Renewable Energies

Category: Discipline
  • Não
  • The relevance of Renewable Energy in the energy outlook, both nationally and worldwide, has been growing in the last few years, and this tendency shall remain or even increase in the next decades. With environmental concerns due to global warming, de decarbonisation of the economy and the electrification of productive processes, energy demand will grow and it shall be supplied predominantly from renewable sources. This curricular unit will address mature technologies, such as wind and small hydro, as well as strongly emerging technologiest, such as solar (PV and thermal) and developing technologies (waves, tidal, etc.).
  • Semestral

  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    1º Teste de avaliação

    04-05-2026

    30%

    2º Teste de avaliação

    08-06-2026

    30%

    Componente prático-laboratorial - 30%
    da nota final, dividida em três
    partes: relatórios dos trabalhos práticos
    de laboratório; Os trabalhos de grupo,
    terão de ser enviados para o Moodle

    Assiduidade e participação nas aulas

    18-05-2026

    30%

     

     

     

    10%

     

    O acompanhamento a prestar aos alunos quando realizarem a componente prático-laboratorial, será
    presencial.
    A referência bibliográfica, já está mencionada nesta FUC.
    As indicações para a redação dos trabalhos, serão transmitidas oportunamente.

     
  • Solar Energy: Solar radiation; Solar thermal and photovoltaic energy. Wind energy: Wind power; Wind turbines; Wind installations; Environmental impacts. Hydro energy: Types of plants; Hydrological study; Design criteria; Environmental impacts. Other renewable energy sources: geothermal, biomass, ocean energy. Applications; Current and future perspectives. Legal framework for renewable energies in Portugal: Individual and collective self-consumption. Analysis of case studies.
  • Identification of endogenous resources with high potential for energy use; Design and dimensioning of energy production systems using endogenous resources; Technical and economic evaluation of energy production projects from endogenous resources.
  • Mandatory
  • The teaching methodology is theoretical and practical and according to the programmatic contents mentioned above.
  • Português
  • [Preencher APELIDO], [Preencher Primeiros Nomes] - [Preencher Título]. [Preencher Edição. Local de publicação :Editor, Ano de publicação. Descrição física. Série. ISBN)] [Preencher APELIDO], [Preencher Primeiros Nomes] - [Preencher Título]. [Preencher Edição. Local de publicação :Editor, Ano de publicação. Descrição física. Série. ISBN)  
  • 4
  • 0
  • 5
  • 1
  • IPLUSO6082-11747
  • Renewable Energies
  • 11747
  • 6082
  • Electrical Installations and Automation

Performance Metrics and Assessment

Category: Discipline
  • Não
  • The discipline of Metrics and Performance Evaluation aims to equip students with general knowledge about the field of Digital Analysis within the context of Digital Marketing and eCommerce. Generally, the area of digital analytics is dedicated to data analysis in order to understand and identify behavioral patterns and/or trends, with the goal of improving the current and future performance of a brand, product, service, or any other activity that exists or relies on digital means to exist. This discipline therefore intends to equip students with both theoretical knowledge about Digital Analysis and its implementation, as well as applied knowledge using software such as Google Analytics, Google Looker Studio, and Google Tag Manager. By the end of the course unit, students will be able to use Google Analytics as a tool for analyzing predefined metrics, and to create and analyze reports using Google Data Studio.
  • Semestral

  •  

    Descrição

    Data limite

    Ponderação

    Trabalho - Plano de medição

     

    15%

    Exercício GA4

     

    15%

    Exercício GTM

     

    20%

    Exercício GLS

     

    20%

    Trabalho Final

     

    20%

    Participação e assíduidade

     

    10%

     
  • What is Digital Analysis Concepts Examples Application Exercises   Google Analytics What is it Structure Concepts Events Segments Audiences   Google Looker Studio What is it Visual representation of data Exercises Interface Functionalities Reports Graphics dimensions Matrics Data sources   Google Tag Manager What is it Tags, Triggers and Variables Debug Data Layer Implementation of measurement plan with GTM
  • At the end of the semester, students will have acquired skills in the area of digital analysis using theoretical and practical tools that will facilitate their professional integration, namely Definition, implementation, and evaluation of digital measurement plans Performance appraisal based on data Development of analytical and critical data capabilities Development of forms of visual representation of information Working knowledge of digital analysis software
  • Mandatory
  • The curricular unit develops the use of practical cases and role playing in order to involve students in realities that they will encounter in the job market.
  • Português
  • Google Analytics 4 (GA4)    Documentação Oficial   https://support.google.com/analytics/ Google Analytics 4 (GA4)    Guia de Configuração    https://support.google.com/analytics/answer/9304153 Google Analytics 4 (GA4)    Curso Oficial   https://skillshop.exceedlms.com/student/path/50843-google-analytics-4-certification Google Looker Studio    Documentação Oficial    https://cloud.google.com/looker-studio/docs Google Looker Studio    Ajuda da Plataforma    https://support.google.com/looker-studio/ Google Looker Studio    Curso Oficial (Pro)    https://skillshop.exceedlms.com/student/path/663086-get-started-with-looker-studio-pro Google Tag Manager (GTM)    Visão Geral Oficial    https://support.google.com/tagmanager/answer/6003009 Google Tag Manager (GTM)    Guia de Início    https://support.google.com/tagmanager/answer/6102821 Google Tag Manager (GTM)    Curso Oficial    https://analytics.google.com/analytics/academy/course/5
  • 4
  • 0
  • 5
  • 2
  • IPLUSO6066-21878
  • Performance Metrics and Assessment
  • 21878
  • 6066
  • Digital Marketing

Microeconomics

Category: Discipline
  • Não
  • This curricular unit aims to provide students with fundamental and solid knowledge about microeconomics, namely about the determinants of a product's market equilibrium price and quantity, the laws of demand and supply, the effects of demand and supply on the equilibrium price and quantity in a competitive market, as well as the role of the State in shaping family well-being. Consumer, producer and cost theories, as well as general notions about market restructuring, will be an integral part of the subjects to be covered in this teaching unit.
  • Semestral

  • Descrição

    Data limite

    Ponderação
    Mini teste 07-05-2026

    15%
    Teste individual 28-05-2026 45%

    Trabalho de grupo

    		 11-06-2026 30%

    Participação

    		   10%

    * A redação e apresentação deve seguir as normas de elaboração dos trabalhos acadêmicos do ISLA Santarém.
  • Description of contents The fundamentals of economics: macroeconomics and microeconomics; The opportunity cost The study of market equilibrium: the law of demand and supply and the Marshallian cross; Consumer theory: The conditions of consumer equilibrium; The producer theory. The producer's balance; The theory of costs. The short and the long term. General notions of market structures.
  • Objectives: Teach basic and fundamental concepts and relationships of microeconomics with a view to providing students with the acquisition of knowledge for their application in solving concrete problems in both practical and theoretical terms at a microeconomic level. It is also intended to provide students with a critical spirit in relation to microeconomic problems and the ability to analyze and discuss the most basic and also relevant problems. It is intended, on the part of the students, to be open to scientific knowledge and demonstrate general knowledge about economic concepts.
  • Mandatory
  • Classes are essentially practical, preceded by a theoretical introduction to solving practical cases. General knowledge of the subject is taught with a view to a good learning of the subjects to solve the exercises on microeconomics. At the same time, students will be provided with the analysis and discussion of concrete and relevant microeconomic situations of our day.
  • Português
  • Pinho, Micaela. Micro Economia. 3ª Edição. Lisboa: Edições Sílabo, 2016. Santos, António e Ribeiro, Sandra. Micro Economia. 1ª Edição. Lisboa: Edições Sílabo, 2017. Textos fornecidos pelo professor.
  • 4
  • 0
  • 5
  • 1
  • IPLUSO6147-712
  • Microeconomics
  • 712
  • 6147
  • Business Management and E-Commerce

Commercial and Sales Management

Category: Discipline
  • Não
  • This curricular unit aims to provide students with information on understanding and analysis of topics related to Business Management and its stakeholders, as well as preparing students for the techniques and practices related to it, particularly those related to Tourism Management Activity.
  • Semestral

  • Descrição dos instrumentos de avaliação (individuais e de grupo):

     

    Descrição

    Data limite

    Ponderação

    Teste de avaliação

    a marcar com alunos

    		  

    35%

    Trabalho de Grupo Final

    a marcar com alunos

    		  

    35%

    Trabalhos em Aula

    N.A.

    20%

    Assiduidade, Participação, Atitude

    N.A.

    10%

     

     

    • Os estudantes que não tenham sucesso na avaliação contínua podem realizar exames nas épocas de avaliação definidas pela instituição.

     
  • Services anda Function of the sales force; Sales force management steps; Communication to Commercial Relationship; Sales promotion; Area Sales management; Development of a sales force in an organization; Commercial activity in the Tourism and Hotel.
  • Provide a set of knowledge, methods and practices that enable you to have a good communication and personalized relationship with the client. It is also intended to raise awareness of the need to exercise its activity, either on the basis of retaining current customers by giving them the necessary assistance, or on the basis of prospecting for new customers, as well as raising awareness of new information and communication technologies as sales support instrument.
  • Mandatory
  • Experimenting with CRM software in class and carrying out exercises Holding a seminar with guests linked to GCV participation in a commercial game, dynamics carried out in class and in an event on commercial themes to be held
  • Português
  • Brito, P. Q. (2000). Como fazer promoção de vendas. Jobber, D., & Lancaster, G. (2006). Selling and sales management. Pearson Education. Azevedo, L. (1996). Comunicar com assertividade. Lisboa, Colecção Gestão Criativa, IEFP. Câmara, P., Guerra, P., & Rodrigues, J. V. (2001). Humanator: Recursos Humanos e Sucesso Empresarial, Lisboa: Publicações D. Quixote, Colecção Gestão & Inovação. Campos e Cunha, R. (1998). A Gestão de Recursos Humanos na Estratégia da Empresa. Carvalho, J. C. (2004). Negociação, Lisboa: Edições Sílabo. 
  • 4
  • 0
  • 3
  • 1
  • IPLUSO6147-22287
  • Commercial and Sales Management
  • 22287
  • 6147
  • Business Management and E-Commerce

Consumer Behaviour

Category: Discipline
  • Não
  • Studying, investigating and understanding consumer fundamentals so that organizations can understand consumer behavior and act proactively. Understand current consumer trends in a Covid and post Covid era Identify the purchase decision process and the various external and internal factors that influence it
  • Semestral

  • Avaliação contínua

    • Análise de 6 case studies de um total de 8.
    • O Aluno que não realizar, não entregar e não apresentar a totalidade dos 6 Case studies, realiza a UC em época de exame através de uma frequência sobre a matéria teórica/prática apresentada ao longo do semestre e disponível no Moodle.
    • O Aluno que realizar, entregar e apresentar a totalidade dos 6 Case studies, realiza a UC desde que a média final seja igual ou superior a 10 valores e nunca inferior a 8 valores
    • Os case studies serão avaliados segundo os seguintes critérios:
      • (A) Conteúdos e fundamentação dos case studies: 70%
      • (B) Apresentação e defesa dos case studies: 30%
    • A nota final é a média ponderada dos dois elementos de avaliação (Conteúdos e fundamentação dos case studies e Apresentação e defesa dos case studies ).
    • Cada elemento de avaliação (Conteúdos e fundamentação dos case studies e Apresentação e defesa dos case studies ) tem a média baseada nos 6 cases studies apresentados.
    • A nota mínima de cada case study tem de ser superior a 8 valores
    • Os case studies podem ser realizados individualmente ou em grupo (até 4 alunos)
    • A nota final para aprovação tem de ser igual ou superior a 10 valores

    Época de exame, recurso ou especial

    • O Aluno que não realizou, não entregou e não apresentou a totalidade dos Case studies realiza a UC em época de exame através de uma frequência sobre a matéria teórica/prática apresentada ao longo do semestre e que se encontra disponível no Moodle
    • A nota final para aprovação tem de ser igual ou superior a 10 valores

     

     
  • 1. Introduction to consumer behavior Consumer behavior research Marketing strategies for consumer-centric organizations 2. Consumer decision process The decision process Pre-purchase processes: need for recognition, demand, evaluation Purchase Post-purchase processes: consumption and post-consumer evaluations 3. Individual determinants of consumer behavior Demographics, psychographics and personality Consumer motivation Consumer knowledge Consumer beliefs, feelings, attitudes and intentions 4. Influences of context on the consumer Culture, ethnicity, social class Family influence Group and people influences
  • Provide students with tools to understand how consumers decide in the face of a multitude of stimuli, needs and availabilities in an economy in progressive globalization and in migration to environments of information, decision and digital consumption Analysis of case studies Sustainable consumer
  • Mandatory
  • The teaching methodology includes the expository method (ME1) to present the necessary content, the demonstrative method (ME2) to illustrate its application to practical cases and the active method (ME3) to solve cases in the classroom, with and without using the computer . Knowledge assessment is carried out by carrying out six case studies that focus on the material taught in each class. The student will put into practice in the 2nd part of the class the theory taught and apply it in the work and in the next class he will present the work
  • Português
  • Blackwell, R.D., Miniard, P.W., Engel, J. F. (2006) Cosumer Behavior. Thomson South-Western Recursos didáticos: quadro, retroprojetor Solomon, M.R., Hogg, M.K., Askegaard. S. & Bamossy, G. (2019). Consumer behaviour: A european perspective (7 ed.). Boston: Pearson.  
  • 4
  • 0
  • 5
  • 1
  • IPLUSO6147-8300
  • Consumer Behaviour
  • 8300
  • 6147
  • Business Management and E-Commerce
  1. Digital Economy, e-Business and e-Commerce
  2. Internationalization and Localization
  3. Corporate Strategy and Business Plans
  4. General Accounting and Taxation

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