- Details
- Category: Discipline
- Artificial Intelligence
- 7159
- 26666
- Deep Learning
- ISLA Gaia7159-26666
- 3
- 6
- 0
- 27
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Multimedia
- 6557
- 26314
- Multimedia Design Project or Multimedia Internship I
- ISLA Gaia6557-26314
- 3
- 7
- 1229
- 27
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Kotler, P., Keller, K. L. (2016). Marketing Management (15th ed.). Pearson. Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing (7th ed.). Pearson Education. Sinek, S. (2009). Start with Why: How Great Leaders Inspire Everyone to Take Action. Penguin.
- Executive MBA
- 6959
- 26126
- Marketing for business
- ISLA Gaia6959-26126
- 1
- 2
- 0
- 27
- Não
- Português
- - Case-based learning - Group work to solve real challenges - Application of visual frameworks (canvas, maps, models) - Structured discussion and debate with participatory dynamics - Final marketing plan pitch presentations - Use of digital support tools (Kahoot, Miro, Google Jamboard)
- Mandatory
- - Understand the role of marketing in the organization's overall strategy - Build value propositions aligned with the ideal customer profile - Develop a complete marketing plan with objectives, tactics and performance metrics - Differentiate between B2B and B2C marketing strategies and apply them appropriately - Use frameworks such as the Ansoff Matrix, Positioning Map, Flywheel and RICE - Recognize the importance of digital assets, acquisition channels and user-generated content (UGC) - Apply a customer-centric and performance-oriented approach Translated with DeepL.com (free version)
- 1. Fundamentals of strategic marketing 2. Branding, differentiation and value proposition 3. ICP, persona and target audience 4. Positioning map and Ansoff Matrix 5. Building a persona and customer journey 6. Offer and acquisition channels 7. Digital assets, awareness vs. performance, UGC 8. Flywheel and social selling 9. Metrics by type of business 10. RICE matrix and prioritization 11. Marketing plan and practical application 12. Trends and ethics in marketing
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Participação e envolvimento nas dinâmicas
------
20%
Trabalho de grupo com entrega parcial
-------
20%
Apresentação final de plano de marketing
--------
40%
Reflexão individual final ------- 20% Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Anual
- The Marketing for Business course aims to provide students with a strategic and applied vision of marketing in the organizational context. It addresses the role of marketing as a driver of growth, positioning and differentiation in a competitive and constantly changing digital landscape. The content is designed to develop relevant skills in both B2B and B2C environments, enabling students to make informed, data-driven decisions, with a focus on the customer, innovation and alignment with business objectives. Translated with DeepL.com (free version)
- Details
- Category: Discipline
- Badger, I. & Menzies, P. (2005). Business Life. London. Marshall Cavendish Education. Brooks, Bessie (2013). A Guide To English Grammar: Conjugation of Verbs Volume 1, 2 and 3, Xisbris Corporation. Denham, K. & Lobek, Anne (2013). Navigating English Grammar - A Guide To Analyzing Real Language, John Wiley and Sons Ltd. Evans, V., Dooley, J. & Wright, S. (2012).Career Paths: Information Technology, UK. Express Publishing. Swan, Michael & Walter C. (2007). How English Works: A Grammar Practice Book (With Answers), Oxford University Press.
- Multimedia Product Development
- 2011
- 1252
- Technical English
- ISLA Gaia2011-1252
- 1
- 6
- 0
- 27
- Não
- Português
- In presence: 1. Theoretical/practical classes: presentation of concepts; discussion of programme contents; textual interpretation; resolution of grammatical and lexical exercises using digital tools (RED). 2. Practical classes: conversational situations; simulation of real situations; discussion of topics; brainstorming; researching information and presenting/discussing it, using digital tools (AI); solving exercises either in an intranet environment or using paper support. Autonomous: 3. Inverted classroom dynamics with information research for application in the classroom context. 4. Consolidation of the contents taught in class by researching additional information and solving exercises on the different themes and contents.
- Mandatory
- Objectives: O1. Promote the development of oral and written skills. O2. Mobilize previously acquired linguistic knowledge and apply it in new learning situations. O3. Provide the improvement of the English language, adapting it to the socio-professional context. O4. Use the English language as a work and communication tool. O5. Improve the interpretation of scientific and technological matters. Skills and competencies: C1. Develop autonomy in communication, promoting oral and written expression, as well as mastery of grammatical rules and vocabulary. C2. Be able to apply previous linguistic knowledge to new contexts, adapting what has been learned to varied communication situations. C3. Know and practice vocabulary and technical terms related to your area of work. C4. Actively apply the English language in work tasks and situations, as a means of communication.
- Content 1. Global communication. [O1, O2, O3, O4 and O5; C1, C2, C3, C4]. Content 2 The English language in socio-professional daily life. [O1, O2, O3, O4 and O5; C1, C2, C3, C4]. Content 3 The English language and new technologies. [O1, O2, O3, O4 and O5; C1, C2, C3, C4]. Content 4. Oral and written communication in English. [O1, O2, O3, O4 and O5; C1, C2, C3, C4]. Content 4.1 The formal aspects (phonological, syntactic and lexical-semantic) of the English language system. [O1, O2 and O3; C1, C2 and C3]. Content 4.2 Grammar: verb tenses; If-clauses. [O1, O2 and C1, C2]. Content 4.3 Interpretation and text production. [O1, O2, and O5; C1, C2]. Content 4.4 Planning and development of individual projects in English; written and oral presentation of these projects. [O1, O2, O3, O4 and O5; C1, C2, C3, C4].
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação
dd-mm-yyyy
50%
Portfolio
Ao longo do ano
15%
Apresentação oral
35%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- Classes are built upon student¿s existing knowledge of English. The manuals Basic English for computing, English for Information Technology, Computers and Information Technology and New Grammar Practice intermediate will be followed. Discussions to consolidate spoken language will be carried out and written mails and blogs to consolidate written language will be elaborated. Understanding vocabulary and subjects related to computing are of the essence
- Details
- Category: Discipline
- Artificial Intelligence
- 7159
- 24656
- Machine Learning
- ISLA Gaia7159-24656
- 3
- 6
- 0
- 27
- Não
- Português
- Semestral
