- Details
- Category: Discipline
- - Dan, C. M. (2018). Cloud Computing - Theory and Practice. Morgan Kaufmann. - Frye, C. D. (2019). Microsoft excel step by step. Microsoft Press. - Lambert, J., & Cox, J. (2019). Microsoft word step by step. Microsoft Press. - Murray, K. (2015). Microsoft office 365. Microsoft Press.
- SME Management
- 6011
- 10843
- Infomation and Communication Technologies
- ISLA Santarém6011-10843
- 1
- 5
- 0
- 25
- Não
- Português
- Project-Based Learning (PBL) - Allows students to develop practical projects, applying the course content, stimulating critical thinking and problem-solving skills. Gamification - Use of challenges and rewards to motivate students, making learning more engaging. Online Collaborative Learning - Use of digital tools like Google Drive to promote group work and real-time collaboration.
- Mandatory
- The objectives of the course unit are as follows: Enable students to acquire knowledge of computing (hardware and software) from the perspective of both manager and user. Provide students with the fundamental knowledge and skills necessary for the correct use of information technologies in the context of their personal and professional activities. Offer students the opportunity to use virtual learning environments. Introduce the fundamentals of cloud computing. Present the main tools available on cloud computing platforms. By the end of the course unit, students should be able to: Apply techniques and select the most appropriate computer applications for each situation; Use synchronous and asynchronous communication tools; Use a cloud computing platform; Develop and insert content in collaborative computing and learning platforms.
- Operating Systems (Windows and Linux) - 3 hours Productivity and Storage Platform (Google Drive) - 3 hours Word Processor (Word) - 9 hours Headers and Footers Styles and Indexes Bibliography Management Spreadsheet (Excel) - 9 hours Formulas Functions Charts Fundamentals of Cloud Computing (AWS) - 9 hours Introduction to Cloud Computing Services Computing Services Analytics Services Database Services Development Tools Management Tools Storage Services Networking and Content Delivery Services Optional Modules (students choose one of the two) - 9 hours a. Internet of Things (IoT) b. Fundamentals of Cybersecurity
Turma Diurna
Descrição
Data limite
Ponderação
Portfolio de trabalhos
Consultar ficheiro no Moodle
26%
Teste Word e Excel
27/11/2025
60%
Teste de avaliação Cisco Cybersecutity
08/01/2026
14%
Turma Pós-Laboral
Descrição
Data limite
Ponderação
Portfolio de trabalhos
Consultar ficheiro no Moodle
26%
Teste Word e Excel
27/11/2025
60%
Teste de avaliação Cisco Cybersecutity
08/01/2026
14%
.
- Semestral
- The Information and Communication Technologies (ICT) course unit focuses on equipping students with the skills to effectively use digital technologies through a practical approach that includes the use of operating systems, productivity tools, and cloud computing platforms. The course covers the use of software and hardware from the perspective of both user and manager, addressing everything from operating system management to the application of collaborative tools and cloud computing solutions. The ICT course is essential for any study program that aims to train professionals capable of operating in a digital and technological environment, especially in management, marketing, informatics, and other fields where technological efficiency is crucial. Its relevance lies in the need to equip students with digital skills that are increasingly demanded by the job market, promoting digital literacy and the ability to adapt to new technological tools
- Details
- Category: Discipline
- Lindon, D., et. al. (2010). Mercator XXI – Teoria e Prática do Marketing. 13ª Edição, Publicações Dom Quixote. Lush, Robert F. et. al, (2011). Introduction to Retailing, South-Western, Ohio. Novaes, A.(2009). Logística e Gerenciamento da Cadeia de Distribuição. Editora Campus. Rousseau, J. (2008). Manual de Distribuição. 2ª Edição. Principia Editora
- Commercial and Sales Management
- 1991
- 15490
- Distribution and Development of Sales Locations
- ISLA Santarém1991-15490
- 2
- 5
- 0
- 25
- Não
- Português
- It integrates active, student-centred, competency-oriented approaches. We will adopt: Problem-Based Learning (PBL), to diagnose needs and solve real-world challenges; Project-Based Learning, with staged deliverables and formative feedback; Case Studies, for critical analysis and decision-making; the Flipped Classroom, shifting theory to independent study and reserving class time for application; Gamification, using game mechanics to strengthen motivation and persistence; Simulations and role-play, testing scenarios in negotiation, layout and logistics; Collaborative Learning, supported by on-line tools; micro-learning, in short capsules; and peer- and self-assessment, to foster metacognition and accountability. These methods are aligned with clear rubrics, iterative checkpoints, and prudent use of generative AI (explicitly declared and referenced).
- Mandatory
- Attain an overview of the distribution function, grounded in its historical evolution and characterisation. Understand the economic and managerial role of commercial distribution within an organisation. Analyse and appropriately select distribution channels. Recognise the importance of distributor choice and apply suitable criteria for their selection. Examine power relations and conflict within a distribution channel. Identify the most suitable modes of transport and routing options. Understand the impact of retail location on business performance and be able to apply appropriate methods to determine the optimal site.
- 1. What is distribution – historical evolution 2. The concept of distribution 3. The commercial system Concept, functions, and agents Distribution circuits and channels Types and forms of distribution Typology of distributors Criteria for selecting a distributor 4. The wholesale sector Characterisation and evolution of the wholesale sector 5. The retail sector Sector characterisation Independent retail segment Associated retail segment Integrated retail segment: concept and typology 6. Relationships between producers and distributors Power and conflict relations within the distribution channel 7. Transport Transport typologies Own fleet versus outsourced distribution Route scheduling 8. Location and siting of the point of sale Facility location decision methods Types of facilities, layout, design, and product display 9. Challenges in distribution National and international perspectives Globalisation in distribution
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação
40%
Projecto/Trabalho
60%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- The curricular unit “Distribution and Development of Points of Sale” introduces the foundations and practices of the distribution function, linking channel choice, producer–distributor relations, transport logistics, and location decisions with the design of the point of sale. Its scope covers the wholesale and retail commercial system, both physical and online, including distributor selection criteria, route scheduling, layout, visual merchandising, and planograms. The area of practice focuses on optimising the flow of goods/services and creating effective shopping experiences. Intervention domains include channel analysis, negotiation, operational metrics, and site selection and implementation. This unit is pertinent within the programme as it underpins core competencies in Commercial Management and Sales, integrating strategy, operations, and economic performance.
- Details
- Category: Discipline
- Sebastião, T. (2010), Gestão das Organizações, 2ª Edição, Lisboa: Verlag Dashofer. Pinto, Carlos et. al (2006). Fundamentos da Gestão. Editorial Presença. Sousa, A. (1999). Introdução à Gestão. Verbo Editora.
- SME Management
- 6011
- 15190
- Organization and Management
- ISLA Santarém6011-15190
- 1
- 5
- 0
- 25
- Não
- Português
- Teaching-learning methodologies "Case studies in classroom context"
- Mandatory
- The objectives of this course are: - Define and distinguish the concepts of company and the elements that compose it. - Identify and characterize the company's internal functions. - Identify and differentiate the types of organizational structure. - Analyze the theories of management of organizations, their operationalization and control Identify the principles of organizational communication.
- 1. Organization - Concept and types - Size - Ownership - Industries 2. Enterprise - Concept - Objectives and role in society - Constituent elements 3. Functions - Production - Commercial - Personnel - Financial Strategic planning 4. Organizational structure - Concept and types - Graphical representation - Analysis 5. Management concepts and their evolution - Theories of organizational management - Organizational culture - Employee participation and the responsibility of the top manager 6. Organisational communication - Concept and type and actors - Rules and effects
Casos práticos: 60%
Aula invertida: 20%
Produção de artigo científico: 20%
Nota: Os 3 elementos de avaliação são obrigatórios- Semestral
- The aim of this course is to provide students with a view of cost accounting, supported by exercises, namely the Industrial Cost of the Product, of the different areas of management, taking into account the labor, general manufacturing costs and raw material used.
- Details
- Category: Discipline
- Chafdey, Dave (2011). E-Business and E-Commerce Management, Strategy, Implementation and Practice. Pearson Education Limited Laudon, Kenneth C. & Jane P. (2007). Managing the Digital Firm. Pearson Prentice & Hall. Stenger, Thomas & Lajoinie S. (2011). E-Marketing & E-Commerce; Concepts, Outils, Pratiques. Dunod. Turban et. al (2010). Electronic Commerce. A Managerial Perspective. Pearson Prentice & Hall
- Commercial and Sales Management
- 1991
- 13158
- E-commerce
- ISLA Santarém1991-13158
- 2
- 6
- 0
- 25
- Não
- Português
- Active methodologies will be used in classes to make them more dynamic, with the aim of consolidating the knowledge acquired. Some of the methodologies are: gamification; PBL (Project Based Learning); flipped classroom; and case studies.
- Mandatory
- - Present the historical evolution of e-commerce. - Characterize e-commerce. - Understand the current context of e-commerce and e-marketing. - Present e-commerce models. - Discuss the consequences for companies that want to participate in this new channel of customer relations, particularly with regard to mobile business. - Develop a business plan to implement e-commerce.
- 1. E-commerce – characterization, historical evolution, and current situation 2. E-business – organizational impact, the network economy 3. E-business models in the context of Web 2.0 4. E-business reengineering of business processes – back-office automation 5. The e-business business plan 6. Mobile business – characterization, main applications, mobility 7. E-marketing – the new paradigm 8. E-marketing strategies – tools and applications 9. Email marketing – main characteristics, strategies, and implementation 10. Social media marketing – current importance and main tools
Os alunos serão avaliados por via de 3 elementos de avaliação:
- Frequência
- Projeto
- Participação e casos práticos em sala de aula (10%)
A aprovação à UC requer que o aluno realize, obrigatoriamente, a frequência e o projeto. A participação e casos práticos em aula será um elemento de avaliação contínuo no semestre.
Descrição
Data limite
Ponderação
Momento de avaliação teórica (frequência)
-
40%
Projeto/trabalho
-
50%
No projeto/trabalho será disponibilizado aos alunos, via Moodle, o enunciado do mesmo assim como os critérios de avaliação. Ainda assim, abaixo apresentam-se alguns dos critérios:
-
Clareza, organização e redação do trabalho escrito
-
Adaptação das Normas APA e o template do ISLA Santarém – Instituto Politécnico
-
Criatividade e sensibilidade estética
-
Raciocino lógico e estratégico
-
Apresentação e defesa oral
- Semestral
- The E-Commerce Course Unit explores the impact of digital transactions on the business environment. It seeks to enable students to understand and strategically use the internet to boost business through e-commerce and its structure, as well as through the use of tools. This will result in students being able to implement e-commerce and other marketing strategies.
- Details
- Category: Discipline
- Dicionário Editora da Língua Portuguesa (2014). Porto Editora Amorim, C., Sousa, C. (2013). Gramática da Língua Portuguesa. Areal Editores Lopes, Maria do Céu (2011). Gramática da Língua Portuguesa. Plátano Editora Azeredo, Maria Olga (2016). Gramática Prática de Português. Raiz Editora
- SME Management
- 6011
- 4399
- Portuguese Language
- ISLA Santarém6011-4399
- 1
- 4
- 0
- 25
- Não
- Português
- In Attendence: 1. Theoretical/practical classes: presentation of concepts; discussion of programme contents; textual interpretation; resolution of grammatical and lexical exercises using digital tools (RED). 2. Practical classes: conversational situations; simulation of real situations; discussion of topics; brainstorming; researching information and presenting/discussing it, using digital tools (AI); solving exercises either in an intranet environment or using paper support. Autonomous: 3. Inverted classroom dynamics with information research for application in the classroom context. 4. Consolidation of the contents taught in class by researching additional information and solving exercises on the different themes and contents.
- Mandatory
- Objectives: The objectives of the curricular unit are: -Promote the development of oral and written skills, in terms of comprehension, expression and production in Portuguese (LP). -Apply previously acquired linguistic knowledge. Continuing the study of LP with a view to improvement, adapting it to the modern, professional and personal needs of the trainees. Critically analyze different types of statements -Acquire planning and preparation techniques for different textual typologies. Produce oral and written statements, adapting them to different communicative situations. -Acquire methods and techniques for searching, recording and processing information.
- 1. Language and communication - Language and language - Use of language as a social activity – Verbal activity as a form of action - Communicative competence - Principles that guide verbal communication: the principle of cooperation and conversational maxims - The said and the implicit - Use of language and situational context 2. Oral communication - Particularities of orality - Oral communication processes - Exposition - Interview - Meeting 3. Written communication - Treatment of problems with punctuation, accentuation, spelling and the rules of text processing - Production writing - The structure of the sentence - Period – Paragraph 4. Written communication processes - Academic text vs. non-academic text - Utilitarian text of an administrative nature: notice, letter, report, minutes, curriculum vitae.
No âmbito da avaliação, os alunos serão avaliados na componente oral (40%). Será selecionado um tema e apresentarão o trabalho individualmente à turma, acompanhado de um suporte digital apenas com imagens ou com recurso a palavras, pontualmente.
O segundo elemento de avaliação é uma Frequência (60%) que aborda toda a matéria lecionada em aula.
Descrição
Ponderação
Trabalho: Apresentação Oral
40%
Frequência
60%
Ao longo do 1º semestre, serão colocadas no Moodle Fichas Informativas e Fichas de Trabalho de auxílio ao trabalho autónomo dos alunos.
Através desta plataforma, os alunos poderão colocar e esclarecer dúvidas com a docente.
- Semestral
- In this course, we will explore the vast universe of language. Essential skills for effective communication will be developed, such as critical reading, clear writing and fluent oral expression. The Portuguese language, as a tool for social interaction and the construction of knowledge, will be analysed in its various aspects, allowing students to understand its importance in everyday life and in different areas of knowledge. The relevance of the Portuguese language in the cycle of studies is fundamental. By mastering the language, students acquire the basis for learning other subjects, communicating effectively in different contexts and developing critical thinking. The subject also contributes to the formation of citizens who are more aware and critical of the reality around them. This course provides students with greater communication skills, preparing them for the challenges of academic and professional life.
