Portuguese Language

Category: Discipline
  • Não
  • The Curricular Unit aims to: Stimulate the deliberate use of the resources of Portuguese Foster discourse competencies with a view to achieving a greater degree of intent in communication Apply writing techniques with a view to more effective communication Develop students' ability to analyse texts critically Encourage the production of various types of texts, considering correction of writing (spelling and grammar) as well as the requirements of the type of text in question.
  • Semestral

  •  

    Descrição

    Data limite

    Ponderação

    Teste escrito 1

    29-10-2025

    25%

    Teste escrito 2

    17-12-2025

    25%

    Teste escrito 3

    07-01-2026

    25%
    Apresentação oral 14-01-2026 25%
    Assiduidade e participação - Poderá valorizar a nota em mais um valor

     

     
  • Language as a communication tool. Recap of aspects of the language with relevance to the projects to be undertaken From the sentence to the paragraph: strategies to develop an idea and write a paragraph Elements of textuality: pragmatic and linguistic The writing of academic texts Some types of academic texts: critical review, report, abstract, monography, dissertation, thesis Aspects to consider when writing academic texts: planning, information gathering (sources), structure, revision Pre-textual, textual and post-textual elements Referencing sources (APA and Portuguese Norm) The issue of plagiarism The writing of texts from the business/professional area Some types of business/professional texts Aspects to consider when writing business/professional texts: planning, information gathering, structure, revision Reading and analysis of texts from a number of authors and in diversified registers
  • The CU aims to produce the following learning outcomes: Knowledge of linguistic and non-linguistic strategies used explicitly and implicitly to achieve different communicational goals Ability to reflect critically on the texts produced by others and by the students themselves, considering their respective communicational objectives Ability to produce texts in diversified contexts and with diversified goals, autonomously, ensuring they are correct in spelling and grammar, as well as possess internal cohesion and coherence Ability to articulate arguments in a coherent and structured.
  • Mandatory
  • O uso de tecnologia considera-se como uma metodologia inovadora ao processo de ensino-aprendizagem.
  • Português
  • Cintra, Lindley & Cunha, Celso. Nova Gramática do Português Contemporâneo. 12.ª edição. Lisboa: Livraria Sá da Costa, 1996. Duarte, Inês. Língua Portuguesa, Instrumentos de Análise. Universidade Aberta, 2000. Faria, Isabel Hub et al. Introdução à Linguística Geral e Portuguesa. 2.ª edição. Lisboa: Caminho, 2005. Lopes, Óscar & Saraiva, A. J. História da Literatura Portuguesa. 17.ª edição. Porto: Porto Editora, 1996. Raposo, Eduardo Paiva & al. Gramática do Português. Lisboa: Fundação Calouste Gulbenkian, 2013. Nascimento, M. Fernanda Bacelar do, Marques, Lúcia Garcia & Cruz, Luísa Segura. Português Fundamental. Vocabulário e Gramática. Vol. I. Lisboa: INIC/CLUL, 1984.
  • 4
  • 0
  • 5
  • 1
  • IPLUSO6147-4399
  • Portuguese Language
  • 4399
  • 6147
  • Business Management and E-Commerce

Project Management

Category: Discipline
  • Não
  • Main theme is the project management based on the PMBOK® 7 ed.(PMI)(processes and th support knowledge areas); Scope: Information Systems, involving  project management Focus: People (soft skills), Processes and areas of knowledge
  • Semestral

  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    Teste de avaliação

    08-01-2026

    45%

    Trabalho de grupo

    15-01-2026

    40%

    Apresentação e analise de um artigo academico no âmbito da Gestão de Projectos

    11-12-2025

    15 %

     

    Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito.

     
  • CP1: Project management: concepts, organization and management, success factors, standardization and life cycle; CP2: Project manager; individual competences for the GP; CP3: Main paradigms in GP; Agile Methods vs Traditional Methods (waterfall); CP4: Main bodies and certifications in GP and existing references. Presentation of the PMBOK (PMI) framework: processes and knowledge areas of the PM; CP5: People Domain; Leadership Styles, Leadership Practices, Communication, Motivation and Team Development, Conflict Management, Emotional Intelligence; CP6: Domain of Processes within the project life cycle; initiation, planning, execution, monitoring and control, and closure. Preparation of management plans: scope, schedule, costs, quality, resources, communications, acquisitions, risks and stakeholders; CP7: Agile project management (Scrum Method): Definition, values, Scrum cycle, Scrum roles, iterations, product backlogs, sprints, cost control.
  • OA1: Define and relate some of the main concepts of project management (PM), including the stakeholders involved, and what are the main competencies of a project manager; OA2: Acquire skills in the area of soft skills according to the international standardization reference of PMBOK(PMI); OA3: Identify existing project types, as well as their main phases, within the scope of their life cycle; OA4: Describe the main processes and areas of PM knowledge according to the PMBOK (PMI) international standardization framework, as well as the main PM typologies; OA5: Identify and define requirements, as well as the main documents that accompany a project; OA6: Define and sequence the activities of a process through CPM / PERT techniques and analyze the critical path; OA7: Use a project management tool (e.g., Microsoft Project, Project Libre);
  • Mandatory
  • (1) theoretical - practical sessions lasting four hours, in which teaching has a practical orientation, with the resource whenever pertinent to problem solving / Case Studies and in whose discussion the participation of students will be requested ; (2) theoretical exposition, complemented with problem solving and application of theory to practical situations in the context of project management; (3) and teaching fundamentally uses: (i) the expository and demonstrative pedagogical method; (ii) problem solving; (iii) and group discussion. The evaluation is carried out through a theoretical test (45% of the final grade), a group work, related to a project plan, in turn, based on a case study previously provided by the teacher (40% of the final grade) and an analysis of an academic article (chosen by the student but with the prior approval of the teacher), related to project management (15% of the final grade).
  • Português
  • PMBOK (2021). A Guide to the Project Management - Body of Knowledge, 7 th ed., Project Management Institute (PMI). Miguel, António (2019). Gestão Moderna de Projetos - Melhores Técnicas e Práticas, FCA. Slides/Folhas de apoio disponibilizadas pelo docente no âmbito da gestão e avaliação de projetos. Pinto e Tscharf (2019). SCRUM A Gestão Ágil de Projetos, FCA. ICB4 (2015). Referencial de Competências Individuais para Gestão de Projetos, Programas e Portefólios, v. 4.0 Português (APOGEP), Internacional Project Management Association (IPMA).
  • 4
  • 0
  • 3
  • 1
  • IPLUSO6147-10010
  • Project Management
  • 10010
  • 6147
  • Business Management and E-Commerce

Commercial and Sales Management

Category: Discipline
  • Não
  • This curricular unit aims to provide students with information on understanding and analysis of topics related to Business Management and its stakeholders, as well as preparing students for the techniques and practices related to it, particularly those related to Tourism Management Activity.
  • Semestral

  • Descrição dos instrumentos de avaliação (individuais e de grupo):

     

    Descrição

    Data limite

    Ponderação

    Teste de avaliação

    a marcar com alunos

    		  

    35%

    Trabalho de Grupo Final

    a marcar com alunos

    		  

    35%

    Trabalhos em Aula

    N.A.

    20%

    Assiduidade, Participação, Atitude

    N.A.

    10%

     

     

    • Os estudantes que não tenham sucesso na avaliação contínua podem realizar exames nas épocas de avaliação definidas pela instituição.

     
  • Services anda Function of the sales force; Sales force management steps; Communication to Commercial Relationship; Sales promotion; Area Sales management; Development of a sales force in an organization; Commercial activity in the Tourism and Hotel.
  • Provide a set of knowledge, methods and practices that enable you to have a good communication and personalized relationship with the client. It is also intended to raise awareness of the need to exercise its activity, either on the basis of retaining current customers by giving them the necessary assistance, or on the basis of prospecting for new customers, as well as raising awareness of new information and communication technologies as sales support instrument.
  • Mandatory
  • Experimenting with CRM software in class and carrying out exercises Holding a seminar with guests linked to GCV participation in a commercial game, dynamics carried out in class and in an event on commercial themes to be held
  • Português
  • Brito, P. Q. (2000). Como fazer promoção de vendas. Jobber, D., & Lancaster, G. (2006). Selling and sales management. Pearson Education. Azevedo, L. (1996). Comunicar com assertividade. Lisboa, Colecção Gestão Criativa, IEFP. Câmara, P., Guerra, P., & Rodrigues, J. V. (2001). Humanator: Recursos Humanos e Sucesso Empresarial, Lisboa: Publicações D. Quixote, Colecção Gestão & Inovação. Campos e Cunha, R. (1998). A Gestão de Recursos Humanos na Estratégia da Empresa. Carvalho, J. C. (2004). Negociação, Lisboa: Edições Sílabo. 
  • 4
  • 0
  • 3
  • 1
  • IPLUSO6147-22287
  • Commercial and Sales Management
  • 22287
  • 6147
  • Business Management and E-Commerce

Consumer Behaviour

Category: Discipline
  • Não
  • Studying, investigating and understanding consumer fundamentals so that organizations can understand consumer behavior and act proactively. Understand current consumer trends in a Covid and post Covid era Identify the purchase decision process and the various external and internal factors that influence it
  • Semestral

  • Avaliação contínua

    • Análise de 6 case studies de um total de 8.
    • O Aluno que não realizar, não entregar e não apresentar a totalidade dos 6 Case studies, realiza a UC em época de exame através de uma frequência sobre a matéria teórica/prática apresentada ao longo do semestre e disponível no Moodle.
    • O Aluno que realizar, entregar e apresentar a totalidade dos 6 Case studies, realiza a UC desde que a média final seja igual ou superior a 10 valores e nunca inferior a 8 valores
    • Os case studies serão avaliados segundo os seguintes critérios:
      • (A) Conteúdos e fundamentação dos case studies: 70%
      • (B) Apresentação e defesa dos case studies: 30%
    • A nota final é a média ponderada dos dois elementos de avaliação (Conteúdos e fundamentação dos case studies e Apresentação e defesa dos case studies ).
    • Cada elemento de avaliação (Conteúdos e fundamentação dos case studies e Apresentação e defesa dos case studies ) tem a média baseada nos 6 cases studies apresentados.
    • A nota mínima de cada case study tem de ser superior a 8 valores
    • Os case studies podem ser realizados individualmente ou em grupo (até 4 alunos)
    • A nota final para aprovação tem de ser igual ou superior a 10 valores

    Época de exame, recurso ou especial

    • O Aluno que não realizou, não entregou e não apresentou a totalidade dos Case studies realiza a UC em época de exame através de uma frequência sobre a matéria teórica/prática apresentada ao longo do semestre e que se encontra disponível no Moodle
    • A nota final para aprovação tem de ser igual ou superior a 10 valores

     

     
  • 1. Introduction to consumer behavior Consumer behavior research Marketing strategies for consumer-centric organizations 2. Consumer decision process The decision process Pre-purchase processes: need for recognition, demand, evaluation Purchase Post-purchase processes: consumption and post-consumer evaluations 3. Individual determinants of consumer behavior Demographics, psychographics and personality Consumer motivation Consumer knowledge Consumer beliefs, feelings, attitudes and intentions 4. Influences of context on the consumer Culture, ethnicity, social class Family influence Group and people influences
  • Provide students with tools to understand how consumers decide in the face of a multitude of stimuli, needs and availabilities in an economy in progressive globalization and in migration to environments of information, decision and digital consumption Analysis of case studies Sustainable consumer
  • Mandatory
  • The teaching methodology includes the expository method (ME1) to present the necessary content, the demonstrative method (ME2) to illustrate its application to practical cases and the active method (ME3) to solve cases in the classroom, with and without using the computer . Knowledge assessment is carried out by carrying out six case studies that focus on the material taught in each class. The student will put into practice in the 2nd part of the class the theory taught and apply it in the work and in the next class he will present the work
  • Português
  • Blackwell, R.D., Miniard, P.W., Engel, J. F. (2006) Cosumer Behavior. Thomson South-Western Recursos didáticos: quadro, retroprojetor Solomon, M.R., Hogg, M.K., Askegaard. S. & Bamossy, G. (2019). Consumer behaviour: A european perspective (7 ed.). Boston: Pearson.  
  • 4
  • 0
  • 5
  • 1
  • IPLUSO6147-8300
  • Consumer Behaviour
  • 8300
  • 6147
  • Business Management and E-Commerce

Digital Economy, e-Business and e-Commerce

Category: Discipline
  • Não
  • The curricular unit of digital economy, e-business and e-commerce is part of the field of action of digital business, in its various aspects. From the internet revolution to the technological and social impact that the digital revolution had on companies and societies to the various applications and ramifications of the digital revolution, electronic commerce, information systems, social networks and the emergence and development of digital entrepreneurship. The aim of this curricular unit is to provide students with tools for analysis and reflection and application both in business and in society in general.
  • Semestral

  •  

    Descrição

    Data limite

    Ponderação

    Teste de avaliação

    A agendar

    40%

    Participação nas aulas 

    Durante as aulas

    10%

    Trabalho de Grupo

    A  agendar

    		  

    50%

     

     
  • 1. The Internet 2. Introduction to the Digital Economy and E-commerce 3. Trends in the digital economy, networks and feedback 4. Consequences of E-business 5. Business models and E-commerce in a globalized context 6. Digital Entrepreneurship 7. Customer Relationship Management (CRM) 8. Plan e-Commerce Websites ¿ 9. Social media networks
  • Understand the main transformations operated by the digital economy Analyze the internet as a revolution in business and society Distinguish the different types of e-commerce Identify the relevance of CRM systems for the application of business policy Understand the role of social networks and digital entrepreneurship
  • Mandatory
  • In the theoretical classes, the points referred to in the syllabus topics of the Curricular Unit are developed, with the main objective being to clarify the concepts, analyze models and study fundamental methodologies. The practical classes aim to deepen the subject of the theoretical classes, to acquire knowledge related to some specific topics, and to stimulate personal reflection and the application of knowledge to the organizational reality.
  • Português
  • Isaías, P., Sousa, I., Carvalho, L., & Alturas, B. (2017). E-Business e Economia Digital: Desafios e Oportunidades num contexto global. Lisboa: Edic¿o¿es Si¿labo. Chaffey, D. (2015). Digital Business and E-Commerce Management ? Strategy Implementation and Practice, Sixth Edition. Harlow, United Kingdom: Pearson Education Limited. ISBN 978-0273786542
  • 4
  • 0
  • 5
  • 1
  • IPLUSO6147-22293
  • Digital Economy, e-Business and e-Commerce
  • 22293
  • 6147
  • Business Management and E-Commerce
  1. Internationalization and Localization
  2. Microeconomics
  3. Company Management and Organization
  4. Corporate Strategy and Business Plans

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