- Details
- Category: Discipline
- Martins, V. (2006). Integração de Sistemas de Informação: Perspectivas, Normas e Abordagens. Edições Silabo. Newcomer, E. (2004). Understanding Web Services - XML WSDL SOAP and UDDI. Addison Wesley. Ramalho, J. C. (2005). Web Services ¿ Aplicações Distribuídas sobre protocolos da Internet. FCA.
- Computer Networks and Systems
- 2202
- 15794
- Systems integration
- ISLA Gaia2202-15794
- 2
- 3
- 0
- 27
- Não
- Português
- Expository and laboratory classes using computer equipment. Carrying out practical work adapted to situations in the course area. Classes will take place in a room prepared with software and computer equipment. Assessment is continuous and the final grade results from assessment by test and/or project. Students who are unsuccessful will be able to take the exams at the assessment times defined by the institution.
- Mandatory
- Approach to the essential concepts of the area of application integration, in communications platforms and on the Internet. Build Portals and Intranets. Main models and associated technologies, as well as the analysis of some existing technical solutions. Development of applications following rigorous methods, mainly supported by standard technologies.
- Content description Historical Perspective of Information Systems Integration EAI - Enterprise Application Integration (IAC) Middleware Basic Technologies for Integration: XML and JSON Service Oriented Architecture (SOA) Web Services Windows Comunication Foundation Cloud computing Case Studies
Avaliação Curricular
Descrição
Data limite
Ponderação
Nota Mínima
Teste de avaliação teórico-prático
Última aula
100%
-
-
Avaliação Final
Os estudantes que não tenham sucesso na avaliação curricular podem realizar exames nas épocas de avaliação definidas pela instituição.
- Semestral
- In the curricular unit the students will acquire the concepts and skills necessary for the development of webservices, using various tools and languages.
- Details
- Category: Discipline
- Pereira, José Carlos. Chegar e Vender. Editora Contraponto (2024). Ghemawat, Pankaj. Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter. Harvard Business Review Press, 2007. ISBN-13: 978-1422103174. Khanna, Parag. The Future Is Asian: Commerce, Conflict, and Culture in the 21st Century. Simon & Schuster, 2019. ISBN-13: 978-1501196263.
- Executive MBA
- 6959
- 26127
- International sales and business
- ISLA Gaia6959-26127
- 1
- 1
- 0
- 27
- Não
- Português
- Active participation of trainees/participants. Group dynamics. Qualitative assessment of the PREGA sales approach model and international road map. The assessment methodology for this course will consist of two main components. Participation and work in class (60%) will assess the students' active contribution to discussions and practical exercises related to the syllabus, such as analysing markets and prospecting. Practical group work (40%) will consist of drawing up a B2B Sales Road Book, applicable to a real international market, and will be assessed on the depth of analysis, practical applicability and strategic coherence. This approach guarantees a balance between formative, collaborative and summative assessment.
- Mandatory
- Understand the stages and dynamics of the purchasing process in international markets. Identify target markets and align competitive offers with local needs. Apply effective techniques and tools to attract new customers in international markets Master the use of PREGA and CUPIDIS to optimise the management and conversion of leads into sales. Create a practical strategic plan to guide commercial actions in international B2B markets.
- Introduction to the international B2B purchasing process Selection of international markets and competitive offers International prospecting tools and strategies Use of PREGA and CUPIDIS tools for pipeline conversion Development of a B2B sales road book
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Trabalho de grupo
______
100%
(...)
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Anual
- This curricular unit focuses on developing strategic and practical skills to work in the context of international B2B sales. Students will learn to understand the buying process in global markets, select target markets, create competitive offers and use advanced tools such as PREGA and CUPIDIS to convert leads into sales. In addition, they will be trained to draw up a Sales Road Book, aligning prospecting and pipeline management strategies, promoting commercial effectiveness in international environments.
- Details
- Category: Discipline
- Adobe Press, Adobe Audition CC Classroom in a Book, 2nd Edition, 2018 Adobe Press Adobe Illustrator Classroom in a Book (2020 release), 2020 Adobe Press Adobe Premiere Pro Classroom in a Book (2020 release), 2020 Adobe Press Adobe Photoshop Elements 2020 Classroom in a Book, 2020 Adobe Press Li, Z. N., Drew, M. S., Liu, J. Fundamentals of Multimedia, Springer International Publishing, 2014. Ribeiro, N. M. Multimédia e Tecnologias Interativas, FCA, 2012. Wallace, Jackson. Digital Image Compositing Fundamentals, Apress, 2015. Wallace, Jackson. Digital Video Editing Fundamentals, Apress, 2015
- Multimedia Product Development
- 2011
- 24102
- Representation of Multimedia Elements
- ISLA Gaia2011-24102
- 1
- 6
- 0
- 27
- Não
- Português
- This Curricular Unit has 3 components: one theoretical and one practical. Classes will begin by addressing the definitions and theoretical concepts of the topics. These will later be applied in the practical execution of worksheets, using the techniques learned with specific software. Group work will be encouraged, with presentations to other members of the class. Curriculum Assessment: Practical work in class: 40% Practical group project (Project and Report): 35% Knowledge test and critical analysis: 25% Final Assessment: Global Assessment Test (TAG) - practical in the laboratory: 100%; All students who have not successfully completed the assessment may take a final theoretical-practical exam during the assessment period defined by the institution. Translated with DeepL.com (free version)
- Mandatory
- The curricular unit is intended for the student to learn the fundamentals on the following subjects: media and multimedia; digitization; compression; color and color coding; digital imaging; digital image compression; digital sound; digital video. At the end of the curricular unit, the student should be able to understand and explain the fundamentals of the processes involved in the computer representation of multimedia elements such as texts, images, sound, and video, as well as develop audiovisual projects with the concepts and techniques learned. In the context of learning social skills, it is intended to strengthen the capacities and attitudes of accountability and solidarity in the realization of group work projects.
- 1. Multimedia Concepts and Definition Interactive Multimedia Applications Multimedia Project 2. Digital Data Representation Analog vs Digital Digitalization Process 3. Data Compression Techniques Entropy Coding Techniques Source Coding Techniques Compression and Decompression 4. Media, Concepts, Modalities Perception, Representation Storage, and Transmission Media Acquisition (image, sound, and video) Interaction: Input and Output Devices. Storage. 5. Digital Image Representation and Processing Color and Color Encoding: Color Models Compression and Image Formats Vector Image Processing Programs Bitmap and Raster Image Processing Programs 6. Digital Video and Audio Video Compression and Formats Audio Compression and Formats
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Trabalhos práticos em contexto de aula
18-12-2025
40%
Projeto em grupo
08-01-2026
35%
Teste de Conhecimentos e análise crítica
15/01/2026
25%
Todos os estudantes que não tenham concluído com sucesso a avaliação podem realizar um exame teórico-prático final na época avaliação definida pela instituição.
- Semestral
- The curricular unit allows students to acquire fundamental concepts that enable the understanding of multimedia, digital design and understand the capabilities of text, image, audio and video in visual communication.
- Details
- Category: Discipline
- A designar, mediante a natureza dos trabalhos a desenvolver.
- Computer Networks and Systems
- 2202
- 814
- Traineeship
- ISLA Gaia2202-814
- 2
- 30
- 0
- 27
- Sim
- Português
- Inclusion of active learning methodologies Problem-based learning
- Mandatory
- Deepen themes and knowledge acquired in the academic part of the course. Allow students to improve their skills of reflection and synthesis and application of knowledge. Apply knowledge in real work practices.
- Practical training in the workplace Project development Preparation and defense of the training report in the workplace
Descrição
Data limite
Ponderação
Avaliação da entidade
Fim do estágio
60%
Apresentação e defesa do relatório
Fim do estágio
40%
- Semestral
- With this UC it is intended that students can apply in the business context some of the theoretical and practical knowledge covered during the first 3 semesters of CTeSP. This UC will thus be the corollary of an academic path and it is intended to be the point for integration in the business world.
- Details
- Category: Discipline
- Kotler, P., Keller, K. L. (2016). Marketing Management (15th ed.). Pearson. Chaffey, D., & Ellis-Chadwick, F. (2019). Digital Marketing (7th ed.). Pearson Education. Sinek, S. (2009). Start with Why: How Great Leaders Inspire Everyone to Take Action. Penguin.
- Executive MBA
- 6959
- 26126
- Marketing for business
- ISLA Gaia6959-26126
- 1
- 2
- 0
- 27
- Não
- Português
- - Case-based learning - Group work to solve real challenges - Application of visual frameworks (canvas, maps, models) - Structured discussion and debate with participatory dynamics - Final marketing plan pitch presentations - Use of digital support tools (Kahoot, Miro, Google Jamboard)
- Mandatory
- - Understand the role of marketing in the organization's overall strategy - Build value propositions aligned with the ideal customer profile - Develop a complete marketing plan with objectives, tactics and performance metrics - Differentiate between B2B and B2C marketing strategies and apply them appropriately - Use frameworks such as the Ansoff Matrix, Positioning Map, Flywheel and RICE - Recognize the importance of digital assets, acquisition channels and user-generated content (UGC) - Apply a customer-centric and performance-oriented approach Translated with DeepL.com (free version)
- 1. Fundamentals of strategic marketing 2. Branding, differentiation and value proposition 3. ICP, persona and target audience 4. Positioning map and Ansoff Matrix 5. Building a persona and customer journey 6. Offer and acquisition channels 7. Digital assets, awareness vs. performance, UGC 8. Flywheel and social selling 9. Metrics by type of business 10. RICE matrix and prioritization 11. Marketing plan and practical application 12. Trends and ethics in marketing
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Participação e envolvimento nas dinâmicas
------
20%
Trabalho de grupo com entrega parcial
-------
20%
Apresentação final de plano de marketing
--------
40%
Reflexão individual final ------- 20% Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Anual
- The Marketing for Business course aims to provide students with a strategic and applied vision of marketing in the organizational context. It addresses the role of marketing as a driver of growth, positioning and differentiation in a competitive and constantly changing digital landscape. The content is designed to develop relevant skills in both B2B and B2C environments, enabling students to make informed, data-driven decisions, with a focus on the customer, innovation and alignment with business objectives. Translated with DeepL.com (free version)
