- Details
- Category: Discipline
- [Preencher APELIDO], [Preencher Primeiros Nomes] - [Preencher Título]. [Preencher Edição. Local de publicação :Editor, Ano de publicação. Descrição física. Série. ISBN)] [Preencher APELIDO], [Preencher Primeiros Nomes] - [Preencher Título]. [Preencher Edição. Local de publicação :Editor, Ano de publicação. Descrição física. Série. ISBN)
- Digital Communication
- 6808
- 24109
- Integrating Project
- ISLA Gaia6808-24109
- 2
- 6
- 0
- 27
- Não
- Português
- The Integrative Project course uses innovative student-centred methodologies, focusing on Problem-Based Learning and the independent development of an individual digital communication project. The teaching-learning process is based on the practical and progressive application of content to the project under development, promoting the integration of knowledge, critical reflection and informed decision-making. Continuous tutorial support, regular formative feedback and the use of the Moodle platform as a space for support, sharing and monitoring progress are central elements of the methodology adopted. The public presentation and critical defence of the project reinforce communication, argumentation and self-assessment skills, contributing to active, reflective learning oriented towards real contexts of professional practice.
- Mandatory
- At the end of the course unit, students should be able to: Develop, independently and in an integrated manner, a digital communication project, drawing on knowledge acquired throughout the study cycle; Analyse and define a digital communication problem or opportunity, identifying objectives, target audience and context of intervention; Design a coherent digital communication strategy, based on research, analysis and conceptual reasoning; Plan and execute creative and technical solutions appropriate to the proposed project; Apply project development methodologies in digital communication, respecting phases, deadlines and quality criteria; Produce and organise project documentation, highlighting the process, decisions made and results achieved; Present and publicly defend the developed project, demonstrating critical and reflective capacity on the process and final product.
- 1. Integrative Project Framework The IP in the context of Digital Communication Project development methodologies 2. Problem Definition and Initial Analysis Identification of the communication problem or opportunity Definition of communication objectives Target audience analysis Benchmarking 3. Digital Communication Concept and Strategy Digital communication strategy Definition of formats, platforms and content 4. Project Planning Project structuring Planning Timetable 5. Design and Prototyping Content structure and organisation Conceptual and functional validation 6. Project Implementation Project production and development Integration of content and components 7. Testing, Evaluation and Adjustments Evaluation of communication effectiveness Usability and audience suitability testing Adjustments and improvements 8. Project Documentation and Presentation Report preparation Final presentation preparation Public presentation and critical defence
Avaliação Contínua
Descrição
Data limite
Ponderação
Trabalho prático (incluindo relatório de documentação técnica e produto do projeto);
final do semestre
60%
Duas apresentações do desenvolvimento do projeto (20%+20%).
a meio do semestre e no final
40%
Avaliação Final:
Exame de Avaliação teórico-prático Global (TAG); 100% [a agendar pelos serviços]
- Semestral
- The Integrative Project UC is part of this course's study plan as a theoretical-practical unit, geared towards the integration and autonomous application of the knowledge and skills acquired throughout the study cycle. Its scope focuses on the development of an individual project, designed and executed in an integrated manner, covering strategic, creative, technical and communication dimensions. The CU covers the main areas of intervention associated with digital communication, namely the analysis of communication problems, the definition of strategies, the planning of content and formats, the implementation of digital solutions and the evaluation of their effectiveness.
- Details
- Category: Discipline
- Project Management
- 7161
- 25431
- Fundamentals of Project Management
- ISLA Gaia7161-25431
- 1
- 5
- 0
- 27
- Não
- Português
- Semestral
- Details
- Category: Discipline
- MACHADO, A . M. ( org. dir. ), Dicionário de literatura portuguesa. Lisboa: Presença, 2006 FIGUEIREDO, O., Didáctica do Português Língua Materna - dos Programas de Ensino às Teorias, das Teorias às Práticas. Porto, Edições ASA, 2005 VASCO MOREIRA , HILÁRIO PIMENTA ; REVISÃO: MARIA ALDINA MARQUES, Gramática de Português - 3.º Ciclo do Ensino Básico e Ensino Secundário, Porto Editora, 2015
- Multimedia Product Development
- 2011
- 11124
- Oral and Written Expression Techniques
- ISLA Gaia2011-11124
- 1
- 6
- 0
- 27
- Não
- Português
- Theoretical classes Practical classes with individual, pair and group work Frequent use of the learning platform Moodle to study contents given in class, do and submit exercises and work related to class. Continuous evaluation through informal observation of students Summative evaluation through evaluation tests.
- Mandatory
- Identify the differences between native language and general language Use the language as a social activity Understand what communicative competence is Understand and use principles that rule verbal communication Understand the difference between saying and implying Use proper language according to the context Identify specific details of oral language Be able to properly speak in public Prepare an adequate oral presentation Identify and understand the different parts of a sentence Dealing with problems regarding punctuation, accentuation, spelling and text processing Be able to write an adequate text according to context Understand the process regarding written communication Differentiate academic text from non-academic text Differentiate literary text from non-literary text Identify the main features of a paper Be able to write an adequate report
- 1. Language and communication Native language and general language Using language as a social activity Verbal language as a form of action Communicative competence Principles that rule verbal communication Saying and implying Using language according to the context 2. Oral communication Specific details of oral language Processes of oral communication Oral presentation -features Speaking in public Preparing an adequate oral presentation 3. Written communication Written production: features Sentence structure Sentence and paragraph Dealing with problems regarding punctuation, accentuation, spelling and text processing 4. Written communication processes Literary text and non-literary text Scientific article: features How to summarize a text Writing a report
Teste escrito - 45%
Apresentação Oral - 45%
Atitudes - 10%
- Semestral
- Develop comprehension, oral and writing skills Apply linguistic knowledge previously acquired Continue de study of the Portuguese language in order to improve it and adapt it to students personal and professional needs Interpret different types of texts Develop planning and preparation skills of different types of texts Produce oral and writing contents adequate to different contexts Acquire technics and methods in order to research, record and treat data
- Details
- Category: Discipline
- Artificial Intelligence
- 7159
- 6944
- Data Analysis
- ISLA Gaia7159-6944
- 2
- 6
- 0
- 27
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Cizmar, S., & Weber, S. (2022). Strategic management in tourism (2nd ed.). CABI. Evans, N. G. (2024). Strategic management for tourism, hospitality and events (4th ed.). Routledge. Freire, A. (2020). Estratégia: Criação de valor sustentável em negócios tradicionais e digitais. Bertand. Porter, M. E. (2017). Estratégia. HBR - 10 artigos essenciais. Actual Editora. Sabourin, V. (2021). Strategic management for the hospitality and tourism industry: Developing a competitive advantage. Apple Academic Press.
- Tourism Management
- 6333
- 1005
- Strategic Management
- ISLA Gaia6333-1005
- 3
- 5
- 0
- 27
- Não
- Português
- Project-based learning Peer teaching and learning Collaborative learning Experiential learning Storytelling
- Mandatory
- The Strategic Management course unit provides students with the concepts, principles, and terminologies of planning and strategic management, as the basis of the discipline, according to the activity of tourist companies. In this way it is intended to enable the students to acquire a global perspective that allows understanding and building knowledge around: a) the concepts of strategy and strategic planning; b) elaboration of the diagnosis and prognosis of strategic planning; c) the definition of business objectives and strategies; d) the systematization and implementation of business strategies; e) Strategic monitoring, evaluation, and control techniques.
- Strategic thinking and planning The evolution of the concept of strategy and its conceptual framework Theoretical bases and basic concepts in strategy and business planning Strategy models and business planning The strategic management process Strategic analysis SWOT analysis PESTAL analysis Value chain and critical success factors Business portfolio analysis BCG and ADL matrix Strategic formulation Definition of objectives and strategies Product-Market Strategy Definition Organization and strategic implementation Organizational structure, culture, leadership Strategy and innovation Management Policies Strategic assessment and control The Balanced Scorecard Benefits, implementation, BSC success reasons Planning and Implementing CRM¿ CRM Tools CRM system implementation phases Strategic Customer Relationship Management BI Concepts and its relevance in management
AVALIAÇÃO CONTÍNUA:
Descrição
Ponderação
Teste de avaliação escrita
40%
Trabalho de grupo
60%
(Componente escrita (40%)
Apresentação (20%)
NB: Nota mínima de 8 valores obrigatória em cada uma das componentes da avaliação.
AVALIAÇÃO FINAL (1ª E 2º ÉPOCAS)
Descrição
Ponderação
Exame escrito individual
100%
- Semestral
- Strategic planning is not just the sum of plans, programs, projects, activities, and tasks. It is a complex process that has as its maximum exponent the articulation, balance, and conjugation of the items mentioned above and even these with the available resources (human, material, and financial) and with the structure and culture of the organization. Planning has to be carried out with an effective and calculating forecast combined with flexibility in the face of the unexpected and the unpredictable, which allows for the necessary adjustments and reorientations throughout the process. The success of an organization depends on effective strategic management, even more so when we live in times of great and rapid change like the current ones. It is therefore essential that students develop management, planning, and business thinking skills, whether for the development and management of tourism projects on their own or on behalf of others.
