. New Riders. Lupton, E. (2013). Intuic¿a¿o, ac¿a¿o, criac¿a¿o (graphic design thinking). Gustavo Gili. Potter, N. (2002). What Is a Designer: Things, Places, Messages. Hyphen Press. Resnick, E. (2003). Design for communication: conceptual graphic design basics. John Wiley & Sons. Shaughnessy, Adrian. (2010). How to be a graphic designer without losing your soul. Princeton Architectural Press. Tomitsch, M., Borthwick, M., Ahmadpour, N., Cooper, C., Frawley, J., Hepburn, L.A., Kocaballi, A.B., Loke, L., Nu¿n¿ez-Pacheco, C., ? Straker, K., ?Wrigley, C. (2021). Design. Think. Make. Break. Repeat. A Handbook of Methods (revised edition). BIS Publishers
  • Multimedia Product Development
  • 2011
  • 10140
  • Design Theory and Practice
  • ISLA Gaia2011-10140
  • 1
  • 3
  • 0
  • 27
  • Não
  • Português
  • Some of the methodologies applied in the curricular unit seek to promote practical learning adapted to the present day:  Design Thinking  PBL- Project Based learning / PBL Problem based Learning  Inverted classroom 
  • Mandatory
  • This curricular unit proposes the acquisition and development of skills in the predictable phases of organization, conception and development of graphic communication and multimedia design. That the student understands and knows how to put into practice different design theories and methodologies, subdividing the phases, with emphasis on problem solving, idea creation, form design, prototyping and testing, and development. Explore the roles and attitudes of the designer from the perspective of the creative thinker who works to transform localized contexts in systems that are also changing. Know how to implement creative mechanisms associated with the design project, through different methodological paradigms and systematic heuristics and processes along the lines of design methods and design thinking. The ability to critically reflect and visually think about the identity and ideology of the design artifact.
  • Definitions of the concept of design; From Design to Communication Design; Aesthetics, Fashion, Design, Redesign, Kitsch, Styling and Restyling. Design, authorship and ethics. The designer as a catalyst in processes of change. From Design Methos to Design thinking. Design theories and design methodology from the perspective of 20th and 21st century designers; Design methodology proposals;    Defining or redefining problems: Briefing and refining the briefing; guided visual research; observation; synchronic and diachronic analysis; mood boards; case studies; focus groups; transforming the order.    Techniques and methods for stimulating the generation of ideas;    Graphic representation of shapes: printing technique; simplification by leveling and accentuation; visual and formal exploration by digital and analog means;    Modeling and prototyping:    Presentation of the project;    Death of the object and second uses. Design for a digital world.

  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    P01

     

    35%

    P02

     

    45%
    Exercícios de aula    20% 
         

    Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...

     
  • Semestral
  • This curricular unit proposes the acquisition and development of organizational skills in the foreseeable phases of organization, conception and development of graphic and multimedia communication design. That the student understands and knows how to put into practice different design theories and methodologies, subdividing the phases, with emphasis on problem solving, idea creation, form design, prototyping and testing, and development. Explore the roles and attitudes of the designer from the perspective of the creative thinker who works to transform localized contexts in systems that are also changing. Know how to implement creative mechanisms associated with the design project, through different methodological paradigms and systematic heuristics and processes along the lines of design methods and design thinking. The ability to think critically and visually about the identity and ideology of the design artifact.   

Interaction with Large-Scale Models

Category: Discipline
  • Artificial Intelligence
  • 7159
  • 27495
  • Interaction with Large-Scale Models
  • ISLA Gaia7159-27495
  • 2
  • 6
  • 0
  • 27
  • Não
  • Português
  • Semestral
  1. Networks and Data Communication III
  2. Project Management
  3. Planning and Management of Tourism Projects
  4. Communication and negotiation

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