Digital Marketing and E-commerce

Category: Discipline
  • Antunes, L. (2018). Pôr em prática o RPGD: O que muda para nós e para as organizações. FCA. Chaffey, D. (2024). Digital business and e-commerce management: Strategy, implementation and practice (6th ed.). Pearson Education Limited. Chaffey, D., & Ellis-Chadwick, F. (2022). Digital marketing (8th ed.). Pearson. Haddara, M., Salazar, A., & Langseth, M. (2023). Exploring the impact of GDPR on big data analytics operations in the E-commerce industry. Procedia Computer Science, 219, 767–777. Kaufman, I., Horton, C., & Soltanifar, M. (2023). Digital marketing: Integrating strategy, sustainability, and purpose (2nd ed.). Routledge. Laudon, K. C., & Traver, C. G. (2021). E-commerce 2021: Business, technology, and society (16th ed.). Pearson. Wu, M. (2024). Advanced digital marketing strategies for ecommerce: 9 mini master classes to drive sales, build loyalty, and achieve rapid growth. Lighthouse Media & Publications Inc.
  • Technology and Web Systems Engineering
  • 6158
  • 22495
  • Digital Marketing and E-commerce
  • ISLA Gaia6158-22495
  • 1
  • 6
  • 868
  • 27
  • Não
  • Português
  • Lecture methodology, presentation of theoretical content. Laboratory practice. Development and practical application.
  • Optional
  • It is intended that the student is able to criticize and be self-critical; generate new ideas (creativity); develop research processes, process and analyze information from a variety of sources; develop team work; and use information and communication technologies.   Students must acquire knowledge to master the technical language related to the Internet and Web applications; identify the Internet and the World Wide Web as a means of doing business, as well as communicating with consumers and organizations; identify the consumer's profile on the Internet, as well as their behavior; they must be people with strong analytical, organizational and leadership skills; being able to design and execute global digital marketing strategies; develop different communication strategies that can be used; evaluate the importance of the quality of websites for business
  • The Internet: how it works, evolution, and growth; the Portuguese reality; the Internet as a means. The World Wide Web: characteristics of communication on the Web; tools and applications; new access devices: smartphones and tablets. E-business: Typologies and Business Models. E-commerce: critical success factors; barriers and benefits. Consumer profile and behavior on the Internet. Communication strategies on the Web. Marketing Intelligence And Research. Development of Digital Products. Marketing and Digital Strategy. Content Marketing. Search Engine Marketing. E-business project. Inbound Marketing. Mobile Marketing. Social Media Marketing. Security systems and legal aspects.

  • Avaliação Contínua:

    Descrição

    Data limite

    Ponderação

    Trabalho de avaliação

    Última aula

    80%

     

    Trabalhos em sala de aula

     

    20%


    Avaliação final:

    Todos os estudantes que não tenham concluído com sucesso a avaliação continua poderão realizar um exame final (100%) na época de avaliação definida pela instituição.

     
  • Semestral
  • At the end of this UC students should have skills in terms of the main aspects involved in electronic commerce and the Internet according to three complementary perspectives: technology, economics and legislation.

Innovation and Entrepreneurship

Category: Discipline
  • Business Management
  • 1206
  • 10784
  • Innovation and Entrepreneurship
  • ISLA Gaia1206-10784
  • 3
  • 3
  • 1388
  • 27
  • Não
  • Português
  • Optional
  • Semestral

Interaction Design

Category: Discipline
  • Cooper, A., Reimann, R., Cronnin, D., Noessel, C., Csizmadi, J., & LeMoine, D. (2014). About Face (4th Editio). John Wiley & Sons. Inc. Krug, S. (2014). Don¿t Make Me Think, Revisited A Common Sense Approach to Web Usability (Third Edit). New Riders. Preece, J., Rogers, Y., & Sharp, H. (2015). Interaction Design: Beyond Human-Computer Interaction (Fourth). John Wiley & Sons, Ltd. Shaffer, D. (2011). Designing for interaction (Second). Berkley, California: New Riders. Soegaard, M., & Dam, R. F. (2015). Interaction Design Foundation Encyclopedia of Human-Computer Interaction. (M. Soegaard & R. F. Dam, Eds.) (2nd ed.). The Interaction Design Foundation.  
  • IT for eCommerce
  • 6616
  • 11133
  • Interaction Design
  • ISLA Gaia6616-11133
  • 2
  • 6
  • 0
  • 27
  • Não
  • Português
  • 1. Active Learning: Students are encouraged to actively participate in the learning process. This can include group discussions, problem solving, case studies and practical activities that promote active student participation. 2. Project-Based Learning (PBL): Students work on complex projects that involve solving real-world problems. These projects promote problem-solving, collaboration and critical thinking skills. 3. Problem-Based Learning (PBL): Similar to PBL, students are presented with a real-world problem and are encouraged to find solutions through research and collaboration. The focus is on problem-solving and developing critical thinking. 4. Microlearning: Breaks down content into small units that are easier to digest.
  • Mandatory
  • - Make known the human factors in the interaction and interface; - Preent the fundamental concepts to understand the interaction between humans and computational systems; - Develop the ability to conceive interaction and interface design proposals for specific contexts of use, with a view to optimizing the interaction experience; - Develop the ability to assess usability with mastery of various techniques and their suitability to the context; - Develop the ability to build innovative and consistent interfaces with the purpose; At the end of the UC, students should be able to: - Apply prototyping techniques for research and design proposal testing; - Evaluate usability through varied techniques appropriate to the context of the project; - Build innovative and coherent interfaces with the purpose; ¿- Combine the techniques in a systematic way into an empirical approach to interaction design
  • 1. Brief history of HCI. 1.1 Models of human performance 1.2 Theories of cognitive activity and situated action 2. Modelling Users and Tasks 3. Engineering of interaction contexts through media design 4. Prototyping and its role in interaction design 5. Usability and user experience 5.1 Models and assessment techniques 5.2 Observation and analysis techniques 6. The aesthetics of interaction in interface design 7. Information visualization and sound 7.1 Visual and sound design elements 7.2 Adapting design to devices and contexts of use 7.3 Mobile scenario Interface 8. Interface architectures and techniques: from language interface to GUI, TUI and NUI

  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    Leitura e analise de paper 

     

    15%

    Analise de uma interface 

    		  

    35%

    Desenvolvimento de uma interface 

     

    50%

     

     
  • Semestral
  • Interaction Design is the area of Design whose main objective is to improve the relationship between the user and the object/product, through the study, planning and application of interaction, in physical and digital systems. The applications of Interaction Design are varied, and act both at the physical, cognitive and emotional levels of the user's experience with the product. Knowledge of the principles of interaction and their application to the development of different supports allows students to create functional, appealing and understandable systems for the user.

Project

Category: Discipline
  • LOPES, Filomena, Desenvolvimento de Sistemas de Informação, Métodos e Técnicas, FCA, 2005 MIGUEL, António, GGestão Moderna de Projetos - Melhores Técnicas e Práticas, FCA, 2012  
  • Development for the Web and Mobile Devices
  • 2010
  • 1919
  • Project
  • ISLA Gaia2010-1919
  • 2
  • 6
  • 0
  • 27
  • Não
  • Português
  • Innovative methodologies at the UC include active learning through problem-solving and case studies, collaboration on group projects, use of interactive digital resources, regular formative assessments, and practical application of knowledge in real-world projects.
  • Mandatory
  • Identify the different phases that make up the design process. Identify the production structure necessary for the development of projects. Structuring and organizing a company's IT department. Plan using documentary, information architecture (interactive) and technical guidelines. Analyze needs with a view to preparing the proposal (structural and financial). Coordinate project- Evaluate the final product and ensure its maintenance and updating. Plan and structure dynamic web systems. Plan, design and develop mobile applications (APPs) Plan and control production using methodologies and tools appropriate to the process. Organize and evaluate a project team.
  • 1. Multimedia communication model 2. Project methodology Project phases  relationships and skills and teams Web and Mobile Production Team / Information Organization 3. State of the art analysis Competition analysis, benchmarking User profile analysis 4. Multimedia proposal Task and resource analysis Budgeting / cost control Timeline - Timeline 5. Argument and forms of writing for multimedia Organization and optimization of content 6. Script production Documentary or literary script, interactive (information architecture) and graphic and technical style 7. Dynamic web systems (back-office system planning - CMS) 8. Develop mobile applications (APPs)

  • Metodologia de Avaliação 

     

    Avaliação Curricular / Final 

    A avaliação da unidade curricular funcionará dentro das épocas de avaliação previstas no Regulamento Pedagógico, consistindo em: Apresentação pública dos resultados da fase de concepção, "vender a ideia de produto" (vender o produto sem o ter implementado). 

    Todos os alunos terão direito a realizar a avaliação do projecto de concepção numa época de avaliação. 

     

    A avaliação consistirá num:

    • Relatório - 20% 
    • Desenvolvimento do produto - 70% 
    • Apresentação pública - 10%
  • Semestral
  • The growing importance of Information and Multimedia Systems in the competitive capacity of institutions, combined with the risk of the high investments involved, has provoked a growing interest in the rigorous and scientific management of development projects. It is intended that each project presents a precise and rigorous methodological approach, from the design project to the delivery and operation of the system. Each student must develop a project according to the area that is most suited.

Management of Performance

Category: Discipline
  • Business Management
  • 1206
  • 5904
  • Management of Performance
  • ISLA Gaia1206-5904
  • 3
  • 3
  • 1388
  • 27
  • Não
  • Português
  • Optional
  • Semestral
  1. Psychosociology of Work
  2. Attracting and Retaining Talent
  3. Motivated Thinking
  4. Cloud Computing

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