- Details
- Category: Discipline
- Aaker, D. (2005). Strategic market management (7ª ed). John Wiley & Sons, NY. Bingham JR, F., et all (2005) Business marketing (3ª ed), McGraw-Hill, NY. Détrie, J.P. (2000). Strategor (3ª ed), D. Quixote, Lisboa. Farris, paul; Bendle, N. & Pfeifer, P. (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition). Person, NY Kotler, P. (2002). Marketing Management. Prentice-hall, 11ª ed., NY Pride, W. & Ferrel (2013). Marketing 2014. South-Western Cengage. Mason
- Sales and Marketing Management
- 6739
- 3692
- Marketing and Advertising
- ISLA Gaia6739-3692
- 1
- 6
- 0
- 27
- Não
- Português
- Teaching methodology: Theoretical classes - Expositive and interrogative method. Individual and group work. Presentations and discussion - Active and participatory method. Evaluation methodology: a) Curricular Evaluation (according to the Pedagogical Regulation of the CTeSP) Realization and presentation of an individual work (45%, minimum score 7) Test (45%, minimum score 7) Attendance and Attitudes (10%) Test: Penultimate lesson Presentation and defense of the Works: Last lesson b) Final Evaluation All students will be entitled to a final exam, to be held in an evaluation season. Observations: - No oral exams will be taken in this Curriculum Unit.
- Mandatory
- This course aims to provide students in the Higher Technical Diploma in Sales and Marketing Management with a comprehensive understanding of the principles and practices of marketing and advertising. Students will be equipped to analyze the market, develop effective marketing strategies, manage the marketing mix (product, price, distribution, and communication), and understand the significance of advertising as a promotional tool. Students will be encouraged to apply theoretical knowledge in practical contexts, preparing them to face real-world challenges in the professional sphere.
- 1 - The concept, function, evolution and nature of marketing 2 - Marketing strategy and plan 3 - Internal marketing diagnosis 4 - Marketing-mix variables: the Product 5 - The brand 6 - Marketing-mix variables: Price 7 - Marketing-mix variables: Distribution 8 - Marketing-mix variables: Communication 9 - The Advertising variable of the Communication Mix 10 - Diagnosis of the company's customers 11 - External marketing diagnosis 12 - Market analysis 13 - SWOT analysis 14 - Strategic marketing decisions 15 - Marketing strategies 16 - Marketing action plans 17- Marketing disciplines
Descrição
Data limite
Ponderação
Teste de Avaliação Global (TAG)
dd-mm-yyyy
45%
Apresentação e defesa dos trabalhos
dd-mm-yyyy
45%
Assiduidade, pontualidade e empenho
---------------
10%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- This course aims to provide students with knowledge and mastery of the basic and transversal concepts of Marketing and Advertising. To enable students to apply Marketing techniques to the creation and development of communication products or services in a working context. To analyze the importance of marketing for companies in general and communication in particular in the current global context.
- Details
- Category: Discipline
- Legislação aplicável à temática, nomeadamente, tal como: Decreto-Lei n.º 98/2015, de 2 de junho; Portaria n.º 218/2015, de 23 de julho; Portaria n.º 220/2015, de 24 de julho; Avisos 8254 a 8258/2015, de 29 de julho.
- Accounting and Management
- 2187
- 4578
- Financial Accounting I
- ISLA Gaia2187-4578
- 1
- 6
- 0
- 27
- Não
- Português
- Application of real-life cases in solving exercises
- Mandatory
- Enhance knowledge about historic streems in accounting. Give knowledge in financial statements framework; recognition of the elements of financial statements: basic current. Be apt to perform basic operations in accounting, considering the framework to produce Financial Statements.
- Accounting history (evolution); Since POC 1977 to SNC in Portugal; The accounting profession; The normative institutions; Tne International Accounting Standards and International Financial Reporting Standards and the Accounting system in Portugal; The SNC; Accounting treatment vs Tax treatment; Framework to produce Financial Statements; The Capital role in Accounting; Financial Statement Structure; The organization in accounting system; Rules for accounts; Current Operations: Purchases and account payables; Sales and Account Receivables; Payroll. The VAT and the treatment in Accounting; Purchases ans Sales with VAT; Inventories under periodic inventory system; Other Operations, Receivables and Payables;
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
1º Teste de avaliação
A definir com os alunos
40%
2º Teste de avaliação
A definir com os alunos
60%
(...)
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- Management Accounting provides managers with key information for planning and control. It aims to prepare a measurement system of different sizes of the organization, facilitating decision making and management control. In this sense, the objectives of this curricular unit, considering the specificity of the sector, are to provide the student with the basic skills for the understanding and use of management accounting techniques.
- Details
- Category: Discipline
- MACHADO, A . M. ( org. dir. ), Dicionário de literatura portuguesa. Lisboa: Presença, 2006 FIGUEIREDO, O., Didáctica do Português Língua Materna - dos Programas de Ensino às Teorias, das Teorias às Práticas. Porto, Edições ASA, 2005 VASCO MOREIRA , HILÁRIO PIMENTA ; REVISÃO: MARIA ALDINA MARQUES, Gramática de Português - 3.º Ciclo do Ensino Básico e Ensino Secundário, Porto Editora, 2015
- Sales and Marketing Management
- 6739
- 11124
- Oral and Written Expression Techniques
- ISLA Gaia6739-11124
- 1
- 6
- 0
- 27
- Não
- Português
- Theoretical classes Practical classes with individual, pair and group work Frequent use of the learning platform Moodle to study contents given in class, do and submit exercises and work related to class. Continuous evaluation through informal observation of students Summative evaluation through evaluation tests.
- Mandatory
- Identify the differences between native language and general language Use the language as a social activity Understand what communicative competence is Understand and use principles that rule verbal communication Understand the difference between saying and implying Use proper language according to the context Identify specific details of oral language Be able to properly speak in public Prepare an adequate oral presentation Identify and understand the different parts of a sentence Dealing with problems regarding punctuation, accentuation, spelling and text processing Be able to write an adequate text according to context Understand the process regarding written communication Differentiate academic text from non-academic text Differentiate literary text from non-literary text Identify the main features of a paper Be able to write an adequate report
- 1. Language and communication Native language and general language Verbal language as a form of action Principles that rule verbal communication Saying and implying 2. Oral communication Specific details of oral language Processes of oral communication Oral presentation -features Speaking in public Preparing an adequate oral presentation 3. Written communication Written production: features Sentence structure Dealing with problems regarding punctuation, accentuation, spelling and text processing
Descrição Data limite Ponderação Teste A definir 45% Apresentação oral A definir 45% Assiduidade e participação A definir 10% - Semestral
- Develop comprehension, oral and writing skills Apply linguistic knowledge previously acquired Continue de study of the Portuguese language in order to improve it and adapt it to students personal and professional needs Interpret different types of texts Develop planning and preparation skills of different types of texts Produce oral and writing contents adequate to different contexts Acquire technics and methods in order to research, record and treat data
- Details
- Category: Discipline
- Matias, Rogério (2018). Cálculo Financeiro - Teoria e Prática (6ª Edição), Escolar Editora Sílabo
- Accounting and Management
- 2187
- 154
- Financial Calculus
- ISLA Gaia2187-154
- 1
- 6
- 0
- 27
- Não
- Português
- Case-based learning. Gamification. Flipped Room.
- Mandatory
- At the end of the course students should have developed the following competencies: Determine the current and future value of one or a set of capitals; Calculate interest in the simple and compound system; Understand the relationships between different interest rates; Identify and analyze annuities and perpetuities; Develop plans for repayment of a loan.
- 1. Introduction 1.1. Application of income 1.2. Capital, interest and time 1.3. Interest and interest rate 1.4. Discount and discount rate 1.5. Value of a capital 2. Capitalization 2.1. Generic concepts 2.2. Capitalization under a simple interest regime 2.3. Capitalization under compound interest regime 2.4. Relationship between interest rates 3. Discount 3.1. Generic concepts 3.2. Discount under simple interest regime 3.3. Discount under compound interest regime 3.4. Bank discount 4. Financial rents 4.1. Generic concepts 4.2. Financial rents classification 4.3. Annuities 4.4. Perpetuities 5. Loan repayment 5.1. Generic concepts 5.2. Bullet repayment system 5.3. Periodic repayment systems
A avaliação à UC será efetuada considerando os seguintes elementos de avaliação:
Avaliação distribuída
Modalidade 1
- 2 trabalhos individuais (com uma ponderação de 15% cada)
- Teste de avaliação final (com uma ponderação de 60% cada) em data a combinar com os alunos (nota mínima de 7 valores)
- Assiduidade (10%);
- A assiduidade só será considerada na determinação da nota final caso o aluno seja com isso beneficiado.
Modalidade 2
- 2 trabalhos individuais (com uma ponderação de 15% cada)
- Teste de avaliação final (com uma ponderação de 70% cada) em data a combinar com os alunos (nota mínima de 7 valores)
Avaliação Final
- Exame final escrito
- Semestral
- With this course is intended that students obtain an overview of the concept of interest and discount, and its importance in financial mathematics. In this sense, the main objectives are the perception of the time value of money using the concepts of present and future value and application of some concepts of financial mathematics in the study of some financing and investment instruments.
- Details
- Category: Discipline
- - Sebenta disponibilizada pela docente. - Teixeira, S. (2022). Gestão das Organizações. Escolar Editora. - Almeida, F. (2016). Introdução à Gestão de Organizações (4ª edição). Escolar Editora. - Reis, F.L. (2020). Manual de Gestão das Organizações – Teoria e Prática com exercícios e casos de estudo (2ª edição). Edições Sílabo.
- Sales and Marketing Management
- 6739
- 3432
- Organizational Management
- ISLA Gaia6739-3432
- 1
- 6
- 0
- 27
- Não
- Português
- - Lectures – presentation of theoretical frameworks; - Participatory classes – gamification, but also active and collaborative learning, based on projects (project-based learning) and flipped classrooms.
- Mandatory
- Students should be able to understand the roles of managers in an organization (LO1); Identify and analyze the variables of the surrounding environment and the influence they have on organizations (LO2); analyze the interaction between the different functional areas of the organization (LO3); be able to perform a strategic analysis of the organization (LO4); define and know how to use the different tools for analyzing and controlling organizational processes (LO5); collect, process, and interpret information essential for the management of an organization (LO6).
- I. Introduction to Organizational Management -Organizations and their environment. -Management and the roles of the manager. -Management approaches and their evolution. II. Organizational Planning - Analysis of the external environment - Analysis of the internal environment. - Defining mission, objectives, and strategies. - Decision-making: Decision-making models and group decision-making III. Organizational structures - Organizational structures: organizational macrostructures and microstructures - Complexity, formalization, and centralization IV. Controlling business activity - Perspectives on control in management - Management control: objectives and instruments - Control techniques. V. Intangible instruments of intervention in management - Motivation and satisfaction of needs. - Leadership styles and types. - Communication and its effects. - Organizational culture
Avaliação contínua:
- Teste de avaliação escrito – 60%
- Trabalho escrito e apresentação oral – 40%
Avaliação por TAG:
Teste de avaliação global (TAG) – 100%
Nota:
Os estudantes que não tenham sucesso na avaliação contínua ou na avaliação por TAG podem realizar exames nas épocas de avaliação definidas pela instituição (normal e de recurso). Considera-se que um aluno teve sucesso numa UC se o mesmo obtiver uma nota final superior ou igual a 9,5 valores.
- Semestral
- This course provides students with an overview of organizations and their management in the context of today's societies. Follow the evolution of the main management theories. Analyze the main concepts and theories within the framework of management process functions. Address the different functional areas of organizations and their interrelationships. Learn about the main trends in modern management and the different organizational forms of today. Contextualize the organization in relation to its environment based on different organizational paradigms. Define organizational mission, strategy, and objectives. Characterize the various forms of organizational structure. Frame management subsystems in the European and global context.
