- Details
- Category: Discipline
- Legislação Comercial e das Sociedades Comerciais (2015), Almedina, Coimbra Correia, Miguel Pupo (2011), Direito Comercial- Direito da Empresa, Ediforum. Coutinho de Abreu, Jorge Manuel (2014), Curso de Direito Comercial, Vol.I, Almedina, Coimbra. Coutinho de Abreu, Jorge Manuel (2015), Curso de Direito Comercial, Vol.II, Almedina, Coimbra. Menezes Cordeiro, António (2012), Manual de Direito Comercial, Almedina, Coimbra Olavo Cunha, Paulo, (2014, reimp.), Direito Empresarial para Economistas e Gestores, Almedina, Coimbra Pais de Vasconcelos, Pedro (2014), Direito Comercial, Almedina, Coimbra
- Commercial and Sales Management
- 1991
- 15492
- Market Law
- ISLA Santarém1991-15492
- 2
- 4
- 0
- 25
- Não
- Português
- .
- Mandatory
- Course Objectives: Introduce the fundamental concepts of commercial law.Analyse the legal frameworks governing different types of commercial companies.Foster students’ interest in commercial law and its practical relevance.Develop skills in legal analysis and interpretation. Learning Outcomes By the end of the course, students will be able to:Identify the key elements involved in establishing a commercial relationship.Discuss the legal framework of commercial companies within the applicable regimes.
- The course begins with an introduction to Commercial Law, presenting its general concepts and characterisation. It then explores the notions of business and commercial establishments, as well as the obligations of traders. A central focus is placed on commercial companies, including the different types of companies and the specific characteristics of each. The syllabus also addresses credit instruments, the legal framework of e-commerce, and the regulation of competition, with particular attention to unfair trade practices. Finally, the course examines the main aspects of commercial contracting.
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação
04-11-2025
50%
Teste de avaliação
13-01-2026
50%
(...)
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- .
- Details
- Category: Discipline
- Araújo, F. (2012). Introdução à Economia, Almedina Neves, J. (2011). Introdução à Economia. Verbo Editora. Cipolla, Carlo M. (1995) Introdução ao Estudo da História Económica, Lisboa Ed. 70. Torres, J. V. (2003), Introdução à História Económica e Social da Europa, Lisboa, Almedina. Recursos Didáticos:
- SME Management
- 6011
- 21565
- Principles of Economics
- ISLA Santarém6011-21565
- 1
- 5
- 0
- 25
- Não
- Português
- Theoretical-practical teaching methodology in continuous assessment through practical cases solved in groups. The active teaching methodology of the inverted classroom will be used.
- Mandatory
- The objectives of the course are O1.To understand the importance of Economics in the context of world historical evolution. O2. to know the main vectors of the problems related to research into economic and social history. O3 Know the fundamental concepts of economics; Explain how these concepts can be applied to a range of economic problems.
- 1. The Contemporary Economy: from the First World War to the Present Day - The World Economy between the Two Wars - The Countries with Directed Economic Planning - The Countries with a So-called Developed Economy - The Precursor Countries to European Economic Unification 2. Introduction and general concepts of economics - What is economics? - Economics as a social science. - The importance of economics and the economy in society. 3. Utility theory - Needs, goods and utility. - Marginal utility and total utility. - Consumer surplus. 4. Supply and demand - The development of the demand curve. -. The development of the supply curve. 5. elasticities 6. costs and income
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação
50%
Trabalho
30%
Aula invertida
20%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- The main aim of this course is to provide an overview of how the economy works, both nationally and internationally, and in the interests of a business organisation. By the end of the course, students should have acquired the appropriate knowledge and language to enable them to understand and discuss the main problems of the economy and economic policy.
- Details
- Category: Discipline
- Caetano, Joaquim & Rasquilha, Luís (2007). Gestão e Planeamento da comunicação. Quimera. Castro, João Pinto (2007), Comunicação de marketing, Lisboa: Edições Sílabo. Ogden, James R., (2002). Comunicação integrada de marketing: modelo prático para um plano criativo e inovador, São Paulo: Prentice Hall. Ries, Al, Ries, Laura, (2005), A origem das marcas: as leis de Darwin aplicadas à inovação de produtos e à sobrevivência do seu negócio. Casa das Letras, Editorial Notícias
- Commercial and Sales Management
- 1991
- 15488
- Marketing Communication
- ISLA Santarém1991-15488
- 2
- 5
- 0
- 25
- Não
- Português
- Student-centred teaching methodologies geared towards active learning will be prioritised. Project work will enable students to consolidate their knowledge, but also to develop cross-cutting skills such as time management, autonomy, critical thinking and teamwork. The aim is also to link theory and practice through teacher-guided research, with the teacher acting as a facilitator in transforming information into the students' own knowledge. A variety of methodologies will be used: the expository-dialogue method for presentation and critical reflection; the demonstrative method, with analysis of real cases; and the interrogative method, which encourages research and the selection of new approaches. In addition, innovative methodologies will be applied, such as flipped classrooms, problem-based and project-based learning, cooperative/collaborative learning and gamification, promoting motivation, participation and responsibility in the learning process.
- Mandatory
- - Frame communication and its management within organisations. - Present the evolution of communication types and characteristics. - Acquire notions of institutional and consumer branding. - Understand the fundamentals of the marketing communication plan. - Present the marketing communication mix. - Define the objectives of marketing communication. - Present advertising communication strategies. - Acquire knowledge about communication strategies and associated media.
- 1. Communication management in organisations - Evolution, types and characteristics 2. The brand and its value - Concept, types and architectures - The institutional brand and the consumer brand 3. Marketing communication 4. Communication mix 5. Marketing communication management process 6. Communication objectives 7. Positioning 8. Message strategy and advertising creation 9. Media strategy
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação
13-11-2025
40%
Trabalho de projeto e defesa "Plano Estratégico e Operacional de Comunicação" de uma marca à escolha
18-12-2025 (PL) | 08.01.2026 (D)
60%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- The Marketing Communication Course Unit, part of the Marketing and Communication scientific area, is essential for understanding the importance of promoting and adding value to products and services in a competitive market. Communication is a very important part of Marketing and is, above all, the discipline whose purpose is to create messages directed to all those who have an interest in the organisation: current and potential consumers, influencers, internal audiences, the media and other relevant stakeholders. Its areas of intervention cover strategic and operational communication planning, brand management and enhancement, the definition of objectives and messages, the selection of communication tools and media, and the evaluation of effectiveness. Not having a well-planned communication strategy, with action plans and teams prepared to think them through and implement them, is, nowadays, a high risk for the sustainability of organisations.
- Details
- Category: Discipline
- Aires, L. M. (2013). Conceitos de Matemática - Fundamentos para as ciências da vida. Lisboa: Edições Sílabo. Luis, G. & Ribeiro, C. S. (1995). Álgebra Linear. Lisboa: McGraw-Hill de Portugal. Tan, S. T. (2010). Applied Mathematics: for the managerial, life, and social sciences (5th Ed). Brooks/Cole.
- SME Management
- 6011
- 4944
- Quantitative Methods
- ISLA Santarém6011-4944
- 1
- 6
- 0
- 25
- Não
- Português
- The classes will address the concepts of the different themes and, later, show their practical application, with a series of exercises inside and outside the classroom, inducing the active and autonomous participation of students. For this purpose, the use of the expository method is foreseen to introduce the concepts and structure the reasoning and the interrogative method for the learning evaluation, in the theoretical aspect of each chapter. With regard to the practical aspect, the use of the demonstrative method is foreseen for the practical illustration of the contents, as well as active, participatory and autonomous methods to make the connection with the experience of each one. In summary: (1) Expository and Interrogative Methodology - participatory teaching, resorting whenever necessary to Motivation strategies and to (2) Active Pedagogical Methodologies such as Flipped Classroom, Gamification and Problem/Project Based Learning.
- Mandatory
- The objectives of the curricular unit are: O1. To develop students' reasoning skills; O2. To develop skills related to numerical patterns and relationships; O3. To introduce estimation and numerical calculation; O4. To present the basic principles of patterns and functions; O5. To present the principles of patterns in algebra, equations and inequalities; O6. To provide students with knowledge related to graphs and functions; O7. To develop skills related to limits and continuity of functions. At the end of the course, students should be able to: C1. Master the techniques associated with patterns, numerical relationships, estimation and numerical calculation; C2. Master the basic principles of patterns, functions and algebra; C3. Understand the fundamental concepts of graphs, functions, limits, continuity of functions and their applications; C4. Use mathematical language in the development of calculation techniques; C5. Apply calculation techniques in different situations.
- 1. Numerical Patterns and Relations 2. Numerical Estimation and Calculation 3. Patterns and Functions 4. From Patterns to Algebra - Equations 5. From Patterns to Algebra - Inequalities 6. Graphs and Functions 7. Limits and Continuity of Functions
Época Normal - Avaliação curricular (contínua) (*): O estudante realiza dois testes de avaliação individual. O estudante aprova se a classificação final for superior ou igual a 9.5 valores em 20 valores. A classificação final é calculada pela fórmula Classificação Final = 0.50*T1+0.50*T2, onde T1 e T2 denotam, respetivamente, as notas nos testes de avaliação individual.
(*) A realizar no decorrer do semestre.
Época Normal - Avaliação final: O estudante realiza o exame completo e aprova se obtiver classificação superior ou igual a 9.5 valores em 20 valores.
Épocas de Recurso e Especial: O estudante realiza o exame completo e aprova se obtiver classificação superior ou igual a 9.5 valores em 20 valores.
Descrição
Data
Ponderação
Teste 1
Consultar Moodle, consoante a turma.
50%
Teste 2
Consultar Moodle, consoante a turma. 50% Exames
A agendar pelos serviços. 100% - Semestral
- The Quantitative Methods course plays a fundamental role in the areas of Science, Technology, Economics and Management, as is the case of the CTeSP SME Management. Its main objective is to provide students with a solid foundation in essential mathematical concepts, preparing them for more advanced subjects. The course presents theoretical and practical tools that are essential for modeling and solving problems in different areas of knowledge. Students are expected to develop structured logical-mathematical reasoning, which will allow them to interpret, formulate and solve problems, creating a knowledge base that can be applied in subsequent subjects. The course encourages students' critical and analytical thinking with practical applications in order to contribute positively to their academic and professional future.
- Details
- Category: Discipline
- Camilo, Eduardo (2010) Ensaios da Comunicação Estratégica, LabCom Books. Carvalho, J. C. (2004). Negociação, Lisboa, 1ª edição, Edições Sílabo. Carvalho, J. C. (2010). Negociação para (In)competentes Relacionais, Lisboa, 2ª edição, edições Sílabo Serra, Paulo & Canavilhas, João (2009). Informação e persuasão na web, Livros LabCom Books
- Commercial and Sales Management
- 1991
- 15491
- Negotiation and Sales Techniques
- ISLA Santarém1991-15491
- 2
- 5
- 0
- 25
- Não
- Português
- In Person: The learning methodology will be based on problems/projects (Project-Based Learning) integrating theoretical and practical concepts in the classroom context with the use of Gamification Software (Kaoot; Mentimeter). Independent: Students will have permanent access to content available on the institution's collaborative and learning platforms (Moodle) as support materials for the proposed methodologies. The course will be taught in Portuguese.
- Mandatory
- - Describe the communication process and identify the types and functions of images in illustrating the message. - Define the concept of negotiation as a process of developing organisational culture. - Identify the different styles of negotiators and the attitudes to develop towards them. - Describe the various contextual elements that influence the effectiveness of the negotiation outcome. - Develop the ability to frame Leadership and Negotiation in the current social, political and economic context, as well as develop observation, analysis and intervention skills in organisational contexts. - Develop leadership skills, both in yourself and in the employees of the organisations where you work.
- 1. Introduction 1.1 Information within the organisation's overall strategy 1.2 Information in the context of people management strategies 2. Information 2.1 Developing an information plan 2.2 Physical and technological support elements 2.3 Implementing and evaluating the plan 2.4 Information systems in human resource management 3. Communication 3.1 The communication process 3.2 Communication techniques 4 Leadership in a globalised and highly competitive environment 4.1. Leading externally 4.2. Leading internally 5. Negotiation 5.1 The negotiation process 5.2 Team leadership 5.3 Negotiation and organisational culture 5.4 Negotiation styles and how to respond to them 6. Conflict management 7. Practical cases
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação
dd-mm-yyyy
50%
Portfolio
dd-mm-yyyy
50%
(...)
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- The objectives of the course unit are: To describe the communication process and identify the types and functions of images in illustrating messages. To define the concept of negotiation as a process of developing organizational culture. To identify the different styles of negotiators and the attitudes to be developed for each. To portray the various contextual elements in the effectiveness of negotiation results. To develop the ability to frame Leadership and Negotiation in the current social, political, and economic context, as well as to develop observation, analysis, and intervention skills in organizational contexts. To develop leadership skills in oneself and in the employees of the organizations where one works.
