Digital Platforms and Social Networks

Category: Discipline
  • Bolter, Jay David, (2001), Writing Space, Computers, Hypertext and the remediation of Print, Lawrence Erlbaum Associates, Publishers, 2ª edição. Brink, T., Gergle D., Wood S.D., (2001) Usability for the Web: Designing Web Sites that Work, Morgan Kaufmann. Garrett, J. J. (2003), The Elements of User Experience, User Centered Design for the Web, New Riders, Aiga. Garrand, T., (2001), Writing Multimedia and the Web, Focal Press, 2ª edição. Krug, S. (2000) Don't Make Me Think! A Common Sense Approach to Web Usability, Lenk & Krzysztof, K. e P. (2001), Mapping Web Sites, RotoVision. Lopuck, L. ,. (1996). Designing Multimedia, Peachpit Press, Berkeley.
  • Digital Marketing and Electronic Commerce
  • 6013
  • 13310
  • Digital Platforms and Social Networks
  • ISLA Santarém6013-13310
  • 1
  • 5
  • 0
  • 25
  • Não
  • Português
  • Innovative methodologies supporting the teaching-learning process emphasize active approaches, such as Case Studies and Project-Based Learning. These techniques place students at the center of the educational process, encouraging direct interaction with the study material and fostering a deeper understanding through practical experience. By applying theoretical knowledge to real or simulated situations, students develop critical and analytical skills, enhancing their problem-solving capabilities and teamwork abilities. This type of active learning is crucial for preparing students for future professional challenges, making them more adaptable and effective in their fields of work.
  • Mandatory
  • The objectives of the course unit are: To characterize social networks and their significance for marketing functions. To identify digital platforms associated with social networks. To develop knowledge about various digital platforms and their characteristics. To utilize tools that enable communication on major social networks.
  • The Web as a Communication Tool Theory of Digital Networks with Communication Platforms Web 2.0 From Communication Platforms to Social Networks The Facebook Phenomenon Web 3.0

  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    Teste de avaliação

    07-05-2026

    30%

    Projecto/Trabalho

    18-06-2026

    50%

    Actividades realizadas durante o perído lectivo

     

    20%

     

    Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...

     
  • Semestral
  • The course unit "Digital Platforms and Social Networks," part of the TESP program in Digital Marketing and E-commerce, delves into the mechanisms and structures of digital platforms that define the new frontiers of communication and marketing. Covering established social networks to emerging tools, this discipline equips students with in-depth knowledge to manage and optimize digital presence, creating effective communication strategies. The domains of intervention include characterizing social networks, analyzing digital platforms, developing digital strategies, and critically reflecting on technological evolutions. The inclusion of this unit in the study program is essential, given the central role of the digital area in current commercial and communicational dynamics, preparing students to face market challenges and shaping them into competent and adaptable professionals.

Strategic Management

Category: Discipline
  • António, N. (2015) Estratégia Organizacional – do Posicionamento ao Movimento, Edições Sílabo. Rodrigues J. (2012) Estratégia Organizacional do negócio à ética. Escolar Editora. Thompson, Strickland and Gamble. (2013). Crafting and Executing Strategy - The Quest for Competitive advantage, McGraw-Hill. Grant, R (2012). Contemporary Strategy Analysis, Blackwell
  • Tourism and Air Transport
  • 6608
  • 1005
  • Strategic Management
  • ISLA Santarém6608-1005
  • 2
  • 5
  • 0
  • 25
  • Não
  • Português
  • Active Methodology - Project Base Learning
  • Mandatory
  • Present and develop concepts, methodologies, and tools for effective participation in the strategic management process. Provide information on the different situations of strategic analysis, including analysis of the environment, industry, and stakeholders. Analyze issues and practices related to the implementation of chosen strategies. Develop skills that enable the analysis of business and corporate strategies and the design of global strategies and their respective strategy control and performance management.
  • 1. Concepts and strategy formulation 2. Analysis of the organization 3. Definition and choice of strategies 3.1 Business strategy: low-cost strategy 3.2 Business strategy: generic differentiation strategy 3.3 Company strategy: diversification 4. Strategy implementation 5. Organizational governance: 5.1 Anglo-American model 5.2 German-Japanese model 5.3 Organizational ethics 5.4 Corporate responsibility 6. Globalization of companies 7. Strategic control 8. Performance management

  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação
    Trabalhos em contexto de aula (6) Durante o semestre 20%

    Momento de Avaliação I (Trabalho em Grupo)

    06-11-2025

    30%

    Momento de Avaliação Final (Trabalho em Grupo) + Projeto final Escrito

    15-01-2026

    50%

    (...)

     

     

     

    Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...

     
  • Semestral
  • #

Marketing Communication

Category: Discipline
  • Caetano, Joaquim & Rasquilha, Luís (2007). Gestão e Planeamento da comunicação. Quimera. Castro, João Pinto (2007), Comunicação de marketing, Lisboa: Edições Sílabo. Ogden, James R., (2002). Comunicação integrada de marketing: modelo prático para um plano criativo e inovador, São Paulo: Prentice Hall. Ries, Al, Ries, Laura, (2005), A origem das marcas: as leis de Darwin aplicadas à inovação de produtos e à sobrevivência do seu negócio. Casa das Letras, Editorial Notícias
  • Digital Marketing and Electronic Commerce
  • 6013
  • 15488
  • Marketing Communication
  • ISLA Santarém6013-15488
  • 1
  • 5
  • 0
  • 25
  • Não
  • Português
  • PBL, project-based learning
  • Mandatory
  • ---
  • ---

  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data 

    Ponderação

     

    Frequência 

    04/05/2026 (PL)

    12/05/2026 (D)

     45%

     

    Trabalho de Grupo

    01/06/2026 (PL)

    09/06/2026 (D)

    55%

    Exame Final 

    Data a definir

    100%

     

    Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...

     
  • Semestral
  • ---

Tourism Legislation and Air Transport Law

Category: Discipline
  • Ascensão, J. (2017).O Direito - Introdução e Teoria Geral, Almedina, Coimbra. Machado, J. (2017). Introdução ao Direito e ao Discurso Legitimador, Almedina, Coimbra. Quintas, P. (2020). Legislação Turística Anotada, Almedina, Coimbra. - Diplomas legais: - International Air Transport Agreement; - International Air Services Transit Agreement; - Acordo Bermuda I, entre Reino Unido e Estados Unidos da América; - Acordo Bermuda II, entre Reino Unido e Estados Unidos da América; - Manual: Diederiks – Verschoor, An Introduction to Air Law. Hannappel, Peter P.P.C., The Law and Policy of Air Space and Outer Space.
  • Tourism and Air Transport
  • 6608
  • 24311
  • Tourism Legislation and Air Transport Law
  • ISLA Santarém6608-24311
  • 2
  • 4
  • 0
  • 25
  • Não
  • Português
  • The methodology favors the exposition of the theoretical component of the subject, supported by the documentation provided by the teacher. Small discussions are also held on practical cases and topics related to the subject and the future professional framework of students. Students are also encouraged to work in groups, carrying out practical work that is presented orally before the class. Students learn while working on real or simulated projects that involve solving complex problems. They focus on solving complex and challenging problems. Students work in groups to investigate and solve problems, developing collaboration and research skills. Group work, where students collaborate to achieve a common goal, solving problems or discussing topics. This approach develops social skills, communication and teamwork.
  • Mandatory
  • Present the general principles of law. Identify the sources of law. To present, in general terms, tourism law. Characterize the legal regime of the main tourist or related activities. Present the fundamental legal regime of air transport.
  • 1. Fundamental notions of law 1.1 Law: preliminary notions 1.2 Law and the state 1.3 Sources of law 1.4 Divisions of law 1.5 Legal relationship: elementary notions 1.6 Legal norms 1.7 Interpretation of law 2. Tourism legislation 2.1 Regulatory framework 2.2 Bases of public tourism policies and instruments for their implementation 3. The right of air transport 3.1. Chicago Convention 3.2. - Montreal Convention 1971 3.3. - Hague Convention 3.4. - Tokyo Convention 3.5. - Community Air Safety Regulations

  • A nota mínima de aprovação na unidade curricular e de dez valores (em vinte). Os alunos que reprovarem a avaliação continua poderão propor-se para exame. A nota mínima de aprovação no exame e de dez valores.
    A Avaliação terá em consideração: 

    Profundidade e desenvolvimento da investigação. 

    Aplicação da matéria dada.
    Apresentação.
    Assiduidade e participação nas aulas. 

    Descrição

    Data limite

    Ponderação

    Ficha de avaliação

    18-11-2025

    10%

    Teste de avaliação

    16-12-2025

    30%

    Apresentação, discussão e entrega do trabalho final

    13-01-2026

    60%

     

     

     
  • Semestral
  • The UC focuses on the analysis of the legislation applicable to the tourism sector and air transport, addressing international, European, and national law. The rules that regulate services, passenger rights and obligations of companies are a central part of the study. It encompasses the study of regulations affecting tourism companies, airlines, travel agencies, tour operators, and tourists or consumers of services themselves. It examines the role of regulatory authorities (such as ANAC, ICAO and IATA) and international standards such as the Montreal and Chicago conventions.

Web Content Management

Category: Discipline
  • CABRERA, M.Angeles (2000). La Prensa Online, Cims CALLAHAN, Cristopher (1999). A Jornalist’s Guideto the Internet The Net as a Reporting. Bacon CEBRIAN, Juan Luis (2000). La Red, Grupo Santilla de Ediciones FURTADO, José Afonso, (2012). Uma ultura da Informação para o Universo Digital. Lisboa: Fundação FM dos Santos HARRINGTON, Susanmarie e al (1999). The Online Writing Classroom. Hampton Press KILIAN, Crawford (1999). Writing for the Web, Self - Counsel Press PAVLIK, John V. (2001). Jornalism and New Media, Columbia University Press SCHELEIN, Alan M. (1999). Find It Online – The Complet Guide to Online Research, Fax On NOCI, Javier Días, PALACIOS, Marcos (2007). Online Journalism: Research Methods Recursos Didáticos: Laboratório de informática, plataformas on line específicas, TGI Target Group index da Marktest
  • Digital Marketing and Electronic Commerce
  • 6013
  • 17469
  • Web Content Management
  • ISLA Santarém6013-17469
  • 1
  • 5
  • 0
  • 25
  • Não
  • Português
  • The teaching methodology will be based on active methodologies such as case studies, gamification and PBL. Use of expository methodology to assess theoretical knowledge of concepts taught in the Course Unit.
  • Mandatory
  • The aims of the course are - Equip students with the knowledge to use online communication tools. - To discuss the challenges facing online communication. - To equip students with the ability to use the Internet as a source of research for their activities. - Analyze the structure of information sites. - Know backoffice techniques and the use of search engines. - Publish different types of content, properly optimized for search engines. - Learn formatting techniques for social networks. - Recognize the concept of feeds in social networks as a method of disseminating information. - Use Google's advanced search parameters, Twitter. - Understand the importance of document, video and image hosting sites. - Use images and videos with appropriate attribution.
  • 1. The Internet. The virtual environment: cyberspace, cyberculture and cyberlanguage. 2. Decline of the “gatekeeper” concept. 3. The relationship between traditional and virtual communication. 4. Reconfiguration of communication. 5. Digital sources and production routines. 6. Browsers and search engines. 7. Digital writing. 8. The lead. The body of the news, news selection, sources of information and their reliability. 9. Control of reading and entering pages and sites and the impact on content. 10. The new networked media. 11. Google, Google Alerts, Twitter, Reddit, RSS feeds, Tumblr, Blogspot, Wordpress, Posterous, Typepad, HTML Language, Flickr, Imgur, Twitpic, Vimeo, Twitter, Facebook , Google+, Dlvr.it, Feedburner, Yahoo Pipes, SEO, Tags, Google Insights for Search, Facebook Insights, Youtube Analytics, Google Analytics, Alexa, Firebug, Scribd, Tineye, Adsense, Adwords.

  • A Unidade Curricular tem como elementos de avaliação os seguintes, devendo ser obrigatório a realização da frequência e trabalho para aprovação à UC:

    Descrição

    Data limite

    Ponderação

    Frequência

    disponível no Moodle

    50%

    Trabalho de Grupo*

    		 disponível no Moodle

    30%

    Atividades em aula**

    -

    20%

    * Pretende-se que o grupo de trabalho entregue o trabalho 1 dia antes da data da apresentação, que está disponível no Moodle. Além disso, é necessário todos os elementos estarem presentes e defenderem oralmente o trabalho realizado.

    ** As atividades em aula são obrigatoriamente realizadas em contexto de sala de aula, podendo até ser necessário a apresentação oral. Estas atividades são apenas solicitadas e realizadas pelos alunos presentes em sala.
  • Semestral
  • The Web Content Management course is part of the Digital Marketing and Electronic Commerce area, covering the fundamentals of content creation, from communication in the digital environment to content manipulation. Its scope includes theoretical knowledge of digital communication and content writing and control. Essential in the study cycle, it enables students to understand and apply key concepts in the creation and management of web content, preparing them for real challenges in the Marketing and Social Media sector. 
  1. Tourism Planning and Development
  2. Web Marketing
  3. English Language I
  4. Design Thinking

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