- Details
- Category: Discipline
- BEKIN, S.F. Endomarketing: como praticá-lo com sucesso. São Paulo: Editora Prentiel. Hall, 2004. BLACKWELL, R.D.; MINIARD, P.W., ENGEL, J.F. Comportamento do consumidor. São Paulo: Cengage Learning, 2013. BRUM, A.M. Endomarketing como estratégia de gestão: encante seu cliente interno. Porto Alegre: Editora L&PM, 1998. KOTLER, P.; KELLER, K.L. Administração de marketing . 12.ed. SÃO PAULO: Pearson Prentice Hall, 2013. MALHOTRA, N. Pesquisa de Marketing : uma orientação aplicada. 3 ed. Porto Alegre: Bookman, 2001. 720 p
- Hotel and Restaurant Management
- 3572
- 2581
- Marketing
- IPLUSO3572-2581
- 1
- 4
- 0
- 4
- Não
- Português
- The discipline of Marketing will use innovative teaching methodologies, namely: TM1. Theoretical exposition of the main programmatic contents; TM2. Analysis and discussion of cases in the classroom; TM3. Work presentation seminars; TM4. Learning is based on developing endomarketing strategic planning projects in which students can apply concepts and theories learned in the classroom to solve real problems organisations face. TM5. Use of artificial intelligence to streamline and enrich the teaching-learning process in marketinG.
- Mandatory
- LG1 - Contextualize trends in the business and marketing environment LG2 - Master the fundamentals, essential concepts and elements that compose marketing. LG3 - Understand consumer behaviour and their purchasing decision process. LG4 - Know information systems and marketing research tools. LG5 - Understand what endomarketing is and its relationship with human resources management. LG6 - Recognise the importance and advantages of endomarketing for the organisation and its stakeholders. LG7 - Develop a strategic internal marketing planning. LG8 - Understand the state of the art of marketing science and practice.
- S1. Business and marketing environment S2. Fundamentals, essential concepts and elements that compose marketing S3. Consumer behaviour and the buying decision process S4. Marketing information systems and marketing research S5. Endomarketing (internal marketing) S6. Contemporary marketing: the state of the art
Descrição Data limite Ponderação Trabalho de grupo A definir 30% Participação e trabalho contínou A definir 30% Teste Final A definir 40% - Semestral
- The discipline of Marketing aims to introduce students to one of the main pillars of organisational management, providing a comprehensive view of the concepts that guide marketing and endomarketing. It demonstrates how these areas holistically integrate into the different functional areas of the company, including human resources management. Furthermore, it provides a theoretical and practical basis for students to understand and debate current marketing and endomarketing topics, highlighting the importance of people management in internal marketing. The subject also stimulates students' critical sense concerning marketing interfaces with the economy, strategy, technology, culture, ethics and socio-environmental responsibility when developing strategic marketing planning.
- Details
- Category: Discipline
- Accounting and Finance
- 7157
- 194
- Statistics
- IPLUSO7157-194
- 1
- 5
- 0
- 4
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Business Management
- 6166
- 27638
- Currency and Financing of the Economy
- IPLUSO6166-27638
- 3
- 6
- 0
- 4
- Não
- Português
- Semestral
- Details
- Category: Discipline
- • Beyzadeoglu, M.; Ozyigit, G.; Ebruli, C. (2010) Basic Radiation Oncology. Springer-Verlag Berlin Heidelberg. • Peres, C., A. ; Brady, L., W. ; Halperin, E., C. (2008) Principles and Practice of Radiation Oncology. C. 5a edição. Editora Lippincott Williams & Wilkins. • Sharp, P.; Gemmel, H.; Murray, A. (2005) Practical Nuclear Medicine. Springer-Verlag London Limited. • Elgazzar, A. (2006) The Pathophysiologic Basis of Nuclear Medicine. 2nd edition. Springer-Verlag Heidelberg. • Bushong, Stewart Carlyle. (2008). Radiologic Science for Technologists: Physics, Biology, and Protection. Mosby Elsevier. 9nd edition. • DE LIMA, Pedroso JJ - Biofísica médica. 2.ª edição. Coimbra. Imprensa Universidade de Coimbra. . Pisco J.M. - (2003). Imagiologia Básica. Lidel. . Pope J. - (1998). Medical physics: Imaging. Heinemann. . Bonnin A. et all. - (2004). Échographie. Masson. Paris. . Ventura S. et all. - (2013). Técnicas e Procedimentos em Radiologia Convencional. Lidel. Lisboa .
- Medical Imaging and Radiotherapy
- 4097
- 19627
- Integration with Medical Imaging and Radiotherapy I
- IPLUSO4097-19627
- 1
- 4
- 0
- 4
- Não
- Português
- In this course, the Team-based Learning (TBL) methodology is used, with tasks being carried out in small groups, allowing the development of analytical skills and the application of theoretical concepts. Study visits to clinical services in the area of ¿¿the respective module should be promoted. The course is divided into 3 independent modules (Radiology, Radiotherapy, and Nuclear Medicine). In each module, the student is subject to an assessment instrument (written test or assignment/report, with oral presentation), with a minimum grade of 9.5 points. The final grade for the course corresponds to the weighted average of the grades of the 3 modules. Passing the course can also be obtained through a final written exam.
- Mandatory
- • To know the history and development of Healthcare technology careers • To identify the Medical Imaging and Radiotherapy (MIR) areas of intervention • To understand the role of MIR technicians (current profile, workplace reality and code of ethics) • To identify the main applications, limitations and results of the different imaging modalities • To enumerate the major technological developments that have allowed for an improvement in the quality of the diagnostic, planning, simulation and treatment phases of a Radiotherapy intervention • To understand the fundamental principles of radiation-based therapy and diagnosis
- Radiotherapy Radiotherapy – a brief historical review The structure and organization of a Radiotherapy department Radiotherapy physics and biological fundamentals Radiotherapy effects on healthy tissues and organs Radiotherapy treatment modalities and equipment Patient care in Radiotherapy Nuclear Medicine Nuclear Medicine (NM) – a brief historical review The structure and organization of a NM department NM fundamentals Safe handling of unsealed radiation sources 5 Molecular imaging: techniques and equipments Radionuclide therapy Radiopharmaceuticals Radiology 1 The discovery of x-rays – a brief historical review Radiology fundamentals X-ray imaging techniques and methodologies The physics of radiographic imaging Introduction to advanced imaging methods The structure, organization and management of medical imaging departments Work ethics and bioethics in MIR
Descrição
Data limite
Ponderação
Módulo de Radiologia: 1 instrumento de avaliação (teste/ trabalho/relatório/apresentação oral)
Final do módulo
1/3 da classificação final
Módulo de Radioterapia: 1 instrumento de avaliação (teste/ trabalho/relatório + apresentação oral)
Final do módulo
1/3 da classificação final
Módulo de Medicina Nuclear: 1 instrumento de avaliação (teste/ trabalho/relatório + apresentação oral)
Final do módulo
1/3 da classificação final
Os temas dos trabalhos/relatórios são apresentados aos alunos pelo respetivo docente. Se se justificar, pode ser considerada a realização de mais do que 1 instrumento de avaliação em cada módulo, sendo que nesse caso a nota mínima por momento de avaliação é de 8,0 valores e a nota mínima final de cada módulo de 9,5 valores.
- Semestral
- The Curricular Unit (C.U.) Integração à Imagem Médica e Radioterapia I represent the students first contact with the core areas of this study cycle - Radiology, Radiotherapy and Nuclear Medicine – and with the respective professional activities. This C.U. intends to present the basics of these heath technology areas, which will be future linked with the syllabus of all the specific C.U. from Medical Imaging and Radiotherapy Sciences of this degree. On this C.U., teachers will provide the history of those professions, the role of Radiographers, Radiotherapists and Nuclear Medicine Technologists, as well as the fundamental concepts that will allow students to understand the applications of ionizing radiation to the clinical practice, both for diagnosis and treatment of several type of pathologies.
- Details
- Category: Discipline
- Junqueira & Carneiro (2008). Histologia Básica (11th ed.). Guanabara Koogan. Young, B. Lowe, J.S., Stevens, A., & Heath, J.W. (2006). Wheater's Functional Histology - A Text and Colour Atlas (5th ed.). Churchill Livingstone. Michael H. R., & Wojciech Pawlina (2012). Histologia - Texto e Atlas - Em Correlação com Biologia Celular e Molecular (6th ed.). Guanabara Koogan. Schoenwolf, G.C. & Bleyl, S.B. (2008). Larsen's Human Embryology (4th ed.). Churchill & Livingston.
- Osteopathy
- 4086
- 19270
- Histology and Embryology
- IPLUSO4086-19270
- 1
- 3
- 0
- 4
- Não
- Português
- In practical classes, the student has prior access to the protocols to be carried out in each class session, which allows for prior reading and preparation. These protocols are accompanied by a set of questions, to ensure individual preparation and, subsequently, the discussion of procedures and results.
- Mandatory
- Provide knowledge about the structure of tissues, organs and systems / systems at the level of microscopy, particularly optics but also electronics, as well as embryonic and postnatal development of the major organ systems. Provide teaching histophysiology to a better understanding of Physiology, Biochemistry, Pathology and other related matters. Provide a Human Embryology Descriptive, integrating the concepts of anatomy and preparing for teaching of other curricular units. Diagnose different paths through the tissues and organs of the human body and all of its structural components, and describe and conceptualize all the underlying histophysiology. Anticipating what structures and processes underlying histophysiological that are most commonly subject to disease. Know and describe the normal human embryological development, as well as know and realize that the most frequent anomalies and their consequences.
- Introduction to Embryology Embryology General. Gametogenesis, ovulation, fertilization, cleavage, morula stage, blastula stage, deployment. Bi-laminate and trilaminate germinal disc. The pre-embryonic, embryonic and fetal. Embryonic attachments. Teratology and description of the most common malformations. Special Embryology Muscoskeletal, cardiovascular, respiratory, digestive and urogenital system. Serous cavities, head and neck (including formation of glands), ear, eye, skin and appendages central nervous system (formation of the pineal gland), the peripheral nervous system (formation of the adrenal gland). General Histology Epithelial, connective, muscle and nervous tissue. Special Histology Cardiovascular system, bone marrow, immune system, and lymphatic organs. Skin and appendages, digestive tract and accessory glands, respiratory, urinary system, male and female reproductive system endocrine glands, mammary gland, eye, and ear.
Descrição
Data limite
Ponderação
1ª Frequência Teórica
XX-XX-XXXX
25%
1ª Frequência Prática
XX-XX-XXXX
50%
2ª Frequência Teórica
XX-XX-XXXX
25%
A componente escrita consta de duas frequências escritas e é relativa aos conteúdos teóricos. A classificação mínima em cada frequência é de 8 valores. A componente prática consta de uma frequência realizada durante as aulas. A classificação mínima na frequência prática é de 10 valores. A classificação final é calculada a partir da seguinte fórmula: CF = 0,50 T + 0,50 PL. A classificação de todos os instrumentos de avaliação é expressa numa escala de 0 a 20 valores, sendo que o valor ponderado das classificações obtidas em cada componente tem de ser igual ou superior a 9,5 valores, para efeitos de cálculo da classificação final.
- Semestral
- Histology and embryology are two important areas in science and health science teaching. They are two related sciences. Histology is the study of the microstructures of the human body and their functions; It is divided into general histology, which studies the cellular and extracellular matrix of the four basic types of tissue, and special histology that studies the microscopic anatomy of various organs. Embryology will explain prenatal organism development and is divided into general embryology that studies germ cell development, fertilization and early development of the human embryo, and special embryology that studies organ formation and malformation. In addition to lectures, the curricular unit includes laboratory practices, where morphology is studied in histological slides under optical microscope.
