- Details
- Category: Discipline
- Osterwalder, A., & Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. Wiley. Ries, E. (2011). The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Crown Business. Blank, S., & Dorf, B. (2020). The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company. Wiley.
- Executive MBA
- 6959
- 13314
- Entrepreneurship and Innovation
- ISLA Gaia6959-13314
- 1
- 1
- 0
- 27
- Não
- Português
- - Project-based learning: development of a business model - Entrepreneurship case simulations - Study of real cases and participation of guest entrepreneurs. - Digital tools and feasibility tests for business ideas. - Continuous assessment with personalised feedback.
- Mandatory
- - Identify and evaluate innovative business opportunities. - Develop skills in creating and implementing new products, services and business models. - Analyse and apply different innovation methodologies - Foster the ability to think critically about the business environment and propose innovative solutions. - Develop a solid business model with a focus on sustainability and scalability.
- - Introduction to Entrepreneurship: definition, types of entrepreneurs and role in the market. - Entrepreneurial Process: from the idea to the business plan and setting up the company. - Product and Service Innovation: methodologies and tools. - Business Models and Organisational Innovation. - Financing Strategies for Startups and Innovation. - Intrapreneurship and Innovation Culture in Companies. - Prototyping and Validation of Business Ideas. - Impact of Digital Transformation on Entrepreneurship. - Ethics and Social Responsibility in Entrepreneurship.
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
- Desenvolvimento de um modelo de negócios.
- Apresentação do modelo de negócios.
- Participação nas atividades
- Feedback sobre apresentação de projetos finais
___________
100%
(...)
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Anual
- The ‘Entrepreneurship and Innovation’ curricular unit focuses on developing skills for creating, implementing and managing innovative projects in business environments. It covers areas such as the development of new business ideas, evaluation of market opportunities, innovation methodologies, and the role of the entrepreneur in the global and digital context. This CU is essential for enabling students to apply entrepreneurial techniques in both start-ups and SMEs.
- Details
- Category: Discipline
- CARVALHO, Adelaide (2010). Algoritmia e Programação Estruturada, FCA CARVALHO, Adelaide (2010). Práticas de C# - Algoritmia e Programação Estruturada, FCA CORMEN, Thomas (2015). Algortimos, Teoria e prática,Editora Campus COSTA, Ernesto, Programação em Python - Fundamentos e Resolução de Problemas, FCA MAGRI, João Alexandre (2003). Lógica de Programação, Editora Erica MOREIRA, José Joaquim (2007). eBook Estrutura de Dados e Algoritmia I, ISLA-Gaia VASCONCELOS, José Braga (2005). Algoritmia e Estruturas de Dados, Centro Atlântico
- Multimedia Product Development
- 2011
- 7337
- Programming Fundamentals
- ISLA Gaia2011-7337
- 1
- 6
- 0
- 27
- Não
- Português
- Inclusion of active learning methodologies Interactive exhibition Problem-based learning
- Mandatory
- Apply appropriate methods in the detailed description of the solution; Analysis and problem solving in a structured method; Application of software development methodologies; Knowledge of the main data structures; Knowledge of the main programming structures; Apply search and sorting algorithms ; Knowledge of procedural programming paradigms and object-oriented; Development and implementation of these algorithms in a programming language; Modular program construction.
- 1. Concepts Computing concepts Analysis problems Representation logic of process Methodological approach of top-down and modules Structured programming methodology and programming style Algorithms and modeling problems Languages and programming paradigms Stages in the development of an application Principles of developing quality software 2. Algorithms and data structures Algorithmic representation languages Data structures Concepts of data structures Simple data: numeric, Boolean, alphanumeric, etc. Complex Data: arrays, stacks, Lists, Queues Algorithmic Notation Identifiers, Variables, Constants, Expressions and Operations Attribution, reading and writing data Control Structures and cycles Modularization Prove and test Sorting and searching Structures and files Algorithms in Portugol 3. Progamming languages Procedural vs Object Oriented Methodology . NET vsJava 4. Python Language Structure Operators Functions Libraries Implementation of algorithms and data structures in Python
Descrição
Data limite
Ponderação
Teste de avaliação 1 (Teórico)
Fevereiro
50%
Teste de avaliação 2 (Prático)
Fevereiro
50%
OU
Teste de Avaliação Global
Fevereiro
100%
- Semestral
- Programming computers to solve problems. Algorithms. Pseudocode. Structured programming. Study of fundamental data structures in programming. Algorithms for sorting and searching. Using a programming language. In resume construction of algorithms that are the basis of programming.
- Details
- Category: Discipline
- Artificial Intelligence
- 7159
- 27536
- Machine Learning
- ISLA Gaia7159-27536
- 2
- 6
- 0
- 27
- Não
- Português
- Semestral
- Details
- Category: Discipline
- - Amaral, I., Monteiro, D., Ramondes, J., Marketing Digital & E-Commerce, ISBN: 9789728994723, WOOK, 2016. - Antunes, L., Pôr em Prática o RPGD ? O que muda para nós? E para as organizações?, FCA, 2018. - Dave Chaffey, Fiona Ellis-Chadwick; Marketing Digital: Estratégia, Implementação e Prática, Pearson, 2015. ISBN: 978-1292077611, 2015. - Comércio electrónico 2014 ? negócios, tecnologia, sociedade? décima edição, Kenneth C. Laudon, Carol Guercio Traver, isbn? 978-1-292-00909-4, 2014 - Rocha M. L., Marques A. M. e Bernardo A. L., ?Guia da Lei do Comércio Electrónico? Editora Centro Atlântico, 2004. - Lewis, J. P. (2011) Planeamento, programação e controlo de projetos: o guia prático definitivo para entregar projetos dentro do prazo e do orçamento, 5ª ed. ed., Nova Iorque: McGraw-Hill Professional; Londres: McGraw-Hill, 2011. - Gestão Moderna de Projectos - Melhores Técnicas e Práticas, António Miguel, - 7ª Ed. nº e Aum., Edição 2013, ISBN: 978-972-722-766-2, Editora: FCA, 2013.
- Multimedia
- 6557
- 22359
- E-Commerce and Digital Marketing
- ISLA Gaia6557-22359
- 3
- 4
- 0
- 27
- Não
- Português
- The UC is structured in two main components, which complement each other: theoretical and expository classes and practical and experimental classes. Theoretical classes explore the defined syllabus, and students are invited to actively participate in the classes. In the practical classes, works are proposed for the application of the knowledge acquired in the theoretical classes, as well as the presentation of papers/studies by students. Assessment methodology: Students choose between Continuous Assessment (1) or Final Assessment (2). 1. Continuous Assessment: - Practical work; 100%; 2. Final Assessment: - Comprehensive Theoretical-Practical Assessment Test (GAT); 100%; All students who have not successfully completed the assessment can take a final theoretical-practical exam at the time of assessment defined by the institution.
- Mandatory
- - Provide students with knowledge of the various structures and types of transactions by electronic means, as well as the benefits to organizations, consumers and society and the impact on business. - Prepare for the strategic use of the internet as a tool for developing new business models and behavior. - Understand the importance of the digital age in marketing and the resulting changes in strategic marketing planning. Make known the various digital marketing techniques, their strategic use and the steps in operationalizing these same techniques. - Understand the concept of E-commerce, its evolution, distinguishing its different business models, infrastructures, and reflecting on online security and payment systems. - Understand the importance, business potential and social media marketing. Provide students with critical ability to evaluate new digital marketing tools
- Fundamental concepts in the digital economy. 1. Digital economy. 2. E-commerce. 3. E-commerce vs. E-business 4. Types of E-commerce. 5. Infrastructure for e-commerce. 6. Online security and payment systems. 7. Social issues in e-commerce. 8. Social networks - the new face of e-commerce. 9. Marketing in the digital age. 10. Online consumer behavior. 11. Customer Relationship Management: Networking and digital CRM. 12. The marketing mix and webmarketing. 13. Management of electronic services. 14. Web monitoring and analytics metrics. Digital Marketing Techniques 15. Search Engine Optimization (SEO). 16. Search Engine Marketing (SEM). 17. Search Engine Advertising (SEA). 18. Digital media: websites, emailing, podcasts, newsletters, forums, and blogs. 19. Social media management: Facebook, Google+, YouTube. 20. Protection of Personal Data in E-commerce.
Descrição dos instrumentos de avaliação (individuais e de grupo), testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Avaliação Contínua: Trabalhos Teóricos de Grupo
31-05-2026
50%
Avaliação Contínua: Trabalhos Práticos de Grupo
Último dia de aulas
50%
Avaliação Final:
Os estudantes que não tenham sucesso na avaliação curricular podem realizar exames teórico-práticos nas épocas de avaliação definidas pela instituição.- Semestral
- This discipline is situated at the intersection of marketing, technology, and digital management, addressing e-commerce and digital marketing as fundamental pillars of today's economy. It focuses on e-commerce models, online consumer behavior, social media, SEO/SEM, data protection, and digital infrastructure. It is essential for preparing students for increasingly digital professional contexts, where practical and strategic skills are crucial.
- Details
- Category: Discipline
- Martins, V. (2006). Integração de Sistemas de Informação: Perspectivas, Normas e Abordagens. Edições Silabo. Newcomer, E. (2004). Understanding Web Services - XML WSDL SOAP and UDDI. Addison Wesley. Ramalho, J. C. (2005). Web Services ¿ Aplicações Distribuídas sobre protocolos da Internet. FCA.
- Computer Networks and Systems
- 2202
- 15794
- Systems integration
- ISLA Gaia2202-15794
- 2
- 3
- 0
- 27
- Não
- Português
- Expository and laboratory classes using computer equipment. Carrying out practical work adapted to situations in the course area. Classes will take place in a room prepared with software and computer equipment. Assessment is continuous and the final grade results from assessment by test and/or project. Students who are unsuccessful will be able to take the exams at the assessment times defined by the institution.
- Mandatory
- Approach to the essential concepts of the area of application integration, in communications platforms and on the Internet. Build Portals and Intranets. Main models and associated technologies, as well as the analysis of some existing technical solutions. Development of applications following rigorous methods, mainly supported by standard technologies.
- Content description Historical Perspective of Information Systems Integration EAI - Enterprise Application Integration (IAC) Middleware Basic Technologies for Integration: XML and JSON Service Oriented Architecture (SOA) Web Services Windows Comunication Foundation Cloud computing Case Studies
Avaliação Curricular
Descrição
Data limite
Ponderação
Nota Mínima
Teste de avaliação teórico-prático
Última aula
100%
-
-
Avaliação Final
Os estudantes que não tenham sucesso na avaliação curricular podem realizar exames nas épocas de avaliação definidas pela instituição.
- Semestral
- In the curricular unit the students will acquire the concepts and skills necessary for the development of webservices, using various tools and languages.
