- Details
- Category: Discipline
- Ferreira, Bruno et. al (2012). Fundamentos de Marketing, Edições Sílabo. Frochot, I., Leguherel, P. (2013). Le Marketing du Tourisme, Dunod, Paris. Kotler, P., et al. (2014). Marketing for Hospitality and Tourism, Prientice Hall. Lindon, Dennis (2011). Mercator XXI - Teoria e Prática do Marketing, Dom Quixote. Word Tourism Organization (2014). Handbook on E-Marketing for Tourism Destinations, O.M.T.
- Tourism and Air Transport
- 6608
- 24313
- Marketing Management in Tourism and Civil Aviation
- ISLA Santarém6608-24313
- 2
- 5
- 0
- 25
- Não
- Português
- During classes, active methodologies will be used to make them more dynamic, with the aim of consolidating the knowledge acquired. Some of the methodologies are: gamification; PBL (Project Based Learning); flipped classroom; and case studies.
- Mandatory
- Present the marketing function in the context of business activities, namely tourism and air transport activities. Present the concepts associated with marketing and their importance for the development of organizational strategy. Develop organizational strategy by integrating the marketing function into it. Provide students with the skills that enable them to develop the organization's strategy by integrating the marketing function into it. Plan and manage an organizational marketing plan applied to tourism and civil aviation.
- 1. The role of marketing in the context of business management activities 1.1 Concept and nature of marketing 1.2 Evolution of marketing and its importance in organizational management 2. Relationship marketing and customer relationship management 2.1 Management information systems in the tourism sector 2.2 Direct marketing management 2.3 Customer loyalty 3. Organizational strategy and the integration of the marketing function 3.1 Marketing strategy and segmentation in the tourism and civil aviation industry 3.2 The international development of tourism and civil aviation 4. Communication management in the tourism and civil aviation industry 5. Marketing planning and control 5.1 Organizational strategy and activity plan 5.2 Designing a tourism marketing plan 5.3 Elements of a marketing plan 6. Management of an organizational marketing plan applied to tourism and civil aviation
Os alunos serão avaliados à Unidade Curricular através de 3 elementos de avaliação:
- Projeto/trabalho
- Frequência
- Participação e casos práticos em aula (10%)
Para aprovação à UC é necessário que o aluno realize obrigatóriamente a frequência e o trabalho de avaliação. A participação e casos práticos em sala de aula é uma avaliação que ocorre de forma contínua.
Descrição
Data limite
Ponderação
Momento de avaliação teórica (frequência)
12 de janeiro de 2026
40%
Projeto/trabalho
19 de janeiro de 2026
50%
No projeto/trabalho será disponibilizado aos alunos, via Moodle, um enunciado com os critérios de avaliação. Ainda assim, consideram-se alguns dos seguintes paramêtros:
-
Clareza, organização e redação do trabalho escrito
-
Adaptação das Normas APA e o template do ISLA Santarém – Instituto Politécnico
-
Criatividade e sensibilidade estética
-
Raciocino lógico e estratégico
-
Apresentação e defesa oral
- Semestral
- The subject area includes market analysis, defining positioning strategies, communication, and customer loyalty. Due to its relevance in the study cycle, this subject area allows students to consolidate knowledge acquired in other areas and develop essential skills for working in tourism companies, airlines, and travel agencies, reinforcing the link between theory and professional practice.
- Details
- Category: Discipline
- Cardoso, A. (2009). O Comportamento do Consumidor, porque é que os consumidores compram. Manual Prático Lidel. Graham, Judy (2009). Critical Thinking In Consumer Behavior, Pearson Education. Rajagopal (2010). Consumer Behavior Global Shifts & Local, Nova Science Publishers Inc. Solomon, Michael (2012). O comportamentodo consumidor, Comprando, consumindo e sendo. Bookman.
- Digital Marketing and Electronic Commerce
- 6013
- 8300
- Consumer Behaviour
- ISLA Santarém6013-8300
- 1
- 5
- 0
- 25
- Não
- Português
- The innovative methodologies that will be used to support the teaching-learning process are as follows: -Problem-Based Learning; -Gamification; -Flipped Classroom; -Design thinking; -Case study
- Mandatory
- 1. Present the fundamentals and tools for a greater understanding of the principles of consumer behavior. 2. Basic psychological concepts that influence individual behavior and that influence individual behavior in relation to consumption. 3. Identify the social and cultural dimensions of consumer behavior. 4. Highlight the importance of personal influence, opinion leadership, and the diffusion of innovations and consumer decision-making processes.
- 1. Consumer behavior: its origins and strategic applications 2. Consumer research 3. Consumer motivation 4. Consumer personality and behavior 5. Consumer perception 6. Consumer learning 7. Consumer attitude formation and change 8. Communication and consumer behavior 9. Reference groups and family influences 10. Social class and consumer behavior 11. Influence of culture on consumer behavior 12. Opinion leadership 13. Consumer decision-making process 14. Online consumer behavior, electronic market research, and Internet advertising
A avaliação da Unidade Curricular de Gestão Comercial será realizada através de duas frequências escritas, garantindo uma análise abrangente das competências adquiridas pelos estudantes.
A avaliação será contínua, com os seguintes instrumentos:
Frequência Intermédia - 45%
Frequência Final - 55%- Semestral
- Details
- Category: Discipline
- Costa, H. (2010). Criação & Gestão de Micro-Empresas & Pequenos Negócios (9ª Edição); Lidel - Edições Técnicas. Miguel, António (2019), Gestão Moderna de Projetos, FCA. PMI (2021), PMBOK - A Guide to the Project Management Body of Knowledge, Seventh Edition, PMI. Sarkar, S. (2014). Empreendedorismo e Inovação; Lisboa: Escolar Editora.
- Tourism and Air Transport
- 6608
- 24310
- Project Management and Entrepreneurship
- ISLA Santarém6608-24310
- 2
- 5
- 0
- 25
- Não
- Português
- Teaching methodologies will be mostly active, but expository and interrogative methods will not be neglected for transmitting scientific concepts and content inherent to the UC. The following methodologies will be used this time. Debate, based on individual interpretation of pre-supplied documentation. Project Work, where students will be challenged to carry out critical individual work on (theme to be designated).Case Studies, which will be discussed in class and Group Work where theoretical content will be applied in a practical context.
- Mandatory
- Objectives O1 - Provide students with the opportunity to acquire theoretical knowledge about project management techniques. O2 - Present the phases of a project and the specific aspects related to each of them. O3 - Present the concept of entrepreneurship. O4 - Present the motivational factors that characterize the behavior of entrepreneurs. Skills S1 - Develop different phases of a project. S2 - Develop an entrepreneurial profile S3 - Present and develop the process that leads to the creation of a company.
- 1. Project management 1.1 Project definition 1.2 Project management 1.3 Project phases 1.4 Project life cycle 1.5 Project success factors 2. Project initiation – The charter 3. Project Planning 4. Project subsidiary plans 5. Introduction to entrepreneurship 5.1 Motivation of entrepreneurs 5.2 Leadership and team management 6. The process of creating businesses/companies 6.1 Where do ideas come from 6.2 Tax framework for business creation 7. Business planning and evaluation
Descrição
Data limite
Ponderação
Teste de avaliação
26 de novembro 2025
35%
Teste de Avaliação 2
21 de Janeiro de 2026
35%
Trabalho Prático em sala (criação de portfólio)
30%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- The Project Management and Entrepreneurship discipline aims to provide students with essential knowledge and skills to plan, execute and manage projects, as well as developing an entrepreneurial spirit. At the end of the course, students will be able to apply project management methodologies in different contexts and to identify and take advantage of business opportunities in an innovative way
- Details
- Category: Discipline
- FERREIRA, Fernando, (2016). Photoshop CS5 – Curso Completo, FCA LÉLIS, Catarina (2013). Illustrator CS3 & CS5 Curso Completo LINHARES, Miguel (2008). Exercícios de Photoshop CS3 & CS2,FCA, RIBEIRO, Nuno (2010). Multimédia e Tecnologias Interactivas, FCA, FONSECA, Nuno 82010). Introdução à Engenharia de Som 2ª Edição revista, FCA, FREITAS, Mónica (2013). Adobe Premiere. FCA
- Digital Marketing and Electronic Commerce
- 6013
- 17470
- Digital Content Production Tools
- ISLA Santarém6013-17470
- 1
- 5
- 0
- 25
- Não
- Português
- Innovative methodologies supporting the teaching-learning process include project-based learning, where students develop multimedia content applied to real scenarios, and gamification, which enhances motivation through interactive challenges. The use of digital and collaborative tools, such as online editors and sharing platforms, promotes experimentation and teamwork. Additionally, flipped learning allows students to explore concepts before class, making sessions more dynamic and practical.
- Mandatory
- Course Objectives Identify different platforms for creating and editing multimedia content. Apply techniques for creating and editing digital content. Apply techniques for video content creation. Apply techniques for audio content creation.
- Digital content creation platforms Tools and applications for editing and adapting digital content 2.1 Photo editing 2.2 Video editing 2.3 Infographics 2.4 Image banks Creation and publishing of Podcasts and Vlogs
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Frequência
40%
Trabalho
40%
Portfólio
20%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- Course Presentation / Scope of the Course The Multimedia Tools and Practices course equips students with skills in creating and editing digital content, including images, video, and audio. It applies to areas such as communication, marketing, education, and entertainment, preparing them for graphic design, audiovisual production, and digital media. The curriculum covers visual identity, multimedia editing, and content production for digital platforms. Essential to the study program, this course addresses the growing demand for skilled professionals in interactive and dynamic multimedia content creation.
- Details
- Category: Discipline
- Miguel, A. (2019) Gestão Moderna de Projetos - Melhores Técnicas e Práticas, Editora: FCA. Project Management Institute (2021). A Guide to the Project Management Body of Knowledge (PMBOK® Guide) – Seventh Edition. Outras referências indicadas nas respetivas UC conforme requerido pelo tipo de projeto.
- Tourism and Air Transport
- 6608
- 24135
- Simulated Professional Practice
- ISLA Santarém6608-24135
- 2
- 6
- 0
- 25
- Não
- Português
- 1. Expository, presentation of theoretical concepts (fundamentals using examples). 2. Participatory, through the analysis, discussion and resolution of application exercises and case studies. 3. Self-study, through the student's autonomous work. The teaching methodology aims to encourage participation and restore the student's initiative in the educational process of their own training. The structure of the classes consists of practical and laboratory classes. In the theoretical-practical classes, an interactive method will be used with the presentation of subjects by audiovisuals, with practical examples and problems for students to solve individually or in groups or with the help of the teacher.
- Mandatory
- To develop the student's skills and competences through the performance of a work of an applied nature to an organizational context that ensures the application of the knowledge acquired throughout the course, applying them in the context of practical activities that correspond to the profile of the course professional.
- 1. Methodologies for the development of applied project work 1.1 Stages of the development of applied project work 1.2 The construction of a work project 1.3 Problems and fields of action 1.4 The construction of the project applied to an organizational context 1.5 The theoretical foundation 1.6 The task plan 2. Operationalization of the applied project 3. The writing of the applied project work report 4. Presentation and discussion of the applied project work report
A metodologia privilegia a exposição da componente teórica da matéria, suportada pela documentação fornecida pelo docente.
São ainda dinamizadas pequenas discussões sobre casos práticos e temas relacionados com a matéria e o futuro enquadramento profissional dos alunos.
Os alunos são também estimulados a trabalhar em grupo, realizando trabalhos práticos que são apresentados oralmente perante a turma.
A avaliação final resulta da avaliação preliminar do trabalho final (40%), individual e presencial, apresentação e entrega do trabalho final (60%).
A nota mínima de aprovação na unidade curricular e¿ de dez valores (em vinte). Os alunos que reprovarem a avaliação continua poderão propor-se para exame. A nota mínima de aprovação no exame e¿ de dez valores.
A Avaliação terá¿ em consideração:Profundidade e desenvolvimento da investigação.
Aplicação da matéria dada.
Apresentação.
Assiduidade e participação nas aulas.
Descrição
Data limite
Ponderação
Avaliação preliminar do trabalho final
09-12-2025
40%
Avaliação, apresentação e entrega do trabalho final
13-01-2026
60%
- Semestral
- The simulated practice of professional activity is a pedagogical strategy that aims to bring students closer to the situations to be faced in the work routine. Realistic and controlled simulations provide a safe environment for mistakes to be made and corrected without real consequences, which stimulates practical learning and the development of essential skills for the profession. In the corporate world, simulations of practical activities help train professionals for specific situations, such as complex negotiations, customer service and reservation management, development of decision-making in emergency or unforeseen situations, such as canceled flights, overbooking or problems with luggage, the resolution of problems in the operational processes of airports, airlines and travel agencies, improvement of interpersonal communication, and adaptation to the work environment.
