- Details
- Category: Discipline
- Human Resources Management
- 1207
- 13046
- Fundamentals of Economics
- ISLA Gaia1207-13046
- 1
- 6
- 0
- 27
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Adobe Press, Adobe Audition CC Classroom in a Book, 2nd Edition, 2018 Adobe Press, Adobe Illustrator Classroom in a Book (2020 release), 2020 Adobe Press, Adobe Premiere Pro Classroom in a Book (2020 release),2020 Adobe Press, Adobe Photoshop Elements 2020 Classroom in a Book, 2020 Li, Z. N., Drew, M. S., Liu, J. Fundamentals of Multimedia ¿ Springer International Publishing, 2014. Ribeiro, N. M. Multimédia e Tecnologias Interativas, FCA, 2012. Ribeiro, N., Torres, J. Tecnologias de Compressão Multimédia. Lisboa: FCA, 2009. Wallace, Jackson. Digital Audio Editing Fundamentals, Apress, 2015 Wallace, Jackson. Digital Image Compositing Fundamentals, Apress, 2015 Wallace, Jackson. Digital Video Editing Fundamentals, Apress, 2015
- Computing Engineering
- 6155
- 11134
- Multimedia Technologies
- ISLA Gaia6155-11134
- 1
- 5
- 0
- 27
- Não
- Português
- Use of active methodologies, namely: Problem-Based Learning; Design Thinking; Collaborative and co-operative work.
- Mandatory
- The curricular unit is intended for the student to learn the fundamentals of the following subjects: multimedia; digitization; compression; color and color coding; digital imaging; digital image compression; digital sound; digital video. At the end of the curricular unit, the student should be able to understand and explain the fundamentals of the processes involved in the computer representation of multimedia elements such as texts, images, sound, and video, as well as develop audiovisual projects with the concepts and techniques learned.
- 1. Multimedia Concepts and definition Interactive Multimedia Applications Multimedia Project 2. Digital representation of the data. Analog versus digital Digitalization process 3. Data compression techniques. Entropy coding techniques Source coding techniques Compression and decompression 4. Digital image representation and treatment Color and color coding: color models Compression and Image Formats Vector image processing programs: Adobe Illustrator and Inkscape. Bitmap and raster image processing programs: Adobe Photoshop and Gimp. 5. Video and digital audio Compression and video formats Compression and audio formats Video treatment programs: Adobe Premiere and DaVinci Resolve 16 Audio treatment programs: Adobe Audition and Audacity
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Proposta de trabalho 1
21-03-2024
30%
Proposta de trabalho 2
23-05-2024
60%
Assiduidade e participação em aula
10%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- Understand the concepts underlying Multimedia products: representation and color spaces; creation and manipulation of vector images and bitmaps; sound and video creation and editing; application of filters and effects. Understand compression techniques and algorithms and their usefulness.
- Details
- Category: Discipline
- IT for eCommerce
- 6616
- 24420
- Development of Multimedia Objects
- ISLA Gaia6616-24420
- 3
- 6
- 0
- 27
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Brennan, L. (2018). How Netflix expanded to 170 countries in 7 years. Harvard Business Review. October, p. 1-5. Brito, C. M., Lorga S. (2006) . Marketing Internacional. Lisboa, Principia Czinkota, M. R., & Ronkainen, I. A. (2003). An International Marketing Manifesto. Journal of International Marketing. 11(1), 13-27. Cunha, M. P., Duarte, M., O'Shaughnessy, N. & Marcelino, A. R. (2004). Marketing. Conceitos e casos portugueses . Lisboa, Escolar Editora Kelly, N. (2015). The Most Common Mistakes Companies Make with Global Marketing. Harvard Business Review, (September), p. 1-5
- Management
- 6156
- 21935
- Marketing and Internationalization Strategies
- ISLA Gaia6156-21935
- 1
- 6
- 0
- 27
- Não
- Português
- The teaching methodology includes: 1) analysis of case studies that facilitate the learning of theoretical concepts and foundations; 2) presentation of several examples taken from the reality of the national and international market; 3) Carrying out of marketing diagnosis group work with oral presentation and class discussion; 4) Reading of scientific texts and articles. Therefore, students are in contact with the business reality and acquire experience in the application and use of tools in the field of international marketing. The examples are diverse in terms of markets and categories of products and services. The evaluation methodology includes: problems/challenges posed to students throughout the semester, which must be analyzed and answered in the classroom context, thus requiring their attendance and involvement (20%), the presentation of a scientific article on a real case study of international marketing (30%) and an evaluation test (50%).
- Mandatory
- At the end of the course unit the student should have skills and ability to: a) Critically analyze the challenges and risks of marketing worldwide; b) Recognize the importance of analyzing the external environment of international marketing activities; c) Identify and critically analyze the importance of international market research; d) Understand the entry strategies in international markets; e) Identify and describe the strategies appropriate to the company's international performance at the marketing mix level (product, price, distribution and promotion).
- 1. Goals and challenges of marketing in the context of internationalization a) Goals of international marketing b) International markets versus global markets: globalization drivers c) Steps of international business development 2. The International Environment a) Economic, technological and political-legal international environment b) Socio-cultural dynamics in international marketing: the 'global village' Internationalization processes and reasoning 3. International Market Entry Strategies a) Search for information about international markets b) Identification of opportunities: study of foreign markets c) Selection and tageting criteria d) Forms of entry into international markets 4. Design and Implementation of an International Marketing Program a) Development and management of products and global brands. b) The international, global distribution and logistics system. c) Promotion, advertising, communication and digital / social media platforms d) Price in international markets
Descrição
Apresentação de artigo cientifico (Trabalho de grupo): 22 de Outubro, 2025
Teste final: análise individual de case study: 19 de Novembro, 2025
- Semestral
- Within the scope of this course, students are expected to develop a clear understanding of the complex international marketing environment and the need to research its external environment in different dimensions: economic, social, political, cultural and legal. Students are expected to be able to identify courses of action and assess strategic options in the implementation of international marketing programs in a critical and analytical way. At the end of the course, the student must have skills and ability to: Critically analyze the challenges and risks of marketing on a global scale, Recognise the importance of analyzing the environment in the activity of international marketing, Identify and describe the appropriate strategies for the international performance of the company in terms of marketing mix (product, price, distribution and promotion).
- Details
- Category: Discipline
- Sebenta do Docente Pinto, J.c.; & Curto, J.D. (2014). Estatística para Economia e Gestão. Edições Sílabo.
- Accounting and Management
- 2187
- 15749
- Statistics Applied to Management
- ISLA Gaia2187-15749
- 1
- 6
- 0
- 27
- Não
- Português
- Will be employed problem-based, utilizing real-world scenarios, and, when feasible, gamification techniques will be incorporated. Additionally, efforts will be made to implement peer instruction techniques during class sessions.
- Mandatory
- To know several disciplines related to statistics, necessary for other courses of the degree. Distinguish and understand the concepts of the various domains studied and their practical application, taking into account the rigorous mathematical information and conditions of applicability, even when understood intuitively. Resources to Develop for the use of the main techniques of Descriptive Statistics in the analysis of statistical data. Investigate autonomously to respond to statistical and inference problems. Develop the ability to reason, analyze, adapt to new situations and make decisions in the face of mathematical problems. Skills to apply correctly as techniques and the concepts of the different methods of definition in each subject. Develop the ability to reason, analyze and adapt to new situations
- 1. INTRODUCTION TO STATISTICS AND EXPLORATORY DATA ANALYSIS Definitions and concepts of statistics. The use of sampling. Main techniques. Sorting and grouping data... Statistical series. Graphical representation. The use of statistical analysis software 2. DESCRIPTIVE STATISTICS MEASURES AND THEIR APPLICATION Measures of position, dispersion, order and shape Using JAMOVI to calculate central tendency, dispersion, order and shape measures. 3. TWO-DIMENSIONAL DISTRIBUTIONS The concept of bivariate data Correlation coefficients Contingency tables and scatter diagrams Simple regression 4. INTRODUCTION TO PROBABILITY AND APPLICATION Probability theory. Rules for its calculation and combinatorial analysis Introduction to binomial, Poisson and normal probability distributions and examples of application to management and social sciences.
Avaliação contínua:
- Teste de avaliação 1 - 50%
- Teste de avaliação 2 - 50%
A média final terá que ser igual a 10 valores (numa escala de 0-20).
Avaliação Final:
Todos os alunos terão direito a um exame final a realizar durante a época de avaliação.
Observações: - Não serão efetuadas provas orais nesta Unidade Curricular
- Semestral
- This curricular unit will develop a theoretical component and a practical component. The theoretical component, aiming the introduction to the basic concepts of the discipline, will be essentially expository, trying, however, to give space for students to expose questions. As regards the theoretical-practical component, students will be challenged to put into practice the knowledge transmitted in lectures.
