- Details
- Category: Discipline
- Baynast, A. Lendrevie, J. Lévy, J. Dionísio, P. & Rodrigues, V. (2018). Mercator 25 anos - o marketing na era digital. 16ª edição, Lisboa: Dom Quixote. Cardeal, Nuno (2018). Pensamento estratégico: antecipar as ondas de futuro. 3ª ed. Lisboa: Universidade Católica Editora. Teixeira, S. (2011). Gestão Estratégica. Escolar Editora.
- Accounting and Management
- 3564
- 18865
- Marketing and Business Strategy
- IPLUSO3564-18865
- 1
- 5
- 0
- 4
- Não
- Português
- The selected methodology is of a theoretical-practical and laboratory nature, encompassing moments of theorization and the simulation of didactic activities accompanied by critical feedback. The students will have an active role throughout the process. In the laboratory practice classes, tasks/exercises will be carried out where the theoretical concepts learned are applied. Continuous assessment: attendance and participation in classes (10%), completion of a practical assignment with oral presentation (50%), and an individual assessment exercise (40%). Resit and special assessment: individual assessment exercise (100%).
- Mandatory
- This curricular unit aims to: To provide a set of practical theoretical tools to study the potential of marketing. Understand the importance of marketing thinking and strategy. Analyze the characteristics of existing strategic decisions in the marketing mix. Describe the process of strategic management. Present models for business succes. Develop the critical spirit of students through the application of case studies of business reality. To provide students with tools that enable them to apply the theoretical knowledge previously learned and to confront them with issues that may occur in a real scenario.
- The concept of Marketing and the evolution of the Marketing function The Marketing Mix Marketing and its environment SWOT analysis The market Consumer behavior General segment strategies and target market selection Positioning The new dimensions of Digital Marketing
Avaliação contínua
• Testes de Avaliac¿a¿o: 65% -dia 17/12
• Trabalho : 25%
• Participac¿a¿o: 10%
Nota: nota mi¿nimade 9,5 no teste, trabalhoe participac¿a¿o• Exame: 100%
- Semestral
- The curricular unit of Marketing and Business Strategy is part of the Accounting and management course. It¿s aim is to provide the students with the principles of marketing and business strategic, and also to stimulate entrepreneurship, creativity and the capacity of reflective thinking in this area. This way, the student should be able to present, characterize and discuss the main variables of marketing, within the scope of other corporate realities. The goal of this unit is, thus, to capacitate students with a 360º vision over the main fundamental elements of marketing and business strategy.
- Details
- Category: Discipline
- (1)Duarte, C., Esperança, J.P., (2014), "Empreendedorismo e Planeamento Financeiro", Edições Silabo, 2ª Ed. (2)Shriberg, A. & Shriberg (2018), "The Harvard Business Review Entrepreneur’s Handbook: Everything You Need to Launch and Grow Your New Business”, Harvard Business Review Press, 1st Ed., USA. (3)Bynum, T., Computer Ethics And Professional Responsibility Introductory Text And Readings, Blackwell Publishers (4)Peixe, R.(2013),”Emprego bom e já! - Guia Prático”, 1ª Edição, Vida Economica (5)RGPD - Regulamento (UE) N.º 2016/679, de 27 de abril de 2016 (6)Folhas de apoio disponibilizadas pelo docente na área do empreendedorismo (7)Serão ainda disponibilizados aos estudantes material de apoio complementar (e.g. links, blogs, vídeos) no âmbito das matérias lecionadas.
- Computer Applications for Data Science
- 6382
- 23551
- Soft Skills for Technology
- IPLUSO6382-23551
- 1
- 4
- 0
- 4
- Não
- Português
- Also include innovative methodologies to support the teaching-learning process used
- Mandatory
- LO1: Provide students with skills in hardware, which is the basis of computer systems LO2: Provide students with skills in the field of technical-scientific documentation production OA3: Foster good engineering practices, through the adoption of available standardization, including the one foreseen, within the scope of data protection LO4: Promote the use of ethics, and its importance for the good conduct of the engineering professional LO5: Promote the understanding of softskills and their importance in the social context, and in particular, for the professional's success in the job market. LO6: Provide students with techniques that facilitate the search for a job, according to their expectations LO7: Promote a taste for entrepreneurship, as well as its importance for economic activity, namely through innovation and industrial property in the development of new products, as well as in the creation of new companies
- CP1. General hardware/software concepts, existing in a computer CP2. Production of technical/scientific documentation CP3. Standardization in Engineering CP4. Ethics and deontology in the engineering profession CP5. Data protection regulations CP6.Softskills CP7. Job search techniques CP8. Innovation and entrepreneurship
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Apresentação, analise e discussão de um artigo académico no âmbito do empreendedorismo
05-01-2026
25%
Teste
12-01-2026
35%
Trabalho de grupo
19-01-2026
40%
Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- This curricular unit aims to motivate students to face their university education from a perspective related to the job market, in terms of Computer Applications for Data Sciences. It is also intended to provide students with some transversal skills, considered relevant to their academic and professional path.
- Details
- Category: Discipline
- Morgado, A., Ferreira. P. (2021). Princípios de Microeconomia; 2ª edição; Rei dos Livros. Christensen, Clayton M. (2018). O Dilema da Inovação , Conjuntura Actual Editora, Sotomayor, A. (2018). Princípios de Macroeconomia; 1ª edição; Rei dos Livros. Carvalho, J., Filipe, J. (2014). Manual de Estratégia ¿ Conceitos, Prática e Roteiro , 4ª edição, Edições Sílabo. Teixeira, S. (2013). Gestão das Organizações , 3ª edição, Escolar Editora Cunha, M., Rego, A., Cardoso, C. (2007). Tempos Modernos ¿ Uma História das Organizações e da Gestão ; Edições Sílabo.
- Information Systems Management
- 6030
- 13577
- Management Principles
- IPLUSO6030-13577
- 1
- 6
- 0
- 4
- Não
- Português
- Expository Teaching Methodologies and Self-study: the acquisition of knowledge will be measured through an attendance. Participatory and Active Teaching Methodologies: the development of skills will be measured through group resolution, presentation and discussion of case studies/practical exercises in class. Continuous Evaluation The weighting coefficients in calculating the final grade will be as follows: Frequency (individual written test) - 35%; Elaboration of a group work and respective oral presentation - 50%; Participation in academic activities - 15% Comments: Mandatory minimum score of 8 values ¿¿in each evaluation element Students with a final grade equal to or greater than 10 are approved. In case of failure, Students will have access to the evaluation in exam, appeal and special periods, depending on the classification of each one. Other Valuation Periods Individual written test - 100%
- Mandatory
- This CU aims to develop the following knowledge, skills and competences on the part of the students: 1. Describe the Concept of Company; 2. List the competences and tasks of the manager; 3. Know the Evolution of Management Theories; 4. Identify Management Dimensions; 5. Understand the Principles of Organizational Management; 6. Understand the Functions of Management; 7. Articulate Management Trends; 8. Understand the Principles of Economics.
- 1. The Company: Concepts; 2. The Manager: Skills and Functions; 3. Focus on Management Theories: Tasks; Organization; People; Environment; Technology; 4. Management Dimensions: Design, Planning, Organization, Direction, Coordination, Control and Development; 5. Organizational Structures: Principles; Architecture; Structure Types; Departmentalization; Organization charts; 6. Management Functions: Strategy; Finances; Marketing; Human Resources; Operations; 7. Management Trends: Ethics; Social responsability; Sustainability; Governance; 8. Microeconomics: Consumer Theory; Producer Theory; Market structures. Macroeconomics: Economic Policy; National Accounting; Currency and banking; Economic balance; Inflation and Unemployment; Economic growth and development; International economy.
Descrição
Data limite
Ponderação
Teste Escrito Individual
17-11-2025
35%
Apresentação, Discussão e Entrega dos Trabalhos de Grupo
19-01-2026
50%
Participação nas actividades lectivas, incluindo assiduidade
Ao longo do semestre
15%
Horário de Atendimento e Esclarecimento de Dúvidas aos Alunos
- Segundas-feiras no horário das 14h30 às 15h30, na sala de professores, nas instalações da ESCAD.
Obs: O atendimento deverá sempre ser solicitado pelo aluno com o mínimo de um dia de antecedência, através de e-mail, para garantir que não há sobreposição de agendamento.
- Semestral
- This CU, Introduction to Economic and Business Sciences, is part of the general training plan of the CTSP Accounting and Management and aims to provide the necessary skills to understand the fundamental principles that guide the management of a corporation and the economic environment in which it moves.
- Details
- Category: Discipline
- Accounting and Finance
- 7157
- 5020
- Taxation III
- IPLUSO7157-5020
- 2
- 5
- 0
- 4
- Não
- Português
- Semestral
- Details
- Category: Discipline
- Neves, J. (2016). Introdução à Economia , 11ª edição. Lisboa: Verbo. Ferraz, R. (2024). Slides de apoio às aulas de Economia . Universidade Lusófona de Humanidades e Tecnologias.
- Commercial Management
- 6814
- 180
- Economics
- IPLUSO6814-180
- 1
- 4
- 0
- 4
- Não
- Português
- Teaching methodology: Theoretical classes, practical classes to solve practical exercises (with guidance) and group work Innovative methodologies: The practical work to be carried out by the students is aimed at analyzing the economies of real countries (with a view to emphasizing a greater connection between the concepts obtained in class and the practical application to the global economy). Contents within the scope of sustainability and the circular economy (increasingly relevant topics) are also addressed, albeit briefly.
- Mandatory
- Students will learn to: - Know the Economic Science and its postulates; - Understand the rational decisions of consumers and producers; - Know and differentiate the various types of market; - Interpret the State activities; - Know the reality of the Portuguese economy and the evolution of the world economy; - To analyze a set of key economic indicators (examples: GDP, inflation, unemployment, budget deficit, public debt, international trade statistics); - Be critical of the surrounding economic environment based on basic and fundamental knowledges of economics; - Interprete simple economics texts (including daily press releases), understanding economic language and being able to participate in debates.
- - Introduction to economic science; - The economic problem and its solutions; - The Marshallian cross (demand and supply); - Consumer and producer theories; - Theory of international trade; - The main forms of market; - Economic activity; - The evolution of the State's economic role; - Brief notions of economic policy; - Appearance, functions and characteristics of the currency; - Portuguese economy in a historical perspective; - Portuguese business fabric and internationalization.
Descrição dos instrumentos de avaliação
Regime de Avaliação Contínua:
- Consiste na realização de um trabalho, na participação e assiduidade e na realização de uma prova
escrita.
O que significa:Nota Final = Nota do Trabalho (30%) + Assiduidade e participação (15%) + Nota da
Prova Escrita (55%).
- Exige-se uma nota mínima de 8,0 valores na prova escrita (em 20 valores). Caso a nota mínima não
seja atingida, então a nota final do aluno corresponderá exclusivamente à nota obtida na prova escrita.
- Os trabalhos de grupo serão apresentados e defendidos nas próprias aulas. A nota do trabalho será
igual a 0,0 valores para os alunos que faltem à apresentação e defesa do seu trabalho.Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...
- Semestral
- This course unit (UC) presents a set of introductory themes about Economics. By targeting this course unit to future sales technicians. The main goal is that students acquire basic, practical and fundamental skills in economic science, which should allow them to: - Develop general knowledge in the field of economic science by understanding its fundamental principles; - Analyze and reflect on macroeconomic information and its impacts on businesses and households; - Apply the theoretical concepts of Economics to the real world creating the ability to reflect on real problems; - Have the ability to solve specific problems, not only as consumers, but also from the perspective of the producer / seller; - Participate in debates around economic science and be able to sustain and argue their own positions; - Know the reality of the Portuguese and world economies through the analysis of a set of indicators.
