Introduction to e-Commerce and e-Business

Category: Discipline
  • Antunes, L. (2018). Pôr em prática o RGPD: O que muda para nós e para as organizações. FCA. ¿Ellis-Chadwick, F., & Chaffey, D. (2022). Digital marketing (8th ed.). Pearson Education. Gouveia, M. (2022). Marketing digital – O guia completo. Ideias de Ler. Martínez-López, F. J., Martinez, L. F., & Brüggemann, P. (Eds.). (2024). Advances in digital marketing and e-commerce: Fifth International Conference, 2024. Springer. Neto, J., Afonso, C., Amaral, I., Monteiro, D., & Ramondes, J. (2016). Marketing digital & e-commerce. WOOK.
  • IT for eCommerce
  • 6616
  • 24403
  • Introduction to e-Commerce and e-Business
  • ISLA Gaia6616-24403
  • 1
  • 4
  • 0
  • 27
  • Não
  • Português
  • - Develop learning in which students learn by solving real-world problems, working on practical projects. - Develop collaborative learning, promoting collaboration between students, encouraging group problem solving and knowledge sharing.
  • Mandatory
  • Its purpose is to provide students with knowledge of the various structures and types of transactions, through electronic means, as well as their benefits to organizations, consumers and society and their limitations and the impact on businesses. Prepare for the strategic use of the Internet as an instrument for the development of new business and behavior models. Consolidate basics about the Internet and the services available on this network and about domain names and registration and hosting sites. Present the various types of trade and their importance to companies. Sensitize students to the potentialities of online marketing, the dissemination of products and services on the Internet and the importance of Social Networks.
  • Digital economy and E-Commerce. Fundamental concepts within the digital economy. Main types of e-commerce and business models. A presence in e-commerce-web sites, mobile sites and Apps. Analytics and characterization of an e-commerce Website. Electronic markets: structure and mechanisms of Marketplaces. Content Management. Strategic guidance for choosing the best platforms available for creating an online project. Digital Marketing. New skills in Digital Marketing. Strategies and Technologies. Digital Marketing and e-commerce project. Develop and implement a marketing strategy in digital environment. E-commerce security: - Public key infrastructures; Encryption technologies; digital certificates and digital signatures. Electronic Business Support technologies: Web information systems; E-commerce Software; Enterprise Integration Technologies. Legislation; Protection of personal data in e-commerce.

  • Descrição dos instrumentos de avaliação (individuais e de grupo), testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
     

    Exemplo:
     

    Descrição

    Data limite

    Ponderação

    Trabalho de grupo realizado durante as sessões letivas

     

    60%

    Trabalho individual realizado durante as sessões letivas

     

    40%


    Avaliação Final:

    Os estudantes que não tenham sucesso na avaliação curricular podem realizar exames nas épocas de avaliação definidas pela instituição.

     
  • Semestral
  • The Internet and digitization have favored online transactions of goods and services between multiple actors, be they companies, private individuals, or governments. Technological innovations continue to drive the expansion and widening of existing solutions through increased confidence and maturity in purchasing processes, contributing decisively to the continued growth of e-commerce.

Physics I

Category: Discipline
  • Safety at Work Engineering
  • 1181
  • 62
  • Physics I
  • ISLA Gaia1181-62
  • 1
  • 5
  • 0
  • 27
  • Não
  • Português
  • Semestral

Research Methodologies and Data Analysis Techniques

Category: Discipline
  • Saunders, M., & Lewis, P. (2018). Doing Research in Business and Management (2nd ed.). Harlow: Pearson Education Paterson, A.; Leung, D.; Jackson, W.; MacIntosh, R. & Kevin O’Gorman (2016). Research Methods for Accounting & Finance. Goodfellow Publishers Limited Chris Brooks (2019). Introductory Econometrics for Finance (4th ed.). Cambridge University Press Lisboa, J.V.; Augusto, M.G.; Ferreira, P.L. (2012). Estatística Aplicação à Gestão. Porto: Vida Económica
  • Finance and Taxation
  • 6806
  • 25286
  • Research Methodologies and Data Analysis Techniques
  • ISLA Gaia6806-25286
  • 1
  • 6
  • 0
  • 27
  • Não
  • Português
  • The expository method will be used to transmit knowledge bases, but mainly the interrogative, active and demonstrative method for a critical analysis of the shared content and an effective understanding of the principles and processes of scientific research methodology and data analysis techniques. During the classrooms, various teaching-learning strategies will be combined: - Presentation and discussion of content using digital media and sources, made available on the e-learning platform used in the school; - Presentation of tools in real time (eg. scientific databases, databases such as SABI or World Economic Outlook Database); - Realization of practical exercises in order to consolidate the understanding of the different contents taught; - Individual and group work; - Tutorial support. The evaluation will be an integral part of the teaching-learning process, with feedback provided by the teachers regarding the evaluation elements.
  • Mandatory
  • The objectives are: -To provide the fundamentals and conceptual framework of research methodology, analyse and discuss the assumptions of scientific methodology and the principles and process of research in finance and taxation; -Promote the development of statistical reasoning, which allows, when faced with a specific problem, to identify variables and statistical tools to be applied in the validation of relationships between them; -To familiarize students with statistical techniques and tools (software-based) that allow the resolution of statistical problems. At the end of the course students will be able to: -Specify the fundamentals and identify the principles of scientific methodology; -Carry out structured procedures of bibliographic research; -Perform quantitative data processing using statistical software; -Understand and interpret results and statistical analysis made by other researchers or published articles in their area of activity.
  • 1. Scientific Research Methodologies 1.1. Research Strategies and Methodological Strategies 1.2. Research methods and techniques 2. Research design 2.1. Stages of the scientific research process 2.2. Presentation of scientific works 3. Bibliographic research, referencing and literature review 3.1. Sources and approaches to bibliographic research 3.2. Bibliographic referencing models 3.3. Models of systematic and non-systematic literature review 4. Econometric Methods 4.1. Introduction to GRETL statistical software 4.2. Classic linear regression model 4.3. Violation of classical assumptions: tests and corrections 4.4. Discrete choice models (qualitative dependent variable) 4.5. Panel data models 4.6. Volatility modelling

  • Avaliação Contínua
    1ª Alternativa: Trabalho de grupo (com ponderação de 40%) e teste de avaliação final (com uma ponderação de 60%) em datas a combinar com os estudantes. Para obtenção de aprovação à unidade curricular a média ponderada dos elementos de avaliação terá de ser superior ou igual a 9,5 valores e a classificação no teste de avaliação final não poderá ser inferior a 7 valores.
    2ª Alternativa: Teste de avaliação global em data a combinar com os estudantes.

    Avaliação Final
    Todos os estudantes terão direito a um exame final, a realizar numa época de avaliação.

     

     
  • Semestral
  • The course has the following main objectives: Explain the foundations and conceptual framework of research methodology, analyze and discuss the assumptions of scientific methodology and the principles and process of research in management; Develop statistical thinking, allowing, given a specific problem, to indicate the correct statistical tools to be applied in solving it; To familiarize students with the software that allows solving statistical problems.

Quantitative Methods II

Category: Discipline
  • Business Management
  • 1206
  • 3458
  • Quantitative Methods II
  • ISLA Gaia1206-3458
  • 1
  • 6
  • 0
  • 27
  • Não
  • Português
  • Semestral

Traineeship

Category: Discipline
  • Project Management
  • 7161
  • 814
  • Traineeship
  • ISLA Gaia7161-814
  • 2
  • 30
  • 1340
  • 27
  • Sim
  • Português
  • Optional
  • Semestral
  1. Chemistry II
  2. Tax Benefits and Incentives
  3. Project
  4. People Management in Organizations

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