- Details
- Category: Discipline
- IT for eCommerce
- 6616
- 24422
- Intelligence Applied to Electronic Commerce
- ISLA Gaia6616-24422
- 3
- 6
- 0
- 27
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Marques-Mendes, A., & Santos, M. J. (2016). Strategic CSR: an integrative model for analysis. Social Responsibility Journal, 12(2), 363-381. Neves, João César das (2008). Introdução à Ética empresarial. Principia Ed. Rego, A., Pina e Cunha, M., Costa, N. Guimarães da, Gonçalves, H., Cabral-Cardoso, C. (2006). Gestão Ética e socialmente responsável. 1ª ed., Lisboa: RH Ed. Trevino, L. K., & Nelson, K. A. (2016). Managing business ethics: Straight talk about how to do it right. John Wiley & Sons. Zhang, Y., Wang, F., Chen, Z., & Wang, S. (2024). Examining varying effects of companies’ strategic CSR communication on employees’ CSR participation. International Journal of Strategic Communication, 18(4), 349-365.
- Management
- 6156
- 22490
- Ethics and Corporate Social Responsibility
- ISLA Gaia6156-22490
- 1
- 5
- 0
- 27
- Não
- Português
- The classes will be divided into a first, more expository part, using an interrogative method. The aim is for students to understand the concepts but, essentially, to be able to debate ideas about the relationship between theoretical content and the national reality of companies and other organizations; The second part of the class will always be dedicated to carrying out application challenges based on group work and constant monitoring by the teacher (problem-based learning). Journal Clubs will also be held in which students prepare and discuss a scientific article and lead the session with their peers (Flipped Classroom).
- Mandatory
- The main objectives will be: - Understanding the concept of ethics and its theoretical and operational assumptions; - Contribute to critical thinking and reflective discussion about ethical dilemmas in the management practice of organizations; - Development of a strategic vision of social responsibility management, understanding the importance of integrating sustainability in the strategic planning of organizations; - Students should be able to apply social responsibility strategies in organizational contexts.
- 1. Ethics in Business 1.1. Concepts of ethics and fundamental theories 1.2. Concepts of ethics in business 1.3. Models of ethics management 1.4. Ethical and deontological codes: objectives and functions 1.5. Ethical dilemmas and ethical decision-making 1.6. The cultural perspective in resolving ethical dilemmas 2. Corporate Social Responsibility 2.1. Concepts and dimensions of corporate social responsibility 2.2. Social responsibility in different national contexts, namely in Portugal: diagnosis and critical analysis of cases 2.3. Guidelines regarding responsibility and ESG 2.4. Strategic social responsibility 2.5. Stakeholder theory. Stakeholder management and engagement. Materiality matrix 2.6. Communication of social responsibility
A metodologia de avaliação contínua será constituída por:
- dois mini trabalhos de grupo de aplicação dos conteúdos a realidades organizacionais concretas, realizados em sala de aula (20%) - 2ª e 3ª sessões
- Resolução de um caso individual (40%) - 8ª sessão
- Journal clubs em grupo (30%) - 4ª, 5ª e 6ª sessões
- Participação e envolvimento nas sessões (10%) - ao longo das 30h
- Semestral
- Busness Ethics and Corporate Social Responsibility curricular unit intends to develop competences that are foundational to face the current global challenges of our society, the labor market and more specifically the Management function. The ultimate goal will be to make students future professionals more socially responsible and able to make ethical and sustainable decisions.
- Details
- Category: Discipline
- Human Resources Management
- 1207
- 13048
- Fundamentals of Economics
- ISLA Gaia1207-13048
- 1
- 6
- 0
- 27
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Skeet, Jon - C# in Depth, ISBN 9781617294532 LOUREIRO, Henrique; C# 6.0 COM VISUAL STUDIO - CURSO COMPLETO, FCA, Lisboa MICHAELIS, Mark; ESSENTIAL C# 6.0, IntelliTect TEILHET, Stephen; C# 6.0 Cookbook, O¿reilly MARQUES, Paulo; CURSO PRÁTICO DE C#, FCA, Lisboa CARVALHO, Adelaide; PRÁTICAS DE C#, FCA, Lisboa
- Computing Engineering
- 6155
- 16225
- Object Oriented Programming
- ISLA Gaia6155-16225
- 2
- 6
- 0
- 27
- Não
- Português
- Project-Based Learning Problem-Based Learning Flipped Classroom Collaborative Learning
- Mandatory
- Upon successful completion of this course, students should be able to understand the differences between imperative languages and object-oriented languages, as well as the difference between the underlying philosophies. They should be proficient in programming JAVA language. The latter from an object-oriented language perspective. They should also have the ability to correctly decide the type of language best suited to implementing solutions for a given project.
- 1. Introduction - The object programming paradigm. - Compiled languages as opposed to interpreted languages. - Abstraction and virtual machines. 2 - Fundamentals of Object-Oriented Languages - Introduction to data structures - Native data structures. - The agglutination and manipulation of more complex data structures. - Paradigm shift in the creation and use of data structures. 3 - Programming in C# - Creation of classes and objects. - Creation of methods. - Variables and arithmetic operators. - Expressions - Conditions - Cycles - Arrays and Strings. 4 - More Object Oriented Programming - Constructors and polymorphism. Creation of constructors with and without parameters. - Method inheritance and rewriting. Builders in heritage. - Abstract classes - Exception handling in C# - Reading and writing files in C#
A avaliação será feita por dois testes correspondentes a 40% da nota final cada um, ou um exame correspondente a 80% e um projeto correspondente a 20% da avaliação final. O projeto deverá ser entregue antes do segundo teste ou do exame. O projeto para alem de ter de ser entregue em formato físico aceite legalmente para ser arquivado pela escola deverá conter expressamente a listagem do programa assim como um pequeno relatório.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação Teórico
Final do semestre 25%
Teste de avaliação Prático
Final do semestre 35%
Projeto
Final do semestre 40%
- Semestral
- The curricular unit aims to complement the knowledge of programming by the student body through the teaching of an object-oriented language. This knowledge is obtained through the teaching of the Java language where it is expected that they acquire the necessary knowledge for their programming independently.
- Details
- Category: Discipline
- Aaker, D. (2005). Strategic market management (7ª ed). John Wiley & Sons, NY. Bingham JR, F., et all (2005) Business marketing (3ª ed), McGraw-Hill, NY. Détrie, J.P. (2000). Strategor (3ª ed), D. Quixote, Lisboa. Farris, paul; Bendle, N. & Pfeifer, P. (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition). Person, NY Kotler, P. (2002). Marketing Management. Prentice-hall, 11ª ed., NY Pride, W. & Ferrel (2013). Marketing 2014. South-Western Cengage. Mason
- Accounting and Management
- 2187
- 3692
- Marketing and Advertising
- ISLA Gaia2187-3692
- 2
- 6
- 0
- 27
- Não
- Português
- Teaching methodology: Theoretical classes - Expositive and interrogative method. Individual and group work. Presentations and discussion - Active and participatory method. Evaluation methodology: a) Curricular Evaluation (according to the Pedagogical Regulation of the CTeSP) Realization and presentation of an individual work (45%, minimum score 7) Test (45%, minimum score 7) Attendance and Attitudes (10%) Test: Penultimate lesson Presentation and defense of the Works: Last lesson b) Final Evaluation All students will be entitled to a final exam, to be held in an evaluation season. Observations: - No oral exams will be taken in this Curriculum Unit.
- Mandatory
- This course aims to provide students in the Higher Technical Diploma in Sales and Marketing Management with a comprehensive understanding of the principles and practices of marketing and advertising. Students will be equipped to analyze the market, develop effective marketing strategies, manage the marketing mix (product, price, distribution, and communication), and understand the significance of advertising as a promotional tool. Students will be encouraged to apply theoretical knowledge in practical contexts, preparing them to face real-world challenges in the professional sphere.
- 1 - The concept, function, evolution and nature of marketing 2 - Marketing strategy and plan 3 - Internal marketing diagnosis 4 - Marketing-mix variables: the Product 5 - The brand 6 - Marketing-mix variables: Price 7 - Marketing-mix variables: Distribution 8 - Marketing-mix variables: Communication 9 - The Advertising variable of the Communication Mix 10 - Diagnosis of the company's customers 11 - External marketing diagnosis 12 - Market analysis 13 - SWOT analysis 14 - Strategic marketing decisions 15 - Marketing strategies 16 - Marketing action plans 17- Marketing disciplines
Descrição
Data limite
Ponderação
Teste de Avaliação Global (TAG)
dd-mm-yyyy
45%
Apresentação e defesa dos trabalhos
dd-mm-yyyy
45%
Assiduidade, pontualidade e empenho
---------------
10%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- This course aims to provide students with knowledge and mastery of the basic and transversal concepts of Marketing and Advertising. To enable students to apply Marketing techniques to the creation and development of communication products or services in a working context. To analyze the importance of marketing for companies in general and communication in particular in the current global context.
