- Details
- Category: Discipline
- Doganis, R. (2010). Flying off course: The economics of international airlines (4th ed.). Routledge. Doganis, R. (2006). The airline business (2nd ed.). Routledge. Vasigh, B., Fleming, K., & Tacker, T. (2008). Introduction to air transport economics. Ashgate. Revistas Air Transport World e Airline Business (mensal) Informação em Newsletter do sector (atwonline; flightglobal.com, etc
- Tourism and Air Transport
- 6608
- 24307
- Fundamentals of Air Transport
- ISLA Santarém6608-24307
- 1
- 5
- 0
- 25
- Não
- Português
- The course adopts innovative methodologies to enhance the teaching-learning process, fostering active student participation. Scenario simulations in the air transport sector allow for the practical application of theoretical concepts. The use of real case studies facilitates critical analysis of challenges faced by airlines and airports. Interactive digital tools, such as gamification platforms and big data analysis, improve the learning experience. Additionally, debates and project-based learning encourage collaboration and the development of innovative solutions. Flipped classrooms and multimedia content complement the approach, ensuring a dynamic education aligned with industry demands.
- Mandatory
- At the end of the course unit, students should be able to: - Analyse the evolution of air transport, knowing its main contributions as an economic and business impact; - Have a general knowledge of air transport, its legal and regulatory framework, liberalisation processes and management implications; - Identify some of the vicissitudes inherent in the air transport business and its relationship with the players in the sector; - Evaluate the different business models in the regular (traditional and low-cost airlines), charter and cargo transport sectors; - Interpret the main constraints and indicators governing the activity and the resulting impacts on the air transport sector; - Evaluate the future of the air transport sector, both in terms of its more aeroplane-related aspects and in terms of processes with an impact on management.
- 1 Business Models in Air Transport 1.1 Scheduled airlines versus charters 1.2 Low-cost airlines versus hybrid models 1.3 The air cargo market 1.4 Operations and their budgetary control 2. Aeroplanes and their types 2.1 The Airbus versus Boeing war 2.2 Future developments 2.3 Fleet management 2.4 The role of maintenance in air transport 2.5 Airworthiness 3 (De)regulation 3.1 Chicago Convention 3.2 The role of ICAO and IATA 3.3 Liberalisation processes in the USA and Europe 3.4 SES and SESAR - airspace and air traffic 3.5 Role of regional and national civil aviation organisations 4. The role of airports 4.1 General characterisation 4.2 Main airport businesses 4.3 Airport services 4.4 Other complementary services (catering, etc.) 5. Future trends 5.1 IATA Vision 2050 5.2 Market behaviour over the next 20 years 5.3 Aeroplanes of the future 5.4 Space tourism
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Frequência escrita
28-04-2026
45%
Frequência escrita
09-06-2026
55%
(...)
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- This course provides a comprehensive overview of the air transport sector, analyzing key business models, regulations, and operational challenges. Students will explore the dynamics of airlines, airports, and other stakeholders, gaining insights into the economic and strategic impacts of the industry. Topics include aircraft typologies, maintenance processes, and technological innovation. Additionally, the course covers liberalization processes, regulatory frameworks, and future trends, including space tourism. The methodology integrates case studies, simulations, and digital tools to foster critical analysis and decision-making, equipping students for the challenges of the industry.
- Details
- Category: Discipline
- - Dan, C. M. (2018). Cloud Computing - Theory and Practice. Morgan Kaufmann. - Frye, C. D. (2019). Microsoft excel step by step. Microsoft Press. - Lambert, J., & Cox, J. (2019). Microsoft word step by step. Microsoft Press. - Murray, K. (2015). Microsoft office 365. Microsoft Press.
- Digital Marketing and Electronic Commerce
- 6013
- 10843
- Infomation and Communication Technologies
- ISLA Santarém6013-10843
- 1
- 5
- 0
- 25
- Não
- Português
- Project-Based Learning (PBL) - Allows students to develop practical projects, applying the course content, stimulating critical thinking and problem-solving skills. Gamification - Use of challenges and rewards to motivate students, making learning more engaging. Online Collaborative Learning - Use of digital tools like Google Drive to promote group work and real-time collaboration.
- Mandatory
- The objectives of the course unit are as follows: Enable students to acquire knowledge of computing (hardware and software) from the perspective of both manager and user. Provide students with the fundamental knowledge and skills necessary for the correct use of information technologies in the context of their personal and professional activities. Offer students the opportunity to use virtual learning environments. Introduce the fundamentals of cloud computing. Present the main tools available on cloud computing platforms. By the end of the course unit, students should be able to: Apply techniques and select the most appropriate computer applications for each situation; Use synchronous and asynchronous communication tools; Use a cloud computing platform; Develop and insert content in collaborative computing and learning platforms
- Operating Systems (Windows and Linux) - 3 hours Productivity and Storage Platform (Google Drive) - 3 hours Word Processor (Word) - 9 hours Headers and Footers Styles and Indexes Bibliography Management Spreadsheet (Excel) - 9 hours Formulas Functions Charts Fundamentals of Cloud Computing (AWS) - 9 hours Introduction to Cloud Computing Services Computing Services Analytics Services Database Services Development Tools Management Tools Storage Services Networking and Content Delivery Services Optional Modules (students choose one of the two) - 9 hours a. Internet of Things (IoT) b. Fundamentals of Cybersecurity
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Testes de avaliação
40%
Portfolio
10%
Frequência
50%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- The Information and Communication Technologies (ICT) course unit focuses on equipping students with the skills to effectively use digital technologies through a practical approach that includes the use of operating systems, productivity tools, and cloud computing platforms. The course covers the use of software and hardware from the perspective of both user and manager, addressing everything from operating system management to the application of collaborative tools and cloud computing solutions. The ICT course is essential for any study program that aims to train professionals capable of operating in a digital and technological environment, especially in management, marketing, informatics, and other fields where technological efficiency is crucial. Its relevance lies in the need to equip students with digital skills that are increasingly demanded by the job market, promoting digital literacy and the ability to adapt to new technological tools
- Details
- Category: Discipline
- Documentação da International Air Transport Association (IATA). • AHM - Airport Handling Manual • DGR – Dangerous Good Regulation • Live Animals Regulation • IATA Ground Operations Manual (IGOM) - IATA Documentação da ICAO - Diretiva 96/67/CE - Decreto Lei 275/99 - Regulação IATA 753 - Decreto Lei 58/2016
- Tourism and Air Transport
- 6608
- 24308
- Ground handling for passengers
- ISLA Santarém6608-24308
- 1
- 4
- 0
- 25
- Não
- Português
- .
- Mandatory
- The aim of this course is for students to acquire knowledge in the field of ground handling operational processes, as well as in the field of the ground handling business and market. Specifically, at the end of the course, students should be able to: - Understand and be able to relate the various ground handling operational processes that are deployed on the ground at the service of an aircraft (cabin cleaning services, catering, apron services, passenger service, maintenance, etc...); - Understand the ground handling business and market from the point of view of the different players, whether they are airports or airlines.
- 1. Introduction to scale assistance 2. Operational Areas 3. SGHA/SLA 4. European Directives and Environmental in Ground Handling Operations 5. Legal Framework /Directive 96/67/EC and Decree-Law 275/99 6. Human Factors 7. Large operators 8. Interface with airport infrastructures 9. Pricing 10. Safety and Security in Handling
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Frequência escrita
40%
Trabalho prático
60%
(...)
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- .
- Details
- Category: Discipline
- Freire, Adriano (2008). Estratégia – Casos de Sucesso em Portugal, Lisboa, Editorial Verbo. Kotler, Philip (2008). Marketing Management – The Millenium Edition, Prentice Hall, New Jersey. Lindon, Dennis (2011). Mercator XXI - Teoria e Prática do Marketing, Dom Quixote. Ferreira, Bruno et. al., (2012). Fundamentos de Marketing, Edições Sílabo
- Digital Marketing and Electronic Commerce
- 6013
- 11664
- Marketing Principles
- ISLA Santarém6013-11664
- 1
- 5
- 0
- 25
- Não
- Português
- The curricular unit adopts innovative methodologies that promote active, student-centred learning, focused on solving real-world problems. Strategies such as Problem-Based Learning (PBL) and Project-Based Learning are applied through a transversal group project. The flipped classroom model enables students to explore content in advance, allowing classroom time to be used for discussion and practical application. Additional techniques include case studies, simulations, guided debates, and gamification, fostering critical thinking, collaboration, and motivation. These methodologies are supported by the Moodle platform and are fully aligned with the competences outlined in the curricular unit description.
- Mandatory
- The objectives of the curricular unit are as follows: To introduce the basic concepts of marketing; To characterise the role of marketing within organisations; To identify key attitudes, techniques, and models in marketing; To present the fundamental concepts of operational marketing – including the product and service mix; To characterise e-marketing in its various dimensions; To present emerging trends and applications in marketing. By the end of the curricular unit, students should be able to: Discuss the main concepts of marketing; Analyse and assess the company’s market position from a marketing perspective; Critically discuss new trends in marketing.
- The objectives of the curricular unit are as follows: To understand the basic concepts of marketing. To examine marketing as a business function and explore its various approaches. 2.1 The mindset, techniques, and models of marketing. 2.2 Organisational structures of the marketing function. To explore strategic marketing – the marketing plan and external and internal analytical models. To analyse operational marketing – the product mix and the services mix. To distinguish between B2B and B2C marketing. To identify new trends and applications in marketing.
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Frequência 40% Trabalho/Projecto 60% - Semestral
- The curricular unit Principles of Marketing introduces students to the theoretical and practical foundations of marketing, essential for understanding market behaviour and supporting strategic decision-making. It addresses the marketing environment, market agents, market research, segmentation, and offer positioning. It also explores the variables of the marketing mix (product, price, distribution, and communication), as well as the specificities of services, public sector, and non-profit marketing. As an introductory and foundational subject, this unit provides the core conceptual framework necessary for developing applied skills in future curricular units and professional contexts related to marketing and digital communication.
- Details
- Category: Discipline
- Câmara, P. B., Guerra, P. B. & Rodrigues, J. V. (2010), Novo Humanator – Recursos Humanos & Sucesso Empresarial (2ª ed.), Lisboa: Dom Quixote. Chiavenato, I. (2009), Gestão de Pessoas (3ª ed.), Rio de Janeiro: Campus. Gomes, J. F. et al (2010), Manual de Gestão de Pessoas e do Capital Humano (2ª ed.), Lisboa: Sílabo. Neves, A. L. & Costa, R. F. (2012), Gestão de Recursos Humanos de A a Z, Lisboa: RH.
- Tourism and Air Transport
- 6608
- 13045
- People Management in Organizations
- ISLA Santarém6608-13045
- 1
- 5
- 0
- 25
- Não
- Português
- Theoretical-practical methodology and active teaching methodology such as flipped classroom
- Mandatory
- The aims of the course are to - Define and distinguish the concepts of a company and the elements that make it up. - Identify and characterise the company's internal functions. - Identify and differentiate between types of organisational structure. - Analyse organisational management theories, their operation and control. - Identify the principles of organisational communication. - Apply management theories and practices to the context of organisations. - Use computerised human resources management applications.
- 1. Human Resources Management - concepts, context, surroundings, activities and challenges 2. Analysing the functions of Human Resources 3. Performance evaluation 4. Selection and Recruitment 5. Career management 6. Reward systems 7. Information technology and people management 8. Organisational communication and human resources 9. Use of computerised human resources management applications
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Dinamização de uma sessão letiva
-
50%
5 Exercícios em aula (PBL)
-
50%
Exame (para quem reprovar em avaliação contínua)
a marcar pelos serviços académicos
100%
* a avaliação é contínua, decorrerá ao longo de todo o semestre.
- Semestral
- The aim of this course is to introduce theoretical concepts and develop skills in analysing the main policies and techniques and best practices in People Management, understanding their challenges and their strategic importance in achieving business management objectives.
