Tourism Planning and Development

Category: Discipline
  • - Jenkins, John and Dredge Dianne (2012).Stories Of Practice: Tourism Policy And Planning, Ashgate Publishing Group. - Kastarlark, B. & Barber, B. (2014). Fundamentals of Planning and Developing Tourism. Pearson. - O´Brien Anne (2011). The Politics Of Tourism Development Booms And Busts In Ireland, Palgrave Macmillan - OMT (1999). Código Mundial de Ética no Turismo. Organização Mundial do Turismo. - Pereira, M. (2014). Governança territorial multinível: fratura(s) entre teoria e prática(s). Desenvolvimento Regional em debate, 2 (4), 4-20.; - Silva, F. & Umbelino, J. (2017). Planeamento e Desenvolvimento Turístico. Lisboa. Editora Lidel - Vieira, João (2007). Planeamento e Ordenamento Territorial do Turismo. Editorial Verbo, Lisboa.
  • Tourism and Air Transport
  • 6608
  • 24312
  • Tourism Planning and Development
  • ISLA Santarém6608-24312
  • 2
  • 5
  • 0
  • 25
  • Não
  • Português
  • The teaching approach adopted is based on the active method:   Presencial: 1. theoretical-practical teaching: 2. Laboratory practice: Field research into issues involved in tourism planning and sustainable development processes; Critical analysis of case studies related to governance models and the participation of local communities in tourism planning processes; Development and analysis of tourism development plans. 3. Simulated practice: Scenarios and activities that allow students to explore real-world situations related to identifying problems and developing tourism development plans, applying theoretical concepts and developing practical skills, using classroom debates. 4. Consolidation of the content taught in class by researching additional information on the different topics covered and developing additional work
  • Mandatory
  • O1. To learn about the structures and organisation of the public tourism sector in Portugal O2. To understand the evolution of the concept of planning in Portugal and to explore land-use planning instruments. O3. Define the objectives and elements of national tourism planning, including levels, models and participatory forms of this process. O4. Analyse the characteristics, goals and limits of sustainable tourism development in Portugal and worldwide. O5. Know the stages involved in drawing up a tourism development plan.
  • 1. Tourism in Portugal 1.1 Structural diagnosis 1.2 Political and administrative organisation of the tourism sector 1.3 The relationship between the state and tourism   2. The conceptualisation and evolution of planning activity 2.1 Concept of planning and its evolution 2.2 Planning in Portugal 2.3 Spatial planning instruments   3. Tourism planning 3.1 Definitions, objectives and elements of planning 3.2 Levels and forms of planning 3.3 Tourism planning models 3.4 Traditional governance and territorial governance networks 3.4 Participatory forms and the role of local communities in tourism planning 3.5. Difficulties in tourism planning and criteria to support the decision-making process   4. Sustainable tourism development 4.1 Characteristics of sustainable tourism development 4.2. Sustainable development objectives 4.3 Global Code of Ethics for tourism 4.4. Tourism development and the European Union 4.5 Limits to tourism development   5. The process of drawing up a tourism development plan

  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    Teste de avaliação

    18/12/2025

    45%

    Portfolio de tarefas em aula

     

    15%

    Trabalho prático (relatório escrito = 25% + Apresentação oral = 15%)

    08-01-2026

    40% (25%+15%)

     

    Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...

     
  • Semestral
  • .

Web Marketing

Category: Discipline
  • Adolhpo, C. (2012). Os 8 Ps do Marketing Digital: O Guia Estratégico de Marketing Digital. Lisboa: Texto Editora. Chleba, Márcio (2010). Marketing Digital: Novas Tecnologias e Novos Modelos de Negócio. Rio de Janeiro: Livreiro Virtual. Gabriel, Martha (2012). Marketing na Era Digital. São Paulo: Novatec. Ryan, D. & Jones, C. (2012). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation. London: Kogan Page. Olis, B. (2011). The End of Business as Usual: Rewire the way you work to succeed in the consumerrevolution. New Jersey: Jon Wiley and Sons.
  • Digital Marketing and Electronic Commerce
  • 6013
  • 14881
  • Web Marketing
  • ISLA Santarém6013-14881
  • 1
  • 5
  • 0
  • 25
  • Não
  • Português
  • In the "Web Marketing" course, active methodologies such as Problem-Based Learning and Case Studies are emphasized, placing students at the center of the learning process. These approaches enable practical application of knowledge by challenging students to address real or simulated problems, analyze concrete scenarios, and propose innovative solutions. Additionally, the use of collaborative digital tools and simulated digital campaigns facilitates the integration of theory and practice, enhancing analytical skills, creative problem-solving abilities, and effective communication. These dynamic methods prepare students to critically and knowledgeably face the challenges of the digital marketplace, making the learning process more interactive and relevant. Finally, an expository methodology will be used to assess students' theoretical knowledge of the concepts taught in the course unit.
  • Mandatory
  • The objectives of the course unit are: To understand new technological platforms from the perspective of consumer behavior. To analyze the importance of these platforms in promoting social groups, services, and products. To apply the knowledge acquired in real or simulated contexts.
  • Contemporary society and digital technologies. Consumer usage profiles. Digital marketing and web marketing. The concept of digital marketing and web marketing. Key trends in web marketing. Mobile marketing. Concept of mobile marketing. Mobile marketing applications.

  • A Unidade Curricular tem como elementos de avaliação os seguintes, devendo ser obrigatório a realização da frequência e trabalho para aprovação à UC:

    Descrição Data Ponderação
    Frequência disponível no Moodle 50%
    Trabalho de Grupo* disponível no Moodle 30%
    Atividades em Aula** - 20%

    * Pretende-se que o grupo de trabalho entregue o trabalho 1 dia antes da data da apresentação, que está disponível no Moodle. Além disso, é necessário todos os elementos estarem presentes e defenderem oralmente o trabalho realizado.

    ** As atividades em aula são obrigatoriamente realizadas em contexto de sala de aula, podendo até ser necessário a apresentação oral. Estas atividades são apenas solicitadas e realizadas pelos alunos presentes em sala.
  • Semestral
  • The course unit "Web Marketing," part of the TESP program in Digital Marketing and E-commerce, focuses on the study of marketing strategies in the digital environment, covering content creation and distribution, as well as online advertising campaigns and emerging trends. Students explore consumer behavior and learn to implement effective digital projects. This training equips them to tackle the challenges of the digital market with innovative tools, fostering a creative and competent approach within the sector.

English Language I

Category: Discipline
  • - Brooks, Bessie (2013). A Guide to English Grammar: Conjugation of Verbs Volume 1, 2 and 3, Xisbris Corporation. - Denham, K. & Lobek, Anne (2013). Navigating English Grammar - A Guide to Analyzing Real Language, John Wiley and Sons Ltd. - Swan, Michael & Walter C. (2007). How English Works: A Grammar Practice Book (With Answers), Oxford University Press. - Eastwood, J. (2019). Oxford Practise Grammar.Oxford U. Press. - Hewings, M. (2013). Advanced Grammar in Use. Cambridge English.
  • Tourism Management
  • 2198
  • 2316
  • English Language I
  • ISLA Santarém2198-2316
  • 1
  • 5
  • 0
  • 25
  • Não
  • Português
  • In presence: 1. Theoretical/practical classes: presentation of concepts; discussion of programme contents; textual interpretation; resolution of grammatical and lexical exercises using digital tools (RED). 2. Practical classes: conversational situations; simulation of real situations; discussion of topics; brainstorming; researching information and presenting/discussing it, using digital tools (AI); solving exercises either in an intranet environment or using paper support. Autonomous: 3. Inverted classroom dynamics with information research for application in the classroom context. 4. Consolidation of the contents taught in class by researching additional information and solving exercises on the different themes and contents.
  • Mandatory
  • Objectives: O1. Promote the development of oral and written skills. O2. Mobilize previously acquired linguistic knowledge and apply it in new learning situations. O3. Provide the improvement of the English language, adapting it to the socio-professional context. O4. Use the English language as a work and communication tool. O5. Improve the interpretation of scientific and technological matters. Skills and competencies: C1. Develop autonomy in communication, promoting oral and written expression, as well as mastery of grammatical rules and vocabulary. C2. Be able to apply previous linguistic knowledge to new contexts, adapting what has been learned to varied communication situations. C3. Know and practice vocabulary and technical terms related to your area of work. C4. Actively apply the English language in work tasks and situations, as a means of communication.
  • 1. Global communication.  2. The English language in socio-professional daily life.  3. The English language and new technologies.  4. Oral communication and written communication in English.   4.1 The formal (phonological, syntactic and semantic) aspects of the English language system.   4.2 Grammar: verb tenses; if-clauses.   4.3 Interpretation and text production.   4.4 Planning and development of individual projects in English; written and oral presentation of these projects.

  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação
    Teste 09-01-2026 50%
    Apresentação oral 24-11-2025 35%
    Portfolio Ao longo do semestre 15%

     

    Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...

     
  • Semestral
  • NA

Design Thinking

Category: Discipline
  • Brown, Tim (2018). Design Thinking: Uma metodologia poderosa para decretar o fim das velhas ideias. Atlas Books. Melo, A. Abelheira, R. (2015). Design Thinking & Thinking Design: Metodologia, ferramentas e uma reflexão . Novatec Editora.
  • Digital Marketing and Electronic Commerce
  • 6013
  • 17471
  • Design Thinking
  • ISLA Santarém6013-17471
  • 2
  • 5
  • 0
  • 25
  • Não
  • Português
  • In the Design Thinking course unit, innovative methodologies are used to support the teaching-learning process, such as Case Studies, Collaborative Work, and Problem-Based Learning (PBL). These approaches promote active student participation, encouraging them to apply theoretical knowledge to practical scenarios. Case Studies present students with real or simulated situations, challenging them to develop creative solutions. Collaborative Work strengthens team spirit, essential for success in business projects, while PBL stimulates critical thinking and independent problem-solving. Additionally, the use of digital tools like Figma allows students to quickly test and improve prototypes, ensuring iterative and practical learning.
  • Mandatory
  • The objectives of the course unit are: To equip students with a new way of thinking and approaching problems/challenges creatively and innovatively, turning them into genuine opportunities. To provide exposure to tools that explore the creative process and create value throughout the entire chain of delivering a specific service or product, or even in the creation of a business model.
  • Introduction to Design Thinking. Integration with various academic disciplines. Key fundamentals. Double Diamond. Design Challenge. Presentation of the challenge. Creation and identification of work groups. Research and Exploration. Planning the exploratory phase. Fieldwork for research and building empathy. Gaining insights and defining the Point of View. Mappings. Persona Map. Customer Journey Mapping. Stakeholder Map. Visualization of Ideas. Application of brainstorming tools. Validation of key ideas for problem-solving. Service Scenario Mapping. Rapid Prototyping. Selection of prototypes to be tested (products and/or services). Creation of prototypes using manual techniques and limited materials. Presentation and Pitch of prototypes from the various work groups.

  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    Frequência

    27.11.2025

    40%

    Projecto Design Thinking

    19.01.2026

    60%

     

     

     

     
  • Semestral
  • The Design Thinking course aims to equip students with a creative approach to solving problems and turning challenges into opportunities. Its scope involves developing innovative and sustainable solutions, applicable to the business sector and product and service development. The course focuses on design methodologies to identify user needs, using techniques such as Empathy Mapping and Customer Journey. Key areas include prototyping and validating ideas with real users. This course is essential in the study program as it prepares students for the job market, providing them with practical skills to solve complex problems and create innovative solutions.

Information and Communication Technologies

Category: Discipline
  • - Dan, C. M. (2018). Cloud Computing - Theory and Practice. Morgan Kaufmann. - Frye, C. D. (2019). Microsoft excel step by step. Microsoft Press. - Lambert, J., & Cox, J. (2019). Microsoft word step by step. Microsoft Press. - Murray, K. (2015). Microsoft office 365. Microsoft Press.
  • Tourism Management
  • 2198
  • 16019
  • Information and Communication Technologies
  • ISLA Santarém2198-16019
  • 1
  • 5
  • 0
  • 25
  • Não
  • Português
  •   
  • Mandatory
  •   
  •   

  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    Avaliação PowerPoint

    22-10-2025

    15%

    Avaliação Word

    12-11-2025

    25%

    Avaliação Excel

    10-12-2025

    25%
    Cibersegurança 14-01-2026 25%
    Exercícios práticos em aula   10%

     

    Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...

     
  • Semestral
  •   
  1. Digital Marketing
  2. Introduction to Tourism
  3. E-commerce
  4. Introduction to Tourism Business Management

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