- Details
- Category: Discipline
- Araújo, F. (2012). Introdução à Economia, Almedina Neves, J. (2011). Introdução à Economia. Verbo Editora. Cipolla, Carlo M. (1995) Introdução ao Estudo da História Económica, Lisboa Ed. 70. Torres, J. V. (2003), Introdução à História Económica e Social da Europa, Lisboa, Almedina.
- Commercial and Sales Management
- 1991
- 180
- Economics
- ISLA Santarém1991-180
- 1
- 4
- 0
- 25
- Sim
- Português
- Theoretical-practical methodology. Active teaching methodologies such as flipped classes
- Mandatory
- The aims of the course are to - To understand the importance of Economics in the context of world historical evolution. - To know the main vectors of the problems related to research into Economic and Social History. - Know the fundamental concepts of economics; - Explain how these concepts can be applied to a range of economic problems.
- 1. The Contemporary Economy: From World War I to the Present Day - Main milestones 2. Introduction and general concepts of economics - What is economics? - Economics as a social science. - The importance of economics and economics in society. 3. Utility theory - Needs, goods and utility. - Marginal utility and total utility. - Consumer surplus. 4. Supply and demand - The development of the demand curve. -. The development of the supply curve. 5. elasticities 6. Costs and income
Descrição
Data limite
Ponderação
Teste de avaliação
28-05-2026
60%
Aula invertida
11-06-2026
40%
(...)
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- The main objective of this course is to provide an overview of the workings of the economy, both nationally and internationally, and in the interests of a business organisation. At the end At the end of the course, students should have acquired the appropriate knowledge and language to enable them to understand and discuss the main problems of an economy and economic policy.
- Details
- Category: Discipline
- Feio, Rui Alberto Lopes (2008). Gestão de Projectos com Microsoft Project 2007. Lisboa: FCA. Miguel, António (2009), Gestão Moderna de Projetos. FCA, Editora de Informática. PMI (2013), PMBOK - Conjunto de Conhecimentos em Gerenciamento de Projetos. Project Management Institute.
- Quality, Environment and Safety Management
- 1993
- 7428
- Project Management
- ISLA Santarém1993-7428
- 2
- 4
- 0
- 25
- Não
- Português
- The learning methodology will be project-based, integrating theoretical and practical concepts in a classroom setting. The regular assessment consists of a written test focused on the theoretical and practical components of the course and a group project. Each of these assessment components has the following weight: written test - 60%; group project - 40%. Final assessment is guided by the same objectives and is based on a single exam (100%) that integrates both the theoretical and practical components of the course.
- Mandatory
- The objectives of the course are: O1:Recognize the importance of project management. O2:Acquire theoretical and practical knowledge of project management techniques. O3:Identify the phases of a project. O4:Characterize good practices in project management. O5:Describe the most important aspects of each phase of project management. O6:Use the appropriate methodologies to design a project. O7:Create valid project design documentation. O8:Use project management software.
- C1. Introduction to project management What is a project? Phases of a project Project life cycle Project success factors C2. Standardization of project management C3. Project planning The WBS - Work Breakdown Structure Project quality risk management Project communication procurement C4. Building a project Characterization of the information system Methodologies to use Support tools Project construction phases Project identification and evaluation C5. Detailed project definition and planning C6. Project execution and closure C7. Post-installation support Drawing up a project document Document structure Document preparation phases
Descrição
Data limite
Ponderação
Prova escrita
27-11-2025
60%
Trabalho de grupo
11-12-2025
40%
(...)
(...)
(...)
- Semestral
- This course unit is designed to equip students with the essential skills to effectively manage projects in a business context. It covers crucial performance domains such as scope, planning, costs, and risks, along with the development of interpersonal and leadership skills. The goal is to prepare students to create sustainable value in organizations and meet the demands of the job market.
- Details
- Category: Discipline
- Esteban-Bravo, M., & Vidal-Sanz, J. M. (2021). Marketing research methods: quantitative and qualitative approaches. Cambridge University Press. Ha, M. T. (2022). Data collection using online questionnaires in marketing (Vol. 2022). SAGE Publications, Limited. Homburg, C., Klarmann, M., Vomberg, A. (2022). Handbook of Market Research. Springer. Marshall, A. (2024). Marketing Research A Managerial Approach. SAGE Publications Ltd. Nunkoo, R., Teeroovengadum, V., & Ringle, C. M. (Eds.). (2021). Handbook of research methods for marketing management. Edward Elgar Publishing.
- Commercial and Sales Management
- 1991
- 5029
- Market Studies
- ISLA Santarém1991-5029
- 1
- 5
- 0
- 25
- Não
- Português
- In person: 1. Theoretical/practical classes: exposition of concepts, discussion and application of programme contents in various contexts. 2. PBL Problem/Project-based learning 3. Flipped classroom Autonomous: 3. Consolidation of the contents taught in class through research into additional information on the different themes and contents covered and the development of complementary work.
- Mandatory
- The objectives of the curricular unit are: O1. Present the concepts related to market studies; O2. Characterize the design of a market study; O3. Present the techniques inherent in market research as a tool for collecting, processing and presentation of information; O4. Using specific software to support the realization of market research O5. Identify the key aspects of a final market study. At the end of the curricular unit students should be able to: C1. Prepare reports on market studies integrating key concepts; C2. Use market research as a tool to support the process of decision making in organizations.
- 1. The information and the decision 2. The sources of data - YES 3. Market Studies - types and processes 4. The design of the market study 5. The implementation of market research 6. Sampling 7. The sample size 8. Definition of methods: questionnaires and interviews 9. The data collection 10. Software support 11. Analysis and interpretation of data 12. Preparation and reporting 13. Applications market research.
Avaliação curricular (contínua):
A avaliação curricular é composta pela realização de um trabalho de grupo e um teste, em que são aplicados os principais conteúdos programáticos.
Fórmula de cálculo:
- Trabalho - 50%
- Teste - 50%
Todos os estudantes que neste regime de avaliação tenham obtido média inferior a 9,50 valores são avaliados em avaliação final.
Avaliação final:
Nas épocas normal, de recurso e especial a avaliação será orientada pelos mesmos objetivos e baseia-se num exame (100%) integrando a componente teórica e a componente prática da unidade curricular.- Semestral
- The unit presents the concepts and design of market research, as well as techniques for collecting, processing, and presenting information, including the use of supporting software, enabling students to prepare market research reports and use them to support organizational decision-making.
- Details
- Category: Discipline
- Badger, I. & Menzies, P. (2005). Business Life. London. Marshall Cavendish Education. Brooks, Bessie (2013). A Guide To English Grammar: Conjugation Of Verbs Volume 1, 2 and 3, Xisbris Corporation. Denham, K. & Lobek, Anne (2013). Navigating English Grammar - A Guide To Analyzing Real Language, John Wiley and Sons Ltd. Evans, V., Dooley, J. & Wright, S. (2012).Career Paths: Information Technology, UK. Express Publishing. Swan, Michael & Walter C. (2007). How English Works: A Grammar Practice Book (With Answers), Oxford Univeresity Press
- SME Management
- 6011
- 12561
- English
- ISLA Santarém6011-12561
- 1
- 5
- 0
- 25
- Não
- Português
- In presence: 1. Theoretical/practical classes: presentation of concepts; discussion of programme contents; textual interpretation; resolution of grammatical and lexical exercises using digital tools (RED). 2. Practical classes: conversational situations; simulation of real situations; discussion of topics; brainstorming; researching information and presenting/discussing it, using digital tools (AI); solving exercises either in an intranet environment or using paper support. Autonomous: 3. Inverted classroom dynamics with information research for application in the classroom context. 4. Consolidation of the contents taught in class by researching additional information and solving exercises on the different themes and contents.
- Mandatory
- O1. Promote the development of oral and written skills. O2. Mobilize previously acquired linguistic knowledge and apply it in new learning situations. O3. Provide the improvement of the English language, adapting it to the socio-professional context. O4. Use the English language as a work and communication tool. O5. Improve the interpretation of scientific and technological matters. Skills and competencies: C1. Develop autonomy in communication, promoting oral and written expression, as well as mastery of grammatical rules and vocabulary. C2. Be able to apply previous linguistic knowledge to new contexts, adapting what has been learned to varied communication situations. C3. Know and practice vocabulary and technical terms related to your area of work. C4. Actively apply the English language in work tasks and situations, as a means of communication.
- Content 1. Global communication. [O1, O2, O3, O4 and O5; C1, C2, C3, C4]. Content 2 The English language in socio-professional daily life. [O1, O2, O3, O4 and O5; C1, C2, C3, C4]. Content 3 The English language and new technologies. [O1, O2, O3, O4 and O5; C1, C2, C3, C4]. Content 4. Oral and written communication in English. [O1, O2, O3, O4 and O5; C1, C2, C3, C4]. Content 4.1 The formal aspects (phonological, syntactic and lexical-semantic) of the English language system. [O1, O2 and O3; C1, C2 and C3]. Content 4.2 Grammar: verb tenses; If-clauses. [O1, O2 and C1, C2]. Content 4.3 Interpretation and text production. [O1, O2, and O5; C1, C2]. Content 4.4 Planning and development of individual projects in English; written and oral presentation of these projects. [O1, O2, O3, O4 and O5; C1, C2, C3, C4].
No âmbito da avaliação, os alunos serão avaliados na componente oral (35%). Será selecionado um tema e apresentado individualmente, acompanhado por um suporte digital. A componente escrita será avaliada pelo teste escrito (50%) e por um conjunto de fichas realizadas em aula, abordando os conteúdosn lecionados. Estas fichas serão compiladas num portfolio (15%).
Descrição
Data limite
Ponderação
Teste de avaliação
08/01/2026
50%
Portfolio
Ao longo do semestre
15%
Apresentação oral
04/12/2025
35%
Ao longo do semestre, serão colocadas no Moodle fichas informativas e fichas de gtrabalho de auxílio ao trabalho autónomo dos alunos.
- Semestral
- The English Language Curricular Unit aims to develop essential linguistic and cultural skills for communication in English, both personally and professionally. Its field of action covers grammar, vocabulary, oral comprehension, reading and written production. The area of expertise includes the practice of conversation, text analysis and listening comprehension, preparing students for real communication situations in international contexts. The relevance of this course in the study cycle lies in its importance for the development of global skills and for success in various labor markets.
- Details
- Category: Discipline
- Ferreira, Bruno et. al (2012). Fundamentos de Marketing, Edições Sílabo. Kotler, P., & Keller, K. (2011). Marketing Management (14th Ed). NY: Prentice Hall Upper Saddle River Lindon, Dennis (2011). Mercator XXI - Teoria e Prática do Marketing, Dom Quixote. Zeithaml, V. , & Bitner, M. (2003). Marketing de Serviços: a Empresa com Foco no Cliente (2ª Ed). Porto Alegre: Bookman.
- Commercial and Sales Management
- 1991
- 11664
- Marketing Principles
- ISLA Santarém1991-11664
- 1
- 5
- 0
- 25
- Não
- Português
- The teaching methodology will be based on active methods such as PBL (Project-Based Learning), Gamification, and the Flipped Classroom. Use of expository methodology to assess theoretical knowledge of concepts taught in the Course Unit.
- Mandatory
- The objectives of the course unit are: -Identify and explain the role of marketing in management and market development. -Identify, assess, and analyze the main environmental forces and market agents. -Identify essential sources and tools for market analysis. -Distinguish between the consumer market and the business market. -Develop market segmentation, differentiation, and positioning activities. -Identify and develop marketing mix variables like product, pricing, distribution, and communication policies. -Recognize the specificities of marketing applied to services, the public sector, and non-profit organizations. -Recognize and apply the strategic marketing process and its main phases and components.
- 1. Marketing Framework Fundamental concepts, evolution, technologies, and function organization. 2. Description of the Global Market and Marketing Environment Marketing environment. Market. Competition analysis. Consumer and business markets. 3. Marketing Information System Market research: concepts, methodology, data collection tools, and types. 4. Market Segmentation and Offer Positioning General segmentation process. B2C and B2B segmentation criteria. Differentiation and positioning. 5. The Marketing Mix Product. Price. Distribution. Communication mix. 6. Services, Public, and Non-Profit Marketing Services marketing. Public sector marketing. Non-profit organization marketing. 7. Strategic Marketing Planning Business policy and situation analysis. Marketing strategy planning.
A Unidade Curricular tem como elementos de avaliação os seguintes, devendo ser obrigatório a realização da frequência e trabalho para aprovação à UC:
Descrição
Data
Ponderação
Frequência
disponível no Moodle
40%
Trabalho Final*
disponível no Moodle
30%
Atividades em Aula**
30%
* Pretende-se que o grupo de trabalho entregue o trabalho 1 dia antes da data da apresentação, que está disponível no Moodle. Além disso, é necessário todos os elementos estarem presentes e defenderem oralmente o trabalho realizado.
** As atividades em aula são obrigatoriamente realizadas em contexto de sala de aula, podendo até ser necessário a apresentação oral. Estas atividades são apenas solicitadas e realizadas pelos alunos presentes em sala.
- Semestral
- The Marketing Principles course unit is part of the Commercial and Sales Management area, covering marketing fundamentals, from market analysis to strategy implementation. Its scope includes market segmentation, the marketing mix, and strategic planning. Essential in the study program, it equips students with the knowledge and skills to understand and apply key marketing concepts, preparing them for real-world challenges in the business and commercial sectors.
