- Details
- Category: Discipline
- Sarkar, Soumodip (2007), Empreendedorismo e Inovação, Escolar Editora, Lisboa. Ferreira, M., Santos, J. e Serra, F, (2008), Ser Empreendedor: Pensar, criar e moldar a nova empresa, Edições Sílabo, Lisboa. Costa, H. e Ribeiro P. C. (2007), Criação e Gestão de Micro-Empresas e Pequenos Negócios, Lidel ¿ Edições Técnicas, 5ª Edição, Lisboa. DRUCKER, Peter F. (1987) Inovação e Espírito Empreendedor. São Paulo: Pioneira, 1987. Hisrich, R. D., Peters, M. P. e Shepherd, D. A., (2005), Entrepreneurship, McGraw-Hill, 6ª Edition, New York.
- Administrative Management of Human Resources
- 1999
- 15805
- Business Initiative and Entrepreneurship
- ISLA Gaia1999-15805
- 2
- 3
- 0
- 27
- Não
- Português
- Teaching methodology: Theoretical classes - Expositive and interrogative method. Individual and group work. Presentations and discussion - Active and participatory method. Evaluation methodology: a) Curricular Evaluation (according to the Pedagogical Regulation of the CTeSP) Global Assessment Test (GAT) (90% minimum score 9) Attendance and Attitudes (10%) Global Assessment Test - Last lesson. b) Final Evaluation All students will be entitled to a final exam, to be held in an evaluation season. Observations: - No oral exams will be taken in this Curriculum Unit.
- Mandatory
- Develop knowledge and concepts of Companies; - Identify critical issues in the creation of a new company. - Select and implement a business plan model. - Apply techniques to execute new business projects, using different management tools and instruments. - Apply techniques of business presentation, in the start-up phase of a new company. - Demonstrate effective leadership skills at the start-up of a new business.
- 1. Entrepreneurship and entrepreneurial spirit 2. The company 3. Incentives for entrepreneurship 4. Team building and people management 5. Market 6. Business plan and the analysis and evaluation of an investment project
Descrição
Data limite
Ponderação
Teste de Avaliação Global (TAG)
Última aula
90%
Assiduidade, pontualidade e empenho
---------
10%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- This curricular unit aims to provide students with knowledge and mastery of the concepts of Entrepreneurship and Innovation, and its interconnection with the business area. Provide the students with knowledge and domain on the basic and transversal concepts of enterprises. To enable students, in a working context, to demonstrate an entrepreneurial and innovative spirit.
- Details
- Category: Discipline
- Aaker, D. (2005). Strategic market management (7ª ed). John Wiley & Sons, NY. Bingham JR, F., et all (2005) Business marketing (3ª ed), McGraw-Hill, NY. Détrie, J.P. (2000). Strategor (3ª ed), D. Quixote, Lisboa. Farris, paul; Bendle, N. & Pfeifer, P. (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition). Person, NY Kotler, P. (2002). Marketing Management. Prentice-hall, 11ª ed., NY Pride, W. & Ferrel (2013). Marketing 2014. South-Western Cengage. Mason
- Digital Marketing and Electronic Commerce
- 2628
- 11664
- Marketing Principles
- ISLA Gaia2628-11664
- 1
- 6
- 0
- 27
- Não
- Português
- Teaching methodology: Theoretical classes - Expositive and interrogative method. Individual and group work. Presentations and discussion - Active and participatory method. Evaluation methodology: a) Curricular Evaluation (according to the Pedagogical Regulation of the CTeSP) Global Assessment Test (GAT) (45% minimum score 7) Realization and presentation of an group work (45%, minimum score 7) Attendance and Attitudes (10%) Global Assessment Test - Last lesson. Presentation and defense of the Works: Penultimate lesson b) Final Evaluation All students will be entitled to a final exam, to be held in an evaluation season. Observations: - No oral exams will be taken in this Curriculum Unit.
- Mandatory
- Present the surrounding factors that influence marketing; General information on marketing and its theoretical principles; Introduce and assess the impact of some recent changes in marketing; Present the main variables of marketing mix and correlation of these variables; Develop the knowledge and skills needed to manage the marketing function; In addition to what is presented is the aim of the course unit to provide students with tools that enable them to apply the theoretical knowledge previously learned and confront them with problems capable of occurring in real scenario. Another objective of this course is to create scenarios with contexts of obstacles and problems to overcome.
- 1 - Introduction to Marketing 2 - Marketing and the environment 3 - The Market 4 - Consumer Behavior 5 - SWOT Analysis 6 - Segmentation 7 - The Positioning 8 - Marketing Objectives and Strategies 9 - Marketing-mix 10 - Marketing Plan
Descrição
Data limite
Ponderação
Teste de avaliação global (TAG) Última aula 45% Apresentação e defesa dos trabalhos Penúltima
aula45% Assiduidade, pontualidade e empenho
---------------
10%
- Semestral
- This course aims to provide students with knowledge and mastery of the basic and transversal concepts of Marketing. To enable students to apply Marketing techniques to the creation and development of communication products or services in a working context. To analyze the importance of marketing for companies in general and communication in particular in the current global context.
- Details
- Category: Discipline
- Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson. Godin, S. (2018). This is marketing: You can't be seen until you learn to see. Portfolio. Chaffey, D., & Ellis-Chadwick, F. (2019). Digital marketing (7th ed.). Pearson.
- Applied Business Management for Micro and Small Enterprises
- 6675
- 24790
- Marketing for small businesses and SMEs
- ISLA Gaia6675-24790
- 1
- 2
- 0
- 27
- Não
- Português
- Use of active and practice-oriented methodologies, including case analysis, discussion of real examples, applied exercises, and the progressive development of practical work suited to the students' context. These approaches aim to strengthen participation, connection to professional reality, and the application of contents to concrete situations.
- Mandatory
- At the end of the curricular unit, students should be able to understand the fundamental concepts of marketing applied to small businesses and SMEs, analyse the reality of a business or project, identify target audiences and structure personas, recognise the customer journey and the main touchpoints, select marketing channels and actions suited to defined objectives, structure a simple, coherent and feasible marketing plan, and interpret basic performance metrics to support results evaluation and decision-making.
- Introduction to marketing for small businesses and SMEs Basic concepts, context and importance of marketing in small businesses. Value proposition and positioning Definition of value proposition, differentiation and market positioning. Target audience and personas Identification of target audiences and customer profiles. Customer journey Stages of the customer relationship and main touchpoints. Digital marketing channels Selection of channels suited to the business goals and resources. Content creation Basic principles of communication and content creation. Marketing plan Structure of a simple and feasible marketing plan. Metrics and results Basic indicators for monitoring and evaluation.
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação
dd-mm-yyyy
30%
Portfolio
dd-mm-yyyy
40%
(...)
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Anual
- The curricular unit falls within the field of applied marketing and focuses on the reality of small businesses and SMEs. Its scope includes the analysis and development of marketing strategies suited to contexts with limited resources, including positioning, target audiences, communication, channels, and performance evaluation. Its relevance within the study cycle lies in the development of practical skills in analysis, planning, and the application of marketing in real business contexts.
- Details
- Category: Discipline
- Cook, D. A. (2016). A History of Narrative Film (5th ed.). W. W. Norton & Company. Dancyger, K. , & Rush, J. (2013). Alternative Scriptwriting: Beyond the Hollywood Formula (5th ed.). Focal Press. Field, S. (2018). Screenplay: The Foundations of Screenwriting (Revised ed.). Delta. Parent-Alter, D. (2014). O argumento cinematográfico. Lisboa: Edições Texto & Grafia. Rabiger, M., & Hurbis-Cherrier, M. (2020). Directing: Film Techniques and Aesthetics (6th ed.). Routledge. Raskin, R. (2005). The Art of the Short Fiction Film: A Shot by Shot Study of Nine Modern Classics. London: McFarland & Company. Yorke, J. (2014). Into the Woods: A Five-Act Journey into Story. Penguin Books.
- Sound and Image
- 7086
- 26846
- Pre-Production and Screenwriting
- ISLA Gaia7086-26846
- 1
- 6
- 0
- 27
- Não
- Português
- Flipped-class micro-lectures; collaborative writers’ room; project-based learning; generative-AI tools for ideation and arc analysis; augmented-reality storyboarding; gamified peer review; 48-hour formative feedback loops.
- Mandatory
- This course unit aims to prepare students with the ability to plan and structure audiovisual projects, covering the initial stages of production, from the conception of the idea to the development of the script. Students will develop creative and organizational skills that are fundamental to the production of successful audiovisual content.
- Idea generation and research; Classical and non-linear story structure; three and/or five-act paradigms; Logline, synopsis, outline and screenplay drafting; Character and dialogue development; industry-standard script formatting; visual grammar and shot breakdown; Storyboard and animatic creation; technical, crew and budget requirements; Production book, scheduling, and cost estimation; Basic legal issues (copyright, licences); pitching techniques.
1. Avaliação Contínua ou distribuída [Projectos]:
• Trabalho prático em Grupo (2 elementos max.): Sinopse, Guião e Storyboard para uma Curta; 10%+30%+20% [Apresentação em: 21.10; 11.11 e 2.12];
• Trabalho prático Individual [Shooting Schedule Stripboard]; 40% [Apresentação em: 6.1.2026 ].
OU
2. Avaliação Final:
Teste Teórico-prático de Avaliação Global (TAG); 100%
- Semestral
- Focused on project development, this course qualifies students to create scripts and develop initial production plans, fostering fundamental skills for the pre-production stage. • Development of concepts and ideas for audiovisual productions. • Scriptwriting: structure, characters, dialogue. • Storyboard creation techniques. • Production planning: needs assessment and scheduling. • Pre-production documentation and creation of shooting plans.
- Details
- Category: Discipline
- Decreto-lei n.º 73/2011, de 17 de junho, Estabelece o regime geral aplicável à prevenção, produção e gestão de resíduos, Diário da República , Série I, N.º 116, p. 3251-3300. Freitas, L. C. (2008). Manual de Segurança e Saúde do Trabalho. Edições Sílabo. Lei n.º 7/2009, de 12 de Fevereiro ¿ Aprova o Código do Trabalho, Diário da República, Série I, N.º 30, p. 926-1029. Lei n.º 102/2009, 10 de Setembro ¿ Regime jurídico da promoção da segurança e saúde no trabalho. Diário da República , Série I, N.º 176, p. 6167-6192. Lei n.º 3/2014, 28 de janeiro ¿ Alteração ao Regime jurídico da promoção da segurança e saúde no trabalho. Diário da República , Série I, N.º 19, p. 554-591. Lei n.º 19/2014, de 14 de abril ¿ Lei de Base da Política de Ambiente. Diário da República , Série I, N.º 73, p. 2400-2404.
- Administrative Management of Human Resources
- 1999
- 15778
- Environment, Safety, Hygiene and Health at Work
- ISLA Gaia1999-15778
- 2
- 3
- 0
- 27
- Não
- Português
- Personalized teaching, with a methodology of guiding students' studies through practical work.
- Mandatory
- . To recognize the importance of Occupational Health and Safety management and Environmental management. . To explain the concepts related to Occupational Health and Safety. . To identify the duties of top management and employees according to the regulatory framework. . The identify the soundest hazards and assess the risks that emerge in a peculiar activity sector. . To identify safety signs. . To explain the importance of PPE and CPE . To identify the soundest environmental. . To promote the implementation of the best management practices concerning waste management and OHS.
- 1. Occupational Health and Safety 1.1. Foundations of OHS. 1.2. Framework of prevention within the occupationl regulations in Portugal. 1.3. OHS legislative regime in Portugal. 1.4. Occupational hazards and risks. 1.5. Occupational hazards and occupational diseases. 1.6. Safety signs and protective equipment. 2. Environment 2.1. Soundest environmental problems. 2.2. Environmental management and policies in companies. 2.3. Waste management from Society and companies.
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação
úlltima aula
50%
Trabalho
úlltima aula
50%
(...)
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- Companies increasingly adopt standardized management (supported on standards such as the ISO 9001, ISO 14001 and ISO 45001) in order to address the requirements and expectations from various stakeholders. Concurrently, it is crucial that students be trained so they may address these novel labour market demands namely in the scope of Occupational Hygiene domain. Additionally, it will be an add-value to provide the students wih organizational skills complementing the robust technical skills acquired during the bachelor academic degree. This academic unit aims at providing the students with the basic and pertinent knowledge concerning Occupational Health and Safety and Environment.
