- Details
- Category: Discipline
- Kotler, P., & Keller, K. L. (2016). Marketing Management (15ª ed.). Pearson. Caetano, J., & Estrela, R. (2011). Publicidade: Fundamentos e Estratégias. Lisboa: Escolar Editora. Brierley, S. (2002). The Advertising Handbook (2ª ed.). NY: Routledge.
- Digital Communication
- 2201
- 26089
- Marketing and Advertising Theory and Practice
- ISLA Gaia2201-26089
- 1
- 6
- 0
- 27
- Não
- Português
- Teaching Methodology: Theoretical classes: expository and interrogative method. Practical assignments: individual and group work. Presentations and discussions: active and participatory method for applying the studied concepts.
- Mandatory
- Understand the fundamental concepts of marketing and advertising and their interrelationship. Develop skills to analyze the market and identify strategic opportunities. Apply market segmentation and brand positioning techniques. Develop and execute marketing plans and advertising campaigns that align with the strategic objectives of brands. Explore and exercise creativity as an essential skill for creating effective and innovative advertising messages. Analyze and create advertising briefs and plan advertising campaigns based on strategic analysis. Stimulate critical thinking to evaluate and design advertising strategies and messages in an ethical and assertive manner.
- Introduction to Marketing and Advertising Consumer Behavior Market Research and Competitive Analysis Marketing Mix (4Ps) Branding and Positioning Marketing Objectives and Strategies Marketing Plan History of Advertising in the World and Portugal Advertising - Fundamentals and Strategies Deceptive Advertising The Advertising Agency Advertising Creation Message Construction Advertising Brief AI as a Tool for Marketing and Advertising
- Trabalho individual (45%, nota mínima 8).
- Teste (45%, nota mínima 8).
- Atitudes e participação (10%).
- Avaliação Final:
- Exame final para todos os estudantes que não alcançarem aprovação na avaliação curricular.
- Semestral
- The curricular unit "Theories and Practices of Marketing and Advertising" aims to provide students with fundamental knowledge about marketing and advertising concepts, strategies, and practices. This course seeks to integrate the study of marketing theories with advertising practice, covering everything from the fundamentals to advanced techniques in market analysis and the development of effective advertising campaigns. Additionally, the course explores consumer behavior, market analysis, and current trends, equipping students to develop impactful marketing plans and advertising campaigns.
- Details
- Category: Discipline
- Murteira, B., Ribeiro, C. S., Silva, J. A., Pimenta, C. (2023). Introdução à estatística. Escolar Editora Murteira, Bento; Antunes, Marília (2012). Probabilidades e Estatística. Volume I. Escolar Editora Nunes, C. (2022). Probabilidades e Estatística: Problemas resolvidos e propostos. Escolar Editora Reis, E. (2008). Estatística Descritiva (7.ª ed.). Edições Silabo Reis, E., Andrade, R., Calapez, T., Melo, P. (2021). Estatística Aplicada. Edições Sílabo Santos, C. (2018). Estatística Descritiva: Manual de Auto-Aprendizagem. Edições Sílabo
- Sales and Marketing Management
- 6739
- 15749
- Statistics Applied to Management
- ISLA Gaia6739-15749
- 1
- 6
- 0
- 27
- Não
- Português
- To make learning a success, we have organised the process using active methodologies. The entire teaching-learning process is structured in such a way as to require students to actively participate in the construction of their knowledge process. In this sense, the transposition of the reality shown by the programme contents to the context of tourism will be encouraged. This approach will give students a better insight into the practical applicability of the content. The use of real cases also aims to develop analytical skills
- Mandatory
- Knowledge: To know several disciplines related to statistics is necessary for other courses of the degree. Distinguish and understand the concepts of the various domains studied and their practical application, taking into account the rigorous mathematical information and conditions of applicability, even when understood intuitively. Resources to Develop for the use of the main techniques of Descriptive Statistics in the analysis of statistical data. Skills: Investigate autonomously to respond to statistical and inference problems. Develop the ability to reason, analyze, adapt to new situations and make decisions in the face of mathematical problems. Competences: Skills to apply correctly as techniques and the concepts of the different methods of definition in each subject. Develop the ability to reason, analyze and adapt to new situations
- 1. Descriptive Statistics: 1.1. Basic concepts. 1.2. Absolute and relative frequencies 1.3. Cumulative frequency 1.4. Measures of central tendency: mean, median, mode 1.5. Measures of non central tendency: quartiles, decis e percentiles 1.6. Measures of dispersion: variance and standard deviation 1.7. Measures of Skewness 1.8. Measures of kurtosis 2. Probability Theory: 2.1. Basic concepts 2.2. Classical Definition 2.3. Conditioned Probability 2.4. Independent Events 2.5. Bayes' theorem. 3. Probability distributions 3.1. Discrete Distributions 3.2 Probability distributions of continuous variables 4. Confidence intervals 4.1. Mean confidence interval 4.2. Confidence interval of difference of means 4.3. Confidence interval of variance 4.4. Confidence interval of proportions
- Teste de avaliação 1 45%
- Teste de avaliação 2 45%
- Presenças e participação 10%
- Assessement test 1 45%
- Assessement test 2 45%
- Attendance and participation 10%
- Semestral
- This curricular unit will develop a theoretical component and a practical component. The theoretical component, aiming the introduction to the basic concepts of the discipline, will be essentially expository, trying, however, to give space for students to expose questions. As regards the theoretical-practical component, students will be challenged to put into practice the knowledge transmitted in lectures.
- Details
- Category: Discipline
- Human Resources Management
- 1207
- 182
- General Psychology
- ISLA Gaia1207-182
- 1
- 6
- 0
- 27
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Abraham Silberchatz, et. al., 2018, Operating Systems Concepts (10th Edition), Ed. Wiley & Sons, ISBN 9781119320913. "Operating Systems: Internals and Design Principles", 9th Edition, 2017, W. Stallings, Ed. Prentice Hall, ISBN-13: 978-0134670959
- Computing Engineering
- 6155
- 6305
- Operating Systems
- ISLA Gaia6155-6305
- 1
- 4
- 0
- 27
- Não
- Português
- The teaching methodology is based on Lectures and Laboratory Practice, where students have the opportunity to acquire a deep and direct experience of the main themes addressed in the course, by conducting studies and projects focused on the implementation of Operating Systems key features. Examples taken from some of the most widely used systems (Unix, Windows, …) are presented to illustrate the concepts presented.
- Mandatory
- At the end of the course, students must be able to: Understand the principles of modern operating systems and identify their main components. Understand the fundamental algorithms that govern the Operating Systems key components, as well as their most current optimizations. Program examples of some of their most important algorithms (scheduler, file system, etc. ..) To take advantage of the direct operating system interfaces to develop and optimize complex applications.
- Introduction to Operating Systems Processes Threads and concurrency CPU scheduling Process synchronization Deadlocks Memory management Mass storage management File system Virtualization
- 50% teórica
- Exame sem consulta
- 50% prática
- Vários labs/testes
- Nota mínima de 9,5 em cada componente
- 50% teórica
- Semestral
- The course main objectives consist of presenting the Operating Systems’ fundamental principles so that students may acquire a detailed knowledge of their architecture and functionality, in order to acquire the knowledge and capabilities to utilize, configure and optimize this essential component of information systems.
- Details
- Category: Discipline
- Boniface, B., Cooper, C., & Cooper, R. (2021). Worldwide Destinations: The Geography of Travel and Tourism (8th ed.). Routledge. Christou, P. (2022). The History and Evolution of Tourism. CABI. Cunha, L.; Abrantes, A. (2019). Introdução ao Turismo, 6ª Ed. Lisboa: Lidel. ISBN: 9789897524332 Fletcher, J., Fyall, A., Gilbert, S.W. (2017). Tourism: Principles and Practice (6th ed.). Pearson Goeldner, C., & Ritchies, J. R. (2012). Tourism: Principles, Practices, Philosophies (12th ed.). Wiley. Ignarra, L. R. (2013). Fundamentos do Turismo (3ª ed.). São Paulo: Cengage Learning Robinson, P., Luck, M., Smith, S. (2020). Tourism (2nd ed.). Cabi Zuelow, E. (2016). A History of Modern Tourism. Palgrave.
- Tourism Management
- 6333
- 23130
- Fundamentals of Tourism
- ISLA Gaia6333-23130
- 1
- 5
- 0
- 27
- Não
- Português
- Classes combine theoretical exposition with discussion and practical application of concepts: interactive lectures; analysis of short cases and destination examples; exercises on interpreting statistical data; tutorial supervision of the group project. Active methodologies that promote student engagement and the development of transversal skills will be mobilized, namely: Collaborative learning: small-group tasks, debates, and oral presentations. Flipped classroom: pre-class readings/data consultation followed by guided discussion. Reflective teaching: short written reflections on overtourism, gentrification, impacts, and sustainability.
- Mandatory
- By the end of the course, students should be able to: Identify and explain the core concepts and definitions of tourism. Describe the historical evolution of tourism and relate it to societal change. Characterise tourism demand, identifying key determinants and main tourist typologies. Characterise tourism supply, distinguishing products, services, and private/institutional actors. Understand the structure and organisation of tourism in Portugal and recognise the role of key public and private entities. Interpret basic tourism statistics from official sources. Recognise the main economic, socio-cultural, and environmental impacts of tourism and discuss the role of sustainability in tourism development. Transferable skills: teamwork, academic oral and written communication, critical and reflective thinking, responsibility and autonomy.
- Analysis of the tourist phenomenon; Structure and organization of tourism; The evolution of societies and the evolution of tourism: from the genesis to the 21th century The tourist demand; The tourist supply; The tourist market; Future perspectives on tourism.
AVALIAÇÃO CONTÍNUA:
Descrição
Ponderação
Teste individual 1
30%
Trabalho individual 2
30%
Teste escrito 30% Presenças/Participação 10% NB: Nota mínima de 8 valores obrigatória em cada uma das componentes da avaliação.
AVALIAÇÃO FINAL (1ª E 2º ÉPOCAS)
Descrição
Ponderação
Exame escrito individual
60%
Trabalho (Obrigatório)
40%
NB: Nota mínima de 8 valores obrigatória em cada uma das componentes da avaliação.
- Semestral
- This course introduces students to the fundamental concepts of tourism, covering the historical evolution of the sector, its institutional organisation, and the dynamics of demand and supply. Placed in the 1st semester of the 1st year of the Bachelor’s in Tourism Management, it provides the theoretical and conceptual basis for subsequent courses in the programme, enabling students to understand tourism as a system and as an economic, social, cultural, and territorial phenomenon. It also raises awareness of current sector challenges, with particular emphasis on sustainability, professional responsibility, and the role of tourism in destination development.
