- Details
- Category: Discipline
- Brooke Noel Moore, Richard Parker (2009). Critical Thinking. New York: McGraw-Hill. Mark Storey (2013). Critical Thinking. GNU Free Documentation License. Michael Bruce, Steven Barbone (eds.) (2011). Just the arguments: 100 of the most important arguments in Western. Malden: Blackwell. Tracy Bowell, Gary Kemp (2002). Critical Thinking. London, New York: Routledge. Warburton, Nigel (2007). Thinking From A To Z. London: Routledge
- Digital Marketing and Electronic Commerce
- 2628
- 12785
- Critical Thinking
- ISLA Gaia2628-12785
- 1
- 3
- 0
- 27
- Não
- Português
- The Critical Thinking curricular unit uses innovative methodologies that promote active and collaborative learning. Problem-based learning (PBL) puts students at the center of the process, challenging them to solve practical cases with critical thinking. Case studies and simulations allow students to apply theory to real-world scenarios, while digital tools facilitate collaboration and instant feedback. Gamification makes the process engaging, with games that encourage critical analysis. Continuous assessment is based on reflections, encouraging self-criticism and the continuous development of critical thinking skills.
- Mandatory
- This curricular unit aims to promote, among students, the acquisition of fundamental concepts related to critical thinking (truth, validity, knowledge, reason, argument) and the ability to analyse, evaluate, and reconstruct arguments, recognising underlying patterns of thought and identifying possible fallacies. It also seeks to develop attitudes of active and engaged observation, to encourage the consideration of new ideas, and to foster reflection in a more structured, comprehensive, and in-depth manner. The unit further aims to strengthen students’ ability to communicate in an authentic and consistent way, which includes learning to express their own point of view clearly and to listen attentively to different perspectives, striving to achieve a solid and well-grounded understanding of the concepts under discussion.
- 1. Introduction to Critical Thinking: truth, validity, knowledge, reason, argument. 2. Concept and construction of Logic 3. Deductive arguments 4. Inductive arguments 5. Arguments from analogy 6. Causal arguments 7. Fallacies 8. Rhetorical devices 9. Norms and obstacles to critical thinking
Teste de avaliação - 40%
Trabalho final - 40%
Assiduidade. participação - 20%
- Semestral
- The Critical Thinking course unit aims to develop the ability for rigorous analysis and in-depth reflection on complex problems and issues, fostering an attitude of questioning and openness to well-founded argumentation. This unit seeks to provide students with both theoretical and practical tools to identify fallacies, avoid cognitive biases, and evaluate information impartially, promoting more informed and rational decision-making. The inclusion of Critical Thinking in the study programme is fundamental for shaping citizens and professionals capable of navigating a constantly changing world, where the quantity and diversity of information demand a keen and discerning eye. This course unit contributes to the development of essential academic skills, such as research, debate, and argumentation, and prepares students to face professional challenges with a critical and innovative mindset.
- Details
- Category: Discipline
- MACHADO, A . M. ( org. dir. ), Dicionário de literatura portuguesa. Lisboa: Presença, 2006 FIGUEIREDO, O., Didáctica do Português Língua Materna - dos Programas de Ensino às Teorias, das Teorias às Práticas. Porto, Edições ASA, 2005 VASCO MOREIRA , HILÁRIO PIMENTA ; REVISÃO: MARIA ALDINA MARQUES, Gramática de Português - 3.º Ciclo do Ensino Básico e Ensino Secundário, Porto Editora, 2015
- Sound and Image
- 7086
- 11124
- Oral and Written Expression Techniques
- ISLA Gaia7086-11124
- 1
- 3
- 0
- 27
- Não
- Português
- Theoretical classes Practical classes with individual, pair and group work Frequent use of the learning platform Moodle to study contents given in class, do and submit exercises and work related to class. Continuous evaluation through informal observation of students Summative evaluation through evaluation tests.
- Mandatory
- Identify the differences between native language and general language Use the language as a social activity Understand what communicative competence is Understand and use principles that rule verbal communication Understand the difference between saying and implying Use proper language according to the context Identify specific details of oral language Be able to properly speak in public Prepare an adequate oral presentation Identify and understand the different parts of a sentence Dealing with problems regarding punctuation, accentuation, spelling and text processing Be able to write an adequate text according to context Understand the process regarding written communication Differentiate academic text from non-academic text Differentiate literary text from non-literary text Identify the main features of a paper Be able to write an adequate report
- 1. Language and communication Native language and general language Verbal language as a form of action Principles that rule verbal communication Saying and implying 2. Oral communication Specific details of oral language Processes of oral communication Oral presentation -features Speaking in public Preparing an adequate oral presentation 3. Written communication Written production: features Sentence structure Dealing with problems regarding punctuation, accentuation, spelling and text processing
Descrição
Data limite
Ponderação
Teste de avaliação
data a definir
65%
Trabalhos via Moodle
data a definir
25%
Assiduidade e participação 10% - Semestral
- Develop comprehension, oral and writing skills Apply linguistic knowledge previously acquired Continue de study of the Portuguese language in order to improve it and adapt it to students personal and professional needs Interpret different types of texts Develop planning and preparation skills of different types of texts Produce oral and writing contents adequate to different contexts Acquire technics and methods in order to research, record and treat data
- Details
- Category: Discipline
- Legislação aplicável à temática, nomeadamente, tal como: Regulamento 1606/2002 do Parlamento Euripeu e do Conselho, de 19 de Julho; Decreto-Lei 158/2009, de 13 de Julho; Decreto-Lei 159/2009, de 13 de Julho; Decreto-Lei 160/2009, de 13 de Julho; Portaria 986/2009, de 7 de Setembro; Avisos n.ºs. 15652 a 5 / 2009, de 7 de Setembro; Portaria 1011/2009, de 9 de Setembro; Decreto-Lei 98/2015, de 2 de Junho; Portaria n.º 220/2015, de 24 de Julho.
- Applied Business Management for Micro and Small Enterprises
- 6675
- 24794
- Introduction to accounting and financial statements
- ISLA Gaia6675-24794
- 1
- 2
- 0
- 27
- Não
- Português
- Interactive synchronous classes using digital tools to promote active participation. Case study resolution and problem-based learning in an online environment. Use of spreadsheets and/or accounting software to simulate accounting entries and financial statements. Provision of digital resources to support autonomous learning and formative feedback.
- Mandatory
- Objectives: Enhance knowledge about historic streems in accounting. Give knowledge in financial statements framework; recognition of the elements of financial statements: basic current. Competences: Be apt to perform basic operations in accounting, considering the framework to produce Financial Statements.
- Syllabus Contents Historical evolution of accounting; The accounting standardisation system; Accounting vs. Taxation; Conceptual framework; Structure and content of financial statements; The basic rules for the movement of accounts; Current operations: Purchases and accounts payable; Sales and accounts receivable; VAT and its accounting treatment; Treatment of purchases and sales with VAT; Inventories and their treatment under the intermittent or periodic inventory system; Other Income and Expenses / other accounts receivable and payable; Staff expenses.
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Trabalho
A combinar
100%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Anual
- Historic evolution in accounting; the accounting profession; the institutions for accounting standars; the SNC in Portugal; framework for the preparation and presentation of Financial Statements; the Financial Statements and its content; accounts; the recognition of simple transactions.
- Details
- Category: Discipline
- Sarkar, Soumodip (2007), Empreendedorismo e Inovação, Escolar Editora, Lisboa. Ferreira, M., Santos, J. e Serra, F, (2008), Ser Empreendedor: Pensar, criar e moldar a nova empresa, Edições Sílabo, Lisboa. Costa, H. e Ribeiro P. C. (2007), Criação e Gestão de Micro-Empresas e Pequenos Negócios, Lidel ¿ Edições Técnicas, 5ª Edição, Lisboa. DRUCKER, Peter F. (1987) Inovação e Espírito Empreendedor. São Paulo: Pioneira, 1987. Hisrich, R. D., Peters, M. P. e Shepherd, D. A., (2005), Entrepreneurship, McGraw-Hill, 6ª Edition, New York.
- Administrative Management of Human Resources
- 1999
- 15805
- Business Initiative and Entrepreneurship
- ISLA Gaia1999-15805
- 2
- 3
- 0
- 27
- Não
- Português
- Teaching methodology: Theoretical classes - Expositive and interrogative method. Individual and group work. Presentations and discussion - Active and participatory method. Evaluation methodology: a) Curricular Evaluation (according to the Pedagogical Regulation of the CTeSP) Global Assessment Test (GAT) (90% minimum score 9) Attendance and Attitudes (10%) Global Assessment Test - Last lesson. b) Final Evaluation All students will be entitled to a final exam, to be held in an evaluation season. Observations: - No oral exams will be taken in this Curriculum Unit.
- Mandatory
- Develop knowledge and concepts of Companies; - Identify critical issues in the creation of a new company. - Select and implement a business plan model. - Apply techniques to execute new business projects, using different management tools and instruments. - Apply techniques of business presentation, in the start-up phase of a new company. - Demonstrate effective leadership skills at the start-up of a new business.
- 1. Entrepreneurship and entrepreneurial spirit 2. The company 3. Incentives for entrepreneurship 4. Team building and people management 5. Market 6. Business plan and the analysis and evaluation of an investment project
Descrição
Data limite
Ponderação
Teste de Avaliação Global (TAG)
Última aula
90%
Assiduidade, pontualidade e empenho
---------
10%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- This curricular unit aims to provide students with knowledge and mastery of the concepts of Entrepreneurship and Innovation, and its interconnection with the business area. Provide the students with knowledge and domain on the basic and transversal concepts of enterprises. To enable students, in a working context, to demonstrate an entrepreneurial and innovative spirit.
- Details
- Category: Discipline
- Aaker, D. (2005). Strategic market management (7ª ed). John Wiley & Sons, NY. Bingham JR, F., et all (2005) Business marketing (3ª ed), McGraw-Hill, NY. Détrie, J.P. (2000). Strategor (3ª ed), D. Quixote, Lisboa. Farris, paul; Bendle, N. & Pfeifer, P. (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition). Person, NY Kotler, P. (2002). Marketing Management. Prentice-hall, 11ª ed., NY Pride, W. & Ferrel (2013). Marketing 2014. South-Western Cengage. Mason
- Digital Marketing and Electronic Commerce
- 2628
- 11664
- Marketing Principles
- ISLA Gaia2628-11664
- 1
- 6
- 0
- 27
- Não
- Português
- Teaching methodology: Theoretical classes - Expositive and interrogative method. Individual and group work. Presentations and discussion - Active and participatory method. Evaluation methodology: a) Curricular Evaluation (according to the Pedagogical Regulation of the CTeSP) Global Assessment Test (GAT) (45% minimum score 7) Realization and presentation of an group work (45%, minimum score 7) Attendance and Attitudes (10%) Global Assessment Test - Last lesson. Presentation and defense of the Works: Penultimate lesson b) Final Evaluation All students will be entitled to a final exam, to be held in an evaluation season. Observations: - No oral exams will be taken in this Curriculum Unit.
- Mandatory
- Present the surrounding factors that influence marketing; General information on marketing and its theoretical principles; Introduce and assess the impact of some recent changes in marketing; Present the main variables of marketing mix and correlation of these variables; Develop the knowledge and skills needed to manage the marketing function; In addition to what is presented is the aim of the course unit to provide students with tools that enable them to apply the theoretical knowledge previously learned and confront them with problems capable of occurring in real scenario. Another objective of this course is to create scenarios with contexts of obstacles and problems to overcome.
- 1 - Introduction to Marketing 2 - Marketing and the environment 3 - The Market 4 - Consumer Behavior 5 - SWOT Analysis 6 - Segmentation 7 - The Positioning 8 - Marketing Objectives and Strategies 9 - Marketing-mix 10 - Marketing Plan
Descrição
Data limite
Ponderação
Teste de avaliação global (TAG) Última aula 45% Apresentação e defesa dos trabalhos Penúltima
aula45% Assiduidade, pontualidade e empenho
---------------
10%
- Semestral
- This course aims to provide students with knowledge and mastery of the basic and transversal concepts of Marketing. To enable students to apply Marketing techniques to the creation and development of communication products or services in a working context. To analyze the importance of marketing for companies in general and communication in particular in the current global context.
