- Details
- Category: Discipline
- MACHADO, A . M. ( org. dir. ), Dicionário de literatura portuguesa. Lisboa: Presença, 2006 FIGUEIREDO, O., Didáctica do Português Língua Materna - dos Programas de Ensino às Teorias, das Teorias às Práticas. Porto, Edições ASA, 2005 VASCO MOREIRA , HILÁRIO PIMENTA ; REVISÃO: MARIA ALDINA MARQUES, Gramática de Português - 3.º Ciclo do Ensino Básico e Ensino Secundário, Porto Editora, 2015
- Development of Artificial Intelligence Applications
- 7058
- 11124
- Oral and Written Expression Techniques
- ISLA Gaia7058-11124
- 1
- 3
- 0
- 27
- Não
- Português
- Theoretical classes Practical classes with individual, pair and group work Frequent use of the learning platform Moodle to study contents given in class, do and submit exercises and work related to class. Continuous evaluation through informal observation of students Summative evaluation through evaluation tests.
- Mandatory
- Identify the differences between native language and general language Use the language as a social activity Understand what communicative competence is Understand and use principles that rule verbal communication Understand the difference between saying and implying Use proper language according to the context Identify specific details of oral language Be able to properly speak in public Prepare an adequate oral presentation Identify and understand the different parts of a sentence Dealing with problems regarding punctuation, accentuation, spelling and text processing Be able to write an adequate text according to context Understand the process regarding written communication Differentiate academic text from non-academic text Differentiate literary text from non-literary text Identify the main features of a paper Be able to write an adequate report
- 1. Language and communication Native language and general language Using language as a social activity Verbal language as a form of action Communicative competence Principles that rule verbal communication Saying and implying Using language according to the context 2. Oral communication Specific details of oral language Processes of oral communication Oral presentation -features Speaking in public Preparing an adequate oral presentation 3. Written communication Written production: features Sentence structure Sentence and paragraph Dealing with problems regarding punctuation, accentuation, spelling and text processing 4. Written communication processes Literary text and non-literary text Scientific article: features How to summarize a text Writing a report
Descrição Data limite Ponderação Apresentação Oral A definir 45% Teste escrito A definir 45% Atitudes A definir 10% - Semestral
- Develop comprehension, oral and writing skills Apply linguistic knowledge previously acquired Continue de study of the Portuguese language in order to improve it and adapt it to students personal and professional needs Interpret different types of texts Develop planning and preparation skills of different types of texts Produce oral and writing contents adequate to different contexts Acquire technics and methods in order to research, record and treat data
- Details
- Category: Discipline
- REGO, Arménio (2016). Comunicação Pessoal e Organizacional – Teoria e Prática (5ª ed.). Edições Sílabo. Ferreira, Aristides I.; Martinez, Luís F.(2023). Manual de Diagnóstico e Mudança Organizacional (2ª ed.). RH editora. Monteiro, Ana Paula; Cunha, Pedro (2024). Gestão de conflitos nas organizações. Pactor.
- Sales and Marketing Management
- 6739
- 25036
- Behavior and Organizational Communication
- ISLA Gaia6739-25036
- 1
- 6
- 0
- 27
- Não
- Português
- - Lectures – presentation of theoretical frameworks; - Participatory classes – gamification, but also active and collaborative learning, project-based learning, flipped classroom, and tutorial guidance (support in developing assignments).
- Mandatory
- At the end of this course, students should have achieved the following learning objectives: LO1. Understand the theoretical and practical framework for understanding people and human behavior in an organizational context; LO2. Analyze and interpret the main techniques for approaching human behavior in an organizational context; LO3. Understand the different individual and collective realities that influence and improve work contexts; LO4. Understand the theoretical and practical framework relating to organizational communication; LO5. Develop diagnoses and strategies that respond to internal and external problems within the organization; LO6. Develop and apply innovative communication plans and techniques appropriate to organizational needs.
- Chapter 1. The Science of Organizational Behavior Chapter 2. Levels of analysis and intervention in organizational behavior Chapter 3. The context of communication in organizations Chapter 4. Types of organizational communication Chapter 5. The management of organizational communication Chapter 6. Evaluating organizational communication
Descrição
Data limite
Ponderação
Teste de avaliação
a definir
50%, nota mínima de 8 valores
Quizz´s e Participação em Atividades em Sala de Aula
a definir
15%
Apresentação oral
a definir
35%
Nota:
•Os parâmetros acima mencionados correspondem à avaliação contínua. A não realização de um destes parâmetros desabilita a possibilidade dos discentes executarem avaliação contínua.
•Os discentes podem ainda optar por avaliação por teste de avaliação global (TAG), sendo que este tem o peso de 100% da nota.
Avaliação Final: Os estudantes que não tenham sucesso na avaliação curricular podem realizar exames nas épocas de avaliação definidas pela instituição.
- Semestral
- This course aims to provide students with a holistic view of the relevance of interpreting organizational behaviour, as well as the role of communication in organizations. To this end, students will have access to expository-dialogued and participatory classes with the aim of providing a grounding in the main themes linked to organizational behaviour. Students will have the opportunity to understand how the communication process develops internally and externally. They will also learn about the styles and techniques used to communicate in a work environment, how to communicate effectively in the context of negotiation and leadership, and understand the stages involved in building a communication plan and defining its evaluation. In accordance with the themes being studied, students will be challenged to develop some practical activities to promote the application of the content learned.
- Details
- Category: Discipline
- Marôco, J. (2021). Análise Estatística com o SPSS Statistics (8.ª ed.). ReportNumber. ISBN: 9789899676374 Marôco, J. P. (2024). Fundamentos de estatística: Com aplicações às ciências da vida, sociais e humanas. ReportNumber. ISBN: 978 989 967 6381 Pestana, M. H., & Gageiro, J. N. (2014). Análise de Dados para Ciências Sociais: A complementaridade do SPSS (6ª ed.). Edições Sílabo. ISBN: 978-972-618-775-2 Pestana, M. H., & Gageiro, J. N. (2005). Descobrindo a Regressão com a Complementaridade do SPSS (1ª ed.). Edições Sílabo. ISBN: 972-618-394-4 Reis, E. (2008). Estatística descritiva (7ª ed.). Edições Sílabo. ISBN:978-972-618-476-8
- Development of Artificial Intelligence Applications
- 7058
- 620
- Probabilities and Statistics
- ISLA Gaia7058-620
- 1
- 6
- 0
- 27
- Não
- Português
- Theoretical–practical sessions with guided problem solving. Hands-on lab sessions using Jamovi/Excel. Case studies applied to AI/Data Science (e.g., Netflix/IoT datasets). Formative feedback via short quizzes and in-class discussion. Use of the flipped classroom methodology.
- Mandatory
- OA1: Understand the fundamentals of Statistics and Probability Theory. OA2: Organize, describe, and visualize data rigorously. OA3: Compute and interpret descriptive measures and measures of shape. OA4: Model linear relationships (simple regression) and interpret coefficients. OA5: Apply probability rules and axioms—including Bayes’ theorem and combinatorics—to simple problems. OA6: Use software (Jamovi/Excel) for analysis and reporting.
- CP1: Introduction Population vs. sample; sampling; statistical unit; data/variables; scales. CP2: Frequency tables and charts (univariate) Absolute/relative/cumulative distributions; bar charts, pie charts, histogram. CP3: Contingency tables and charts (bivariate) Two-way organization; scatter plot. CP4: Measures of location Mean, median, mode, quartiles/percentiles. CP5: Measures of dispersion Range, IQR, variance, SD, CV. CP6: Shape Skewness, kurtosis. CP7: Covariance and correlation (r) Definition, computation, and interpretation of the correlation coefficient. CP8: Simple linear regression (OLS) Computation of the fitted regression line, interpretation of parameters, and prediction. CP9: Probability and combinatorics Definitions and terminology; definitions of probability (classical, frequentist, and subjective approaches). CP10: Software (Jamovi/Excel) Import/clean; tables/charts; measures; boxplot/outliers; correlation and regression; reporting.
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste 1 de avaliação distribuída
06-11-2025
50%
Teste 2 de avaliação distribuída
08-01-2026
50%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- The course unit provides the quantitative foundation to design, develop, and optimize AI applications, enabling students to organize and visualize data, compute and interpret descriptive statistics, model relationships (correlation and regression), and support decision-making under uncertainty (probability, Bayes’ theorem, and combinatorics). It is foundational to the AI, Machine Learning I/II, Data Science, and Project/Internship units, strengthening the competencies required for ML analyst/programmer and data analyst/manager roles.
- Details
- Category: Discipline
- Serão tidos em consideração os artigos que o docente vai enviando para cada aluno e os que pode colocar no moodle
- Accounting and Management
- 2187
- 26069
- Critical Thinking and Argumentation
- ISLA Gaia2187-26069
- 1
- 3
- 0
- 27
- Não
- Português
- They are based on active strategies, such as debates, case studies, and critical text analysis, complemented by practical exercises to identify fallacies and reconstruct arguments. The use of digital tools and collaborative work promotes independent learning, clear communication, and the development of critical thinking.
- Mandatory
- Knowledge: Acquire fundamental concepts related to critical thinking, namely, truth, validity, knowledge, reason, and argument; understand reasoning structures and identify logical fallacies. Skills: Develop the ability to analyze, evaluate, and reconstruct arguments; reflect in a structured, comprehensive, and in-depth manner; consider ideas and concepts critically and with reason. Abilities: Adopt an active and engaged observer; communicate clearly, authentically, and consistently; express and defend one's own points of view; listen to and interpret different perspectives, fostering a deep understanding of the concepts under discussion
- 1. Introduction to Critical Thinking: truth, validity, knowledge, reason, argument. 2. Concept and construction of Logic. 3. Deductive arguments. 4. Inductive arguments. 5. Arguments from analogy. 6. Causal arguments. 7. Fallacies. 8. Rhetorical devices. 9. Norms and obstacles to critical thinking.
A definir com os alunos
- Semestral
- The Critical Thinking course, part of the Higher Professional Technical Course in Human Resources Administrative Management, aims to develop skills in analyzing, interpreting, and rigorously evaluating information, promoting critical reflection and reasoned argumentation. Its scope of intervention includes identifying fallacies, analyzing reasoning, and constructing solid arguments—essential skills for informed decision-making in academic, professional, and social contexts. Due to its cross-curricular nature, this course strengthens students' adaptability, autonomy, and responsibility, adding value to their technical training in this field.
- Details
- Category: Discipline
- Aaker, D. (2005). Strategic market management (7ª ed). John Wiley & Sons, NY. Bingham JR, F., et all (2005) Business marketing (3ª ed), McGraw-Hill, NY. Détrie, J.P. (2000). Strategor (3ª ed), D. Quixote, Lisboa. Farris, paul; Bendle, N. & Pfeifer, P. (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition). Person, NY Kotler, P. (2002). Marketing Management. Prentice-hall, 11ª ed., NY Pride, W. & Ferrel (2013). Marketing 2014. South-Western Cengage. Mason
- Sales and Marketing Management
- 6739
- 3692
- Marketing and Advertising
- ISLA Gaia6739-3692
- 1
- 6
- 0
- 27
- Não
- Português
- Teaching methodology: Theoretical classes - Expositive and interrogative method. Individual and group work. Presentations and discussion - Active and participatory method. Evaluation methodology: a) Curricular Evaluation (according to the Pedagogical Regulation of the CTeSP) Realization and presentation of an individual work (45%, minimum score 7) Test (45%, minimum score 7) Attendance and Attitudes (10%) Test: Penultimate lesson Presentation and defense of the Works: Last lesson b) Final Evaluation All students will be entitled to a final exam, to be held in an evaluation season. Observations: - No oral exams will be taken in this Curriculum Unit.
- Mandatory
- This course aims to provide students in the Higher Technical Diploma in Sales and Marketing Management with a comprehensive understanding of the principles and practices of marketing and advertising. Students will be equipped to analyze the market, develop effective marketing strategies, manage the marketing mix (product, price, distribution, and communication), and understand the significance of advertising as a promotional tool. Students will be encouraged to apply theoretical knowledge in practical contexts, preparing them to face real-world challenges in the professional sphere.
- 1 - The concept, function, evolution and nature of marketing 2 - Marketing strategy and plan 3 - Internal marketing diagnosis 4 - Marketing-mix variables: the Product 5 - The brand 6 - Marketing-mix variables: Price 7 - Marketing-mix variables: Distribution 8 - Marketing-mix variables: Communication 9 - The Advertising variable of the Communication Mix 10 - Diagnosis of the company's customers 11 - External marketing diagnosis 12 - Market analysis 13 - SWOT analysis 14 - Strategic marketing decisions 15 - Marketing strategies 16 - Marketing action plans 17- Marketing disciplines
Descrição
Data limite
Ponderação
Teste de Avaliação Global (TAG)
dd-mm-yyyy
45%
Apresentação e defesa dos trabalhos
dd-mm-yyyy
45%
Assiduidade, pontualidade e empenho
---------------
10%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- This course aims to provide students with knowledge and mastery of the basic and transversal concepts of Marketing and Advertising. To enable students to apply Marketing techniques to the creation and development of communication products or services in a working context. To analyze the importance of marketing for companies in general and communication in particular in the current global context.
