- Details
- Category: Discipline
- Artificial Intelligence
- 7159
- 13265
- Technological Entrepreneurship
- ISLA Gaia7159-13265
- 2
- 6
- 0
- 27
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Adobe. Adobe Premiere Pro Classroom in a Book (2022). Pearson Education. Blofield, R. (2018). Como Fazer um Filme em 10 Passos. Edicare. Grilo, J. M. (2007). As Lições do Cinema: Manual de Filmologia. Edições Colibri. Marner, T. (2013). A Realização Cinematográfica. Edições 70. Long, B., & Schenk, S. (2017). The Digital Filmmaking Handbook (4th ed.). Focal Press. Mazzoleni, A. (2005). O ABC da Linguagem Cinematográfica. Edições Cine-Clube de Avanca.
- Digital Communication
- 6808
- 24108
- Video Laboratory
- ISLA Gaia6808-24108
- 2
- 6
- 0
- 27
- Não
- Português
- The curricular unit adopts a theoretical-practical and practical-laboratory teaching methodology, focused on active learning and project development. The methodologies include: • Theoretical presentation of content using audiovisual examples; • Technical demonstrations of equipment and procedures; • Individual and group practical exercises; • Development of an audiovisual project throughout the semester; • Viewing and critical analysis of work; • Continuous monitoring and formative feedback. This approach promotes the integration of theoretical knowledge, technical practice and critical reflection, in accordance with the pedagogical model of the study cycle.
- Mandatory
- At the end of the course, students should be able to: 1. Understand and apply the fundamental principles of audiovisual production in the context of digital communication; 2. Identify and perform specific functions in the organisational structure of a video production, respecting operational rules and workflows; 3. Use technical image and sound capture equipment appropriately; 4. Plan and execute pre-production, production and post-production processes for audiovisual content; 5. Produce original audiovisual material with a defined communicational intent; 6. Develop critical thinking and analytical skills through viewing, discussing and evaluating audiovisual products; 7. Work in a team, demonstrating autonomy, responsibility and the ability to reflect on the creative and technical process.
- 1. Introduction to Video Production • Video in the context of digital communication • Audiovisual language and visual narrative 2. Audiovisual Production Organisation • Production organisation chart and roles • Audiovisual workflow • Resource planning and management 3. Pre-production • Concept, idea and communication objective • Storyboard and technical script • Filming planning 4. Production (Filming) • Principles of image capture • Framing, movement and continuity • Lighting: fundamentals and practical solutions • Sound capture • Directing actors and/or participants • Equipment operation 5. Post-production and Finalisation • Introduction to video editing • Integration of sound, titles and simple graphics • Exporting and adapting to different platforms 6. Presentation and Critical Evaluation • Public presentation of projects • Pitch and defence of the work carried out • Critical reflection on the process and the final product
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Trabalho prático de grupo (projeto audiovisual)
últimas aulas
60%
Participação, envolvimento e desempenho nas atividades laboratoriais
durante o semestre
10%
Pitch final e relatório reflexivo de defesa do trabalho realizado
Sessão 14
30%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- The Video Laboratory UC is part of the Digital Communication Degree programme as a theoretical-practical and practical-laboratory unit, aimed at developing skills in the area of audiovisual production applied to digital contexts. Its scope focuses on the design, planning, production and presentation of audiovisual content, with an emphasis on video as a strategic communication tool. The main areas of video production are covered, namely the pre-production, production and post-production phases, team organisation, the use of technical equipment and the application of audiovisual language. The relevance of this CU in the study cycle results from its contribution to the consolidation of technical, creative and methodological skills, as well as to the development of transversal skills such as teamwork, autonomy and critical thinking, which are fundamental to training in Digital Communication.
- Details
- Category: Discipline
- Project Management
- 7161
- 27505
- Operational Project Management
- ISLA Gaia7161-27505
- 1
- 5
- 0
- 27
- Não
- Português
- Semestral
- Details
- Category: Discipline
- [P Leitão, L. M. T. (2021). Direito de Autor, Almedina, 4ª edição Akester, Patricia, Código do Direito de Autor e Direitos Conexos, Anotado, 3ª Edição, , 2024, Almedina Manual De Direito De Autor E Direitos Conexos - 6ª Edição, Alberto de Sá e Mello Ascenção, J. O. e Vicente, D. M. (2014). Legislação sobre Direito de Autor e Sociedade da Informação, Coimbra Editora, 2ª Edição. Schwalbach, J. G. (2021). Direito Digital, Editora, Almedina. Vários Autores (2016). Direito de Autor: que futuro na era digital?, Editora: Guerra & Paz
- Multimedia
- 6557
- 24114
- Legislation and authorship
- ISLA Gaia6557-24114
- 3
- 5
- 0
- 27
- Não
- Português
- Given the subjects being studied, the learning process focuses on analysing the law and doctrine - namely annotated Codes or published studies - as well as researching case law. Students are invited to bring cases from their own lives or those of their family and friends, or media reports with legal or judicial content, to the sessions for joint discussion and appreciation of the respective framework so that they can understand and verify the relevance of law in their daily lives (with the intention that they also project this relevance into their future professional lives).
- Mandatory
- The aim is for students to be able to identify the regulations applied in the areas of Intellectual (and industrial) Property, distinguishing the levels of coverage of the rules in force, knowing the search tools that will give them access to up-to-date legislation as well as its history and raison d'être, critically appreciating the regulatory framework that the legislator has chosen to give to the concerns that multimedia and copyright assume at the present time.
- I- Introduction: II- Copyright and related rights. III. Copyright as a Branch of Law: distinction from other intellectual property rights IV. The protected work: concept of originality in the various views; externalisation; V- The Author - legal concept VII- Copyright: content VII- Copyright and multimedia. VIII - Legal protection of computer programmes.
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
TAG
26-05-2025
Intervenção nas aulas e participação
02-06-2025
10%
Prova Intercalar
25-03-3036
(só é considerada se sueperior à nota final da TAG, fazendi, nesse caso, média com a nota da TAG)
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- The Legislation and Authorship CU is particularly important for framing the students' future professional activity and their more technical learning in the applicable legislation and standards, allowing them to get to know the rules of action at national, EU and international level, equipping them with the tools and knowledge they need to be autonomous in their research and knowledge of the legal landscape surrounding the Multimedia area.
- Details
- Category: Discipline
- Pereira, José Carlos. Chegar e Vender. Editora Contraponto (2024). Ghemawat, Pankaj. Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter. Harvard Business Review Press, 2007. ISBN-13: 978-1422103174. Khanna, Parag. The Future Is Asian: Commerce, Conflict, and Culture in the 21st Century. Simon & Schuster, 2019. ISBN-13: 978-1501196263.
- Executive MBA
- 6959
- 26127
- International sales and business
- ISLA Gaia6959-26127
- 1
- 1
- 0
- 27
- Não
- Português
- Active participation of trainees/participants. Group dynamics. Qualitative assessment of the PREGA sales approach model and international road map. The assessment methodology for this course will consist of two main components. Participation and work in class (60%) will assess the students' active contribution to discussions and practical exercises related to the syllabus, such as analysing markets and prospecting. Practical group work (40%) will consist of drawing up a B2B Sales Road Book, applicable to a real international market, and will be assessed on the depth of analysis, practical applicability and strategic coherence. This approach guarantees a balance between formative, collaborative and summative assessment.
- Mandatory
- Understand the stages and dynamics of the purchasing process in international markets. Identify target markets and align competitive offers with local needs. Apply effective techniques and tools to attract new customers in international markets Master the use of PREGA and CUPIDIS to optimise the management and conversion of leads into sales. Create a practical strategic plan to guide commercial actions in international B2B markets.
- Introduction to the international B2B purchasing process Selection of international markets and competitive offers International prospecting tools and strategies Use of PREGA and CUPIDIS tools for pipeline conversion Development of a B2B sales road book
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Trabalho de grupo
______
100%
(...)
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Anual
- This curricular unit focuses on developing strategic and practical skills to work in the context of international B2B sales. Students will learn to understand the buying process in global markets, select target markets, create competitive offers and use advanced tools such as PREGA and CUPIDIS to convert leads into sales. In addition, they will be trained to draw up a Sales Road Book, aligning prospecting and pipeline management strategies, promoting commercial effectiveness in international environments.
