- Details
- Category: Discipline
- Accounting and Finance
- 7157
- 22411
- Business English
- IPLUSO7157-22411
- 3
- 3
- 0
- 4
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Cagan, M. (2018). Inspired: How to create tech products customers love (2nd ed.). Wiley. Cooper, R. G. (2019). Winning at new products: Creating value through innovation (5th ed.). Basic Books. Kotler, P., Keller, K. L., & Chernev, A. (2022). Marketing management (16th ed.). Pearson. Osterwalder, A., Pigneur, Y., Bernarda, G., & Smith, A. (2014). Value proposition design: How to create products and services customers want. Wiley.
- Commercial Management
- 6814
- 21221
- Product Management
- IPLUSO6814-21221
- 2
- 6
- 0
- 4
- Não
- Português
- The course adopts active, student-centred methodologies, combining theoretical-practical teaching with problem- and project-based learning (PBL), real-world case analysis and product management challenges. Design Thinking is used for needs identification, ideation, prototyping and solution validation, alongside collaborative learning, peer learning and flipped classroom approaches. Digital tools support research, collaboration, presentation and data analysis. Where appropriate, Generative Artificial Intelligence (GenAI) is integrated as a tool to support ideation, research and development, promoting critical, transparent and responsible use.
- Mandatory
- Understand the fundamental concepts, principles and processes of product management. Analyse markets, customers and competitors, identifying product needs and opportunities. Define value propositions, positioning and product strategies appropriate to target markets. Apply innovation, product development, pricing and product launch tools. Analyse product performance using relevant metrics and indicators. Integrate product decisions with marketing and commercial management strategies. Develop and present a well-founded, viable product proposal focused on value creation.
- Product Management Fundamentals: concept, evolution, product manager role and integration with marketing and sales. Market and Customer: market analysis, segmentation, targeting, personas, needs and customer journey. Value Proposition and Positioning: value creation, differentiation and product-market fit. Innovation and Development: idea generation and selection, Design Thinking, prototyping and MVP. Product Strategy and Portfolio: product lines, portfolio management, product life cycle and product decisions. Brand and Experience: branding, positioning and customer experience. Pricing: perceived value, costs, competition and pricing strategies. Go-to-Market: product launch, channels, communication and sales integration. Digital Products and Metrics: omnichannel, experimentation, KPIs and performance analysis. Sustainability and GenAI: responsible innovation, circular economy and critical use of artificial intelligence in product management.
Descrição
Data limite
Ponderação
Teste de avaliação
30%
Projeto de Gestão do Produto - trabalho de grupo 40%
Portfólio individual de atividades
30%
A avaliação da unidade curricular privilegia a aplicação dos conhecimentos e a capacidade de análise e tomada de decisão em contexto de gestão do produto. A avaliação é constituída por um projeto de Gestão do Produto realizado em grupo (40%), um portefólio individual de atividades desenvolvidas ao longo do semestre (30%) e um teste individual de avaliação (30%). O projeto inclui apresentação e defesa oral. As datas concretas de entrega e apresentação serão comunicadas no início do semestre através da plataforma digital da instituição.
- Semestral
- The Product Management course addresses the principles, methods and tools required to design, develop, position, launch and manage products throughout their life cycle. Students develop skills in market and consumer analysis, opportunity identification, value proposition design, portfolio management, innovation, pricing, go-to-market strategies and product performance evaluation. The course adopts a practical and problem-solving approach through real-world cases, collaborative activities and an integrated product management project, connecting product decisions with marketing and commercial management objectives.
- Details
- Category: Discipline
- Medical Imaging and Radiotherapy
- 4097
- 19640
- Methodologies in Radiotherapy I
- IPLUSO4097-19640
- 2
- 6
- 0
- 4
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Ader, R. (Ed.). (2006). Psychoneuroimmunology (4th ed.). Academic Press. ISBN¿13: 978¿0¿12¿088576¿3; 978¿0¿08¿046501¿2. Daruna, J. H. (2012). Introduction to Psychoneuroimmunology (2nd ed.). Academic Press. ISBN¿13: 978¿0¿12¿382049¿5. Yan, Q. (Ed.). (2025). Psychoneuroimmunology: Methods and Protocols (3rd ed.). Humana Press. ISBN¿13: 978¿1¿0716¿4199¿6 Rezaei, N., & Yazdanpanah, N. (Eds.). (2025). PsychoNeuroImmunology: Volume 1: Integration of Psychology, Neurology, and Immunology. Springer. ISBN¿13: 978¿3¿031¿73060¿3 Rezaei, N., & Yazdanpanah, N. (Eds.). (2025). PsychoNeuroImmunology: Volume 2: Interdisciplinary Approaches to Diseases. Springer. ISBN¿13: 978¿3¿031¿72078¿9 Segerstrom, S. C. (Ed.). (2012). The Oxford Handbook of Psychoneuroimmunology. Oxford University Press. ISBN¿13: 978¿0195330890.
- Osteopathy
- 4086
- 19455
- Psychoneuroimmunology
- IPLUSO4086-19455
- 2
- 4
- 0
- 4
- Não
- Português
- In this curricular unit, the Team-based learning (TBL) methodology is used, with tasks carried out in small groups, allowing the development of the ability to analyze and apply theoretical concepts.
- Mandatory
- Understand the theories and models of psychoneuroimmunology. Analyze the individual, psychosocial and cultural elements that influence psychoneuroimmunology. Understand the relation between emotions and psychoneuroimmunology. Study the different elements that interact in psychoneuroimmunology. To learn how to analyze the different diseases in relation to psychoneuroimmunology. Master the techniques of assessment of psychological, psychosocial and emotional components that contribute to influence the psychoneuroimmunology system. Developed the capacity to understand health and disease in a systemic perspective using psychoneuroimmunology.
- Study of interactions between behavior and the nervous, endocrine and immune systems The immune system and its relationship to other systems The endocrine system and its relationship to other systems The nervous system, the autonomic nervous system and its relationship to other systems. The role of personality, emotions and the psychosocial and cultural context in the understanding of psychoneuroimmunology. Stress and Coping Strategies Interactions between the nervous system and the immune system, and their relationships in mental and psychosocial processes Psychoneuroimmunology in a holistic and systemic perspective
A componente escrita consta de duas frequências escritas e é relativa aos conteúdos teóricos. A classificação mínima em cada frequência é de 8 valores. A classificação final é calculada a partir da seguinte fórmula: CF = 0,50 T + 0,50 T. A classificação de todos os instrumentos de avaliação é expressa numa escala de 0 a 20 valores, sendo que o valor ponderado das classificações obtidas em cada componente tem de ser igual ou superior a 9,5 valores, para efeitos de cálculo da classificação final.
Descrição
Data limite
Ponderação
Teste escrito de avaliação
XX-XX-XXXX
50%
Teste escrito de avaliação
XX-XX-XXXX
50%
- Semestral
- This course is relevant because it has an integrative approach to the psychological, neurological and immunological levels, highlighting the interrelationships between these three systems, in a holistic perspective of the human being. From an intervention perspective of Unconventional Therapies, this innovative vision helps students and future professionals to understand the individual in a more integrated way.
- Details
- Category: Discipline
- Tourism Business Management
- 6331
- 5017
- Management Accounting
- IPLUSO6331-5017
- 3
- 5
- 0
- 4
- Não
- Português
- Semestral
