Creativity, Innovation and Entrepreneurship

Category: Discipline
  • Não
  • The Curricular Unit Creativity, Innovation and Entrepreneurship has as main objective to provide students with the fundamentals for developing creative projects, either through the creation of new companies, or in the development of new products and / or services in companies to be created or existing ones. Students will acquire skills to promote and organize creative processes, to understand innovation as an entrepreneurial process and the relationship between innovations and the consumer market.
  • Semestral

  • É obrigatório a entrega e apresentação dos dois trabalhos. Os mesmos podem ser individuais ou em grupo.

    Caso o aluno não entregue um ou os dois trabalhos, este é direcionado para exame.

    Nota mínima para cada trabalho - 8 valores

    A média é ponderada.

    O regime de faltas para esta UC encontra-se em vigor pelo que o número máximo de faltas corresponde a 30% do total de aulas, ou horas, da unidade curricular,

    Descrição

    Data limite

    Ponderação

    Trabalhos, caso de estudo, trabalhos intermédios

    1 de Novembro

    25%

    Trabalho final

    Penultimo dia de aulas

    40%

    Teste de Avaliação

    Ultimo dia de aulas

    25%
    Comportamento, participação e atitudes   10%

     
  • Students will be encouraged to think logically and critically, to investigate, to communicate clearly, orally and in writing, to present information, and to work as a team. The curricular unit is of a theoretical-practical nature. The theoretical component focuses on concepts and the practical part consists of research and application of concepts to the basic development of business ideas. Syllabus:   1. Creativity a. Knowledge, learning and design b. Idea generation processes c. Experimentation   2. Five technological revolutions a. Digitization and globalization b. Digital businesses and businesses   3. Entrepreneurship a. Inventors, innovators, investors b. Sources of opportunity c. Entrepreneurial mindset and action d. The entrepreneurial company   4. Innovation a. The innovation-decision process b. Attributes of innovation c. Types of innovation d. Practice innovation e. Innovation clusters f. Four main elements of the diffusion of innovations
  • Students will be encouraged to think logically and critically, to investigate, to communicate clearly, orally and in writing, to present information, and to work as a team. The curricular unit is of a theoretical-practical nature.
  • Mandatory
  • The teaching methodology includes the expository method (ME1) to present the necessary content, the demonstrative (ME2) to illustrate its application to practical cases and the active method (ME3) for solving cases in the classroom, with and without using the computer . The assessment of knowledge is carried out by carrying out two tasks. First work - Analysis of an article that involves the subject to be taught combined with the presentation of UC chapters Second Work – Analysis of an existing case or creation of a product/service that supports UC
  • Português
  • Drucker, P.F. (1985) Innovation and Entrepreneurship Perez, C. (2002) Technological Revolutions and Financial Capital. Edward Elgar Rogers, E.M. (2003) Diffusion of Innovations. Focal Press Venkataraman, V. (2010) Entrepreneurship. University of Virginia Darden Business School Sarasvathy, S. (2001) What Makes Entrepreneurs Entrepreneurial. University of Washington School of Business Sloman, J., et al. (2016) Economics for Business. Pearson Recursos Didáticos: - Sala com quadro e Vídeo projetor  
  • 4
  • 0
  • 3
  • 1
  • IPLUSO6147-22288
  • Creativity, Innovation and Entrepreneurship
  • 22288
  • 6147
  • Business Management and E-Commerce

English

Category: Discipline
  • Não
  • The English language imposes itself as a language of communication in the world. Its role is central to solving global problems, establishing commercial relationships, and sharing technical-scientific knowledge. Mastering this language will allow students to perform better academically and professionally in the field of Technology.
  • Semestral

  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    Teste de avaliação

    07-11-2025

    30%

    Group Work and Presentation

    14-11-2025

    30%

    (...)

     

     

     

    Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...

     
  • Description of contents * English as a lingua franca - The importance of a global communication language for problem solving and knowledge sharing. * Technology and Society - The influence of technology on contemporary society * Studying technology - The various programmes iaboutTechnology at numerous universities around the world * Information technology - The use of computers impacting our day-to-day life * Careers in Technology - Career possibilities in the field of technology and application for job vacancies * The future of Technology - predictions for the future in AI terms
  • Objectives of this course unit: * Develop oral and written skills in the area of Business and Technology; * Review and systematize previously acquired linguistic content; * Share information about everyday life; * Produce written communications in the field of commercial and technical relations in the area of the course; * Expand and apply vocabulary related to information technologies; * Develop ability to read and interpret technical manuals in the course area.
  • Mandatory
  • Teaching favours the Socratic method, in which the students' participation is fundamental. It is intended to develop their critical spirit and research capacity, including Artificial Intelligence tools in their researches and requested work. An individual, in-person written test. A written work with oral presentation Attendance and participation
  • Português
  • [Capel & Sharp ], [Annette & Wendy] - [Objective Proficiency]. [Segunda Edição. London :Cambridge University Press, 2013. Papel. 978-1107646377] Brooks, Charles J. et al. Cybersecurity Essentials Esteras, Santiago Remacha, Fabré, Elena Marco, : For Computers Professional English in Use , Wiley, 2013 and the Internet , Cambridge Univeristy Press, 2017 Glendinning, Eric H., Oxford English for Careers: Technology , Oxford University Press, 2007
  • 4
  • 0
  • 5
  • 1
  • IPLUSO6147-12561
  • English
  • 12561
  • 6147
  • Business Management and E-Commerce

Introduction to Management

Category: Discipline
  • Não
  • UC in the area of Management, which aims to address general and introductory issues in this area. It is essential for anyone who will work in the area of Management, in whatever sector. The approach is practical, which is favorable to the work context.
  • Semestral

  • Teste de avaliação de conhecimentos e competências -  45%

    Trabalho/aula invertida - 45%

    Participação nas aulas - 10%
  • 1 - The evolution of Management 2 - Management and the organizational environment 3 - Functions of Management Planning Organization Direction Control  
  • 1 - To portray the historical origin of Management and to frame it in the organizational scope. 2 - Identify, contextualize and analyze the basic functions of Management in Human Resources.
  • Mandatory
  • Aplicação de métodos digitais
  • Português
  • TEIXEIRA, S. Gestão das Organizações, 3ª ed., Lisboa: Verlag Dashofer Portugal, 2013.
  • 4
  • 0
  • 5
  • 1
  • IPLUSO6147-3191
  • Introduction to Management
  • 3191
  • 6147
  • Business Management and E-Commerce

Market Studies

Category: Discipline
  • Não
  • The scope of the Market Studies UC focuses on the acquisition of knowledge and skills transversal to the main areas of the aforementioned course, which is essential for students to be able to research essential markets for business sustainability. The main areas of intervention focus on the collection, processing and conclusions of market/product/service investigations
  • Semestral

  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    Teste de avaliação

    A combinar data 

    30%

    Trabalho /Projeto de Pesquisa 

    Assiduidade/Participação 

    A realizar durante o Semestre 

    60%

    10%

     

    (...)

     

     

     

    Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...

     
  • 1.Organization of a market study. Problem definition, research design. 2. Exploratory and conclusive research. Connection to the objectives of the study. 3. Primary and secondary data sources. 4. Definition of the study target population. 5. Survey basis and sample recruitment. 6. Qualitative methodologies: focus groups, in-depth individual interviews, projection techniques. 7. Design of the data collection support script. 8. Quantitative methodologies. 9. Types of interview. 10. Experimental designs. 11. Questionnaire design. 12. Measurement scales. 13. Non-sampling errors. 14. Quality control. 15. Sampling techniques: probabilistic and non-probabilistic. 16. Sample Sizing 17. Presentation of results, to support decision making
  • The curricular unit is theoretical-practical in nature, developing into theoretical and practical classes that are articulated and aim to promote the student's knowledge and immediate application of theoretical concepts and skills in real practical contexts. 2nd The contents and evaluation are articulated, presenting an equivalent weight in the final evaluation. 3rd The contents cover the different stages of developing a market study, focusing on the appropriate design of the data collection methodology, as well as its implementation, with a view to responding to the objectives defined for the study.
  • Mandatory
  • Use of digital methodologies.
  • Português
  • Malhotra, Naresh & Birks, David, (2012): Marketing Research: an applied approach. Ny: Prentice-Hall (6th edition). Zikmund, William ( 2006) :Princípios de Pesquisa de Marketing, São Paulo: Thomson. Recursos didáticos: quadro, projetor, computadores.                                                    
  • 4
  • 0
  • 5
  • 1
  • IPLUSO6147-5029
  • Market Studies
  • 5029
  • 6147
  • Business Management and E-Commerce

Marketing Communication and Branding

Category: Discipline
  • Não
  • Understand the process of developing a brand-focused Marketing strategy  Recognise how this process can be managed by an organisation to gain authority and visibility in the market
  • Semestral

  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    Teste de avaliação

    14-11-2025; 12-12-2025

    70%

    Participação/Avaliação contínua

     

    10%

    Trabalhos práticos

     

    20%

     

    Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...

     
  • Marketing Communication The Communication Mix The nature and functions of the brand Company vs. Consumer The factors that shape the brand Analysis and Performance Metrics The portfolio and the brand Brand image and awareness, esteem and familiarity Brand policies Types of strategies Main models of brand building Case analysis
  • Understand the differences between marketing, communication and branding Reflect on the Marketing strategy and how to implement it (in which channels) Communication strategies with branding as the key pillar
  • Mandatory
  • Expository method, group work in class, case studies for analysis at home, and interaction with guest companies.
  • Português
  • Marketing 6.0, Philip Kotler Primeiro Pergunte Porquê, Simon Sinek Brand Leadership, David A. Aaker Brand Management na Era Digital e Humana, Carlos Oliveira Neil patel Blog Resultados Digitais Blog HubSpot Blog
  • 4
  • 0
  • 5
  • 1
  • IPLUSO6147-22290
  • Marketing Communication and Branding
  • 22290
  • 6147
  • Business Management and E-Commerce
  1. Portuguese Language
  2. Project Management
  3. Commercial and Sales Management
  4. Consumer Behaviour

Page 177 of 225

English Menu

Pesquisa

Login Form