Illustration for Visual Communication

Category: Discipline
  • . Abdulla, R., e Hübner, R. (2006). Pictograms, Icons & Signs: A Guide to Information Graphics. Thames & Hudson. . Hodges, E. R. S. (2003). The Guild Handbook of Scientific Illustration. John Wiley & Sons. . Köppen, E. (2007). Illustration in scientific articles: reflections on the growing importance of the visual in scientific communication. Investigación bibliotecológica, 21(42), 33-64. . Mateu-Mestre, M. (2010). Framed Ink: Drawing and Composition for Visual Storytellers. Design Studio Press. . Panizza, J. F. (2004). Metodologia e processo criativo em projetos de comunicação visual. São Paulo, 254. . Reinartz, W., e Saffert, P. (2013). Creativity in advertising: When it works and when it doesn’t. Harvard Business Review, 91(6), 106-111. . Rendgen, S., e Wiedemann, J. (2019). History of Information Graphics. Taschen. . Rodrigues, S. L. (2012). Desenho, tipografia e publicidade: o caso do modernismo português. (Tese de Doutoramento). FBAUL.  
  • Drawing
  • 6947
  • 26023
  • Illustration for Visual Communication
  • IPLUSO6947-3-26023
  • 1
  • 5
  • 0
  • 4
  • Não
  • Português
  • The teaching-learning process in this course unit adopts a theoretical-practical approach. Practical examples will be utilized to demonstrate concepts and techniques in each of the covered areas: advertising, signage, and scientific drawing. Moreover, there will be a focus on hands-on exposure and training with specific software for bitmap and vector drawing. The practical component will be further amplified through the development of individual or group projects. These projects will enable students to apply the knowledge and skills acquired in practical contexts, encompassing different facets of visual communication. To complement this approach, individual research and the development of creative processes will be encouraged, allowing students to apply methodologies of artistic research and develop a strong dimension of authorship in their works. At the end of each class, a collective critical analysis of the developed works will be conducted.  
  • Mandatory
  • . Acquire technical and artistic skills in illustration for various visual communication contexts, including advertising, signage, and scientific drawing. . Develop the ability to create graphic elements and illustrations for different mediums and formats, utilizing both analog and digital techniques and tools. . Familiarize oneself with specific software for bitmap and vector drawing. . Understand and apply criteria for communicative effectiveness in the creation of illustrations and visual elements for advertising, signage, and scientific communication. . Mobilize knowledge and technical skills in the production of visual content applicable to various contexts, including the scientific field.
  • 1. Illustration for Advertising . Techniques of illustration applied to the creation of visual elements for various advertising media, both print and digital; . Communication and dissemination strategies across different platforms (posters, social media, billboards, web banners); 2. Alternative Signage Project . Development of illustrations for information, orientation, and signage in both public and private spaces, including interiors and exteriors; . Techniques and methods for the creation of pictograms, icons, and typography as applied to signage; . Utilization of maps and building floor plans for orientation and information; 3. Scientific Drawing for Visual Communication . Fundamentals and techniques of scientific drawing and their application in various contexts of visual communication; .Techniques for the accurate representation of scientific information, including diagrams and illustrations; . Use of scientific drawing across different communication media.

  • Exercícios práticos:

    . Ilustração para Publicidade: 30%

    . Projeto de Sinalética Alternativo: 30%

    . Desenho Científico para Comunicação Visual: 30%

    Avaliação contínua: pontualidade, participação e assiduidade: 10%

    De acordo com o Regulamento de Avaliação da IES, é mandatório que os estudantes cumpram com um requisito de presença mínima nas aulas para aprovação na unidade curricular. A falta de cumprimento desta exigência resultará na necessidade de prestação de exame.

    Exame de Recurso:

    O exame de recurso será dividido em duas partes: um exame prático que contará 50% e a apresentação de todos os trabalhos realizados ao longo do semestre, que também terá um peso de 50%.

     

    Practical Exercises:

    . Illustration for Advertising: 30%

    . Alternative Signage Design: 30%

    . Scientific Drawing for Visual Communication: 30%

    Continuous Assessment: punctuality, participation, and attendance: 10%

    In accordance with the Assessment Regulations of the Higher Education Institution, it is mandatory for students to meet a minimum attendance requirement for passing the course unit. Failure to comply with this requirement will necessitate taking an examination.

    Resit Exam:

    The resit exam will be divided into two parts: a practical exam accounting for 50% and the presentation of all work completed throughout the semester, which will also carry a weight of 50%.

  • Semestral
  • The course develops technical and artistic skills in illustration for various visual communication contexts, using both analog and digital techniques, as well as specific software tools.

Artistic Installation I

Category: Discipline
  • BISHOP, C. (2012) Artificial Hells. Participatory Art and the Politics of Spectatorship.London: Verso. BISHOP, C. (2005) Installation Art. A Critical History. London: Tate Publishing. CONNOLLY, M. (2009) Place of Artist's Cinema: Space, Site and Screen. Chicago: Intellect Books/ University of Chicago Press. ELWES, C. (2015) Installation and the Moving Image. London: Wallflowers Press. KABAKOV, I. (1995) On The “Total” Installation. Bonn: Cantz. KAPROW, Allan (1993) “Notes on the Creation of a Total Art.” Essays on the Blurring of Art and Life. London: University of California Press, 1–16. KWON, M. (2002) One Place After Another: Site-Specific Art and Locational Identity. Cambridge/London: The MIT Press. MONDLOCH, K. (2010) Screens: Viewing Media Installation Art. Minneapolis: University of Minnesota Press. REISS, J. H. (1999) From Margin to Center: The Spaces of Installation Art. Massachusetts, London: The MIT Press.
  • Visual Artes and Digital Media
  • 7066
  • 26053
  • Artistic Installation I
  • IPLUSO7066-26053
  • 1
  • 5
  • 1261
  • 4
  • Não
  • Português
  • A teaching methodology based on active student participation is adopted, providing in advance the corresponding teaching resources on Moodle included in the syllabus, allowing students to come to class prepared (Flipped Classroom), debating in groups on the themes/artists/works they consider most relevant to their artistic practice and thus formulating their own questions. During the oral and visual presentation classes, students are encouraged to reflect critically and acquire communicative and argumentative skills on some of the origins, influences, theories, processes and manifestations of installation, through reading and videos on different perspectives of installation art written/created by artists, curators, historians and critics.
  • Optional
  • - Know the historical and social context of installation in contemporary art; - Understand and identify notions of space and context, taking into account the particularities and specificity of a place (site-specific), public or private space, outdoors or indoors, and the viewer's participation; - Develop critical reflection and create an authentic and idiosyncratic discourse on their own artistic practice, positioning it in a contemporary perspective. - Be able to conceive and produce installation projects based on individual themes or concepts, materials and media. - Document and produce their own research. - Develop working methodologies for drawing up installation Project Briefs, according to the characteristics of the location, budget, production and work teams.
  • 1.Approaches to the historical, conceptual, theoretical and technological contexts of artistic installation. The notion of ‘built environment’ and the specificity of the site as a structural element of the installation artwork. Interactivity and viewer’s participation. Notions of space and its relationship with the social, physical or material context. 2.Practical and experimental approaches to creative processes and their articulation with different technologies: mixed-media: sound art; moving image, sculpture, drawing, etc. Notions of expanded medium. Conceptual art; artistic intervention; activism. 3.Development of working methods and introduction to the preparation of a Project Brief: description, definition of the problem (concepts and references); research, studies, sketches and experiments; production strategies and tasks milestones; documentation and archiving.

  • 35% Exercícios (Problem Based Learning)

    35% Projecto Autoral (Project Based Learning)

    20% Dossier do Projecto Autoral (incluindo a informação registada no diário de aula) - pode ser articulado com as UC de Projecto Artístico.

    10% Avaliação contínua, intercalar e final com critérios de assiduidade (75% de presenças), e inclui parâmetros de pontualidade,

    participação nos debates da aula e orientação tutorial.

    A avaliação em época de recurso e em época especial implica a apresentação oral de todos os trabalhos solicitados ao longo do semestre,

    incluindo o Dossier de Projecto e o portefólio.
  • Semestral
  • .

Management Planning and Control

Category: Discipline
  • Jordan H. N., Neves J. C., & Rodrigues J. A. (2021). O controlo de gestão ao serviço da estratégia e dos gestores, 5ª Edição. Áreas Editora, Lisboa. Caiado, A. P. (2012). Contabilidade Analítica e de Gestão, 7ª edição, Áreas Editora  
  • Business Management and E-Commerce
  • 6147
  • 20257
  • Management Planning and Control
  • IPLUSO6147-20257
  • 2
  • 4
  • 0
  • 4
  • Não
  • Português
  • Lectures/practical classes: Use of expository and participatory methods to introduce theoretical concepts, facilitating discussion of the topics covered among students. Use of participatory methods to solve exercises, encouraging active student participation in the acquisition of knowledge.
  • Mandatory
  • Provide participants with the knowledge necessary for the application of Planning and Management Control processes, which allow the effective implementation of action plans defined by a company. - Know and apply concepts and methods of Management Control, associated with the economic aspect.
  • Management control Basic concepts. The principles of management control. The management control process. Implementation of management control. Piloting instruments  Planning Management functions. The management cycle. Strategic planning. Operational planning. The budget Concept, definitions and objective. The elaboration principles. The budget phases. The importance of the budget in management. Organizational goals and action plans. budget papers Information systems to support planning and management control Financial Accounting and Management Accounting. Ratio analysis. Responsibility Centers. Industrial cost/Cost of sale. Tableau de Bord and balanced Scorecard Budget control The analysis of deviations. Type of deviations. The origins and causes of deviations - Economic; Technical; Internal/external to the company. Liability for deviations. Performance evaluation Economic-Financial Criteria. valuation measures

  • Momentos de Avaliação Contínua:

    - Teste de avaliação individual (TI) (Ponderação de 40% da Nota) – nota mínima 7 valores

    - Trabalho de grupo com apresentação em aula (TG) (Ponderação de 45% da Nota)

       Trabalho escrito – Ponderação de 50% (avaliação do grupo);

       Apresentação em aula – Ponderação de 50% (avaliação individual).

    - Assiduidade e participação nas aulas (PA)15%;

     

    Nota final:  0,40 TI + 0,45TG + 0,15PA

     

    Avaliação de Recurso :

    Teste de avaliação individual - Teste 100%
  • Semestral
  • The organizational strategy - business or otherwise -, embodied in the vision, mission and objectives, triggers the need to plan and, consequently, leads to the elaboration of many plans and many budgets. But planning and budgeting is not, by itself, a guarantee of success, Management Control is necessary, so the organization must be prepared with the technical tools, in the domains of information systems, so that the entire control process , adapted to the reality of each organization, be able to recognize and identify errors or deviations, and quickly make decisions on how to correct, alter or end the distortions between what was planned and executed. In this way, planning and Management Control plays a key role in contributing to the success of organizations

English Language I

Category: Discipline
  • Bruce, A. & Love, S. (2023). Presentation Essentials. New York: McGraw-Hill. Grussendorf, M. (2007). English for Presentations. Oxford: Oxford University Press. Harding & Walker (2009). Tourism 1. Student´s Book. Oxford: Oxford University Press. Powell, M. (2011). Presenting in English. How to give successful presentations. Andover: Cengage Learning.
  • Hotel and Restaurant Management
  • 3572
  • 2316
  • English Language I
  • IPLUSO3572-2316
  • 1
  • 5
  • 0
  • 4
  • Não
  • Português
  • Whenever possible, use of audiovisual media, improving the process of learning.
  • Mandatory
  • The main competencies to be acquired/developed are: The ability to express him/herself fluently, clearly and concisely, both orally and in writing. Be able to correct English statements that contain errors; Identify English as a lingua franca; Know the vocabulary and idiomatic expressions specific to the area of study.  
  • English as a Lingua Franca. Common mistakes in English. Writting e-mails and cover letters. What is tourism? World destinations. Tour operators. Tourist motivations. Travel agencies. Transport in tourism. Accomodation. Marketing and promotion. The airline industry. Holidays with a difference. Reservations and sales. Airport departures.

  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    Teste 1

    Teste 2

    Apresentação oral

    05/11/2025

    10/12/2025

    14/01/2026

    30%

    30%

    30%

     

     

    Participação

    -

    10%

     

     
  • Semestral
  • This UC aims to: Develop the student's critical reflection, vocabulary and fluency in the English language. Provide communication tools for them to express themselves effectively, orally and in writing. Enable students to exchange views and opinions on topics in their area of training in English.  

Fundamentals of Information Systems

Category: Discipline
  • Accounting and Finance
  • 7157
  • 8334
  • Fundamentals of Information Systems
  • IPLUSO7157-8334
  • 1
  • 4
  • 0
  • 4
  • Não
  • Português
  • Semestral
  1. Operations Management
  2. Tattoo designs
  3. Nursing for People in Critical Situations
  4. Systems and Information Management

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