- Details
- Category: Discipline
- Oliveira, A. (2019). Inteligência Artificial. Ensaios da Fundação, Edição 2019, ISBN: 9789898943309, Fundação Francisco Manuel dos Santos. Costa, E., Simões, A. (2008). Inteligência Artificial ? Fundamentos e Aplicações, 2ª Ed. At. e Aum., Edição 2008, ISBN: 978-972-722-340-4, Editora: FCA. Russell R. & Norvig P. (2010) Artificial Intelligence: A Modern Approach. Third Edition,Prentice Hall. Nilsson, N. J. (2014). Principles of artificial intelligence. Morgan Kaufmann. Mitchell, M. (1998). An introduction to genetic algorithms. MIT press, 1998. Michalewicz, Z. (1996). Genetic Algorithms + data Structures = Evolution Programs , 3 rd edition, Springer Verlag, ISBN 3540606769, 1996.
- Computing Engineering
- 6155
- 2129
- Artificial Intelligence
- ISLA Gaia6155-2129
- 3
- 6
- 0
- 27
- Não
- Português
- The teaching methodology consists of presenting and discussing topics and, whenever possible, introducing existing technologies through practical examples of applications that demonstrate the concepts involved. At the end of each topic, exercises are proposed to consolidate learning. New teaching methodologies are also explored, with students engaging in the exploration of new development and implementation techniques supported by machine learning. Metodologia de avaliação: Curriculum Assessment: Assessment test weighted at 60% of the final grade, with a minimum grade of 8. Practical work weighted at 30% of the final grade. Attendance and participation in classes weighted at 10%. Minimum attendance of 70% in classes. Final Assessment: All students will be entitled to a final examination.
- Mandatory
- The aim is to transmit to students the principles and characteristics of Artificial Intelligence and, respectively, Machine Learning, highlighting Search, Knowledge Representation and Reasoning, Planning and Automatic Learning. The concept of Artificial Intelligence with Machine Learning is introduced. The essential foundations of artificial intelligence in the domains of machine learning and data science. Machine Learning or Machine Learning: supervised algorithms and unsupervised algorithms.
- 1. Introduction to Artificial Intelligence: motivation, benefits and the type of problems it aims to solve. 2. Artificial Intelligence in Data Science. 3. Artificial Intelligence - Technologies that allow it to function. 4. Machine Learning - learning process. 5. Types of Machine Learning. 6. Machine Learning - Algorithm Typologies. 6.1. Supervised Algorithms 6.2. Unsupervised Algorithms 7. Development and implementation of machine learning algorithms.
Teste de avaliação:19-01-2026 - 60%
Trabalho de Avaliação: 12-01-2026 - 30%
Assiduidade e Participação: 10%
- Semestral
- This course presents the basic concepts and techniques of Artificial Intelligence (AI), with the subareas of AI, Machine Learning and DeepLearning. The work to be carried out by students using Machine Learning (ML) techniques and the development of supervised and unsupervised algorithms stands out.
- Details
- Category: Discipline
- Abreu, J. (2019). Inteligência Territorial. Governança, sustentabilidade e transparência. Idioteque. Boniface, B., Cooper, C. & Cooper R. (2020). Worldwide Destinations: The Geography of Travel and Tourism (8th Edition). Routledge. 978-1566704618 Carvalho, R.; Marques, T.. (2019). A evolução do conceito de Paisagem Cultural. Revista de Geografia e Ordenamento do Território. 16. 81-98. https://www.researchgate.net/publication/332099320_A_evolucao_do_conceito_de_paisagem_cultural Fernandes, U. S., Ribeiro, M.A. (2020). Geografia e Turismo: Reflexões Interdisciplinares. Editora Appris. 978-854733348 Lei nº 99/2019. Diário da República nº 170/2019 da Assembleia da República: 1ª Série nº170. https://dre.pt/dre/detalhe/lei/99-2019-124457181 Oliveira, F. P. (2017). Ordenamento do território, urbanismo e cidades. Que rumo? Edições Almedina. Silva, F. & Umbelino. J. (Coord.) (2017). Planeamento e desenvolvimento turístico. Lidel.
- Tourism Management
- 6333
- 23132
- Geography and Spatial Planning
- ISLA Gaia6333-23132
- 1
- 5
- 0
- 27
- Não
- Português
- Multiple methods are used in a diversified way of transmitting content, namely: 1. Gamification through platforms like Kahoot to create quizzes; 2. Solving current problems through brainstorming 3. Analysis of multimedia content (videos, interviews) 4. Special guests to introduce challenges, opportunities and current issues.
- Mandatory
- This course unit (Geography and Spatial Planning) provides students with the concepts, principles and terminology of Geography, spatial planning and territory, as foundations for understanding tourism as a territorial phenomenon. It aims to enable students to acquire a global perspective and to develop knowledge about: a) the key concepts, principles and terminology underlying Geography and spatial planning; b) the relationship between territories and the tourism system as interdependent phenomena; c) the multiplicity of geographical and tourism spaces, considering the uniqueness and differentiation of places and practices; d) tourism typologies, flow models and spatial development patterns; e) territory, policies, plans and spatial planning instruments.
- 1. Basic Concepts of Geography 2. Basic Concepts of Spatial Planning 3. Geographic Spaces and Tourism in the World 4. Geographic Spaces and Tourism in Portugal 5. Political Geography and its Relationship with Spatial Development Themes
Avaliação Curricular
- Teste individual único: 50% da nota final da uc
- Trabalho em grupo: 50% nota final da uc: Componente escrita (35%) + Apresentação (15%)
NB: Nota mínima em cada uma das componentes: 8 valores
Avaliação Final
Todos os estudantes terão direito a um exame final, a realizar numa época de avaliação.
- Avaliação final (1ª e 2ª Épocas)
- Exame escrito individual (60%) + Obrigatoriedade de entrega do Trabalho semestral (40%)
- Semestral
- The syllabus of this course unit builds on core geographical concepts to examine and explain the dynamics of tourism across territories and the factors shaping tourist flows. Climatic, landscape, economic and technological factors influence these movements, often originating in more developed regions and producing a range of impacts in tourist destinations. Although tourism is commonly associated with economic development, this is not always the case. This requires policies and planning criteria that guide development and spatial planning, while safeguarding the well-being of host communities. Throughout the unit, students will be encouraged to reflect on the conditions needed for tourism to benefit all stakeholders.
- Details
- Category: Discipline
- Neves, João Carvalho, "Análise e Relato Financeiro: Uma Visão Integrada de Gestão", 5ª edição, Texto Editores, 2012. Fernanda, Carla et al., "Análise Financeira: Teoria e Prática", Edições Sílabo, 2012
- Applied Business Management for Micro and Small Enterprises
- 6675
- 24795
- Corporate Finance and Financial Performance
- ISLA Gaia6675-24795
- 1
- 2
- 0
- 27
- Não
- Português
- N/A
- Mandatory
- It is intended that, at the end of this Curricular Unit, students develop skills that allow them, conceptually, to identify and describe concepts related to value, valuation, capitalization, investment, and the financial analysis and management of the company. Practically, they should be able to use methods and techniques of analysis that enable them to operationalize these concepts appropriately.
- 1. The Financial Function and Financial Analysis 2. Financial Analysis Documents 3. Financial Analysis Techniques. 4. Performance Evaluation Through the Ratio Method 5. Analysis of Financial Equilibrium 6. Integrated Profitability Analysis 7. Analysis of the Break-even Point and Leverage Degrees 8. Cash Flow Analysis
Exemplo:
Descrição
Data limite
Ponderação
Trabalho de Grupo
30-04-2026
100%
- Anual
- The course unit on Corporate Finance and Financial Performance focuses on financial function and in-depth financial analysis, using specific documents and techniques to examine the financial performance of companies. We cover performance evaluation through the ratio method, which aids in interpreting critical aspects of corporate finance, and teach the analysis of financial equilibrium and integrated profitability, essential for sustainable management. We also explore break-even analysis and the degrees of financial leverage, along with cash flow analysis, to equip students to make informed decisions in complex financial environments. This course prepares students to face real market challenges by integrating financial theory with practical application.
- Details
- Category: Discipline
- - Laudon, K. C., & Traver, C. G. (2021). E-Commerce 2020/2021: Business, Technology and Society (Global Edition). Pearson. ISBN 978-1292343167. - Laudon, K. C., & Traver, C. G. (2017). E-Commerce 2016: Business, Technology, Society (12th ed.). Pearson Education. - Neto, J., Afonso, C., Amaral, I., Monteiro, D., & Ramondes, J. (2016). Marketing Digital & E-Commerce. Wook. ISBN 978-9728994723. - Adolpho, C. (2012). Os 8 Ps do Marketing Digital: O Guia Estratégico de Marketing Digital. Lisboa: Texto Editora. - Torres, C. (2012). A Bíblia do Marketing Digital. São Paulo: Novatec. - Anderson, C. (2007). A Cauda Longa: Porque é que o Futuro dos Negócios é Vender Menos de Mais Produtos. Lisboa: Actual Editora. - Chelba, M. (2010). Marketing Digital: Novas Tecnologias e Novos Modelos de Negócio. Rio de Janeiro: Livreiro Virtual. - Gabriel, M. (2012). Marketing na Era Digital. São Paulo: Novatec.
- Digital Communication
- 2201
- 14881
- Web Marketing
- ISLA Gaia2201-14881
- 2
- 6
- 0
- 27
- Não
- Português
- - Theoretical–practical classes: presentation of concepts, guided discussion and demonstrations. - Practical laboratory classes: use of tools (WordPress, GA4, ad simulators). - Project-based learning: development of a landing page and a marketing plan. - Weekly hands-on exercises with immediate application. - Continuous in-class feedback. These methods ensure the development of technical and operational skills aligned with the professional profile expected in a CTeSP programme.
- Mandatory
- - Understand the fundamentals of Web Marketing and the Conversion Funnel. - Explain the principles of SEO, SEM, content marketing, and social media marketing. - Identify quality criteria for websites and landing pages. - Know the essential metrics and KPIs in the digital context. - Create optimized Web content (text, image, copywriting). - Configure and analyze data in Google Analytics 4 and UTM tracking. - Build simple and effective Web pages using WordPress. - Implement basic strategies for generating organic and paid traffic. - Plan an integrated digital strategy for a brand/project. - Critically evaluate websites and digital presences according to UX and marketing best practices. - Execute a real or simulated Web Marketing mini-project using current tools. - Work collaboratively, manage tasks, and present results
- The curricular unit addresses the essential principles of Web Marketing within the digital economy, presenting key concepts, online presence models, and the role of digital channels in organizational strategy. It covers core elements of digital strategy such as planning, personas, customer journey, and the conversion funnel. The unit introduces SEO across its on-page, technical, and off-page dimensions, along with Web-oriented content marketing practices. It also examines major social media platforms, content creation and management, and introductory concepts of digital advertising (Google Ads and Meta Ads). Additionally, it includes the development and optimization of websites and landing pages in WordPress, focusing on user experience and conversion. Finally, it presents the fundamentals of Web Analytics (GA4, metrics, KPIs, UTMs) for monitoring and evaluating digital performance.
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Trabalho de Grupo
A meio do semestre
40%
Projeto Individual
Final do semestre
50%
Assiduidade e participação
10%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- The curricular unit Web Marketing introduces the fundamental principles, strategies, and tools of web-oriented digital marketing. In a context where organizations increasingly rely on their digital presence, this course prepares students to plan, implement, and optimize digital marketing actions that address real business challenges. Key areas such as SEO, Content Marketing, Social Media, Digital Advertising, Data Analytics, and Landing Pages are explored, always from a practical and applied perspective. This course is integrated into the study program as an essential component for developing professional skills in Digital Communication, Online Marketing, Digital Platform Management, and operational support for e-commerce teams.
- Details
- Category: Discipline
- Gomes, C. & Gomes, R (2022). Material de Apoio à Unidade Curricular de Matemática Discreta e Álgebra Algebra. ISLA-Instituto Politécnico de Gestão e Tecnologia. Wiitala, Stephen A.1987. Discrete Mathematics A Unified Approach. McGraw-Hill International Editions Ayres, F. & Mendelson, E. 2000. Cálculo. McGraw-Hill Schaums Easy Outlines. Sarrico, C. (1999). Análise Matemática-leituras e exercícios (3ª ed.). Lisboa: Editora Gradiva. Budnick, F. S. (1993). Applied Mathematics for Business, Economics, and the Social Sciences (4ª ed.). McGraw-Hill.
- Multimedia
- 6557
- 24103
- Discrete Mathematics and Linear Algebra
- ISLA Gaia6557-24103
- 1
- 6
- 0
- 27
- Não
- Português
- Use of moodle where the student has access to digital sebentas that allows him to absorb the content through the virtual medium and when arriving at the classroom is already aware of the subject to be developed. The "inverted classroom" makes it possible to know the concepts before approaching them allowing to monetize the time of learning. Use of applications (PhotoMath, Maple Calculator, Microsoft Math Solver ...) that, in real time, allow the student not only to acquire knowledge but also to support their study. Use of the interactive whiteboard to make presentations more dynamic. Use of platforms (such as Zoom) to allow students who cannot be in person not to miss the possibility of integrating the class.
- Mandatory
- This curricular unit intends to develop the capacity of abstract reasoning (logical-mathematical), necessary for the development of competences to equate problems in general contexts. Knowledge: Know the concepts of Discrete Mathematics as a tool for investigations and precise applications in Computing and Informatics. Know some of the main application areas of the MDAL. Know fundamental concepts and results of Linear Algebra, providing learning, algebraic manipulation capacity and abstraction, and mathematical reasoning. Skills: Be able to understand/construct mathematical arguments. Be able to relate concepts and model problems involving the acquired knowledge. Be able to apply the concepts in modeling and solving problems related to technology and computing. Skills: Use a critical spirit in the analysis of the obtained results. Use mathematical symbology and achieve greater accuracy
- Introduction to Mathematical Logic Designations and propositions Definition and properties of logical operations Boolean Algebra Introduction Definitions. Axioms. theorems Logical functions and truth tables Logic functions and their representation in a logic circuit Canonical form of a logic function Set Theory Notion of set Representation of a set Relationship of belonging and non-belonging finite and infinite sets Inclusion ratio Fundamental operations with sets Set properties Binary Relations Ordered pair Cartesian product Representation of binary relations Inverse relationship Binary relations in a set Equivalence and order relations Matrices and Determinants Matrix calculation Transpose of a matrix Gauss form Inverse matrix Calculation of 2nd and 3rd order determinants Sarrus and Laplace rule Graphs Directed and undirected graphs Representation by matrices Isomorphisms Connected graphs Trees
Observações :
- Os alunos terão de optar entre a realização dos Testes intermédios ou a realização do Teste de Avaliação Global. Se o aluno tiver nota inferior a 7,5 valores no 1º Teste ou desistir, não pode comparecer ao 2º Teste. A aprovação na avaliação curricular implica nota final não inferior a 9,5 valores. Os alunos não podem ter nota inferior a 7,5 valores em cada um dos testes.
- Todos os alunos inscritos à unidade curricular podem realizar o exame final na época normal desde que não tenham realizado ou obtido aprovação na avaliação curricular.
- Semestral
- Discrete Mathematics and Linear Algebra provides knowledge in the area of Mathematical Analysis, which is an essential tool in solving various types of problems. Mathematics is a means of communication, a formal and precise language. It is one of the essential and necessary theoretical bases of all the great systems of interpretation of reality that guarantee social intervention with responsibility and give meaning to the human condition. Mathematical knowledge is part of the cultural heritage of humanity because it has its own characteristics and procedures that have also evolved in the context of other sciences.
