- Details
- Category: Discipline
- Accounting and Finance
- 7157
- 6528
- Financial Report
- IPLUSO7157-6528
- 2
- 4
- 0
- 4
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Blackwell, R.D., Miniard, P.W., Engel, J. F. (2006) Cosumer Behavior. Thomson South-Western Recursos didáticos: quadro, retroprojetor Solomon, M.R., Hogg, M.K., Askegaard. S. & Bamossy, G. (2019). Consumer behaviour: A european perspective (7 ed.). Boston: Pearson.
- Commercial Management
- 6814
- 8300
- Consumer Behaviour
- IPLUSO6814-8300
- 1
- 4
- 0
- 4
- Não
- Português
- The teaching methodology includes the expository method (ME1) to present the necessary content, the demonstrative method (ME2) to illustrate its application to practical cases and the active method (ME3) to solve cases in the classroom, with and without using the computer . Knowledge assessment is carried out by carrying out six case studies that focus on the material taught in each class. The student will put into practice in the 2nd part of the class the theory taught and apply it in the work and in the next class he will present the work
- Mandatory
- Provide students with tools to understand how consumers decide in the face of a multitude of stimuli, needs and availabilities in an economy in progressive globalization and in migration to environments of information, decision and digital consumption Analysis of case studies Sustainable consume
- 1. Introduction to consumer behavior Consumer behavior research Marketing strategies for consumer-centric organizations 2. Consumer decision process The decision process Pre-purchase processes: need for recognition, demand, evaluation PurchasePost-purchase processes: consumption and post-consumer evaluations 3. Individual determinants of consumer behavior Demographics, psychographics and personality Consumer motivation Consumer knowledge Consumer beliefs, feelings, attitudes and intentions 4. Influences of context on the consumer Culture, ethnicity, social class Family influence Group and people influences
Avaliação contínua
- Análise de 6 case studies de um total de 8.
- O Aluno que não realizar, não entregar e não apresentar a totalidade dos 6 Case studies, realizaa UC em época de exame através de uma frequência sobre a matéria teórica/prática apresentada ao longo do semestre e disponível no Moodle.
- O Aluno que realizar, entregar e apresentar a totalidade dos 6 Case studies, realiza a UC desde que a média final seja igual ou superior a 10 valores e nunca inferior a 8 valores
- Os case studies serão avaliados segundo os seguintes critérios:
- (A) Conteúdos e fundamentação dos case studies: 70%
- (B) Apresentação e defesa dos case studies: 30%
A nota final é a média ponderada dos dois elementos de avaliação (Conteúdos e fundamentação dos case studies e Apresentação e defesa dos case studies ).
Cada elemento de avaliação (Conteúdos e fundamentação dos case studies e Apresentação e defesa dos case studies ) tem a média baseada nos 6 cases studies apresentados.
A nota mínima de cada case study tem de ser superior a 8 valores
Os case studies podem ser realizados individualmente ou em grupo (até 4 alunos)
A nota final para aprovação tem de ser igual ou superior a 10 valoresÉpoca de exame, recurso ou especial
- O Aluno que não realizou, não entregou e não apresentou a totalidade dos Case studies realiza a UC em época de exame através de uma frequência sobre a matéria teórica/prática apresentada ao longo do semestre e que se encontra disponível no Moodle
- A nota final para aprovação tem de ser igual ou superior a 10 valores
- Semestral
- Studying, investigating and understanding consumer fundamentals so that organizations can understand consumer behavior and act proactively. Understand current consumer trends in a Covid and post Covid era Identify the purchase decision process and the various external and internal factors that influence it
- Details
- Category: Discipline
- Evers, A. S. & Maze, M. (2004). Anesthetic Pharmacology-Physiologic Principles and Clinical Pratice. Churchill Livingstone Corren, J.; Casale, T. B. & Adelman, D. C. (2002). Manual of Allergy and Immunology: Diagnosis and Therapy. 4th Ed. Lippincott Manual Series Geschwind, J. & Dake, M. (2013). Abrams’ Angiography – Interventional Radiology. 3rd Ed. Lippincott Williams & Wilkins. Dawson, P. & Clauss, W. (1999). Contraste Media in Practice – Questions and Answers. 2nd Ed. Springer Verlag. Kandarpa, K.; Machan, L. & Durham, J. (2016). Handbook of Interventional Radiologic Procedures. 5th Ed. Lippincott Williams & Wilkins. Mezomo, J. C. (2001). Gestão da Qualidade na Saúde – Princípios Básicos. Editora Manole Lda. Sale, D. (2000). Garantia da Qualidade nos Cuidados de Saúde para Profissionais da Equipa de Saúde. Editora Principia. Rocha, J. A. O. (2006). Gestão da Qualidade – Aplicação aos Serviços Públicos. Escolar Editora.
- Medical Imaging and Radiotherapy
- 4097
- 19631
- Integrated Clinical Practice
- IPLUSO4097-19631
- 2
- 6
- 0
- 4
- Não
- Português
- The Curricular Unit can be completed by continuous assessment or by final exam. The T component consists of 2 written frequencies, with a minimum rating for each frequency of 8 values. The PL component consists of 2 moments of practical assessment. The classification of each component (T and PL), as well as the final classification for the Curricular Unit, is calculated by the arithmetic mean of the assessment instruments and cannot be lower than 9.5 points. Written assignments and/or oral presentations may be used as means of assessment, in addition to or as a replacement for written tests.
- Mandatory
- To integrate Medical Imaging’s practical nature with its theoretical concepts To understand the general concepts of Health Quality and their adaptation to the Health System To understand the general concepts of Risk Management in the clinical environment To understand the general concepts of Prevention and Action in Health/Medical Imaging To identify the main Asepsis methods and techniques and how they apply to Radiology To Identify the main Body Mechanics methods and techniques and how they apply to Radiology To identify and interpret the signals and symptoms of a hypersensitivity reaction to imaging contrasts To use the correct procedures when treating a hypersensitivity reaction To understand the basic concepts of Basic Life Support To identify the patients’ and Health professionals’ needs, where both the hospital’s macro-structure and the Medical Imaging department’s specificity are concerned To communicate with the patient and Health professionals
- Prevention and Action in a Medical Imaging Department Radiation Protection Pharmaceutical/Contrast Preparation and Administration Practical Procedures for Medical Imaging Patients Identiying Vital Signs Pharmacology basic concepts Technical Prevention and Action regarding Radiology Contrasts and other Medical Imaging Pharmaceuticals
Descrição
Data limite
Ponderação
Teste Teórico intercalar
Sensivelmente a meio do semestre letivo
25%
Teste Teórico final No final do semestre 25% Prova Prática intercalar Sensivelmente a meio do semestre letivo 25% Prova Prática final No final do semestre 25% A componente teórica consta de duas frequências escritas e é relativa aos conteúdos teóricos. A classificação mínima em cada frequência é de 8 valores. A componente prática consta de 2 momentos de avaliação realizados durante as aulas. A classificação mínima em cada momento de avaliação prática é de 8 valores. A classificação final é calculada a partir da seguinte fórmula: CF = 0,50 T + 0,50 P. A classificação de todos os instrumentos de avaliação é expressa numa escala de 0 a 20 valores, sendo que o valor ponderado das classificações obtidas em cada componente tem de ser igual ou superior a 9,5 valores, para efeitos de cálculo da classificação final.
- Semestral
- The CU of Integrated Clinical Practice aims to provide students with knowledge and skills, transversal to the 3 areas of activity of Graduates in Medical Imaging and Radiotherapy, with regard to the issue of risk identification and management, health care, aseptic techniques, evaluation of signs physiological, among others.
- Details
- Category: Discipline
- Devlin,. T. M. (2011). Manual de bioquímica com correlações clínicas (tradução 7ª ed.). Blucher; Frayn, K. N. (2012). Regulação Metabólica: Uma perspetiva focada no organismo humano. (3rd ed.) U. Porto; Gibney, M. J., Lanham-new, S. A., Cassidy, A. & Vorster, H. H. (2009). Introduction to Human Nutrition (2nd ed.). Wiley-Blackwell; Gropper, S., Smith, J., & Carr, T. (2022). Advanced Nutrition and Human Metabolism. (8ª ed.). Cengage; Lindeberg, S. (2010). Food And Western Disease: Health and Nutrition from an Evolutionary Perspective. Wiley-Blackwell; Paschoal, V., Naves, A. & Fonseca, A. B. (2007). Nutrição Clínica Funcional: dos princípios à prática clínica. VP Editora; Ross, A.C., Caballero, B., Cousins, R.J., Tucker, K. L. & Ziegler, T. R. (2012). Modern Nutrition in Health and Disease (11th ed.) Lippincott Williams and Wilkins; Teixeira, P. Sardinha, L., & J. Barata, J., (2008). Nutrição, exercício e saúde. Lidel.
- Osteopathy
- 4086
- 19346
- Nutrition and Food
- IPLUSO4086-19346
- 2
- 4
- 0
- 4
- Não
- Português
- In this curricular unit, the Team-based learning (TBL) methodology is used, with tasks carried out in small groups, allowing the development of the ability to analyze and apply theoretical concepts.
- Mandatory
- Provide the basis for human nutrition, for health promotion in the areas of food and nutrition. Know the bases of human metabolism. Know the macronutrients, their functions and their respective food sources; Understanding the role of nutrition in inflammation; Know dietary recommendations and methodological bases; Know what to load Acid Diet and what is its importance; Spell out the essential micronutrients, what their most important functions and their main food sources; Know the main clinical consequences of deficiency and excess of some micronutrients; Promoting Nutrition Education; Identify nutritional disorders and inappropriate eating habits, to assist in the recovery and preservation of health. Characterize the ideal nutritional standards and correct eating habits;
- Nutrition biochemistry: Introduction to Metabolism Carbohydrates: Structure, function and classification; Digestion, absorption and metabolism; Dietary sources of Carbohydrates; Glycemic index and glycemic load. Amino Acids and Proteins: Structure, function and classification; Digestion, absorption and metabolism; Dietary sources Proteins; Biological value of proteins. Lipids: Structure, function and classification; Digestion, absorption and metabolism; Dietary sources of Fatty Acids and Cholesterol. Integration and Metabolism Regulation Vitamins Water and Minerals Cargo Acid Acid-Base Balance and Diet Oxidative Stress and Antioxidant Defence Mechanisms Nutrition and Inflammation Biochemistry of Inflammation; Essential fatty acids and correction of inflammation; Inflammation modulation through nutritional strategies.
Descrição
Data limite
Ponderação
1ª Frequência Teórica
XX-XX-XXXX
25%
1ª Frequência Teórico-Prática
XX-XX-XXXX
25%
2ª Frequência Teórica
XX-XX-XXXX
25%
2ª Frequência Teórico-Prática
XX-XX-XXXX
25%
A classificação final (CF) da unidade curricular por avaliação contínua é obtida a partir das classificações adquiridas na componente escrita (T) e na componente teórico-prática (TP). A componente Teórica consta de duas frequências escritas e é relativa aos conteúdos teóricos. A classificação mínima em cada frequência é de 8 valores. A componente teórico-prática consta de dois momentos de avaliação teórico-práticos realizados durante as aulas laboratoriais. A classificação mínima de cada momento é de 8 valores. A classificação final é calculada a partir da seguinte fórmula: CF = 0,50 T + 0,50 TP. A classificação de todos os instrumentos de avaliação é expressa numa escala de 0 a 20 valores, sendo que o valor ponderado das classificações obtidas tem de ser igual ou superior a 9,5 valores.
- Semestral
- The integration of the curricular unit in Nutrition and Foods in this study plan reproduces the students, acquiring the necessary knowledge to identify and modify the factors that contribute to the lifestyle. Provide the tools you need to provide nutritional assistance and counseling to patients, which will become increasingly important due to the increase in lifestyle-related chronic diseases. Try selecting a growing number of people who want more active involvement in their healthcare. A change of approach in disease management, disease prevention and early support is important for lifestyle-related diseases such as type 2 diabetes, metabolic syndrome, obesity, autoimmune diseases and some cardiovascular diseases.
- Details
- Category: Discipline
- Civak, B., Kaya, E., & Emeksiz, M. (2017). Online distribution channels and yield management in the hotel industry. In Routledge Handbook of Hospitality Marketing (pp. 210-223). Abingdon: Routledge. Hudson, S., & Hudson, L. (2017). Marketing for tourism, hospitality & events: a global & digital approach. Newcastle upon Tyne: Sage. Laudon, Kenneth C., Laudon, Jane (2017). Management Information Systems: Managing the Digital Firm - 15th Edition. Boston: Pearson Education. Schegg, R., & Stangl, B. (2017, January). Information and Communication Technologies in Tourism 2017. In Proceedings of the International Conference in Rome, Italy. Cham: Springer Stangl, B., & Pesonen, J. (Eds.). (2018). Information and Communication Technologies in Tourism 2018: Proceedings of the International Conference in Jönköping, Sweden, 2018. Cham: Springer.
- Tourism Business Management
- 6331
- 23224
- Digital marketing and e-commerce in tourism
- IPLUSO6331-23224
- 2
- 5
- 0
- 4
- Não
- Português
- Continuous assessment: In this modality, the curricular unit includes a theoretical-practical approach, which includes: • Presentation of material in face-to-face sessions; • Presentation and discussion of case studies; • Guided practical sessions. The Continuous assessment is based on the following criteria: • Group assignments: 30% (groups of 3 to 4 students); • Written test: 40%. Regardless of the classification obtained by each student in one of the three elements of assessment, it is essential to obtain a minimum rating of 8 values in all of them, on a scale of 20, to remain in the continuous assessment. The percentage of absences in the curricular unit cannot exceed 20% of the total hours taught as a condition to remain in continuous assessment.
- Mandatory
- - To know the main digital marketing channels for tourism; - To understand the role of information systems in the organization and internal coordination of destinations and tourist companies; - To promote the assimilation of the new B2C and B2B consumer relationship paradigms with digital and their implications in terms of value creation; - To foster the development of advanced skills in the implementation of digital marketing strategies, integrated in the strategic vision of companies in the tourism sector.
- 1. The different areas and stakeholders of tourism marketing. 2. The relevance of Information and Communication Technologies (ICT) in terms of collaboration and coordination in tourism and in the creation / activation of tourism products. 3. The role of ICT in the collaborative marketing of a tourist destination. 4. Digital marketing: Beyond “social media”. 5. ICT and marketing for the different subsectors of tourism. 5.1 Tourist destinations. 5.2 Tourist accommodation. 5.3 Transport. 5.4 Attractions. 6. The marketing of tourist start-ups. 7. Evolution, current scenario and e-commerce trends in tourism. 7.1 Online Travel Agents (OTAs). 7.2 Meta-search engines. 7.3 Direct distribution channels within the various subsectors of tourism activity.
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Teste final
a definir
40%
Trabalho de Grupo
a definir
30%
Participação e trabalho contínuo
30%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- The Digital Marketing and E-commerce in Tourism course explores the strategic use of digital technologies in the promotion and marketing of tourism products. Given the use of digital media in marketing strategies, this course develops skills to optimize the digital presence of organizations and improve interaction with B2C and B2B consumers. In this sense, it focuses on digital marketing and e-commerce in tourism, addressing the following topics: Management and optimization of digital channels; Impact of ICT on collaborative marketing; Digital strategies for destinations, accommodation, transport and attractions. In this context, the course is essential to respond to the digital transformation of the tourism sector and in marketing and sales strategies, preparing students to develop innovative and effective strategies in the online tourism market.
