- Details
- Category: Discipline
- Aires, L. M. (2013). Conceitos de Matemática – Fundamentos para as ciências da vida. Lisboa: Edições Sílabo. Luis, G. & Ribeiro, C. S. (1995). Álgebra Linear. Lisboa: McGraw-Hill de Portugal. Tan, S. T. (2010). Applied Mathematics: for the managerial, life, and social sciences (5th Ed). Brooks/Cole.
- Industrial Organization and Management
- 1994
- 4944
- Quantitative Methods
- ISLA Santarém1994-4944
- 1
- 6
- 0
- 25
- Não
- Português
- The teaching approach adopted is based on the active method, encouraging co-operative (peer) and creative learning. Face-to-face: 1. theoretical-practical teaching: Presentation of concepts and discussion of programme contents. 2. Laboratory practice: Completion of worksheets to analyse and interpret the results obtained; Critical analysis of case studies related to the subject area of the course. 3. Simulated practice: Scenarios and situations that allow students to explore real-world situations related to the subject area of the course, applying the fundamental maths concepts exposed and developing critical thinking. Autonomous: 4. Consolidation of the content taught in class by researching additional information on the different topics covered and developing additional work related to solving concrete problems and group dynamics.
- Mandatory
- The objectives of the curricular unit are: - Develop the reasoning capacity of students; - Providing the basics of quantitative methods, usually applied in the fields of economics and management; - Provide students with knowledge regarding the selection of methods and processes that are best suited to solve a particular problem; - Use correctly the language of mathematics in the development of calculation techniques that build or deepen knowledge essential to the continuance of studies in the following years. At the end of the curricular unit the student should be able to: - Master the fundamental concepts related to infinitesimal analysis. - Identify the different types of equations, inequalities and real functions of a real variable. - Predict and characterize the functions to be used in practical application. - Apply the techniques of calculation in different situations
- 1. Elementary applied mathematics 1.1 Reviews on arithmetic operations 1.2 Reviews on relative integers, decimals and fractions 1.3 Reviews on ratio, proportion and percentage 1.4 Equations 2. Mathematics applied to management, administration and finance 2.1. Polynomial functions 2.2. Exponential function 2.3. Logarithmic function 2.4. Instantaneous rate of change and average rate of change of a function 2.5. Financial models 3. Statistics 3.1 Frequency tables and graphical representation of data 3.2 Location and dispersion measures 3.3 Simple linear regression and correlation 3.4 Odds
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste 1
05-11-2025
50%
Teste 2
21-01-2026
50%
(...)
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- The Applied Quantitative Methods Curricular Unit aims to provide students with knowledge and tools that help in the area of study.
- Details
- Category: Discipline
- Anderson, Chris. A Cauda Longa (2006). Do marketing de massa para o marketing de nichos, Campus. Ascenção, Carlos (2010). Google Marketing. Edições Sílabo. Battelle, John (2005). A Busca: Como o Google e Seus Competidores Reinventaram os Negócios e Estão Transformando Nossas Vidas, Campus Monteiro, Ricardo Vaz (2010). Google Adwords - a Arte da Guerra: Guia para gestão de AdWords.
- Tourism Management
- 2198
- 15753
- Digital Marketing and Tourism Innovation
- ISLA Santarém2198-15753
- 2
- 3
- 0
- 25
- Não
- Português
- #
- Mandatory
- The objectives of the curricular Unit are: - To present the fundamental concepts and practices of marketing using digital platforms. - To develop a marketing plan associated with a tourism company, understanding all the variables and tools available that must be known and used to optimize the presence in the digital space to contribute to the business development and customer service.
- 1. Introduction to Marketing on digital platforms - What distinguishes traditional marketing from marketing in the digital space - From product design to after-sales service - The 8 P's approach 2 E-commerce and E-Business 3. Search marketing and the tools provided by the Google search engine 4. Developing a strategy for the Web 4.1 The distribution chain associated with the hotel industry 4.2 Promotion, price, distribution and the product provided by digital platforms 4.3 Affiliate programs and cyber-intermediation in the hotel industry 5. Tools available to Web marketing 5.1. To be present (Websites, blogs, affiliates, social networks) 5.2. To manage and improve presence (SEM, SEO). 5.3. To manage reputation 5.4. To improve service (Georeferencing, Portals, Intranets and extranets) 5.5. To communicate better - Avatar marketing - Rich media ads - RSS marketing - Mobile marketing - Online game marketing - Online Coupons - Podcasting 6 - Tourism Innovation
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação
26-01-2026
45%
Trabalho Prático
15-12-2025
40%
Atividades a realizar em Aula
15%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- #
- Details
- Category: Discipline
- Costa,C. e Alves, G. (2001). Contabilidade Financeira. Rei dos Livros. Gomes, J. e Pires, J. (2011). SNC – Sistema de Normalização Contabilística: Teoria e Prática. Vida Económica. Rocha, Armindo (2006). Análise de Custos e sua Contabilização. Universidade Lusíada Editora Wolcott, S. & Eldenburg, L. (2007). Gestão de Custos - Como Medir, Monitorar e Motivar o Desempenho. Livros Téc. e Cient. Editora.
- Industrial Organization and Management
- 1994
- 12525
- Cost Analysis and Control
- ISLA Santarém1994-12525
- 1
- 5
- 0
- 25
- Não
- Português
- Content will be presented in face-to-face sessions with topic discussions, guided practical sessions, and practical work development. The case study methodologies will be adopted, promoting student-centered active learning through the resolution of complex real-world problems.
- Mandatory
- The objectives of the course are: - To present the fundamentals of financial accounting. - Present the accounting theory of cost. - Determine costs. - Present the costing systems. - Analyze and control costs
- 1. Fundamentals of Financial Accounting 2. The accounting standardization system 3. Cost Relativity 4. Determination of costs 5. Analysis by cost element 6. Variability of costs 7. Costing systems 8. Activity Based Costing (ABC) 9. Product costing 10. Standard cost 11. New positions in the organization of production and services 12. Management in balance 13. Opportunity cost 14. Distribution costs and their analysis 15. Other costs to consider 16. From cost analysis to accounting
Descrição
Data limite
Ponderação
Teste de avaliação Intermédia
40%
Teste de avaliação Final
60%
FREQUÊNCIAS OBRIGATÓRIAS PARA TODOS OS ALUNOS
- Semestral
- To transmit to students the knowledge, through formulas, rules and procedures to be had, in the area of cost analysis and control, in order to know the industrial cost of the products, in order to know what is the sale value to be attributed, taking into account the raw material used, the general manufacturing costs and labor used.
- Details
- Category: Discipline
- Quintas, Manuel (2006). Organização e Gestão Hoteleira. Oteltur. Ribeiro, José (2011). Introdução à Gestão da Restauração. Lidel Editora. Rodrigues, Costa (2008). Introdução à Gestão Hoteleira. Lidel Editora. IPG (2014). Inovação e Tecnologia em Turismo e Hotelaria: Investigação Aplicada. Edição IPG.
- Tourism Management
- 2198
- 16027
- Introduction to Hotels and Restaurants
- ISLA Santarém2198-16027
- 2
- 4
- 0
- 25
- Não
- Português
- Presencial: 1. theoretical-practical teaching: Presentation of concepts and discussion of programme contents. 2. Laboratory practice: Technical visits to accommodation units to observe and understand the dynamics of the sector in situ; Field research; Critical analysis of case studies related to tourist accommodation and catering, through classroom debates.3. Simulated practice: Scenarios and activities that allow students to explore real-world situations related to the hotel and catering industry, applying the fundamental concepts exposed and developing practical skills. Autonomous: 4. Consolidation of the content taught in class by researching additional information on the different topics covered and developing additional work related to solving specific problems and group dynamics.
- Mandatory
- O1. Contextualise the touristic accomodation and restaurant sector, its evolution over time and identify its importance in the development of tourism; O2. To characterise tourist accommodation in Portugal; O3. Classify tourist accomodation establishments and characterise their organisational structure; O4. Identify the types of Local Accommodation and the impact of this type of accommodation on the diversification of the tourist offer; O5. Understand and characterise food and bevereage establishments; O6. Identify current trends and challenges in the accommodation and food and bevereage sector.
- 1 Introduction to tourist accomodation and food and bevereage 1.1 Contextualising the sector 1.2 Historical approach 1.3 Importance in the development of tourism 1.4. Tourist accommodation in Portugal 2.Tourist accommodation establishments 2.1. Concept and modalities 2.2 Classification systems: category, location and market segment 2.3 Organisational structure: departments and functions 2.4 Main hotel chains 3. Local accommodation establishments 3.1. Concept and modalities 3.2. Impacts on diversifying the tourist offer and challenges 4. Food and bevereage establishments 4.1 Concept and characterisation 4.2 Classification and types of establishments 4.3 Contribution of Food and bevereage establishments to the hotel industry 5. Current trends and challenges in the sector
1 Trabalho individual, com apresentação e discussão (50%)
1 Trabalho de grupo, com apresentação e discussão (50%)
- Semestral
- #
- Details
- Category: Discipline
- Hobbs, B.F. and Meyer, P.(2012). Energy Decisions and the Environment - a guide to the use of multicriteria methods, Kluwer Academic Publishers, London. Ramos, Delfina et al. (2012). Sistemas Integrados de Gestão - Qualidade, Ambiente e Segurança, Publindustria. Pinto, Abel (2012). Sistemas de Gestão Ambiental - Guia para a sua implementação (2ª Edição revista e atualizada), Edições Silabo. Vários (2011). Gestão Ambiental e Sustentabilidade, Verlag Dashöfer.
- Industrial Organization and Management
- 1994
- 5305
- Environmental Management
- ISLA Santarém1994-5305
- 1
- 5
- 0
- 25
- Não
- Português
- The content will be presented in face-to-face sessions with discussion of the topics, guided practical sessions, and the development of practical work. The Problem-Based Learning (PBL) and Case Study methodology is adopted, promoting active, student-centered learning through the resolution of complex real-world problems.
- Mandatory
- The objectives of this course unit are: - To present concepts related to pollution prevention. - To discuss market policy and its relationship to environmental preservation. - To introduce environmental management systems. - To discuss environmental management policies in the context of industry. - To relate the product life cycle and eco-design. - To discuss environmental policies and sustainable development.
- 1. Sustainability Issues and Development Policies 2. Pollution Prevention and Market Economy and Environment 3. Introduction to Environmental Management Systems - The NP EN ISO 14001 Standard - Environmental Indicators within the Scope of the Applicable Standard - The Community Regulation on Environmental Eco-management 4. Environmental Audits 5. Environmental Management in Industry 6. Industrial Ecology 7. Product Life Cycle Analysis and Eco-design 8. Environmental Accounting in Companies 9. Integrating Sustainable Development into Economic Policy
A aquisição de conhecimentos será aferida através de um teste de avaliação. O desenvolvimento de competências será aferido através da realização, apresentação, e da discussão de um trabalho de grupo. Os coeficientes de ponderação no cálculo da nota final são os seguintes: Teste (60%) e Trabalho de grupo com as componentes elaboração, apresentação e discussão (40%).
- Serão aprovados os alunos que tiverem nota final igual ou superior a 10 valores nos elementos de avaliação contínua acima indicados.
- Caso não sejam aprovados, terão de efetuar a avaliação final.- Semestral
- The increasing competitiveness and complexity of markets make the efficient management of natural resources, waste, and residues a relevant factor for organizational performance. In this context, environmental management plays an important role in improving processes and promoting more responsible organizational practices. The implementation of environmental management systems and the certification of processes, products, and services based on internationally recognized standards contribute to increasing the efficiency, transparency, and sustainability of organizations.
