Company Management and Organization

Category: Discipline
  • Não
  • The main objective is to introduce students to the fundamental concepts related to the exercise of management in organizations.
  • Semestral

  • Descrição

    Data limite

    Ponderação

    Teste escrito

    A agendar com os alunos.

    40%

    Apresentação de casos de estudo, exercícios e dinâmicas na aula

    A agendar com os alunos

    20%

    Trabalho de Grupo Final (30%: Relatório escrito; 70%: Apresentação e discussão)

    A agendar com os alunos

    40%
  • 1 - Management and the environment 1.1 Management Functions 1.2 Management Levels 1.3 Management evolution - main approaches 2 - Management functions 2.1 Planning 2.2 Organization 2.3 Direction 2.4 Control 3 - Manage People in Organizations 3.1 Leadership 3.2 Motivation 3.3 Communication 3.4 organizational culture 3.4.1 Characteristics of organizational culture and its change 3.4.2 Culture levels 3.5 Conflict and Negotiation 4 - Types of companies 5 - The importance of the Internet tool in companies
  • Understand the fundamental concepts of management; Apply the concepts, functions and currents of management to the concrete challenges of organizations; Contextualize business challenges in light of the main management trends.
  • Mandatory
  • Role-play Simulation of real management and negotiation situations Idea contests and ideation of business solutions Exploration of practical case studies Flipped-classroom
  • Português
  • Reis, F; Silva, Maria (2020). Principios de Gesta¿o, Editora Silabo; Teixeira, S. (2013). Gesta¿o das Organizac¿o¿es, 3a edic¿a¿o, Escolar Editora, Lisboa. Recursos dia¿ticos: quadro, retroprojetor.  
  • 4
  • 0
  • 5
  • 2
  • IPLUSO6147-22294
  • Company Management and Organization
  • 22294
  • 6147
  • Business Management and E-Commerce

Microeconomics

Category: Discipline
  • Não
  • This curricular unit aims to provide students with fundamental and solid knowledge about microeconomics, namely about the determinants of a product's market equilibrium price and quantity, the laws of demand and supply, the effects of demand and supply on the equilibrium price and quantity in a competitive market, as well as the role of the State in shaping family well-being. Consumer, producer and cost theories, as well as general notions about market restructuring, will be an integral part of the subjects to be covered in this teaching unit.
  • Semestral

  • Descrição

    Data limite

    Ponderação
    Mini teste 07-05-2026

    15%
    Teste individual 28-05-2026 45%

    Trabalho de grupo

    		 11-06-2026 30%

    Participação

    		   10%

    * A redação e apresentação deve seguir as normas de elaboração dos trabalhos acadêmicos do ISLA Santarém.
  • Description of contents The fundamentals of economics: macroeconomics and microeconomics; The opportunity cost The study of market equilibrium: the law of demand and supply and the Marshallian cross; Consumer theory: The conditions of consumer equilibrium; The producer theory. The producer's balance; The theory of costs. The short and the long term. General notions of market structures.
  • Objectives: Teach basic and fundamental concepts and relationships of microeconomics with a view to providing students with the acquisition of knowledge for their application in solving concrete problems in both practical and theoretical terms at a microeconomic level. It is also intended to provide students with a critical spirit in relation to microeconomic problems and the ability to analyze and discuss the most basic and also relevant problems. It is intended, on the part of the students, to be open to scientific knowledge and demonstrate general knowledge about economic concepts.
  • Mandatory
  • Classes are essentially practical, preceded by a theoretical introduction to solving practical cases. General knowledge of the subject is taught with a view to a good learning of the subjects to solve the exercises on microeconomics. At the same time, students will be provided with the analysis and discussion of concrete and relevant microeconomic situations of our day.
  • Português
  • Pinho, Micaela. Micro Economia. 3ª Edição. Lisboa: Edições Sílabo, 2016. Santos, António e Ribeiro, Sandra. Micro Economia. 1ª Edição. Lisboa: Edições Sílabo, 2017. Textos fornecidos pelo professor.
  • 4
  • 0
  • 5
  • 1
  • IPLUSO6147-712
  • Microeconomics
  • 712
  • 6147
  • Business Management and E-Commerce

Internationalization and Localization

Category: Discipline
  • Não
  • The curriculum unit aims to provide students with an understandable and up-to-date analytical instrument, necessary to understand the phenomena of globalization of markets and production that currently characterize the world economy. The focus on the forms of internationalization of organizations as well as international payment methods and the functioning of the FOREX market will provide knowledge for the management activity in companies where these issues are relevant.
  • Semestral

  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    1º Teste de avaliação

    2º Teste de avaliação

    23-04-2026

    04-06-2026

    35%

    35%

    Trabalho de Grupo

    Entrega 06/06/26 /Apresentação 12/06/26

    30%

    (...)

     

     

     

    Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...

     
  • 1 Introduction 1.1 Concept, and objectives and scope of International Trade 2. Trade Balance 3. Classical Theories of International Trade 4. Contemporary Theories of International Trade 5. Economies of scale and imperfect competition 6. Analysis of attractiveness and entry into new markets and International Trade 7. Process and forms of Internationalization and International Trade 8. Globalization and International Trade 9. Foreign Exchange Operations and International Trade 10. International Payments
  • The student should be able to understand and know how to discuss the main dimensions of the real international economy (trade, IDE, trade policy, critical sectors; international payments; internationalization process).
  • Mandatory
  • A exposição de noticias da actulidade para a aplicabilidade e discussão dos conceitos teóricos expostos
  • Português
  • Krugman, P., Obstfeld, M. e Melitz, M. (2012), International Economics, Addison-Wesley  
  • 4
  • 0
  • 3
  • 1
  • IPLUSO6147-22289
  • Internationalization and Localization
  • 22289
  • 6147
  • Business Management and E-Commerce

Digital Economy, e-Business and e-Commerce

Category: Discipline
  • Não
  • The curricular unit of digital economy, e-business and e-commerce is part of the field of action of digital business, in its various aspects. From the internet revolution to the technological and social impact that the digital revolution had on companies and societies to the various applications and ramifications of the digital revolution, electronic commerce, information systems, social networks and the emergence and development of digital entrepreneurship. The aim of this curricular unit is to provide students with tools for analysis and reflection and application both in business and in society in general.
  • Semestral

  •  

    Descrição

    Data limite

    Ponderação

    Teste de avaliação

    A agendar

    40%

    Participação nas aulas 

    Durante as aulas

    10%

    Trabalho de Grupo

    A  agendar

    		  

    50%

     

     
  • 1. The Internet 2. Introduction to the Digital Economy and E-commerce 3. Trends in the digital economy, networks and feedback 4. Consequences of E-business 5. Business models and E-commerce in a globalized context 6. Digital Entrepreneurship 7. Customer Relationship Management (CRM) 8. Plan e-Commerce Websites ¿ 9. Social media networks
  • Understand the main transformations operated by the digital economy Analyze the internet as a revolution in business and society Distinguish the different types of e-commerce Identify the relevance of CRM systems for the application of business policy Understand the role of social networks and digital entrepreneurship
  • Mandatory
  • In the theoretical classes, the points referred to in the syllabus topics of the Curricular Unit are developed, with the main objective being to clarify the concepts, analyze models and study fundamental methodologies. The practical classes aim to deepen the subject of the theoretical classes, to acquire knowledge related to some specific topics, and to stimulate personal reflection and the application of knowledge to the organizational reality.
  • Português
  • Isaías, P., Sousa, I., Carvalho, L., & Alturas, B. (2017). E-Business e Economia Digital: Desafios e Oportunidades num contexto global. Lisboa: Edic¿o¿es Si¿labo. Chaffey, D. (2015). Digital Business and E-Commerce Management ? Strategy Implementation and Practice, Sixth Edition. Harlow, United Kingdom: Pearson Education Limited. ISBN 978-0273786542
  • 4
  • 0
  • 5
  • 1
  • IPLUSO6147-22293
  • Digital Economy, e-Business and e-Commerce
  • 22293
  • 6147
  • Business Management and E-Commerce

Consumer Behaviour

Category: Discipline
  • Não
  • Studying, investigating and understanding consumer fundamentals so that organizations can understand consumer behavior and act proactively. Understand current consumer trends in a Covid and post Covid era Identify the purchase decision process and the various external and internal factors that influence it
  • Semestral

  • Avaliação contínua

    • Análise de 6 case studies de um total de 8.
    • O Aluno que não realizar, não entregar e não apresentar a totalidade dos 6 Case studies, realiza a UC em época de exame através de uma frequência sobre a matéria teórica/prática apresentada ao longo do semestre e disponível no Moodle.
    • O Aluno que realizar, entregar e apresentar a totalidade dos 6 Case studies, realiza a UC desde que a média final seja igual ou superior a 10 valores e nunca inferior a 8 valores
    • Os case studies serão avaliados segundo os seguintes critérios:
      • (A) Conteúdos e fundamentação dos case studies: 70%
      • (B) Apresentação e defesa dos case studies: 30%
    • A nota final é a média ponderada dos dois elementos de avaliação (Conteúdos e fundamentação dos case studies e Apresentação e defesa dos case studies ).
    • Cada elemento de avaliação (Conteúdos e fundamentação dos case studies e Apresentação e defesa dos case studies ) tem a média baseada nos 6 cases studies apresentados.
    • A nota mínima de cada case study tem de ser superior a 8 valores
    • Os case studies podem ser realizados individualmente ou em grupo (até 4 alunos)
    • A nota final para aprovação tem de ser igual ou superior a 10 valores

    Época de exame, recurso ou especial

    • O Aluno que não realizou, não entregou e não apresentou a totalidade dos Case studies realiza a UC em época de exame através de uma frequência sobre a matéria teórica/prática apresentada ao longo do semestre e que se encontra disponível no Moodle
    • A nota final para aprovação tem de ser igual ou superior a 10 valores

     

     
  • 1. Introduction to consumer behavior Consumer behavior research Marketing strategies for consumer-centric organizations 2. Consumer decision process The decision process Pre-purchase processes: need for recognition, demand, evaluation Purchase Post-purchase processes: consumption and post-consumer evaluations 3. Individual determinants of consumer behavior Demographics, psychographics and personality Consumer motivation Consumer knowledge Consumer beliefs, feelings, attitudes and intentions 4. Influences of context on the consumer Culture, ethnicity, social class Family influence Group and people influences
  • Provide students with tools to understand how consumers decide in the face of a multitude of stimuli, needs and availabilities in an economy in progressive globalization and in migration to environments of information, decision and digital consumption Analysis of case studies Sustainable consumer
  • Mandatory
  • The teaching methodology includes the expository method (ME1) to present the necessary content, the demonstrative method (ME2) to illustrate its application to practical cases and the active method (ME3) to solve cases in the classroom, with and without using the computer . Knowledge assessment is carried out by carrying out six case studies that focus on the material taught in each class. The student will put into practice in the 2nd part of the class the theory taught and apply it in the work and in the next class he will present the work
  • Português
  • Blackwell, R.D., Miniard, P.W., Engel, J. F. (2006) Cosumer Behavior. Thomson South-Western Recursos didáticos: quadro, retroprojetor Solomon, M.R., Hogg, M.K., Askegaard. S. & Bamossy, G. (2019). Consumer behaviour: A european perspective (7 ed.). Boston: Pearson.  
  • 4
  • 0
  • 5
  • 1
  • IPLUSO6147-8300
  • Consumer Behaviour
  • 8300
  • 6147
  • Business Management and E-Commerce
  1. Commercial and Sales Management
  2. Traineeship
  3. English
  4. Creativity, Innovation and Entrepreneurship

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