- Details
- Category: Discipline
- Não
- This CU, Introduction to Economic and Business Sciences, is part of the general training plan of the CTSP Accounting and Management and aims to provide the necessary skills to understand the fundamental principles that guide the management of a corporation and the economic environment in which it moves.
- Semestral
Descrição
Data limite
Ponderação
Teste Escrito Individual
17-11-2025
35%
Apresentação, Discussão e Entrega dos Trabalhos de Grupo
19-01-2026
50%
Participação nas actividades lectivas, incluindo assiduidade
Ao longo do semestre
15%
Horário de Atendimento e Esclarecimento de Dúvidas aos Alunos
- Segundas-feiras no horário das 14h30 às 15h30, na sala de professores, nas instalações da ESCAD.
Obs: O atendimento deverá sempre ser solicitado pelo aluno com o mínimo de um dia de antecedência, através de e-mail, para garantir que não há sobreposição de agendamento.
- 1. The Company: Concepts; 2. The Manager: Skills and Functions; 3. Focus on Management Theories: Tasks; Organization; People; Environment; Technology; 4. Management Dimensions: Design, Planning, Organization, Direction, Coordination, Control and Development; 5. Organizational Structures: Principles; Architecture; Structure Types; Departmentalization; Organization charts; 6. Management Functions: Strategy; Finances; Marketing; Human Resources; Operations; 7. Management Trends: Ethics; Social responsability; Sustainability; Governance; 8. Microeconomics: Consumer Theory; Producer Theory; Market structures. Macroeconomics: Economic Policy; National Accounting; Currency and banking; Economic balance; Inflation and Unemployment; Economic growth and development; International economy.
- This CU aims to develop the following knowledge, skills and competences on the part of the students: 1. Describe the Concept of Company; 2. List the competences and tasks of the manager; 3. Know the Evolution of Management Theories; 4. Identify Management Dimensions; 5. Understand the Principles of Organizational Management; 6. Understand the Functions of Management; 7. Articulate Management Trends; 8. Understand the Principles of Economics.
- Mandatory
- Expository Teaching Methodologies and Self-study: the acquisition of knowledge will be measured through an attendance. Participatory and Active Teaching Methodologies: the development of skills will be measured through group resolution, presentation and discussion of case studies/practical exercises in class. Continuous Evaluation The weighting coefficients in calculating the final grade will be as follows: Frequency (individual written test) - 35%; Elaboration of a group work and respective oral presentation - 50%; Participation in academic activities - 15% Comments: Mandatory minimum score of 8 values ¿¿in each evaluation element Students with a final grade equal to or greater than 10 are approved. In case of failure, Students will have access to the evaluation in exam, appeal and special periods, depending on the classification of each one. Other Valuation Periods Individual written test - 100%
- Português
- Morgado, A., Ferreira. P. (2021). Princípios de Microeconomia; 2ª edição; Rei dos Livros. Christensen, Clayton M. (2018). O Dilema da Inovação , Conjuntura Actual Editora, Sotomayor, A. (2018). Princípios de Macroeconomia; 1ª edição; Rei dos Livros. Carvalho, J., Filipe, J. (2014). Manual de Estratégia ¿ Conceitos, Prática e Roteiro , 4ª edição, Edições Sílabo. Teixeira, S. (2013). Gestão das Organizações , 3ª edição, Escolar Editora Cunha, M., Rego, A., Cardoso, C. (2007). Tempos Modernos ¿ Uma História das Organizações e da Gestão ; Edições Sílabo.
- 4
- 0
- 5
- 1
- IPLUSO3564-18863
- Introduction to Economic and Business Sciences
- 18863
- 3564
- Accounting and Management
- Details
- Category: Discipline
- Não
- The curricular unit of Marketing and Business Strategy is part of the Accounting and management course. It¿s aim is to provide the students with the principles of marketing and business strategic, and also to stimulate entrepreneurship, creativity and the capacity of reflective thinking in this area. This way, the student should be able to present, characterize and discuss the main variables of marketing, within the scope of other corporate realities. The goal of this unit is, thus, to capacitate students with a 360º vision over the main fundamental elements of marketing and business strategy.
- Semestral
Avaliação contínua
• Testes de Avaliac¿a¿o: 65% -dia 17/12
• Trabalho : 25%
• Participac¿a¿o: 10%
Nota: nota mi¿nimade 9,5 no teste, trabalhoe participac¿a¿o• Exame: 100%
- The concept of Marketing and the evolution of the Marketing function The Marketing Mix Marketing and its environment SWOT analysis The market Consumer behavior General segment strategies and target market selection Positioning The new dimensions of Digital Marketing
- This curricular unit aims to: To provide a set of practical theoretical tools to study the potential of marketing. Understand the importance of marketing thinking and strategy. Analyze the characteristics of existing strategic decisions in the marketing mix. Describe the process of strategic management. Present models for business succes. Develop the critical spirit of students through the application of case studies of business reality. To provide students with tools that enable them to apply the theoretical knowledge previously learned and to confront them with issues that may occur in a real scenario.
- Mandatory
- The selected methodology is of a theoretical-practical and laboratory nature, encompassing moments of theorization and the simulation of didactic activities accompanied by critical feedback. The students will have an active role throughout the process. In the laboratory practice classes, tasks/exercises will be carried out where the theoretical concepts learned are applied. Continuous assessment: attendance and participation in classes (10%), completion of a practical assignment with oral presentation (50%), and an individual assessment exercise (40%). Resit and special assessment: individual assessment exercise (100%).
- Português
- Baynast, A. Lendrevie, J. Lévy, J. Dionísio, P. & Rodrigues, V. (2018). Mercator 25 anos - o marketing na era digital. 16ª edição, Lisboa: Dom Quixote. Cardeal, Nuno (2018). Pensamento estratégico: antecipar as ondas de futuro. 3ª ed. Lisboa: Universidade Católica Editora. Teixeira, S. (2011). Gestão Estratégica. Escolar Editora.
- 4
- 0
- 5
- 1
- IPLUSO3564-18865
- Marketing and Business Strategy
- 18865
- 3564
- Accounting and Management
- Details
- Category: Discipline
- Não
- The Curricular Unit aims to: Stimulate the deliberate use of the resources of Portuguese Foster discourse competencies with a view to achieving a greater degree of intent in communication Apply writing techniques with a view to more effective communication Develop students' ability to analyse texts critically Encourage the production of various types of texts, considering correction of writing (spelling and grammar) as well as the requirements of the type of text in question.
- Semestral
Descrição
Data limite
Ponderação
Testes escritos
29-10-2025
17-12-2025
07-01-2026
25%
25%
25%
Apresentação oral
14-01-2026
25%
Assiduidade e participação
-
Poderá valorizar a nota em mais um valor
- Language as a communication tool. Recap of aspects of the language with relevance to the projects to be undertaken From the sentence to the paragraph: strategies to develop an idea and write a paragraph Elements of textuality: pragmatic and linguistic The writing of academic texts Some types of academic texts: critical review, report, abstract, monography, dissertation, thesis Aspects to consider when writing academic texts: planning, information gathering (sources), structure, revision Pre-textual, textual and post-textual elements Referencing sources (APA and Portuguese Norm) The issue of plagiarism The writing of texts from the business/professional area Some types of business/professional texts Aspects to consider when writing business/professional texts: planning, information gathering, structure, revision Reading and analysis of texts from a number of authors and in diversified registers
- The CU aims to produce the following learning outcomes: Knowledge of linguistic and non-linguistic strategies used explicitly and implicitly to achieve different communicational goals Ability to reflect critically on the texts produced by others and by the students themselves, considering their respective communicational objectives Ability to produce texts in diversified contexts and with diversified goals, autonomously, ensuring they are correct in spelling and grammar, as well as possess internal cohesion and coherence Ability to articulate arguments in a coherent and structured.
- Mandatory
- The use of technology is considered as innovative methodology to support the teaching-learning process.
- Português
- Cintra, Lindley & Cunha, Celso. Nova Gramática do Português Contemporâneo . 12.ª edição. Lisboa: Livraria Sá da Costa, 1996. Duarte, Inês. Língua Portuguesa, Instrumentos de Análise. Universidade Aberta, 2000. Faria, Isabel Hub et al. Introdução à Linguística Geral e Portuguesa. 2.ª edição. Lisboa: Caminho, 2005. Lopes, Óscar & Saraiva, A. J. História da Literatura Portuguesa. 17.ª edição. Porto: Porto Editora, 1996. Raposo, Eduardo Paiva & al . Gramática do Português. Lisboa: Fundação Calouste Gulbenkian, 2013. Nascimento, M. Fernanda Bacelar do, Marques, Lúcia Garcia & Cruz, Luísa Segura. Português Fundamental. Vocabulário e Gramática. Vol. I. Lisboa: INIC/CLUL, 1984.
- 4
- 0
- 5
- 1
- IPLUSO3564-18455
- Portuguese
- 18455
- 3564
- Accounting and Management
- Details
- Category: Discipline
- Não
- The Curricular Unit of Administrative Management of Human Resources has in its programmatic content the fundamentals, theoretical and practical of Administrative Management of Human Resources. It aims to prepare students to take on Human Resources administrative functions that aim to ensure legal and operational compliance with the organization's strategic decisions.
- Semestral
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste de avaliação
08-06-2026
50%
Trabalho de grupo
15-06-2026
40%
Participação em aula
10%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- HR technical management The role of HR and its transformation Techniques and HR Internal HR training HR administrative procedures
- Provide students with bases associated with the administrative management of Human Resources Acquisition and mastery of knowledge about administrative responsibilities; Knowledge of human resources legislation; Knowledge about the impact and form of formal communication within organizations
- Mandatory
- Also include innovative methodologies to support the teaching-learning process used
- Português
- Chiavenato, I. (2015). Recursos Humanos: O Capital Humano das Organizações, 10ª Ed., S. Paulo: Elsevier Campus Editora Pina e Cunha, M.; Rego, A.; Cunha, R.C.; Cabral-Cardoso, C.; Marques, C.A.; Gomes, J.F.S (2010) ?Manual de Gestão de Pessoas e do Capital Humano?, 2ª Edição, Edições Sílabo
- 4
- 0
- 5
- 1
- IPLUSO3564-18835
- Administrative Management of Human Resources
- 18835
- 3564
- Accounting and Management
- Details
- Category: Discipline
- Não
- This CU aims to provide the necessary skills to understand concepts, definitions, models and instruments of Finance. It comprises the areas of performance of financial management with regard to the contribution to value creation, the relationship with financial institutions, treasury management and short (liquidity) and medium and long (solvency) corporate finance.
- Semestral
Descrição
Data limite
Ponderação
Realização de um teste escrito individual
12-05-2026
35%
Elaboração, entrega e apresentação oral de um trabalho de pesquisa, em grupo, com aplicação prática
16-06-2026
50%
Participação e assiduidade nas atividades letivas
Ao longo do Semestre
15%
- Syllabus 1. Corporate finance, financial markets and accounting pieces; 2. Profitability; 3. Liquidity and Solvency; 4. Capital Structure; 5. Investment Evaluation (key indicators).
- This CU aims to develop the student knowledge, skills and competences that are listed: 1. Know how to explain concepts of finance, financial markets and accounting; 2. Know how to analyse the company's ability to generate cash flow; 3. Know how to analyse the company's liquidity and solvency; 4. Calculate and analyse capital structure; 5. Calculate and analyse investments.
- Mandatory
- Analysis and debate of practical cases with application in a business context.
- Português
- Brealey, Richard, A. Stewart C. Myers e Franklin Allen (2017), Principles of Corporate Finance, 12th Edition, McGraw- Hill International Edition, New York. Ross, Westerfield, Jaffe e Jordan (2016), Modern Financial Management, 11th Edition, McGraw-Hill International Edition, New York. Breia, Arménio F., Mata, Mário N. N. S. e Pereira, M. M. Vítor. (2014). Análise económica e financeira - Aspetos teóricos e casos práticos. 1ª edição, Rei dos Livros. Mota, António Gomes e Cláudia Custódio (2012), Finanças da Empresa, 7ª Edição, Bnomics. Esperança, J.P e Matias, F. (2005). Finanças empresariais. Dom Quixote.
- 4
- 0
- 5
- 1
- IPLUSO3564-18866
- Business Finance Principles
- 18866
- 3564
- Accounting and Management
