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Strategic Management

Details
Category: Discipline
  • [Preencher APELIDO], [Preencher Primeiros Nomes] - [Preencher Título]. [Preencher Edição. Local de publicação :Editor, Ano de publicação. Descrição física. Série. ISBN)] [Preencher APELIDO], [Preencher Primeiros Nomes] - [Preencher Título]. [Preencher Edição. Local de publicação :Editor, Ano de publicação. Descrição física. Série. ISBN)  
  • Executive MBA
  • 6959
  • 2580
  • Strategic Management
  • ISLA Gaia6959-2580
  • 1
  • 1
  • 0
  • 27
  • Não
  • Português
  • To optimize learning and ensure the practical applicability of the content, innovative methodologies will be used, such as: ¿ Case Studies: analysis of real-world situations at global companies to apply strategic concepts; ¿ Problem-Based Learning (PBL): real-world business challenges that students must solve; ¿ Agile Methodologies: application of frameworks such as OKRs (Objectives and Key Results) for strategic planning;
  • Mandatory
  • ¿ Understand the key concepts and models of business strategy; ¿ Critically analyze the external and internal environments of organizations; ¿ Evaluate and formulate business strategies appropriate for different market contexts; ¿ Develop skills in evidence-based strategic decision-making; ¿ Apply innovative methodologies in the implementation and monitoring of strategies.
  •  Evolution and Types of Business Strategy ¿ Business Models and Their Applicability ¿ Defining the Business Structure ¿ Defining Business Objectives ¿ External and Internal Business Analysis ¿ Building a Business Ecosystem ¿ Implementation and Execution of Business Strategy
  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    Trabalho Individual (100%):

    dd-mm-yyyy

    100

     

     

     

    (...)

     

     

     

    Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...

     

  • Anual
  • The Business Strategy course is part of the Executive MBA program and is essential for training managers and business leaders. This course focuses on the formulation, implementation, and evaluation of competitive and corporate strategies, preparing students to operate in highly complex and rapidly changing environments. The course addresses essential topics such as analysis of the external and internal environment, competitive advantage, strategic innovation, and business models. Its relevance within the program is justified by the need to train professionals capable of making strategic decisions based on data, scenarios, and market trends.

Oral and Written Expression Techniques

Details
Category: Discipline
  • MACHADO, A . M. ( org. dir. ), Dicionário de literatura portuguesa. Lisboa: Presença, 2006 FIGUEIREDO, O., Didáctica do Português Língua Materna - dos Programas de Ensino às Teorias, das Teorias às Práticas. Porto, Edições ASA, 2005 VASCO MOREIRA , HILÁRIO PIMENTA ; REVISÃO: MARIA ALDINA MARQUES, Gramática de Português - 3.º Ciclo do Ensino Básico e Ensino Secundário, Porto Editora, 2015  
  • Cybersecurity
  • 7057
  • 11124
  • Oral and Written Expression Techniques
  • ISLA Gaia7057-11124
  • 1
  • 3
  • 0
  • 27
  • Não
  • Português
  • Theoretical classes Practical classes with individual, pair and group work Frequent use of the learning platform Moodle to study contents given in class, do and submit exercises and work related to class. Continuous evaluation through informal observation of students Summative evaluation through evaluation tests.
  • Mandatory
  • Identify the differences between native language and general language Use the language as a social activity Understand what communicative competence is Understand and use principles that rule verbal communication Understand the difference between saying and implying Use proper language according to the context Identify specific details of oral language Be able to properly speak in public Prepare an adequate oral presentation Identify and understand the different parts of a sentence Dealing with problems regarding punctuation, accentuation, spelling and text processing Be able to write an adequate text according to context Understand the process regarding written communication Differentiate academic text from non-academic text Differentiate literary text from non-literary text Identify the main features of a paper Be able to write an adequate report
  • 1. Language and communication Native language and general language Using language as a social activity Verbal language as a form of action Communicative competence Principles that rule verbal communication Saying and implying Using language according to the context 2. Oral communication Specific details of oral language Processes of oral communication Oral presentation -features Speaking in public Preparing an adequate oral presentation 3. Written communication Written production: features Sentence structure Sentence and paragraph Dealing with problems regarding punctuation, accentuation, spelling and text processing 4. Written communication processes Literary text and non-literary text Scientific article: features How to summarize a text Writing a report
  • Descrição                       Data limite                                         Ponderação                           
    Apresentação Oral A definir 45%
    Teste escrito A definir 45%
    Atitudes A definir 10%
         

     

  • Semestral
  • Develop comprehension, oral and writing skills Apply linguistic knowledge previously acquired Continue de study of the Portuguese language in order to improve it and adapt it to students personal and professional needs Interpret different types of texts Develop planning and preparation skills of different types of texts Produce oral and writing contents adequate to different contexts Acquire technics and methods in order to research, record and treat data

Event Management and Organisation

Details
Category: Discipline
  • Caetano, J. et al (2018). Gestão de Eventos. Lisboa: Escolar Editora Isidoro, A.; Simões, M.; Saldanha, S.; Caetano, J. (2013). Manual de Organização e Gestão de Eventos. Lisboa: Ed. Sílabo. Jones, L. J. (2020). The Event Planning Toolkit: Your Guide to Organizing Extraordinary Meetings and Events. Rowman & Littlefield Publishers. Vieira, J. M. (2015). Eventos e turismo: Planeamento e organização. Lisboa: Edições Sílabo
  • Tourism, Hotel and Restaurant Management
  • 2046
  • 24195
  • Event Management and Organisation
  • ISLA Gaia2046-24195
  • 1
  • 6
  • 0
  • 27
  • Não
  • Português
  • Active Learning can be used in this curricular unit, promoting practical activities that involve students directly in the learning process, such as organising events of various sizes. Problem-Based Learning (PBL) will also be applied by developing a problem situation related to the planning, organisation and event management in tourism. We will also apply Collaborative Learning which promotes collaboration between students, encouraging them to work in groups to actively participate in the planning, organisation and management of the events they are going to host.  
  • Mandatory
  • It is intended to enable students to acquire a global perspective that allows them to understand and build knowledge around: a) the concepts, classification and typologies of events; b) event tourism, its economic, social, environmental and tourist impacts and the importance of resource monitoring; c) event planning, according to organizational and territorial contexts; d) the event organization process, in accordance with the rules of strategic and financial management; e) the importance of events as a factor of positioning and competitiveness of tourist destinations, in a perspective of complementarity and sustainable tourism development.  
  • 1. Events such as positioning and competitiveness of tourist destinations 2. The relationship between events and tourist activity; 3. Motivation, experience and satisfaction in tourism and events 4. Conceptualization, characterization and typologies of events; ; 5. Planning  6. Execution and management of the event 7. Event design.
  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    Teste de avaliação

    -

    40%

    Trabalhos de avaliação contínua

    trabalho de grupo - Eventos no mundo= 5%

    participação em aula =10%

     

     

    15%

    Trabalho Prático:

    Prática: 30%

    Relatório: 15%

     

    45%

     

    Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...

     

  • Semestral
  • The unit provides students with concepts, principles, techniques and terminologies associated with events.

Photography Laboratory

Details
Category: Discipline
  • Barnbaum, Bruce (2017). The Art of Photography: A Personal Approach to Artistic Expression. Rocky Nook. Barthes, R. (2018). A câmara clara. Edições 70. Furtado, G. (2002). Notas sobre o espaço da técnica digital. Coleção Novos Média. Porto: Mímesis. Pastoreau, M. (1997). Dicionário das Cores do nosso Tempo. Simbólica e Sociedade. Trad. Maria José Figueiredo.Lisboa: Editorial Estampa. Ribeiro, N. (2012). Multimédia e Tecnologias Interativas. FCA Santos, J. (2019). Fotografia, Luz, Exposição, Composição, Equipamento e Dicas para fotografar emPortugal. Centro Atlântico. Taschen. (2021). A History Of Photography, The George Eastman House Collection  
  • Multimedia Product Development
  • 2011
  • 24104
  • Photography Laboratory
  • ISLA Gaia2011-24104
  • 1
  • 6
  • 0
  • 27
  • Não
  • Português
  • Exposure of each topic of the subject, with practical application immediately through exercises and assignments, since this course is essentially laboratory practice. Therefore, the Problem Based Learning (ABRP) methodology will be used. Assessment methodology: Students choose between Continuous Assessment (1) or Final Assessment (2). 1. Continuous Assessment: - Practical work (photographic essays); 100%; 2. Final Assessment: - Practical Global Assessment Test (GAT); 100%; All students who have not successfully completed the assessment can take a final practical exam at the time of assessment defined by the institution.
  • Mandatory
  • The curricular unit aims to provide students with knowledge, both theoretical and practical, of manipulating photography. At the end of the course unit the student should be able to: - Understand the technical and conceptual fundamentals of photography from the point of view of image creation, composing, capturing and editing photographic images. - Recognize and employ basic visual concepts involved in the design of photographic images and different rules, techniques and photographic principles. - Recognize and employ the fundamental technical concepts involved in capturing and digitally editing the photographic image. - Analyze themes, concepts, compositional structures, and techniques presented in images with different formats and functions. - Acquire and apply knowledge related to photographic image editing, using specific software.
  • 1. The origins and historical evolution of photography: landmarks and main authors of this journey. 2. Visual foundations of photography: composition, framing, point of view, color, light and scale. 3. Technical and technological framework for capturing the photographic image. 4. The camera: different objectives, their characteristics and application contexts. 5. Technical concepts: shutter speed; opening; ISO; depth of field and focal length. 6. Authors of photography, themes and genres - photojournalism; portrait; advertising; product; architecture. 7. Photography as a social document, narrative and as a means of artistic expression. 8. Digital photographic image editing techniques: fundamental concepts of digital photography. 9. Image resolution and compression; photo editing and manipulation. 10. Organization of images on the computer; digital image editing software; production and printing.
  • Avaliação


    Trabalho individual - Exercícios semanais de captação fotográfica - 40% (8 valores)
    Trabalho em grupo - 3 ou 4 pessoas - 50% (10 valores)
    Participação - 10%  (2 valores)
    (colocar questões, realizar as atividades gradualmente ao longo da UC, participar das avaliações por pares, participar das visitas, atitude no ambiente do laboratório, etc)


    Exame:

    Não haverá exame escrito. Quem não atingir 10 valores terá de entregar os dois trabalhos práticos até a data do exame e apresentá-los oralmente. Os critérios de avaliação serão os mesmos já identificados. Será necessário refazer os dois trabalhos individualmente. Neste caso, o segundo trabalho passa a ser individual e terá de ser totalmente inédito

     

    ..

     

  • Semestral
  • The Photography Course Unit, a vital component of the Multimedia course, is designed to equip students with comprehensive knowledge and skills in photography. This unit plays a fundamental role in promoting a deep understanding of visual narrative, technical proficiency, and creative expression, essential for a successful career in multimedia and related fields. The Photography course unit provides students with the training to produce powerful and self-directed photographic projects in the realms of art, studio, editorial, documentary, journalism, fashion, and more. Through research, photo analysis, and independent studio work, the Photography course unit invites students to explore the medium as a foundation for self-expression in various professional contexts.

Team leadership and motivation

Details
Category: Discipline
  • Bass, B. M., & Riggio, R. E. (2006). Transformational leadership (2nd ed.). Mahwah, NJ: Lawrence Erlbaum Associates. Goleman, D. (1998). Working with emotional intelligence. New York: Bantam Books. Northouse, P. G. (2022). Leadership: Theory and practice (9th ed.). Thousand Oaks, CA: Sage Publications. Schein, E. H., & Schein, P. (2017). Organizational culture and leadership (5th ed.). Hoboken, NJ: Wiley.  
  • Executive MBA
  • 6959
  • 26123
  • Team leadership and motivation
  • ISLA Gaia6959-26123
  • 1
  • 1
  • 0
  • 27
  • Não
  • Português
  • The curricular unit adopts active learning methodologies that encourage student engagement and the practical application of knowledge. These methodologies include: Case-based learning using real organizational examples Group discussions and reflective exercises on leadership experiences Simulations and role-playing activities related to team management and conflict resolution Analysis of case studies on human-centered leadership and organizational culture Self-assessment tools for leadership development Development of individual leadership action plans Use of digital learning platforms and collaborative tools These approaches promote experiential learning, critical thinking and the development of practical leadership competencies.
  • Mandatory
  • At the end of the curricular unit, students should be able to: Understand the main leadership theories and their evolution in organizational contexts. Identify and analyse different leadership styles and their impact on teams and organizational performance. Apply emotional intelligence and human-centered leadership principles in team management. Demonstrate effective communication skills, including active listening and constructive feedback. Implement strategies to enhance motivation, engagement and collaboration in teams. Apply conflict management and collaborative negotiation techniques. Recognize the importance of organizational culture and well-being for sustainable organizational performance.
  • Os conteúdos programáticos foram estruturados de forma progressiva, iniciando-se com os fundamentos conceptuais da liderança e evoluindo para a aplicação prática das competências de gestão de pessoas e equipas. Os primeiros tópicos permitem aos estudantes compreender as principais teorias e estilos de liderança, fornecendo uma base conceptual sólida. Posteriormente, são abordadas competências essenciais para a prática da liderança contemporânea, como inteligência emocional, comunicação eficaz, motivação de equipas e gestão de conflitos. Os conteúdos relativos à cultura organizacional e à liderança humanizada reforçam a compreensão do impacto da liderança no bem-estar, na inovação e na produtividade organizacional. Por fim, a unidade curricular culmina com a aplicação prática das competências adquiridas através da elaboração de planos de ação e estratégias de desenvolvimento de liderança, garantindo a ligação entre conhecimento teórico e aplicação prática.
  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    Teste de avaliação

    dd-mm-yyyy

    30%

    Portfolio

    dd-mm-yyyy

    40%

    (...)

     

     

     

    Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...

     

  • Anual
  • This curricular unit focuses on the principles of contemporary leadership and team management. It explores leadership models, organizational culture, emotional intelligence, communication strategies and team motivation. The course analyses the evolution of leadership approaches, highlighting the transition from traditional command-and-control models to human-centered and transformational leadership. Particular emphasis is placed on the role of leaders in creating organizational environments based on trust, engagement and psychological safety. Topics include leadership styles, emotional intelligence, conflict management, communication strategies, motivation and organizational culture, preparing students to lead teams effectively and sustainably in complex organizational contexts.
  1. Programming Fundamentals
  2. Introduction to Tourism
  3. Web-Client Programming
  4. Cloud Computing

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