- Details
- Category: Discipline
- Sebenta do Docente Pinto, J.c.; & Curto, J.D. (2014). Estatística para Economia e Gestão. Edições Sílabo.
- Accounting and Management
- 2187
- 15749
- Statistics Applied to Management
- ISLA Gaia2187-15749
- 1
- 6
- 0
- 27
- Não
- Português
- Will be employed problem-based, utilizing real-world scenarios, and, when feasible, gamification techniques will be incorporated. Additionally, efforts will be made to implement peer instruction techniques during class sessions.
- Mandatory
- To know several disciplines related to statistics, necessary for other courses of the degree. Distinguish and understand the concepts of the various domains studied and their practical application, taking into account the rigorous mathematical information and conditions of applicability, even when understood intuitively. Resources to Develop for the use of the main techniques of Descriptive Statistics in the analysis of statistical data. Investigate autonomously to respond to statistical and inference problems. Develop the ability to reason, analyze, adapt to new situations and make decisions in the face of mathematical problems. Skills to apply correctly as techniques and the concepts of the different methods of definition in each subject. Develop the ability to reason, analyze and adapt to new situations
- 1. INTRODUCTION TO STATISTICS AND EXPLORATORY DATA ANALYSIS Definitions and concepts of statistics. The use of sampling. Main techniques. Sorting and grouping data... Statistical series. Graphical representation. The use of statistical analysis software 2. DESCRIPTIVE STATISTICS MEASURES AND THEIR APPLICATION Measures of position, dispersion, order and shape Using JAMOVI to calculate central tendency, dispersion, order and shape measures. 3. TWO-DIMENSIONAL DISTRIBUTIONS The concept of bivariate data Correlation coefficients Contingency tables and scatter diagrams Simple regression 4. INTRODUCTION TO PROBABILITY AND APPLICATION Probability theory. Rules for its calculation and combinatorial analysis Introduction to binomial, Poisson and normal probability distributions and examples of application to management and social sciences.
Avaliação contínua:
- Teste de avaliação 1 - 50%
- Teste de avaliação 2 - 50%
A média final terá que ser igual a 10 valores (numa escala de 0-20).
Avaliação Final:
Todos os alunos terão direito a um exame final a realizar durante a época de avaliação.
Observações: - Não serão efetuadas provas orais nesta Unidade Curricular
- Semestral
- This curricular unit will develop a theoretical component and a practical component. The theoretical component, aiming the introduction to the basic concepts of the discipline, will be essentially expository, trying, however, to give space for students to expose questions. As regards the theoretical-practical component, students will be challenged to put into practice the knowledge transmitted in lectures.
- Details
- Category: Discipline
- Kotler, P., & Keller, K. L. (2016). Marketing Management (15ª ed.). Pearson. Caetano, J., & Estrela, R. (2011). Publicidade: Fundamentos e Estratégias. Lisboa: Escolar Editora. Brierley, S. (2002). The Advertising Handbook (2ª ed.). NY: Routledge.
- Digital Communication
- 2201
- 26089
- Marketing and Advertising Theory and Practice
- ISLA Gaia2201-26089
- 1
- 6
- 0
- 27
- Não
- Português
- Teaching Methodology: Theoretical classes: expository and interrogative method. Practical assignments: individual and group work. Presentations and discussions: active and participatory method for applying the studied concepts.
- Mandatory
- Understand the fundamental concepts of marketing and advertising and their interrelationship. Develop skills to analyze the market and identify strategic opportunities. Apply market segmentation and brand positioning techniques. Develop and execute marketing plans and advertising campaigns that align with the strategic objectives of brands. Explore and exercise creativity as an essential skill for creating effective and innovative advertising messages. Analyze and create advertising briefs and plan advertising campaigns based on strategic analysis. Stimulate critical thinking to evaluate and design advertising strategies and messages in an ethical and assertive manner.
- Introduction to Marketing and Advertising Consumer Behavior Market Research and Competitive Analysis Marketing Mix (4Ps) Branding and Positioning Marketing Objectives and Strategies Marketing Plan History of Advertising in the World and Portugal Advertising - Fundamentals and Strategies Deceptive Advertising The Advertising Agency Advertising Creation Message Construction Advertising Brief AI as a Tool for Marketing and Advertising
- Trabalho individual (45%, nota mínima 8).
- Teste (45%, nota mínima 8).
- Atitudes e participação (10%).
- Avaliação Final:
- Exame final para todos os estudantes que não alcançarem aprovação na avaliação curricular.
- Semestral
- The curricular unit "Theories and Practices of Marketing and Advertising" aims to provide students with fundamental knowledge about marketing and advertising concepts, strategies, and practices. This course seeks to integrate the study of marketing theories with advertising practice, covering everything from the fundamentals to advanced techniques in market analysis and the development of effective advertising campaigns. Additionally, the course explores consumer behavior, market analysis, and current trends, equipping students to develop impactful marketing plans and advertising campaigns.
- Details
- Category: Discipline
- Murteira, B., Ribeiro, C. S., Silva, J. A., Pimenta, C. (2023). Introdução à estatística. Escolar Editora Murteira, Bento; Antunes, Marília (2012). Probabilidades e Estatística. Volume I. Escolar Editora Nunes, C. (2022). Probabilidades e Estatística: Problemas resolvidos e propostos. Escolar Editora Reis, E. (2008). Estatística Descritiva (7.ª ed.). Edições Silabo Reis, E., Andrade, R., Calapez, T., Melo, P. (2021). Estatística Aplicada. Edições Sílabo Santos, C. (2018). Estatística Descritiva: Manual de Auto-Aprendizagem. Edições Sílabo
- Sales and Marketing Management
- 6739
- 15749
- Statistics Applied to Management
- ISLA Gaia6739-15749
- 1
- 6
- 0
- 27
- Não
- Português
- To make learning a success, we have organised the process using active methodologies. The entire teaching-learning process is structured in such a way as to require students to actively participate in the construction of their knowledge process. In this sense, the transposition of the reality shown by the programme contents to the context of tourism will be encouraged. This approach will give students a better insight into the practical applicability of the content. The use of real cases also aims to develop analytical skills
- Mandatory
- Knowledge: To know several disciplines related to statistics is necessary for other courses of the degree. Distinguish and understand the concepts of the various domains studied and their practical application, taking into account the rigorous mathematical information and conditions of applicability, even when understood intuitively. Resources to Develop for the use of the main techniques of Descriptive Statistics in the analysis of statistical data. Skills: Investigate autonomously to respond to statistical and inference problems. Develop the ability to reason, analyze, adapt to new situations and make decisions in the face of mathematical problems. Competences: Skills to apply correctly as techniques and the concepts of the different methods of definition in each subject. Develop the ability to reason, analyze and adapt to new situations
- 1. Descriptive Statistics: 1.1. Basic concepts. 1.2. Absolute and relative frequencies 1.3. Cumulative frequency 1.4. Measures of central tendency: mean, median, mode 1.5. Measures of non central tendency: quartiles, decis e percentiles 1.6. Measures of dispersion: variance and standard deviation 1.7. Measures of Skewness 1.8. Measures of kurtosis 2. Probability Theory: 2.1. Basic concepts 2.2. Classical Definition 2.3. Conditioned Probability 2.4. Independent Events 2.5. Bayes' theorem. 3. Probability distributions 3.1. Discrete Distributions 3.2 Probability distributions of continuous variables 4. Confidence intervals 4.1. Mean confidence interval 4.2. Confidence interval of difference of means 4.3. Confidence interval of variance 4.4. Confidence interval of proportions
- Teste de avaliação 1 45%
- Teste de avaliação 2 45%
- Presenças e participação 10%
- Assessement test 1 45%
- Assessement test 2 45%
- Attendance and participation 10%
- Semestral
- This curricular unit will develop a theoretical component and a practical component. The theoretical component, aiming the introduction to the basic concepts of the discipline, will be essentially expository, trying, however, to give space for students to expose questions. As regards the theoretical-practical component, students will be challenged to put into practice the knowledge transmitted in lectures.
- Details
- Category: Discipline
- CAIADO, António Campos Pires - Contabilidade Analítica e de Gestão. 9.ª edição. Lisboa. Áreas Editora, 2020.
- Accounting and Management
- 2187
- 5017
- Management Accounting
- ISLA Gaia2187-5017
- 2
- 6
- 0
- 27
- Não
- Português
- Use of the inverted classroom principle. Providing topics for students to carry out research. Use of spreadsheets to solve exercises.
- Mandatory
- Competences: - Know historical evolution. Basic features and the role in management; - Understand basic cost terms and concepts; - Characterize and process the parts of manufacturing costs; - Determine cost production. Basic product costing systems; - Costing of join products; - Costing of spoilage; - Understand and apply the concept of equivalent units; - Apply the methods for allocating suport departments costs (the reciprocal method); - Understand and use the various costing systems; - Use the Cost-Volume-Profit (CVP) analysis for decision making.
- Introduction Scope and objective of Management Accounting Management Accounting, the main functions of management and the budgeting Financial Accounting versus Management Accounting Basic cost terms and concepts Costs and income Costs and the cost control Costs and decision making The organization as a system Components of Production Cost Direct materials Direct labor Manufacturing overhead costs Non-manufacturing costs Cost systems Basic product cost systems Costing of join products Cost of work in process Costing of spoilage Quality management and the quality costs Methods for allocating suport department costs Costing systems Full costing or absorption costing and direct costing Direct costing and decision making Cost-Volume-Profit (CVP) analysis CVP analysis as a tool for decision making
Descrição dos instrumentos de avaliação (individuais):
Descrição
Data
Ponderação
Teste 1 de avaliação distribuída (AD)
Outubro-2025
50%
Teste 2 de avaliação distribuída (AD)
Dezembro-2025
50%
OU ----- Teste de avaliação global (TAG)
Dezembro-2025
100%
- Semestral
- Management Accounting provides key data to managers for planning and controlling, as well as costing products, services, and customers. Management Accounting measures and reports financial and nonfinancial information that helps managers make decisions to fulfill the goals of an organization. In this sense, the objective of this course, Management Accounting, is to equip studants with main competences to create the management accounting system and use cost information.
- Details
- Category: Discipline
- Braun, L.; Locker, K. O., & Kaczmarek, S. K. (2016). Business Communication: Building Critical Skills. McGraw-Hill Education. Zuñiga, H. (2014). Falar Bem em Público. Sinais de Fogo Publicações. Weil, P. G., & Tompakow, R. (2004). O corpo fala: A linguagem silenciosa da comunicação não-verbal (57.ª ed.). Editora Vozes.
- Digital Communication
- 2201
- 11124
- Oral and Written Expression Techniques
- ISLA Gaia2201-11124
- 1
- 3
- 0
- 27
- Não
- Português
- To make the teaching and learning process dynamic and engaging, the course unit employs a range of techniques and strategies linked to innovative teaching methods. Active student participation is fostered through interactive challenges, games, collaborative construction of practical examples, and the use of digital resources.
- Mandatory
- - Develop oral communicative competence, using techniques of clarity, coherence, and appropriateness to the interlocutor in different academic and professional contexts. - Enhance written expression, producing clear, cohesive, accurate texts that are appropriate to various academic and professional genres. - Apply effective communication strategies, namely the organisation of ideas, synthesis, and the articulation of a position, in contexts of debate, presentation, and textual production. - Adapt communication to the context, selecting strategies appropriate to the audience, purpose, and medium of communication.
- 1 – Public speaking in the workplace Oral communication as a strategic tool Planning oral communication Adapting the speech to the audience and the purpose 2 – Creating clear and effective presentations Body language in oral communication: practical tips How to structure oral presentations: content and visual elements Ethical and rigorous use of sources and data 3 – Expressing oneself in writing clearly and cohesively Written communication in the workplace Planning and defining objectives in written communication Textual cohesion and coherence: practical strategies
Tendo em conta os módulos propostos, as metodologias inovadoras de ensino utilizadas e as diferentes atividades propostas, a UC "Técnicas de Expressão Oral e Escrita" permitirá aos estudantes adquirir conhecimentos fundamentais para seu desenvolvimento profissional.
A avaliação proposta busca analisar habilidades analíticas e reflexivas no âmbito da UC por meio da escrita e da apresentação oral de trabalho.
Apresentação oral de trabalho - 50%
Teste - 50%- Semestral
- The course unit “Techniques of Oral and Written Expression” aims to develop students’ oral and written communication skills in a range of contexts. It places particular emphasis on preparing students for professional and academic settings. Furthermore, the unit is structured to encourage critical and contemporary debate, aligning itself with current challenges posed to communication.
