- Details
- Category: Discipline
- Computing Engineering
- 6155
- 24876
- Computer Engineering Project / Internship
- ISLA Gaia6155-24876
- 3
- 5
- 1064
- 27
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Multimedia
- 6557
- 6291
- Algorithms and Data Structure
- ISLA Gaia6557-6291
- 1
- 6
- 0
- 27
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Chica-Olmo, J., Vuji¿i¿, M., Castanho, R. A., Stankov, U., Martinelli, E. (eds.) (2024), Sustainable Tourism, Culture and Heritage Promotion: Development, Management and Connectivity, Cham, Switzerland, Springer. Evans, G. (2024). Cultural Spaces, Production and Consumption. Routledge Figueira, L. M. (2013). Manual para Elaboração de Roteiros de Turismo Cultural. Tomar: Instituto Politécnico de Tomar. Filiopoulos, A., Poulaki, P. (2023) The Development and Management of Slow Tourism Through the ‘Intangible Cultural Heritage’, Tourism innovation in the digital era, Emerald. McKercher, B., & du Cros, H. (2002). Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management. New York: Routledge. Sarmento, C., & Pascoal, S. C. (2020). Cultural Tourism and Heritage in Northern Portugal. Newcastle upon Tyne, Cambridge Scholars Publishing. Yu, P., Lertcharnrit, T., Smith, G. S. (2023). Heritage and Cultural Heritage Tourism: International Perspectives, Cham, Springer.
- Tourism Management
- 6333
- 13752
- Cultural Heritage and Tourism
- ISLA Gaia6333-13752
- 2
- 5
- 0
- 27
- Não
- Português
- The course prioritizes active and participatory methodologies, combining dialogued lectures with problem-based learning (PBL), case studies, fieldwork, and cultural itinerary design projects. Techniques for heritage mapping and inventory will be integrated, as well as simulated practices of cultural management and mediation. The use of debates, role-play, and collaborative workshops stimulates critical reflection, while the development of a cultural tourism itinerary (as a final project) promotes the practical application of content, reinforcing the connection between theory, ethics, and professionalization.
- Mandatory
- By the end of the course, students should be able to: Critically understand the concepts of cultural heritage, memory, identity, and tourism. Distinguish different types of heritage and recognize their touristic and symbolic value. Analyse national and international policies, conventions, and safeguarding instruments. Assess the impacts of tourism on heritage and propose sustainable management strategies. Apply heritage interpretation principles in the creation of meaningful tourism experiences. Identify and inventory heritage resources with tourism potential. Design proposals for cultural tourism itineraries and products based on best practices. Adopt an ethical and responsible attitude in mediating between culture, economy, and society.
- Cultural Heritage: Definitions and historical evolution Culture, identity, and collective memory Heritage and cultural tourism Digital heritage and new forms of enjoyment Main international conventions and Portuguese legislation Theories of interpretation Social responsibility and heritage education Development of cultural itineraries
Descrição
Ponderação
Atividades
30%
Trabalho final
30%
Teste 40%
- Semestral
- This course aims to analyse cultural heritage as a strategic resource for the sustainable development of tourism, promoting a critical understanding of its symbolic, economic, and social values, and enabling students to plan and manage tourism products based on the appreciation and conservation of heritage.
- Details
- Category: Discipline
- Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson. Godin, S. (2018). This is marketing: You can't be seen until you learn to see. Portfolio. Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing (7th ed.). Pearson.
- Applied Business Management for Micro and Small Enterprises
- 6675
- 24790
- Marketing for small businesses and SMEs
- ISLA Gaia6675-24790
- 1
- 2
- 0
- 27
- Não
- Português
- Use of active and practice-oriented methodologies, including case analysis, discussion of real examples, applied exercises, and the progressive development of practical work suited to the students' context. These approaches aim to strengthen participation, connection to professional reality, and the application of contents to concrete situations.
- Mandatory
- At the end of the curricular unit, students should be able to understand the fundamental concepts of marketing applied to small businesses and SMEs, analyse the reality of a business or project, identify target audiences and structure personas, recognise the customer journey and the main touchpoints, select marketing channels and actions suited to defined objectives, structure a simple, coherent and feasible marketing plan, and interpret basic performance metrics to support results evaluation and decision-making.
- Introduction to marketing for small businesses and SMEs Basic concepts, context and importance of marketing in small businesses. Value proposition and positioning Definition of value proposition, differentiation and market positioning. Target audience and personas Identification of target audiences and customer profiles. Customer journey Stages of the customer relationship and main touchpoints. Digital marketing channels Selection of channels suited to the business goals and resources. Content creation Basic principles of communication and content creation. Marketing plan Structure of a simple and feasible marketing plan. Metrics and results Basic indicators for monitoring and evaluation.
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação
dd-mm-yyyy
30%
Portfolio
dd-mm-yyyy
40%
(...)
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Anual
- The curricular unit falls within the field of applied marketing and focuses on the reality of small businesses and SMEs. Its scope includes the analysis and development of marketing strategies suited to contexts with limited resources, including positioning, target audiences, communication, channels, and performance evaluation. Its relevance within the study cycle lies in the development of practical skills in analysis, planning, and the application of marketing in real business contexts.
- Details
- Category: Discipline
- Cook, D. A. (2016). A History of Narrative Film (5th ed.). W. W. Norton & Company. Dancyger, K. , & Rush, J. (2013). Alternative Scriptwriting: Beyond the Hollywood Formula (5th ed.). Focal Press. Field, S. (2018). Screenplay: The Foundations of Screenwriting (Revised ed.). Delta. Parent-Alter, D. (2014). O argumento cinematográfico. Lisboa: Edições Texto & Grafia. Rabiger, M., & Hurbis-Cherrier, M. (2020). Directing: Film Techniques and Aesthetics (6th ed.). Routledge. Raskin, R. (2005). The Art of the Short Fiction Film: A Shot by Shot Study of Nine Modern Classics. London: McFarland & Company. Yorke, J. (2014). Into the Woods: A Five-Act Journey into Story. Penguin Books.
- Sound and Image
- 7086
- 26846
- Pre-Production and Screenwriting
- ISLA Gaia7086-26846
- 1
- 6
- 0
- 27
- Não
- Português
- Flipped-class micro-lectures; collaborative writers’ room; project-based learning; generative-AI tools for ideation and arc analysis; augmented-reality storyboarding; gamified peer review; 48-hour formative feedback loops.
- Mandatory
- This course unit aims to prepare students with the ability to plan and structure audiovisual projects, covering the initial stages of production, from the conception of the idea to the development of the script. Students will develop creative and organizational skills that are fundamental to the production of successful audiovisual content.
- Idea generation and research; Classical and non-linear story structure; three and/or five-act paradigms; Logline, synopsis, outline and screenplay drafting; Character and dialogue development; industry-standard script formatting; visual grammar and shot breakdown; Storyboard and animatic creation; technical, crew and budget requirements; Production book, scheduling, and cost estimation; Basic legal issues (copyright, licences); pitching techniques.
1. Avaliação Contínua ou distribuída [Projectos]:
• Trabalho prático em Grupo (2 elementos max.): Sinopse, Guião e Storyboard para uma Curta; 10%+30%+20% [Apresentação em: 21.10; 11.11 e 2.12];
• Trabalho prático Individual [Shooting Schedule Stripboard]; 40% [Apresentação em: 6.1.2026 ].
OU
2. Avaliação Final:
Teste Teórico-prático de Avaliação Global (TAG); 100%
- Semestral
- Focused on project development, this course qualifies students to create scripts and develop initial production plans, fostering fundamental skills for the pre-production stage. • Development of concepts and ideas for audiovisual productions. • Scriptwriting: structure, characters, dialogue. • Storyboard creation techniques. • Production planning: needs assessment and scheduling. • Pre-production documentation and creation of shooting plans.
