- Details
- Category: Discipline
- Aaker, D. (2005). Strategic market management (7ª ed). John Wiley & Sons, NY. Bingham JR, F., et all (2005) Business marketing (3ª ed), McGraw-Hill, NY. Détrie, J.P. (2000). Strategor (3ª ed), D. Quixote, Lisboa. Farris, paul; Bendle, N. & Pfeifer, P. (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition). Person, NY Kotler, P. (2002). Marketing Management. Prentice-hall, 11ª ed., NY Pride, W. & Ferrel (2013). Marketing 2014. South-Western Cengage. Mason
- Tourism, Hotel and Restaurant Management
- 2046
- 3692
- Marketing and Advertising
- ISLA Gaia2046-3692
- 2
- 6
- 0
- 27
- Não
- Português
- Teaching methodology: Theoretical classes - Expositive and interrogative method. Individual and group work. Presentations and discussion - Active and participatory method. Evaluation methodology: a) Curricular Evaluation (according to the Pedagogical Regulation of the CTeSP) Realization and presentation of an individual work (45%, minimum score 7) Test (45%, minimum score 7) Attendance and Attitudes (10%) Test: Penultimate lesson Presentation and defense of the Works: Last lesson b) Final Evaluation All students will be entitled to a final exam, to be held in an evaluation season. Observations: - No oral exams will be taken in this Curriculum Unit.
- Mandatory
- This course aims to provide students in the Higher Technical Diploma in Sales and Marketing Management with a comprehensive understanding of the principles and practices of marketing and advertising. Students will be equipped to analyze the market, develop effective marketing strategies, manage the marketing mix (product, price, distribution, and communication), and understand the significance of advertising as a promotional tool. Students will be encouraged to apply theoretical knowledge in practical contexts, preparing them to face real-world challenges in the professional sphere.
- 1 - The concept, function, evolution and nature of marketing 2 - Marketing strategy and plan 3 - Internal marketing diagnosis 4 - Marketing-mix variables: the Product 5 - The brand 6 - Marketing-mix variables: Price 7 - Marketing-mix variables: Distribution 8 - Marketing-mix variables: Communication 9 - The Advertising variable of the Communication Mix 10 - Diagnosis of the company's customers 11 - External marketing diagnosis 12 - Market analysis 13 - SWOT analysis 14 - Strategic marketing decisions 15 - Marketing strategies 16 - Marketing action plans 17- Marketing disciplines
Descrição
Data limite
Ponderação
Teste de Avaliação Global (TAG)
dd-mm-yyyy
45%
Apresentação e defesa dos trabalhos
dd-mm-yyyy
45%
Assiduidade, pontualidade e empenho
---------------
10%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- This course aims to provide students with knowledge and mastery of the basic and transversal concepts of Marketing and Advertising. To enable students to apply Marketing techniques to the creation and development of communication products or services in a working context. To analyze the importance of marketing for companies in general and communication in particular in the current global context.
- Details
- Category: Discipline
- Whitmore, J. (2017). Coaching for Performance (5th ed.). London: Nicholas Brealey Publishing. ISBN: 978-1473658127 Clutterbuck, D., & Megginson, D. (2011). Mentoring in Action: A Practical Guide for Managers. London: Kogan Page. ISBN: 978-0749454815
- Social and Organizational Psychology
- 6445
- 23825
- Coaching and Mentoring
- ISLA Gaia6445-23825
- 1
- 2
- 0
- 27
- Não
- Português
- Experiential learning: simulations and roleplay. Analysis of real-life case studies. Group debates and individual reflection. Use of digital platforms for support and feedback.
- Mandatory
- Develop self-knowledge; Facilitate the process of personal transformation/change; Promote self-awareness: communication, listening, assertiveness, self-esteem and respect for others, acceptance, understanding other frameworks, and learning to manage challenges; Develop a positive attitude.
- 1. Introduction to Coaching and Mentoring Definition, history, and evolution of coaching and mentoring. Key differences and similarities. The role of the coach and mentor in personal and organisational development. 2. Core Competencies of Coaches and Mentors Essential competencies: active listening, effective communication, empathy, ethics, and confidentiality. Models and Styles of Coaching and Mentoring. 3. Processes and Tools in Coaching and Mentoring Stages of the coaching and mentoring process. Practical tools: goal setting (SMART), constructive feedback, action planning, and follow-up. 4. Practical Application and Case Studies Simulations and role-plays of coaching and mentoring sessions. Analysis of real cases. Reflection on challenges and opportunities in these processes.
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Trabalho
18-07-2025
100%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Anual
- The curricular unit Coaching and Mentoring is part of the Postgraduate Course in Social and Organisational Psychology at ISLA Gaia. Its main objective is to provide students with a deep understanding of the concepts, processes, and practical applications of coaching and mentoring, which are essential tools for personal, professional, and organisational development. Over the 12-hour program, students will explore the origins and evolution of these concepts, understand the main differences and similarities between coaching and mentoring, and develop key skills for their application in organisational and social contexts. Through active methodologies such as simulations, role-plays, and case study analysis, this course aims to foster an experiential learning environment, encouraging critical reflection and effective intervention abilities for future professionals in this field.
- Details
- Category: Discipline
- Stallings, William (2017) - Network Security Essentials: Applications and Standards (6th Edition). Pearson Education Limited ISBN-13: 978-0134527338 Zúquete, André (2018). Segurança em Redes Informáticas, (5ª edição). FCA ISBN-13: 978-972-722-857-7 Antunes, Mário e Rodrigues, Baltazar (2018). Introdução à Cibersegurança (1ª Edição). FCA ISBN13: 978-972-722-861-4 Granjal, Jorge. Segurança Prática em Sistemas e Redes com Linux. (1ª edição). FCA (2017) ISBN13: 978 972-865-2 Boavida, Fernando e Bernardes, Mário (2019). Introdução à Criptografia. (1ª edição). FCA ISBN13: 978 972-722-902-4 Antunes, Mário e Rodrigues, Baltazar (2018). Introdução à Cibersegurança (1ª Edição). FCA ISBN13: 978-972-722-861-4 Documentos de apoio e textos a fornecer pelos docentes
- Development for the Web and Mobile Devices
- 2010
- 11194
- Computer Security
- ISLA Gaia2010-11194
- 2
- 6
- 0
- 27
- Não
- Português
- During the semester will be used the methodologies of expository and active teaching in face-to-face teaching approaches (synchronous) and complementarily of study by the students, in e-learning regime (asynchronous) in Virtual Learning Environment (VLE).
- Mandatory
- Be able to perceive and determine the security environment in information systems. Understand and define access control policies. Understand the role of cryptography in information security. Understand and apply some safety standards. Develop and implement security plans and policies. Review and advise in terms of information security in certain scenarios under analysis. Establish policies and procedures to manage security incidents. Understand the problems of software development and the security aspects of them.
- General concepts about information security Cryptology: Cryptography and cryptanalysis. Private key encryption, symmetric Asymmetric, public-key encryption Authentication and Access Control Protection of stored data Protection of data transmission Attacks, monitoring and defense Security management - models, policies and roles Laws and investigations. Incidents and ethics Planning for security implementation
Será feita avaliação contínua composta por participação e realização de exercícios práticos de aplicação, realização de um teste teórico final de avaliação e entrega e apresentação de um trabalho final de aplicação.
Exemplo:
Descrição
Data limite
Ponderação
Avaliação Parte Teórica
25/01/2025
50%
Teste de avaliação 1
12/11/2024
90%
Participação e assiduidade nas aulas 25/01/2025 10% Avaliação parte prática 25/01/2025 50% Trabalho prático individual 14/01/2025 50% Exercícios práticos 25/01/2025 40% Participação e assiduidade nas aulas 25/01/2025 10% Nota inferior a 8 valores numa das componentes (prática ou teórica) será a nota final da disciplina com reprovação.
Para a realização do trabalho final de aplicação será disponibilizado um caso de estudo para elaboração de um plano de segurança, que será analisado nas aulas práticas e desenvolvido e apresentado posteriormente. Serão também realizados exercícios práticos de técnicas e modelação de criptografia e criptanálise e de monitorização e de análise de vulnerabilidades.
- Semestral
- The discipline aims to help students to know the basics of security and the different aspects related to them. It addresses the security aspects of Information Systems in general and in particular in enterprises, including from the point of view of storing, accessing and transferring data over data networks, as well as developing security and recovery plans and analysis of vulnerabilities, attacks and intrusions. This knowledge is reinforced by the approach and analysis of various exercises of application and preparation of practical work of application.
- Details
- Category: Discipline
- Day, D. (2000). Leadership development:: A review in context. The Leadership Quarterly, 11(4), 581–613. Day, D. (2011). Leadership Development. In A. Bryman, D. Collinson, K. Grint, B. Jackson, & M. Uhl-Bien (Eds.), The Sage Handbook of Leadership (1st Ed., pp. 37–50). Sage Publications Ltd. Day, D. V., Fleenor, J. W., Atwater, L. E., Sturm, R. E., & McKee, R. A. (2014). Advances in leader and leadership development: A review of 25 years of research and theory. Leadership Quarterly, 25(1), 63–82. https://doi.org/10.1016/j.leaqua.2013.11.004 Figueiredo, P., & Fonseca, C. N. (2022). Positive Leader Development: Theoretical Model Proposal. In S. N. Khan & A. Busari (Eds.), Leadership and Followership in an Organizational Change Context (pp. 161–196). Hershey, PA: IGI Global. https://doi.org/10.4018/978-1-7998-2807-5.ch007
- Social and Organizational Psychology
- 6445
- 23820
- Leadership Development
- ISLA Gaia6445-23820
- 1
- 3
- 0
- 27
- Não
- Português
- The teaching methodology is expository with the presentation of cases and videos in relation to the concepts and theoretical approaches. Students are encouraged to comment and give their opinions. In practice, students are challenged to define a leadership development plan according to the methodology presented. In the last class, the students make a presentation and it will be discussed by everyone.
- Mandatory
- - Understand the importance of the leader's role in a culture focused on the employee experience - Distinguish between the concepts of leadership development and leader development - Know the strategies and practices of leadership development - Establish a leadership development plan
- 1. Framework of the topic in the current organizational context - Labor market trends - The future of work 2. The role of the leader in effectively managing the employee experience - Theoretical perspectives on leadership - Evolution of organizations and leadership theories - The concept of leadership - The role of leadership in organizations - Concepts of leadership development and leader development - How to develop leadership - Challenges of leadership development 3. Implementing a leadership development plan - Developing leaders in safe, high-performance contexts - What leadership styles to develop - Positive leadership model - Leadership Competences Model - Development plan methodology - Model for analyzing leadership development programs
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Assiduidade e Participação
20%
Trabalho escrito - PPT
20-01-2026
60%
Apresentação do plano
20-01-2026
20%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Anual
- This module aims to address the relevance of the leader's role in promoting a culture based on employee experience. To ensure the success of this strategy, it is necessary to promote leadership development within organizations.
- Details
- Category: Discipline
- LOPES, Filomena, Desenvolvimento de Sistemas de Informação, Métodos e Técnicas, FCA, 2005 MIGUEL, António, GGestão Moderna de Projetos - Melhores Técnicas e Práticas, FCA, 2012
- Development for the Web and Mobile Devices
- 2010
- 1919
- Project
- ISLA Gaia2010-1919
- 2
- 6
- 0
- 27
- Não
- Português
- Innovative methodologies at the UC include active learning through problem-solving and case studies, collaboration on group projects, use of interactive digital resources, regular formative assessments, and practical application of knowledge in real-world projects.
- Mandatory
- Identify the different phases that make up the design process. Identify the production structure necessary for the development of projects. Structuring and organizing a company's IT department. Plan using documentary, information architecture (interactive) and technical guidelines. Analyze needs with a view to preparing the proposal (structural and financial). Coordinate project- Evaluate the final product and ensure its maintenance and updating. Plan and structure dynamic web systems. Plan, design and develop mobile applications (APPs) Plan and control production using methodologies and tools appropriate to the process. Organize and evaluate a project team.
- 1. Multimedia communication model 2. Project methodology Project phases relationships and skills and teams Web and Mobile Production Team / Information Organization 3. State of the art analysis Competition analysis, benchmarking User profile analysis 4. Multimedia proposal Task and resource analysis Budgeting / cost control Timeline - Timeline 5. Argument and forms of writing for multimedia Organization and optimization of content 6. Script production Documentary or literary script, interactive (information architecture) and graphic and technical style 7. Dynamic web systems (back-office system planning - CMS) 8. Develop mobile applications (APPs)
Metodologia de Avaliação
Avaliação Curricular / Final
A avaliação da unidade curricular funcionará dentro das épocas de avaliação previstas no Regulamento Pedagógico, consistindo em: Apresentação pública dos resultados da fase de concepção, "vender a ideia de produto" (vender o produto sem o ter implementado).
Todos os alunos terão direito a realizar a avaliação do projecto de concepção numa época de avaliação.
A avaliação consistirá num:
- Relatório - 20%
- Desenvolvimento do produto - 70%
- Apresentação pública - 10%
- Semestral
- The growing importance of Information and Multimedia Systems in the competitive capacity of institutions, combined with the risk of the high investments involved, has provoked a growing interest in the rigorous and scientific management of development projects. It is intended that each project presents a precise and rigorous methodological approach, from the design project to the delivery and operation of the system. Each student must develop a project according to the area that is most suited.
