Digital Platforms and Social Networks

Category: Discipline
  • Solter,Jay David,(2001),Writing Space,Computers,Hypertext and the remediation  of Print,lawrence Erlbaum Associates, Publishers, 2ªedição. Brink, T., Gergle D., Wood S.D., (2001) Usability for the Web:Designing Web Sites that Work,Morgan Kaufmann. Garrett,J. J. (2003),The Elements of User Experience, User-Centered Design for the Web,New Riders,Aiga.
  • Digital Communication
  • 2201
  • 13310
  • Digital Platforms and Social Networks
  • ISLA Gaia2201-13310
  • 2
  • 6
  • 0
  • 27
  • Não
  • Português
  • Also include innovative methodologies to support the teaching-learning process used.
  • Mandatory
  • Social networks are the latest phenomenon of communication on the Web and too consistent to be able to think of a passing phenomenon (or fashion). Today, communicating on social networks is fundamental at the individual level, but also in the collective domain, whether it is a for-profit or non-profit initiative or institution. This course aims to provide students with: 1) as complete a knowledge as possible of the different digital platforms (their characteristics); 2) acquire tools to communicate on the main social networks.
  • 1) The Web as a communication tool 2) Web 2.0, Web 3.0 and Web 4.0 3) Concept of digital platforms 4) Types of digital platforms 5) From communication platforms to social networks 6) The Facebook phenomenon

  • Descrição

    Data limite

    Ponderação

    Teste de avaliação

    Última Aula

    45%

    Trabalho

    Penúltima Aula

    45%

    Atitudes

    		 Ao longo do semestre

    10%


     
  • Semestral
  • This curricular unit aims to provide students with knowledge and broaden the domain of the concepts of the Web, Internet, Digital Platforms and Social Networks, in its broad sense, applied to Digital communication and Digital Marketing and Electronic Commerce. The constant technological evolution has led to the alteration of digital platforms and the emergence of social networks, so it is important to further study them to respond to the needs of society.

Company tax management: VAT, IRS, IRC

Category: Discipline
  • Diário da República Portuguesa (2000) Código do IRS ( Decreto-Lei n.442-A/88, de 30 de Novembro, e alterações subsequentes); Diário da República Portuguesa (2000) Código do IRC ( Decreto-Lei n.442-B/88, de 30 de Novembro, e alterações subsequentes). Diário da República Portuguesa (1986) Código do IVA ( Decreto-Lei n.394-B/84, de 26 de Novembro, e alterações subsequentes).  
  • Applied Business Management for Micro and Small Enterprises
  • 6675
  • 24793
  • Company tax management: VAT, IRS, IRC
  • ISLA Gaia6675-24793
  • 1
  • 2
  • 0
  • 27
  • Não
  • Português
  •   Application of real-life cases in solving exercises.
  • Mandatory
  • To provide students with the fundamentals of tax law in Portugal. To introduce them to the workings of personal income tax (IRS) and value-added tax (VAT) and their implications for businesses.
  • IRS Code Income from dependent work Income from independent work Withholdings and payments on account VAT What is VAT and when does it apply? Rates and exemptions VAT on invoices and basic calculation VAT deduction Periodic declaration and deadlines Enforceability, adjustments and refunds Intra-EU VAT / exports / reverse charge Internal control: checklist and evidence Corporate Income Tax (IRC) Tax framework From accounting result to taxable profit Tax rates and surcharge Autonomous taxation (Article 88) Annual calendar: Form 22, IES and payments.

  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    Trabalho prático

    		 13-02-2026

    100%

    (...)

     

     

     

    Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...

     
  • Anual
  • The Taxation course will cover the general principles and techniques of taxation, focusing on income tax within the context of companies (whether sole proprietorships or business entities) and VAT.

Organizational Management

Category: Discipline
  • - Sebenta disponibilizada pela docente. - Teixeira, S. (2022). Gestão das Organizações. Escolar Editora. - Almeida, F. (2016). Introdução à Gestão de Organizações (4ª edição). Escolar Editora. - Reis, F.L. (2020). Manual de Gestão das Organizações – Teoria e Prática com exercícios e casos de estudo (2ª edição). Edições Sílabo.
  • Administrative Management of Human Resources
  • 1999
  • 3432
  • Organizational Management
  • ISLA Gaia1999-3432
  • 1
  • 6
  • 0
  • 27
  • Não
  • Português
  • - Lectures – presentation of theoretical frameworks; - Participatory classes – gamification, but also active and collaborative learning, based on projects (project-based learning) and flipped classrooms.
  • Mandatory
  • Students should be able to understand the roles of managers in an organization (LO1); Identify and analyze the variables of the surrounding environment and the influence they have on organizations (LO2); analyze the interaction between the different functional areas of the organization (LO3); be able to perform a strategic analysis of the organization (LO4); define and know how to use the different tools for analyzing and controlling organizational processes (LO5); collect, process, and interpret information essential for the management of an organization (LO6).
  • I. Introduction to Organizational Management -Organizations and their environment. -Management and the roles of the manager. -Management approaches and their evolution. II. Organizational Planning - Analysis of the external environment - Analysis of the internal environment. - Defining mission, objectives, and strategies. - Decision-making: Decision-making models and group decision-making III. Organizational structures - Organizational structures: organizational macrostructures and microstructures - Complexity, formalization, and centralization IV. Controlling business activity - Perspectives on control in management - Management control: objectives and instruments - Control techniques. V. Intangible instruments of intervention in management - Motivation and satisfaction of needs. - Leadership styles and types. - Communication and its effects. - Organizational culture.

  • Avaliação contínua:

    - Teste de avaliação escrito – 60%

    - Trabalho escrito e apresentação oral – 40%

    Avaliação por TAG:

    Teste de avaliação global (TAG) – 100%

    Nota:

    Os estudantes que não tenham sucesso na avaliação contínua ou na avaliação por TAG podem realizar exames nas épocas de avaliação definidas pela instituição (normal e de recurso). Considera-se que um aluno teve sucesso numa UC se o mesmo obtiver uma nota final superior ou igual a 9,5 valores.

     
  • Semestral
  • This course provides students with an overview of organizations and their management in the context of today's societies. Follow the evolution of the main management theories. Analyze the main concepts and theories within the framework of management process functions. Address the different functional areas of organizations and their interrelationships. Learn about the main trends in modern management and the different organizational forms of today. Contextualize the organization in relation to its environment based on different organizational paradigms. Define organizational mission, strategy, and objectives. Characterize the various forms of organizational structure. Frame management subsystems in the European and global context.

Corporate Finance and Financial Performance

Category: Discipline
  • Neves, João Carvalho, "Análise e Relato Financeiro: Uma Visão Integrada de Gestão", 5ª edição, Texto Editores, 2012. Fernanda, Carla et al., "Análise Financeira: Teoria e Prática",  Edições Sílabo, 2012  
  • Applied Business Management for Micro and Small Enterprises
  • 6675
  • 24795
  • Corporate Finance and Financial Performance
  • ISLA Gaia6675-24795
  • 1
  • 2
  • 0
  • 27
  • Não
  • Português
  • N/A
  • Mandatory
  • It is intended that, at the end of this Curricular Unit, students develop skills that allow them, conceptually, to identify and describe concepts related to value, valuation, capitalization, investment, and the financial analysis and management of the company. Practically, they should be able to use methods and techniques of analysis that enable them to operationalize these concepts appropriately.
  • 1. The Financial Function and Financial Analysis 2. Financial Analysis Documents 3. Financial Analysis Techniques. 4. Performance Evaluation Through the Ratio Method 5. Analysis of Financial Equilibrium 6. Integrated Profitability Analysis 7. Analysis of the Break-even Point and Leverage Degrees 8. Cash Flow Analysis

  • Exemplo:

    Descrição

    Data limite

    Ponderação

    Trabalho de Grupo

    30-04-2026

    100%

     
  • Anual
  • The course unit on Corporate Finance and Financial Performance focuses on financial function and in-depth financial analysis, using specific documents and techniques to examine the financial performance of companies. We cover performance evaluation through the ratio method, which aids in interpreting critical aspects of corporate finance, and teach the analysis of financial equilibrium and integrated profitability, essential for sustainable management. We also explore break-even analysis and the degrees of financial leverage, along with cash flow analysis, to equip students to make informed decisions in complex financial environments. This course prepares students to face real market challenges by integrating financial theory with practical application.

Web Marketing

Category: Discipline
  • - Laudon, K. C., & Traver, C. G. (2021). E-Commerce 2020/2021: Business, Technology and Society (Global Edition). Pearson. ISBN 978-1292343167. - Laudon, K. C., & Traver, C. G. (2017). E-Commerce 2016: Business, Technology, Society (12th ed.). Pearson Education. - Neto, J., Afonso, C., Amaral, I., Monteiro, D., & Ramondes, J. (2016). Marketing Digital & E-Commerce. Wook. ISBN 978-9728994723. - Adolpho, C. (2012). Os 8 Ps do Marketing Digital: O Guia Estratégico de Marketing Digital. Lisboa: Texto Editora. - Torres, C. (2012). A Bíblia do Marketing Digital. São Paulo: Novatec. - Anderson, C. (2007). A Cauda Longa: Porque é que o Futuro dos Negócios é Vender Menos de Mais Produtos. Lisboa: Actual Editora. - Chelba, M. (2010). Marketing Digital: Novas Tecnologias e Novos Modelos de Negócio. Rio de Janeiro: Livreiro Virtual. - Gabriel, M. (2012). Marketing na Era Digital. São Paulo: Novatec.  
  • Digital Communication
  • 2201
  • 14881
  • Web Marketing
  • ISLA Gaia2201-14881
  • 2
  • 6
  • 0
  • 27
  • Não
  • Português
  • - Theoretical–practical classes: presentation of concepts, guided discussion and demonstrations. - Practical laboratory classes: use of tools (WordPress, GA4, ad simulators). - Project-based learning: development of a landing page and a marketing plan. - Weekly hands-on exercises with immediate application. - Continuous in-class feedback. These methods ensure the development of technical and operational skills aligned with the professional profile expected in a CTeSP programme.
  • Mandatory
  • - Understand the fundamentals of Web Marketing and the Conversion Funnel. - Explain the principles of SEO, SEM, content marketing, and social media marketing. - Identify quality criteria for websites and landing pages. - Know the essential metrics and KPIs in the digital context. - Create optimized Web content (text, image, copywriting). - Configure and analyze data in Google Analytics 4 and UTM tracking. - Build simple and effective Web pages using WordPress. - Implement basic strategies for generating organic and paid traffic. - Plan an integrated digital strategy for a brand/project. - Critically evaluate websites and digital presences according to UX and marketing best practices. - Execute a real or simulated Web Marketing mini-project using current tools. - Work collaboratively, manage tasks, and present results
  • The curricular unit addresses the essential principles of Web Marketing within the digital economy, presenting key concepts, online presence models, and the role of digital channels in organizational strategy. It covers core elements of digital strategy such as planning, personas, customer journey, and the conversion funnel. The unit introduces SEO across its on-page, technical, and off-page dimensions, along with Web-oriented content marketing practices. It also examines major social media platforms, content creation and management, and introductory concepts of digital advertising (Google Ads and Meta Ads). Additionally, it includes the development and optimization of websites and landing pages in WordPress, focusing on user experience and conversion. Finally, it presents the fundamentals of Web Analytics (GA4, metrics, KPIs, UTMs) for monitoring and evaluating digital performance.

  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    Trabalho de Grupo

    A meio do semestre

    40%

    Projeto Individual 

    Final do semestre

    50%

    Assiduidade e participação

     

    10%

     

    Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...

     
  • Semestral
  • The curricular unit Web Marketing introduces the fundamental principles, strategies, and tools of web-oriented digital marketing. In a context where organizations increasingly rely on their digital presence, this course prepares students to plan, implement, and optimize digital marketing actions that address real business challenges. Key areas such as SEO, Content Marketing, Social Media, Digital Advertising, Data Analytics, and Landing Pages are explored, always from a practical and applied perspective. This course is integrated into the study program as an essential component for developing professional skills in Digital Communication, Online Marketing, Digital Platform Management, and operational support for e-commerce teams.
  1. Creating small management systems
  2. Technical English
  3. Audiovisual Technology and Equipment
  4. Business Initiative and Entrepreneurship

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