- Details
- Category: Discipline
- Carmelo, L., (2014). Semiótica – uma introdução, Europa-América. Davis, M e Hunt, J. (2017). Visual Communication Design. New York: Bloodmsbury Publishing Pic. Gordon, B.; Gordon, M.,(2012). O Essencial do Design Gráfico, Senac. Munari, B. (2017),, Design e Comunicação Visual, Edições 70. Newark, Q.,(2007). What is Graphic Design?; Rotovision.
- Multimedia
- 6557
- 13301
- Design and Visual Communication
- ISLA Gaia6557-13301
- 1
- 6
- 0
- 27
- Não
- Português
- Design Thinking Methodology, PBL - Project based Learning; Participatory and co-operative methodologies; Case studies.
- Mandatory
- To speak of images is to speak of human activity and all the sciences connected with it, because they all refer to the signs that shape them, their meaning, their functioning and their use. This is the field where the teaching of this aspect is located, with special attention to the production of meaning in the construction of the image. To empower the student to have a personal opinion, independently of academic and commercial practice. To raise student awareness in order to familiarise him/herself with human communicative capacities, namely with regard to perception, cognitive processing and multisensory responses. Competences: -Know the fundamentals of design; -Acquire knowledge of the basic principles of visual communication; -Know how to think, decode information and transform visual codes; Develop experimental, research and self-critical attitudes; -Be able to realise an artistic project, mastering its different methodological phases.
- 1. Signal, sign and semiotics Sense, meaning, reference Meaning and consciousness 2. Semiology of objects Writing, film, television 3.Introduction to the History of Graphic Design Placement of Design and Visual Communication in History Principles of Graphic Design The basic elements The Grid Hierarchy of Elements Working Image Illustration Photography Word and Image Tools and Materials 4. The Communication Communication strategies Communication as a process Composition Design to Print (publishing, advertising, packaging) Design for Screen (Internet, Multimedia)
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Trabalho Prático 1
35%
Trabalho Prático 2
65%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- Exploration of the graphic elements of design and visual communication and their application in different media as a way of constructing meaning through the use of design practices, languages and methods.
- Details
- Category: Discipline
- Camilleri, M. (2024). Tourism planning and destination marketing. Bingley: Emerald Publishing George, R. (2025). Tourism and Hospitality: Concepts and Cases. Cham: Palgrave Macmillan Kotler, P., Bowen, J., Baloglu, S. (2021). Marketing for Hospitality and Tourism. 8th Ed.. Harlow: Pearson. Kozak, N., Kozak, M. (2019). Tourism Destination Management: Instruments, Products and Case Studies. Cham: Springer Fletcher, J, Fyall, A., Gilbert, D., Wanhill, S. (2018). Tourism: Principles and Practice. 16th ed.. Harlow: Pearson
- Tourism Management
- 6333
- 23135
- Product and Destination Marketing
- ISLA Gaia6333-23135
- 2
- 5
- 0
- 27
- Não
- Português
- Classes combine theoretical exposition with discussion and practical application of the contents. The following will be used: – interactive lectures to present and systematise key concepts; – analysis of real cases from tourism businesses and destinations; – practical exercises on campaigns, websites, and tourism promotion materials; – tutorial supervision of the applied project (marketing plan for a product or destination). To strengthen learning in product and destination marketing and increase student engagement, active methodologies will be used: - Project-based learning - Flipped classroom - Collaborative learning - Reflective teaching Digital resources (institutional platform, databases, online campaign analysis tools) will support students’ autonomous work.
- Mandatory
- By the end of the course, students should be able to: 1. Explain the concept of marketing and its evolution, framing it as a management philosophy applicable to tourism organisations. 2. Identify the specific characteristics of tourism products and services and analyse their implications for product and destination marketing. 3. Describe and apply the main instruments of the marketing mix in tourism business contexts. 4. Understand the role of communication, advertising, and digital channels in the promotion of tourism products and destinations. 5. Design a basic marketing plan for a tourism product or destination, including market analysis, objectives, strategies, and actions.
- 1. The Real Concept of Marketing 1.1. The Evolution of Management Philosophy 1.2. The Concept of Market Orientation (MO) 2. Operational and Strategic Marketing in Tourism 2.1. Four Main Differentiating Characteristics of Marketing in Tourism 2.2. The Functions of Marketing 2.3. The Role of Communication and Advertising in Marketing Management 3. Integrated Marketing and Marketing Planning in Tourism Businesses 3.1. Internal Marketing 3.2. Development of the Marketing Mix in Tourism 3.3. Stages of Marketing Planning in Tourism Businesses 4. Product Development in Tourism 4.1. Resources and Products 4.2. Commercialization of Tourism Products 4.3. The Tourism Product 4.4. The Life Cycle of the Tourism Product 4.5. Development of New Products 5. Destination Marketing 5.1. The Role of Marketing in the Strategic Planning of Tourism Destinations 5.2. Tourist Communication Strategies 5.3. Promotion and Distribution in Tourism 5.4. Commercialization of Tourism Destinations
AVALIAÇÃO CONTÍNUA:
Descrição
Ponderação
Teste individual
30%
Trabalho individual I
20%
Trabalho individual II
40%
Presenças e participação 10% NB:
- Nota mínima de 8 valores obrigatória em cada uma das componentes da avaliação.
AVALIAÇÃO FINAL
Todos os estudantes terão direito a um exame final, a realizar numa época de avaliação por exame, quando não obtiverem aprovação na avaliação curricular. Transitam automaticamente para avaliação final por exame os estudantes que obtenham na avaliação distribuída:
- Uma nota inferior a 8 valores em qualquer momento de avaliação; ou
- Uma média inferior a 9,5 valores na soma ponderada das notas dos elementos de avaliação.
Descrição
Ponderação
Exame escrito individual
60%
Trabalho Semestral (Obrigatório)
40%
NB: Nota mínima de 8 valores obrigatória em cada uma das componentes da avaliação.
-
Submissão do trabalho final no Moodle até às 23h59m do dia do Exame
-
Nota do trabalho da época normal é validada para a Época de Recurso
-
Não há lugar a Apresentação oral do trabalho
- Semestral
- This course deepens the principles and tools of marketing applied specifically to tourism products and destinations. Building on fundamental marketing concepts and their adaptation to tourism, students analyse the specific characteristics of tourism services, the development of tourism products, and the role of marketing in the management and promotion of destinations. The course combines theoretical grounding with the analysis of real cases, encouraging students to design value propositions and to develop segmentation, positioning, communication, and distribution strategies for tourism products and destinations.
