- Details
- Category: Discipline
- Serão tidos em consideração os artigos que o docente vai enviando para cada aluno e os que pode colocar no moodle
- Accounting and Management
- 2187
- 26069
- Critical Thinking and Argumentation
- ISLA Gaia2187-26069
- 1
- 3
- 0
- 27
- Não
- Português
- They are based on active strategies, such as debates, case studies, and critical text analysis, complemented by practical exercises to identify fallacies and reconstruct arguments. The use of digital tools and collaborative work promotes independent learning, clear communication, and the development of critical thinking.
- Mandatory
- Knowledge: Acquire fundamental concepts related to critical thinking, namely, truth, validity, knowledge, reason, and argument; understand reasoning structures and identify logical fallacies. Skills: Develop the ability to analyze, evaluate, and reconstruct arguments; reflect in a structured, comprehensive, and in-depth manner; consider ideas and concepts critically and with reason. Abilities: Adopt an active and engaged observer; communicate clearly, authentically, and consistently; express and defend one's own points of view; listen to and interpret different perspectives, fostering a deep understanding of the concepts under discussion
- 1. Introduction to Critical Thinking: truth, validity, knowledge, reason, argument. 2. Concept and construction of Logic. 3. Deductive arguments. 4. Inductive arguments. 5. Arguments from analogy. 6. Causal arguments. 7. Fallacies. 8. Rhetorical devices. 9. Norms and obstacles to critical thinking.
A definir com os alunos
- Semestral
- The Critical Thinking course, part of the Higher Professional Technical Course in Human Resources Administrative Management, aims to develop skills in analyzing, interpreting, and rigorously evaluating information, promoting critical reflection and reasoned argumentation. Its scope of intervention includes identifying fallacies, analyzing reasoning, and constructing solid arguments—essential skills for informed decision-making in academic, professional, and social contexts. Due to its cross-curricular nature, this course strengthens students' adaptability, autonomy, and responsibility, adding value to their technical training in this field.
- Details
- Category: Discipline
- Aaker, D. (2005). Strategic market management (7ª ed). John Wiley & Sons, NY. Bingham JR, F., et all (2005) Business marketing (3ª ed), McGraw-Hill, NY. Détrie, J.P. (2000). Strategor (3ª ed), D. Quixote, Lisboa. Farris, paul; Bendle, N. & Pfeifer, P. (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition). Person, NY Kotler, P. (2002). Marketing Management. Prentice-hall, 11ª ed., NY Pride, W. & Ferrel (2013). Marketing 2014. South-Western Cengage. Mason
- Sales and Marketing Management
- 6739
- 3692
- Marketing and Advertising
- ISLA Gaia6739-3692
- 1
- 6
- 0
- 27
- Não
- Português
- Teaching methodology: Theoretical classes - Expositive and interrogative method. Individual and group work. Presentations and discussion - Active and participatory method. Evaluation methodology: a) Curricular Evaluation (according to the Pedagogical Regulation of the CTeSP) Realization and presentation of an individual work (45%, minimum score 7) Test (45%, minimum score 7) Attendance and Attitudes (10%) Test: Penultimate lesson Presentation and defense of the Works: Last lesson b) Final Evaluation All students will be entitled to a final exam, to be held in an evaluation season. Observations: - No oral exams will be taken in this Curriculum Unit.
- Mandatory
- This course aims to provide students in the Higher Technical Diploma in Sales and Marketing Management with a comprehensive understanding of the principles and practices of marketing and advertising. Students will be equipped to analyze the market, develop effective marketing strategies, manage the marketing mix (product, price, distribution, and communication), and understand the significance of advertising as a promotional tool. Students will be encouraged to apply theoretical knowledge in practical contexts, preparing them to face real-world challenges in the professional sphere.
- 1 - The concept, function, evolution and nature of marketing 2 - Marketing strategy and plan 3 - Internal marketing diagnosis 4 - Marketing-mix variables: the Product 5 - The brand 6 - Marketing-mix variables: Price 7 - Marketing-mix variables: Distribution 8 - Marketing-mix variables: Communication 9 - The Advertising variable of the Communication Mix 10 - Diagnosis of the company's customers 11 - External marketing diagnosis 12 - Market analysis 13 - SWOT analysis 14 - Strategic marketing decisions 15 - Marketing strategies 16 - Marketing action plans 17- Marketing disciplines
Descrição
Data limite
Ponderação
Teste de Avaliação Global (TAG)
dd-mm-yyyy
45%
Apresentação e defesa dos trabalhos
dd-mm-yyyy
45%
Assiduidade, pontualidade e empenho
---------------
10%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- This course aims to provide students with knowledge and mastery of the basic and transversal concepts of Marketing and Advertising. To enable students to apply Marketing techniques to the creation and development of communication products or services in a working context. To analyze the importance of marketing for companies in general and communication in particular in the current global context.
- Details
- Category: Discipline
- Business Management
- 1206
- 13057
- Applied Business Project
- ISLA Gaia1206-13057
- 3
- 15
- 1390
- 27
- Sim
- Português
- Optional
- Semestral
- Details
- Category: Discipline
- IT for eCommerce
- 6616
- 24417
- Laboratory Project II
- ISLA Gaia6616-24417
- 2
- 6
- 0
- 27
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Guttag, J. V. (2016). Introduction to Computation and Programming Using Python, 2ª edição. MIT Press. Lubanovic, B. (2014). Introducing Python: Modern Computing in Simple Packages. O¿Reilly. Craven, P. (2016). Program Arcade Games: With Python and Pygame. Apress. Sweigart, A. (2017). Invent Your Own Computer Games With Python, 4ª edição. No Starch Press
- Development of Artificial Intelligence Applications
- 7058
- 7337
- Programming Fundamentals
- ISLA Gaia7058-7337
- 1
- 6
- 0
- 27
- Não
- Português
- This curricular unit includes theoretical and practical classes. The examples used in the class are simpler versions of actual industry practices. The students will have contact with videos, presentations and exercises so that the can practice the theoretical concepts.
- Mandatory
- At the end of the CU, the student should be able to: Develop programs in Python Be able to create and implement an algorithm to solve problems Use cooperative development tools Use an IDE to develop their applications Understand basic concepts that exist in most programming languages Create simple games, using Python and Pygame
- The Python programming language Objects, expressions and numerical types Variables and assignment Strings and inputs Flow control: if, while, for, break/continue Functions, scope and abstractions Documentation (docstring) Cooperative development (git) Structured types, mutabilitity and higher-order functions Testing and debugging Exceptions and assertions Game libraries for Python, particularly pygame.
Avaliação contínua
- Componente teórica - 10 valores (nota mínima 4,5 no conjunto de todos os testes)
- Componente prática - 10 valores (nota mínima 4,5 no conjunto de todos os exercícios/projetos)
- A frequência das aulas é obrigatória de acordo com o artigo 11º do Regulamento Geral de Avaliação da Universidade Lusófona
Época de Recurso e Época Especial
- Componente teórica - 10 valores (nota mínima 4,5): Exame, [10v]
- Componente prática - 10 valores (nota mínima 4,5): Projeto [10v]
- A avaliação de época especial está disponível de acordo com o artigo 19º do Regulamento Geral de Avaliação da Universidade Lusófona
- Semestral
- The objective of this CU is that students learn basic programming concepts and techniques to built computer programas, using the programming language Python. They will learn how to program in Python, from the most basic concepts to more advanced topics like object oriented programming, lambda functions and graphical library Pygame. They will also be exposed to the concepts of cooperative development (using git and pdoc), and software tools like Visual Studio Code and its debugger, but focusing primarly in command line tools. Throughout the CU, the students will have practical exercices, being required to built a text adventure step-by-step. At the end of the CU, the students will have to implement a simple game, provided by the teacher, using Python and Pygame.
