- Details
- Category: Discipline
- McQuail, D. (2016). Introdução à Teoria da Comunicação. Vozes. McQuail, D. (2014). Teorias da Comunicação de Massa. Livros Horizonte. Oliveira, M., & outros autores. (2015). Teorias da Comunicação: Reflexões, Críticas e Aplicações. Atlas. Fiske, J. (2011). Introduction to Communication Studies. Routledge. Katz, E., & Lazarsfeld, P. (2006). Personal Influence. Routledge.
- Digital Communication
- 2201
- 26088
- Communication Modelling Practice
- ISLA Gaia2201-26088
- 1
- 6
- 0
- 27
- Não
- Português
- The course applies active and innovative methodologies, including real case studies, practical workshops, simulations, structured debates and digital content analysis. Online tools (Moodle, Canva, Metricool) and collaborative activities are used to apply communication models to real scenarios. The critical use of generative AI supports analysis and example creation, fostering autonomy and critical thinking.
- Mandatory
- The course aims to develop an understanding of the main communication models, enabling students to critically analyse communicational processes and apply these models to real cases, especially in digital contexts. It also aims to strengthen skills in interpretation, diagnosis and message production, promoting critical thinking, media literacy, teamwork and the practical application of communication theories in digital and organisational environments.
- Classical Communication Models – Lasswell – Shannon & Weaver – Jakobson Interactive and Critical Models – Schramm – Palo Alto School – Habermas Digital Communication – Social media platforms – Algorithms and interactivity – Filter bubbles and echo chambers Persuasion and Narratives – Persuasion theories – Digital storytelling Interpersonal Communication – Non-verbal communication – Relational communication Practical Workshops – Case analysis – Communication diagnostics – Group projects
Descrição
Data limite
Ponderação
1 Mini Teste de avaliação
1 Mini Teste de avaliação
03-11-2025
05-01-2026
25%
25%
Trabalho Prático com defesa e apresentação
Última aula
40%
Assiduidade e participação
------------
10%
- Semestral
- The course unit Communication Modelling Practice introduces students to the main classical, interactive, critical and digital models of communication, providing a foundational understanding of how these frameworks support contemporary communicational processes. Within the CTeSP in Digital Communication, the UC operates across the core domains of communication theory, critical analysis, media interpretation and practical application in digital contexts. Its relevance lies in equipping students with the conceptual and applied skills needed to analyse, evaluate and produce effective communication across social media, digital platforms and organisational environments, serving as a theoretical-practical foundation for subsequent units in digital marketing, content creation and strategic communication.
- Details
- Category: Discipline
- Marlene B. V, (2021), Como Negociar na Prática, Edição Lisbon Kennedy G. (2008), Everything Is Negotiable : How to Get the Best Deal Every Time Kumar, V. & Reinartz, W., (2018). Customer Relationship Management. Concept, Strategy, and Tools . (Third Edition). Germany: Springer. Kotler, P, Kartajaya, H. & Setiawan, I. (2017). Marketing 4.0 Coimbra: Atual. Gitomer, J. (2019), O Livro Vermelho das Vendas, Bertrand Editora Heller, R., (2000), Como vender com sucesso, Editora Civilização Vilhena, P. (2018),O Livro Secreto das Vendas, Sabedoria Alternativa Edições
- Sales and Marketing Management
- 6739
- 25035
- Sales and Negotiation Techniques and Practices
- ISLA Gaia6739-25035
- 1
- 6
- 0
- 27
- Não
- Português
- Students will be involved in simulated practices and case studies, facing real sales and negotiation challenges in order to act with the objective of selling well. They will take part in simulations and role-playing to try out different approaches and practical cases to apply techniques learned in class. Students will have contact with the commercial area, through the presence in the classroom or online of reference speakers and visits to companies that will provide valuable insights. Constructive feedback will be given to improve skills, encouraging self-assessment for future business relationships.
- Mandatory
- Students in the Sales and Negotiation Techniques and Practices Curriculum Unit develop fundamental skills, such as understanding the difference between selling and negotiating, knowing the phases of selling and stages of negotiation, and properly preparing negotiations. They master various strategies, such as hard selling and soft selling, and techniques such as cross selling and up selling. In addition, they understand the role of online sales and their relationship with customers, as well as the strategies associated with B2B and B2C sales. They develop the profile of a successful negotiator and take part in practical simulations to apply their knowledge in real business situations.
- • Selling versus negotiating • The phases of selling and the basic stages of a negotiation • Preparing for a negotiation • Negotiation strategies, techniques and tactics • Hard selling and soft selling - Traditional selling vs. Relationship selling • Cross Selling and Up Selling • Online sales and your relationship with customers • B2B and B2C sales • The profile of the successful negotiator • Practical simulation
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação (No teste é exigida a nota mínima de 8 valores)
dd-mm-yyyy
60%
Trabalho de grupo com apresentação
dd-mm-yyyy
40%
(...)
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- The Sales and Negotiation Techniques and Practices Curriculum Unit provides students with essential skills for conducting effective business transactions, ranging from the sales process to advanced negotiation techniques. Through practical analysis of case studies and simulations, students develop fundamental skills such as preparation, communication and understanding customer needs, preparing them for success in today's market and how they can leverage a more efficient customer relationship to power future business.
- Details
- Category: Discipline
- Luís D., ?SQL?, Editora FCA, 1999. Gouveia, F., Fundamentos de Base de Dados, Editora FCA, 2014 José Luís Pereira, ?Tecnologia de bases de dados?, Editora FCA, 1998. Alberto Magalhães SQL Server 2008
- Computing Engineering
- 6155
- 22349
- Database Programming
- ISLA Gaia6155-22349
- 1
- 6
- 0
- 27
- Não
- Português
- Metodologias inovadoras na UC incluem a aprendizagem ativa através de resolução de problemas e estudos de caso, a colaboração em projetos de grupo, a utilização de recursos digitais interativos, avaliações formativas regulares e a aplicação prática de conhecimentos em projetos do mundo real. Essas abordagens dinâmicas e envolventes ajudam os alunos a desenvolver habilidades avançadas em bases de dados de forma eficaz e motivadora
- Mandatory
- This course aims to: 1. Review and refine the database modeling technique. 2. Understand and deepen the domain of SQL language. 3. SQL Server Interface Handling Basics. 4. Database concept, with its own programming and interface and its use by different customers.
- Relational Databases Project - SQL language - Definition of the structure of the databases. - Interrogation of databases. - Sub-questions - Sequences - Data manipulation - Division (Universal Quantification) - Views - Client-Server Application Development - Stored procedures. - Data Integrity - Definition of integrity constraints and triggers in PL-SQL / T-SQL. - Data Access Based Applications -Transactions - Notion of transaction. - Disaster recovery techniques. - Data Privacy - Definition of users, user profiles and SQL access privileges - Distributed Database (BDD) - Object Oriented Database (BDOO) - Data Warehousing Concepts - OLAP and Data Mining
Avaliação Curricular
Turma Dia
Elementos de Avaliação Peso Nota Mínima Teste 1 65% 8 Trabalho Prático 35% 8 ou
Elementos de Avaliação Peso Nota Mínima Teste de Avaliação Global 100% 9.5 Avaliação Final
Todos os estudantes que não tenham concluído com sucesso a avaliação curricular terão direito a um exame final, a realizar numa época de avaliação.
- Semestral
- This curricular unit aims at the development of skills in the project area and implementation of information systems and databases.
- Details
- Category: Discipline
- IT for eCommerce
- 6616
- 15430
- Data Mining
- ISLA Gaia6616-15430
- 3
- 5
- 0
- 27
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Silveira, A. (2024). Material de Apoio à Unidade Curricular de Segurança do Trabalho II . ISLA, Instituto Politécnico de Gestão e Tecnologia. Cabral, F. (2011). Segurança e Saúde do Trabalho. Manual de Prevenção de RiscosProfissionais. Lisboa: Verlag Dashofer. Silveira, A., et al. (2006). Metalurgia e Metalomecânica. Manual de Prevenção . Lisboa: ISHST. Silveira, A. (2009). O desafio da Directiva «Máquinas» . Lisboa: Verlag Dashofer. Silveira, A. (2011). Segurança Rodoviária Ocupacional. Um novo Desafio na Prevenção do RiscoProfissional. Coimbra: Almedina. Observatório Europeu de Riscos (2009). Perspectivas 1. Novos Riscos Emergentes para a Segurança e Saúde no Trabalho . Luxemburgo: EU-OSHA.
- Safety at Work Engineering
- 1181
- 9497
- Safety at Work II
- ISLA Gaia1181-9497
- 3
- 6
- 0
- 27
- Não
- Português
- 1. Teaching Methodology Bearing in mind the theoretical and practical objectives of the curricular unit, the programmed teaching methods are as follows: Theoretical-practical classes to expose the subject (expository and interrogative method) with presentations and discussions by the students (active and participatory method). Presentation of practical examples through dynamic image and group work. Presentation of case studies, demonstrations, public presentations. 2. Evaluation method The evaluation will be made through the use of two tests distributed throughout the semester, an individual work subject to certain rules presented in a statement and final exam: 1 written test with a minimum grade of 9 values and a weighting of 60% in the final grade. 1 individual assignment with a minimum grade of 12 values and a weighting of 40% in the final grade. Period exam with a minimum grade of 9.5.
- Mandatory
- Objectives: Characterize the main legislation applicable to the safety of machinery and work equipment. Characterize and apply the various risk diagnosis techniques associated with machinery and work equipment. Implement and operationalize the risk control processes related to machinery and work equipment. Characterize and apply the various risk diagnosis techniques associated with high-risk activities. Implement and operationalize the risk control processes related to certain high risk activities. Describe the scope and principles of Occupational Road Safety. Characterize the various legal and social obligations within the scope of O R S. To characterize the various specific diagnostic and risk control techniques associated with road driving at work. Characterize the new emerging risks and strategies for their prevention.
- Framework for Safety of machinery and work equipment. The safety of machinery and work equipment. Work in confined spaces. Occupational Road safety. The new emerging risks to Safety at Work.
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação
Junho
60%
Trabalho individual
Junho
40%
Transitam automáticamente para avaliação final por exame os estudantes que obtenham na avaliação distribuída:
- Uma nota inferior a 9 valores no teste escrito. Caso o trabalho tenha uma nota igual ou superior a 12 valores o exame incidirá sobre a matéria do teste e a nota final será ponderada da seguinte forma: nota do exame x 60% + nota do trabalho x 40%. O valor a considerar na nota do exame para esta ponderação é no mínimo de 9,5 valores.
- Uma nota inferior a 12 valores no trabalho individual ou no caso do trabalho não ser aceite por não cumprir as regras para a sua execução. Caso a nota do teste seja igual ou superior a 9 valores, o exame incidirá sobre a matéria de base escolhida para o trabalho individual e a nota final será ponderada da seguinte forma: nota do teste x 60% + nota do exame x 40%. O valor a considerar na nota do exame para esta ponderação é no mínimo de 9,5 valores.
- No caso de estudantes que não apresentem qulquer avaliação em cada um dos elementos de avaliação, o exame final incidirá sobre todo o conteudo programático da UC.
- Semestral
- Since the completion of the degree in Safety at Work Engineering also allows the student applies for professional certification as a Senior Technical Safety at Work (Level 6), since this course is approved by the Authority for Working Conditions, being the subject area of Work Safety one of the key areas, both at the professional profile of Senior Technician SHT, as in the overall context of this degree, the objectives and program content of this Course was in part based on the objectives and issues addressed in part of the syllabus of the Manual of Certification of former IDICT, dated 2001.
