Company tax management: VAT, IRS, IRC

Category: Discipline
  • Diário da República Portuguesa (2000) Código do IRS ( Decreto-Lei n.442-A/88, de 30 de Novembro, e alterações subsequentes); Diário da República Portuguesa (2000) Código do IRC ( Decreto-Lei n.442-B/88, de 30 de Novembro, e alterações subsequentes). Diário da República Portuguesa (1986) Código do IVA ( Decreto-Lei n.394-B/84, de 26 de Novembro, e alterações subsequentes).  
  • Applied Business Management for Micro and Small Enterprises
  • 6675
  • 24793
  • Company tax management: VAT, IRS, IRC
  • ISLA Gaia6675-24793
  • 1
  • 2
  • 0
  • 27
  • Não
  • Português
  •   Application of real-life cases in solving exercises.
  • Mandatory
  • To provide students with the fundamentals of tax law in Portugal. To introduce them to the workings of personal income tax (IRS) and value-added tax (VAT) and their implications for businesses.
  • IRS Code Income from dependent work Income from independent work Withholdings and payments on account VAT What is VAT and when does it apply? Rates and exemptions VAT on invoices and basic calculation VAT deduction Periodic declaration and deadlines Enforceability, adjustments and refunds Intra-EU VAT / exports / reverse charge Internal control: checklist and evidence Corporate Income Tax (IRC) Tax framework From accounting result to taxable profit Tax rates and surcharge Autonomous taxation (Article 88) Annual calendar: Form 22, IES and payments.

  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    Trabalho prático

    		 13-02-2026

    100%

    (...)

     

     

     

    Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...

     
  • Anual
  • The Taxation course will cover the general principles and techniques of taxation, focusing on income tax within the context of companies (whether sole proprietorships or business entities) and VAT.

Corporate Finance and Financial Performance

Category: Discipline
  • Neves, João Carvalho, "Análise e Relato Financeiro: Uma Visão Integrada de Gestão", 5ª edição, Texto Editores, 2012. Fernanda, Carla et al., "Análise Financeira: Teoria e Prática",  Edições Sílabo, 2012  
  • Applied Business Management for Micro and Small Enterprises
  • 6675
  • 24795
  • Corporate Finance and Financial Performance
  • ISLA Gaia6675-24795
  • 1
  • 2
  • 0
  • 27
  • Não
  • Português
  • N/A
  • Mandatory
  • It is intended that, at the end of this Curricular Unit, students develop skills that allow them, conceptually, to identify and describe concepts related to value, valuation, capitalization, investment, and the financial analysis and management of the company. Practically, they should be able to use methods and techniques of analysis that enable them to operationalize these concepts appropriately.
  • 1. The Financial Function and Financial Analysis 2. Financial Analysis Documents 3. Financial Analysis Techniques. 4. Performance Evaluation Through the Ratio Method 5. Analysis of Financial Equilibrium 6. Integrated Profitability Analysis 7. Analysis of the Break-even Point and Leverage Degrees 8. Cash Flow Analysis

  • Exemplo:

    Descrição

    Data limite

    Ponderação

    Trabalho de Grupo

    30-04-2026

    100%

     
  • Anual
  • The course unit on Corporate Finance and Financial Performance focuses on financial function and in-depth financial analysis, using specific documents and techniques to examine the financial performance of companies. We cover performance evaluation through the ratio method, which aids in interpreting critical aspects of corporate finance, and teach the analysis of financial equilibrium and integrated profitability, essential for sustainable management. We also explore break-even analysis and the degrees of financial leverage, along with cash flow analysis, to equip students to make informed decisions in complex financial environments. This course prepares students to face real market challenges by integrating financial theory with practical application.

Web Marketing

Category: Discipline
  • - Laudon, K. C., & Traver, C. G. (2021). E-Commerce 2020/2021: Business, Technology and Society (Global Edition). Pearson. ISBN 978-1292343167. - Laudon, K. C., & Traver, C. G. (2017). E-Commerce 2016: Business, Technology, Society (12th ed.). Pearson Education. - Neto, J., Afonso, C., Amaral, I., Monteiro, D., & Ramondes, J. (2016). Marketing Digital & E-Commerce. Wook. ISBN 978-9728994723. - Adolpho, C. (2012). Os 8 Ps do Marketing Digital: O Guia Estratégico de Marketing Digital. Lisboa: Texto Editora. - Torres, C. (2012). A Bíblia do Marketing Digital. São Paulo: Novatec. - Anderson, C. (2007). A Cauda Longa: Porque é que o Futuro dos Negócios é Vender Menos de Mais Produtos. Lisboa: Actual Editora. - Chelba, M. (2010). Marketing Digital: Novas Tecnologias e Novos Modelos de Negócio. Rio de Janeiro: Livreiro Virtual. - Gabriel, M. (2012). Marketing na Era Digital. São Paulo: Novatec.  
  • Digital Communication
  • 2201
  • 14881
  • Web Marketing
  • ISLA Gaia2201-14881
  • 2
  • 6
  • 0
  • 27
  • Não
  • Português
  • - Theoretical–practical classes: presentation of concepts, guided discussion and demonstrations. - Practical laboratory classes: use of tools (WordPress, GA4, ad simulators). - Project-based learning: development of a landing page and a marketing plan. - Weekly hands-on exercises with immediate application. - Continuous in-class feedback. These methods ensure the development of technical and operational skills aligned with the professional profile expected in a CTeSP programme.
  • Mandatory
  • - Understand the fundamentals of Web Marketing and the Conversion Funnel. - Explain the principles of SEO, SEM, content marketing, and social media marketing. - Identify quality criteria for websites and landing pages. - Know the essential metrics and KPIs in the digital context. - Create optimized Web content (text, image, copywriting). - Configure and analyze data in Google Analytics 4 and UTM tracking. - Build simple and effective Web pages using WordPress. - Implement basic strategies for generating organic and paid traffic. - Plan an integrated digital strategy for a brand/project. - Critically evaluate websites and digital presences according to UX and marketing best practices. - Execute a real or simulated Web Marketing mini-project using current tools. - Work collaboratively, manage tasks, and present results
  • The curricular unit addresses the essential principles of Web Marketing within the digital economy, presenting key concepts, online presence models, and the role of digital channels in organizational strategy. It covers core elements of digital strategy such as planning, personas, customer journey, and the conversion funnel. The unit introduces SEO across its on-page, technical, and off-page dimensions, along with Web-oriented content marketing practices. It also examines major social media platforms, content creation and management, and introductory concepts of digital advertising (Google Ads and Meta Ads). Additionally, it includes the development and optimization of websites and landing pages in WordPress, focusing on user experience and conversion. Finally, it presents the fundamentals of Web Analytics (GA4, metrics, KPIs, UTMs) for monitoring and evaluating digital performance.

  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    Trabalho de Grupo

    A meio do semestre

    40%

    Projeto Individual 

    Final do semestre

    50%

    Assiduidade e participação

     

    10%

     

    Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...

     
  • Semestral
  • The curricular unit Web Marketing introduces the fundamental principles, strategies, and tools of web-oriented digital marketing. In a context where organizations increasingly rely on their digital presence, this course prepares students to plan, implement, and optimize digital marketing actions that address real business challenges. Key areas such as SEO, Content Marketing, Social Media, Digital Advertising, Data Analytics, and Landing Pages are explored, always from a practical and applied perspective. This course is integrated into the study program as an essential component for developing professional skills in Digital Communication, Online Marketing, Digital Platform Management, and operational support for e-commerce teams.

Creating small management systems

Category: Discipline
  • ISO. (2008). ISO 31000: ERM– principles and guidelines on implementation (versão electronica). ISO. Genebra.   COSO. (2017). Integrating Enterprise Risk management with strategy. COSO. USA.   Wu, D., Olson, D. & Dolgui, A. (2015). Decision making in enterprise risk management: a review and introduction to special (versão eletrónica). The international Joruianl of management science. 57: 1–4. Arnold, V., Benford, T., Canada, J. & Sutton, S. (2015). Leveraging integrated information systems to enhance strategic flexibility and performance: the enabling role of enterprise risk management (versão eletrónica). International Journal of Accounting Information Systems. 19: 1–16. COSO. (2004). ERM– Integrated Framework: Application Techniques. COSO. USA.  DeLoach, J. & Thompson, J. (2011). Performance/risk integration management model (versão eletrónica). Protiviti. USA.  Farrell, M. & Gallagher, R. (2014). The valuation implications of ERMmaturity. The Journal of Risk and Insurance, 9999: 1–34. 
  • Applied Business Management for Micro and Small Enterprises
  • 6675
  • 24796
  • Creating small management systems
  • ISLA Gaia6675-24796
  • 1
  • 2
  • 0
  • 27
  • Não
  • Português
  • N/A
  • Mandatory
  • O presente programa tem como grande objectivo gerar conhecimentos fundamentais na área dos sistemas de gestão das organizações, dando especial atenção à gestão de riscos nas organizações, actualmente, modelo central das normas de gestão ISO. A unidade é direccionada para alunos formados em áreas técnicas, mas com necessidades de conhecimentos complementares na área da gestão, por responsabilidades profissionais, ou áreas complementares, decorrentes das suas funções. Com esta formação os formandos deverão ganhar conhecimentos que lhes permitam gerir, acompanhar, ou desempenhar funções nna implementação e manutenção de um sistema de gestão, com base na gestão de riscos.
  • N/A

  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    Trabalho final 

    N/a

    60%

    Participação/trabalho

    		 N/a

     

    30%

    Assiduidade 

    N/a

    10%

     

    Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...

     
  • Anual
  • N/a

Technical English

Category: Discipline
  • Collin P.H. and Ivanovic A. "Check your vocabulary for Human resources" Bloomsbury 2005 Flinders Steve "Professional English Business Intermediate" Penguin English Guides Murphy Raymond, "English Grammar in Use", Cambridge University Press, 2002 Sweeny Simon "English for Business Communication" Second Edition Cambridge University Press 2003 Walker Elaine & Elsworth Steve, "New Grammar Practice for intermediate students", Longman, 2004 Wyatt Rawdon "Check your English Vocabulary for Business and Administration" Fourth Edition A&C Black Publishers 2007.
  • Administrative Management of Human Resources
  • 1999
  • 1252
  • Technical English
  • ISLA Gaia1999-1252
  • 1
  • 6
  • 0
  • 27
  • Não
  • Português
  • open classes with guest speakers study visit group interactive work to immitate the workfloor
  • Mandatory
  • The main objective of this course is to consolidate and develop linguistic knowledge using grammar, vocabulary, both in writing and orally. Students will have to recognize formal and informal language. Do listening exercises to consolidate oral comprehension using different topics and dialects. At the same time they will have to deal with complaints and simple explanations, verbally and written.
  • Vocabulary: Jobs and positions Recruitment and advertising Meetings and presentations Contracts Workplace problems Grammar: Present simple / present continuous Past simple / present perfect Prepositions If-clauses Phrasal verbs Reading Writing CV and motivation letter

  • 1. Avaliação Curricular A avaliação é continua e é constituída de seguinte forma:

    Descrição

    ponderação

    nota minima

    1st written test

    30%

    8/10

    2nd written test

    30%

    8/20

    oral evaluation

    30%

    -
    presence and participation 10%  

     

    2. Avaliação Final Os estudantes que não tenham sucesso na avaliação curricular podem realizar exames nas épocas de avaliação definidas pela instituição.
  • Semestral
  • English classes are built upon student's existing knowledge of English. The manuals Check your vocabulary for business and administration and Human Resources, English for Business Communication, Professional English Business Intermediate and New Grammar Practice intermediate will be followed. Discussions to consolidate spoken language will be carried out and written mails and letters and texts to consolidate written language will be elaborated. Understanding vocabulary and subjects related to Accounting, Management and Human Resources are of major importance
  1. Audiovisual Technology and Equipment
  2. Business Initiative and Entrepreneurship
  3. Drawing up Business Models and Operational Plans
  4. Critical Thinking

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