- Details
- Category: Discipline
- Ferreira, Bruno et. al (2021). Fundamentos de Marketing, Edições Sílabo. Kotler, P., & Keller, K. (2011). Marketing Management (14th Ed). NY: Prentice Hall Upper Saddle River Lindon, Dennis (2014). Mercator XXI - Teoria e Prática do Marketing, Dom Quixote. Zeithaml, V. , & Bitner, M. (2014). Marketing de Serviços: a Empresa com Foco no Cliente. Porto Alegre: Bookman
- International Business Management
- 6554
- 11664
- Marketing Principles
- ISLA Santarém6554-11664
- 1
- 5
- 0
- 25
- Não
- Português
- The innovative methodologies adopted in this curricular unit aim to foster active, student-centred learning. Approaches such as Problem-Based Learning will encourage the resolution of real-world problems, while the Flipped Classroom model invites students to engage with course materials prior to face-to-face sessions, allowing for more effective use of classroom time. Case Studies will be employed to apply theoretical concepts to concrete situations, and Gamification strategies will be used to enhance motivation and engagement. A Project-Based Learning approach will support the development of practical skills through the completion of a group project. Classes will be held in person, with supplementary access to the Moodle learning platform.
- Mandatory
- To identify and explain the role of marketing in business management and market development. To identify, monitor, and analyse the key forces of the marketing environment and the agents operating within the market. To identify essential sources and tools of information for market analysis. To distinguish between consumer markets and business markets. To develop activities related to market segmentation, differentiation, and the positioning of the offer. To identify and apply the variables of the marketing mix, including product, pricing, distribution, and communication policies. To recognise the specific characteristics of marketing as applied to services, the public sector, and non-profit organisations. To understand and implement the strategic marketing process, including its main phases and components.
- Marketing framework – Fundamental concepts, evolution, technologies, and the organisation of the marketing function. The global market and the marketing environment – The marketing environment. The market. Competitor analysis. Consumer and business markets. The marketing information system – Market research: key concepts, methodology, data collection instruments, and types of research. Market segmentation and offer positioning – General segmentation process. B2C and B2B segmentation criteria. Differentiation and positioning. The marketing mix – Product. Price. Distribution. Communication mix. Services, public, and non-profit marketing – Services marketing. Public sector marketing. Marketing for non-profit organisations. Strategic marketing planning – Corporate policy and situational analysis. Planning the marketing strategy.
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Frequência
40%
Projecto/Trabalho
60%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- The curricular unit Principles of Marketing introduces students to the theoretical and practical foundations of Marketing, highlighting its relevance to market management and development within the context of international business. It encompasses the study of the marketing environment, market agents, and key sources of information for strategic analysis and decision-making. It covers activities such as segmentation, differentiation, and positioning, as well as the marketing-mix policies (Product, Price, Place, and Promotion), while addressing the specificities of services marketing, public sector marketing, and marketing for non-profit organisations. This unit plays a foundational role within the study programme, equipping students with essential competences to understand, design, and implement marketing strategies tailored to the demands of international commerce and management, and preparing them for more advanced and specialised units.
- Details
- Category: Discipline
- Sebastião, T. (2013), Gestão das Organizações, Lisboa: Verlag Dashofer. Pinto, Carlos et. al (2018). Fundamentos da Gestão. Editorial Presença. Sotomayor, A. et. Al (2021). Princípios de Gestão das Organizações. Rei dos Livros. Varela, Miguel & Dias, Álvaro Lopes (2015). Introdução à Gestão, Gestão Empresarial. Escolar Editora.
- International Business Management
- 6554
- 15190
- Organization and Management
- ISLA Santarém6554-15190
- 1
- 5
- 0
- 25
- Não
- Português
- Innovative methodologies will be adopted in the teaching-learning process, aimed at promoting active, collaborative learning geared towards solving real problems. Among the methodologies to be used, the following stand out: Problem-Based Learning; Gamification; Flipped Classroom; Design Thinking; Case Studies. Real-life case studies will also be used, allowing students to explore authentic business scenarios and develop problem-solving skills. Students will also be encouraged to write a final paper, which will challenge them to explore a relevant topic in depth, applying theoretical knowledge in practice and developing research and critical analysis skills.
- Mandatory
- The objectives are: Characterize the objectives and accounting tools, in the context of management; Understand the terminology, instructives and techniques of Management Accounting; Apply pricing techniques; Propose economic and financial solutions or change the company's business plan according to the results.
- Define Cost Hierarchy, relationship between cost, volume and results and costing systems (chapters 1, 2, 3 and 4); Identify the relativity of cost, and its determination, analysis by classes and variability of costs (5,6 and 7); Analyze the costing systems, based on activity (ABC-Activity Based Costing) and cost centers applied to the sector, budget and budget control ((ch. 8, 9, 10, 1 and 12).
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Frequência 1
13-11-2025
40%
Frequência 2
15-01-2026
45%
Exercícios práticos (6 no total, contam os 4 melhores) 15% Exame
Data a definir
100%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- The aim of this course is to provide students with a view of cost accounting, supported by exercises, namely the Industrial Cost of the Product, of the different areas of management, taking into account the labor, general manufacturing costs and raw material used.
- Details
- Category: Discipline
- Aires, Luís M. (2021). Conceitos de Matemática – Fundamentos para as ciências da vida. Edições Sílabo. Luis, Gregório e Ribeiro, C. Silva, (1995). Álgebra Linear. McGraw-Hill de Portugal, Lisboa, 1985 Tan, S. T. (2016). Applied Mathematics: for the managerial, life, and social sciences (7th Ed). Brooks/Cole Murteira, Bento e Ribeiro, CAR, Bento Murteira, Carlos Silva Ribeiro, (2015), Introdução á Estatística. Escolar Editora.
- International Business Management
- 6554
- 4944
- Quantitative Methods
- ISLA Santarém6554-4944
- 1
- 6
- 0
- 25
- Não
- Português
- The teaching approach adopted is based on the active method, encouraging co-operative (peer) and creative learning. Face-to-face: 1. theoretical-practical teaching: Presentation of concepts and discussion of programme contents. 2. Laboratory practice: Completion of worksheets to analyse and interpret the results obtained; Critical analysis of case studies related to the subject area of the course. 3. Simulated practice: Scenarios and situations that allow students to explore real-world situations related to the subject area of the course, applying the fundamental maths concepts exposed and developing critical thinking. Autonomous: 4. Consolidation of the content taught in class by researching additional information on the different topics covered and developing additional work related to solving concrete problems and group dynamics.
- Mandatory
- Systematize content related to mathematics. Use mathematical language to develop calculation techniques. Apply calculation techniques in different situations. Provide students with knowledge of descriptive statistics, data analysis and mathematical and statistical functions that provide them with more effective support in decision-making within the scope of international business management.
- 1. Numerical patterns and relationships 2. Numerical estimation and calculation 3. Patterns and Functions 4. From patterns to algebra – equations 5. From patterns to algebra – inequalities 6. Graphs and Functions 7. Limits and continuity of functions 8. Introduction to Statistics Descriptive 8.1 Population. Variables or attributes. Sample 8.2 Qualitative, discrete and continuous quantitative variables. 8.3 Frequency distributions. 8.4 Descriptive measures 8.5 Association between quantitative variables.
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste 1
50%
Teste 2
50%
(...)
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- The Applied Quantitative Methods Curricular Unit aims to provide students with knowledge and tools that help in the area of study.
- Details
- Category: Discipline
- 2001. Diccionário de português-español Porto Editora. Lobo, A (2004). O Espanhol tal com se fala. Clássica Editora. Martins Peris, Ernesto y Neus Sans Baulenas (2000). Gente 1. Curso de Español para Extranjeros. Libro del alumno y libro de trabajo y resumen gramatical. Barcelona, Difusión. Pino Morgadez, M. et alii, (2006) Español 1. Porto Editora. Rubio, P.(1999), Verbos españoles conjugados. Madrid: SGEL. Sanz Juez (1999).Prácticas de léxico español para hablantes de português. Madrid: Arco.
- International Business Management
- 6554
- 11432
- Spanish
- ISLA Santarém6554-11432
- 1
- 4
- 0
- 25
- Não
- Português
- The pedagogical approach adopted is based on the active method, enhancing thecooperative (peer) and creative learning. In person: 1. Theoretical-practical teaching: Exposition of concepts and discussion of content programmatic.2. Laboratory practice: Reading and writing activities, accompanied by development and improvement of phonetics and knowledge of grammatical structures, with resources for gamification and learning in projects/problems. Critical analysis of studies case studies and classroom discussions related to Hispanic language and culture.3. Simulated practice: Scenarios and activities that allow students to explore real-world situations related to hotels and restaurants.Autonomous: 4. Consolidation of content taught in class through information research additional information on the different themes covered and work development supplementary, related to the resolution of concrete problems and group dynamics.
- Mandatory
- Interpret and produce texts from different discursive matrices in Spanish, adapting them to the various communicative situations inherent to professional activity. Describe activities related to your professional activity. Use technical vocabulary related to your professional activity correctly. Interact and communicate fluently in Spanish. Demonstrate attitudes of cooperation and tolerance, demonstrating respect for the cultures of other countries. Work as a team and negotiate. Relate information from various sources, synthesizing it clearly and coherently.
- Phonetic and graphemic content 1.1 Vowel and consonant system 1.2 Sentence intonation 1.3 Elementary spelling rules 2. Grammatical content 2.1 Morphology of nouns and adjectives 2.2 Determiners 2.3 Pronominal system 2.4 Verbs 3. Lexical content 3.1. The socio-political context of Spain 3.2 Spain and its regions 3.3. Linguistic and pronunciation diversity and geographical and cultural heritage 3.4 Business professionals 3.5. Meeting requests 3.6 Conference facilities 3.7 Car rental and reservations 3.8 General information on business activities
Teste (50%) - 19 de dezembro de 2025
Apresentação oral (40%) 9 de janeiro de 2026
Portfólio (10%)
- Semestral
- #
- Details
- Category: Discipline
- Cravo, D. et. al, (2009). SNC - Sistema de Normalização Contabilística - Comentado. Texto Editora Rodrigues, J. (2021. Sistema de Normalização Contabilística. Porto Editora Nabais, C. (2009). Prática Fiscal, IRS, IRC e IVA. Lídel Código do IRS - ultima alteração (legislação) Código do IRC – ultima alteração (legislação) Código do IVA – ultima alteração (legislação) RITI – Regime do IVA nas Transações Intracomunitárias ultima alteração (legislação) EBF – Estatuto dos Benefícios Fiscais ultima alteração (legislação)
- International Business Management
- 6554
- 6194
- Accounting and Taxation
- ISLA Santarém6554-6194
- 1
- 6
- 0
- 25
- Não
- Português
- Active methodologies based on case studies will be implemented whenever possible, when the subject allows it.
- Mandatory
- The objectives of the curricular unit are: - To provide students with the foundations associated with accounting science; to provide knowledge about the conceptual structure and the bases associated with the production of Financial Statements. - To empower students regarding the importance of accounting information in the management and control of organizations. - To familiarize students with the functioning of the personal income tax (IRS) and the corporate tax (IRC). - To introduce the basics of VAT and Stamp Duty (IS).
- The objectives of the curricular unit are: - To provide students with the foundations associated with accounting science; to provide knowledge about the conceptual structure and the bases associated with the production of Financial Statements. - To empower students regarding the importance of accounting information in the management and control of organizations. - To familiarize students with the functioning of the personal income tax (IRS) and the corporate tax (IRC). - To introduce the basics of VAT and Stamp Duty (IS).
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de Avaliação Intermèdia (1)
Teste de Avaliação Final ( 1)
FREQUÊNCIAS OBRIGATÓRIAS PARA TODOS OS ALUNOS
21/4/2026
09/6/2026
40%
60%
(...)
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- Transmit to students the knowledge, rules, and procedures to follow in the area of accounting, in order to process the documents for good and proper management of the organization.
