Intellectual Property and Commercial Law

Category: Discipline
  • Não
  • In the modern economy, intellectual property has acquired unprecedented importance. The assets it protects now constitute the main resources of many companies and play a crucial role in the wealth produced by each country. This course aims to raise students’ awareness of the need to protect intellectual creations and of the available mechanisms for their regulation at both national and international levels. As the sole legal framework course regarding corporate life and commercial relations in general, it also seeks to make students aware of the issues related to business, the market, and the practical application of Commercial Law, particularly concerning electronic commerce.
  • Semestral

  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    Teste de avaliação escrito

    26-11-2025

    30%

    Teste de avaliação escrito

    07-01-2026

    30%

    Trabalho escrito e apresentação oral do mesmo

    Semana de 12 a 16 de janeiro de 2026

    30%
    Participação e assiduidade ---------- 10%

     

    Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...

     
  • I Intellectual Property 1. Introduction 2. The concept and purpose of Intellectual Property 3. Treaties and Agreements throughout the History of Intellectual Property II - Industrial Property 1. Scope, origin and sources of national law 2. General characteristics for assignment of protection 3. Registration of Industrial Property 4. The brands 5. Patents 6. The design 7. Knowledge transfer 8. Counterfeiting and unfair competition III Copyright 1. Definition of Copyright 2. Protected works 3. Copyright Content 4. Attribution of Copyright 5. Licensing and Transfer of Copyright 6. Copyright: means of protection IV - Commercial Law 1. Introduction 2. The different types of companies 3. Constitution of commercial companies 4. Dissolution and Insolvency of Commercial Companies 5. Electronic Commerce
  • This course unit aims to provide students with the basic concepts and essential notions related to intellectual property and copyright, enabling them to develop their business projects within the legal principles established by international conventions and national law. This includes understanding how to obtain legal protection for their content, licensing mechanisms, and respect for intellectual property. In the area of commercial law, the goal is to offer students an overview of corporate functioning mechanisms, particularly regarding the formation of companies, their corporate purposes, and governance. The course also aims to equip students with the tools to clearly distinguish between Civil Law, Commercial Law, and Consumer Law.
  • Mandatory
  • Lectures, analysis and resolution of simple practical cases, oral presentations and analysis of academic articles, as well as guided study, using new technologies. The availability of materials, information and content will be based on the courses Moodle webpage, which will also be used as enabler for the interaction between lecturer and students. The discussion of topics related to the syllabus will be of prime relevance in the classroom. Regular evaluation will consist of a written test and a written assignment, which combined will be worth 85% of the final grade.
  • Português
  • CUNHA, P. O. (2020). Direito Empresarial para Economistas e Gestores. (3ª edição). Lisboa: Almedina GONÇALVES, L. C. (2021). Manual de Direito Industrial: Propriedade industrial e Concorrência Desleal. (9ª edição). Coimbra: Almedina  
  • 4
  • 0
  • 4
  • 2
  • IPLUSO6147-22295
  • Intellectual Property and Commercial Law
  • 22295
  • 6147
  • Business Management and E-Commerce

Leadership, Team Management and Intrapreneurship

Category: Discipline
  • Não
  • The Leadership, Team Management and Intrapreneuship curricular unit seeks to provide students with knowledge and skills to understand what it is to be a leader, applying the concept that postulates that leadership applies to all levels of activity, from business leadership to team leadership. Students will grasp the difference between being a leader and being a manager, so that they are prepared to face situations that require one or another type of skills, or both. Students will also learn the basics of intrapreneurship, entrepreneurship within companies, what characteristics are needed to successfully develop this type of activity.
  • Semestral

  •  

    Descrição

    Data limite

    Ponderação

    Participação e trabalhos contínuos

     

    30%

     

    Trabalho individual ou de grupo

     

     

    30%

    Teste - Avaliação

    Último dia de aula

    40%

     

     
  • 1) Leadership Fundamentals: Leadership vs. management; Classical and contemporary theories; Sources of power and influence. 2) Leadership Styles: When to use each style (context, team maturity, organizational stage). Leadership styles vs. organizational culture/climate. 3)Leader’s Emotional Intelligence: The 5 dimensions – self-awareness, self-regulation, motivation, empathy, social skills; Impact on leader effectiveness; Competencies linked to EI in leadership and team management. 4) Team Management: Stages of team development; Effective team communication (feedback, active listening, conflict management). Delegation, motivation, and empowerment. DEI in teams. 5) Intrapreneurship: Concept; Difference between entrepreneurship and intrapreneurship. The leader’s role in promoting an intrapreneurial environment. Key intrapreneur competencies.
  • The learning objectives of this UC are in accordance with the pre-established programmatic contents. Obtaining theoretical and practical knowledge on leadership, team management and intraentrepreneurship.
  • Mandatory
  • Problem-Based Learning (PBL) Project-Based Learning (PjBL) Flipped Classroom Gamification Design Thinking Active Learning Methods Collaborative Learning Peer Instruction Use of Digital Technologies and AI Liberating Structures
  • Português
  •   Cunha, M. P., Rego, A. (2020). Liderar no Novo Normal. Edições Sílabo. ISBN: 978-989-561-137-9 Rees, G.; French, R. (2016). Leading, Managing and Developing People. 5ed, CIPD. Goleman, D. (1998). Trabalhar com a inteligência emocional (M. Santarrita, Trad.). Rio de Janeiro: Objetiva.
  • 4
  • 0
  • 3
  • 2
  • IPLUSO6147-22292
  • Leadership, Team Management and Intrapreneurship
  • 22292
  • 6147
  • Business Management and E-Commerce

Management and Financial Analysis of Investments

Category: Discipline
  • Não
  • This UC aims to provide the necessary skills for understanding concepts and modeling investment projects in business, with regard to techniques for their construction, evaluation criteria, risk analysis and conclusions.
  • Semestral

  • Descrição dos instrumentos de avaliação (individuais e de grupo): testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    Teste de avaliação

    5-12-2025

    45%

    Apresentação, Discussão e Entrega dos Trabalhos de Grupo

    12-12-2025 e 9-01-2026

    45%

    (Assiduidade, participação e atitudes)

     

    10%

     

    Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...

     
  • 1. Introduction to Investment analysis: Concepts of; Investment, Project, Profitability, Cash Flow, Present Value Calculations: Interest rate and Discount cash flow 2. The Business Plan and its importance for the analysis and evaluation of the investment. 3. Investment analysis and evaluation 4. Sensitivity analysis 5. Conclusion and project evaluation report
  • This CU aims to develop the student knowledge, skills and competences that are listed: 1. Know how to explain concepts of investment analysis; 2. Know how to make a business plan; 3. Describe a business model; 4. Describe sources of financing; 5. Know how to analyses the economic and financial situation of a company; 6. Know how to evaluate investment projects.
  • Mandatory
  • Expositional Methodology and Self-study Methodology: Knowledge acquisition will be measured through a test. Participative Methodology and Active Methodology: Skill development will be assessed through team work, and consists of a presentation and discussion of a case study. The weighting coefficients in the calculation of the final mark will be as follows: Test - 45%; Team work (preparation and presentation)- 45%; Attendance, participation  and attitudes - 10%. Grades: 1. Attendance is an integral part of continuous assessment in this CU. 2. Students who have a final grade of 10 or higher (minimum of 8 in each) in the continuous evaluation elements indicated above will be approved.     3. If they are not approved, they will have to take an examination test.
  • Português
  • Duarte, C. e Esperança, J.P. (2014). Empreendedorismo e Planeamento Financeiro. 2ª edição. Edições Sílabo. Menezes, H.C. (1999). Princípios de Gestão Financeira. 7ª edição, Lisboa, Editorial Presença, Mota, A. G. & Custódio, C. (2012). Finanças da Empresa. 7.ª Edição, Bnomics Soares, J.O., Fernandes, A.V., Março, A.A. e Marques, J.P.P. (1999). Avaliação de Projectos de Investimento na Óptica Empresarial. Edições sílabo. Soares, I., Moreira, J., Pinho, C. e Couto, J. (2020). Decisões de Investimento – Análise Financeira de Projectos. 4ª edição. Rdições Sílabo.
  • 4
  • 0
  • 4
  • 2
  • IPLUSO6147-22291
  • Management and Financial Analysis of Investments
  • 22291
  • 6147
  • Business Management and E-Commerce

Management Planning and Control

Category: Discipline
  • Não
  • The organizational strategy - business or otherwise -, embodied in the vision, mission and objectives, triggers the need to plan and, consequently, leads to the elaboration of many plans and many budgets. But planning and budgeting is not, by itself, a guarantee of success, Management Control is necessary, so the organization must be prepared with the technical tools, in the domains of information systems, so that the entire control process , adapted to the reality of each organization, be able to recognize and identify errors or deviations, and quickly make decisions on how to correct, alter or end the distortions between what was planned and executed. In this way, planning and Management Control plays a key role in contributing to the success of organizations
  • Semestral

  • Momentos de Avaliação Contínua:

    - Teste de avaliação individual (TI) (Ponderação de 40% da Nota) – nota mínima 7 valores

    - Trabalho de grupo com apresentação em aula (TG) (Ponderação de 45% da Nota)

       Trabalho escrito – Ponderação de 50% (avaliação do grupo);

       Apresentação em aula – Ponderação de 50% (avaliação individual).

    - Assiduidade e participação nas aulas (PA)15%;

     

    Nota final:  0,40 TI + 0,45TG + 0,15PA

     

    Avaliação de Recurso :

    Teste de avaliação individual - Teste 100%
  • Management control Basic concepts. The principles of management control. The management control process. Implementation of management control. Piloting instruments  Planning Management functions. The management cycle. Strategic planning. Operational planning. The budget Concept, definitions and objective. The elaboration principles. The budget phases. The importance of the budget in management. Organizational goals and action plans. budget papers Information systems to support planning and management control Financial Accounting and Management Accounting. Ratio analysis. Responsibility Centers. Industrial cost/Cost of sale. Tableau de Bord and balanced Scorecard Budget control The analysis of deviations. Type of deviations. The origins and causes of deviations - Economic; Technical; Internal/external to the company. Liability for deviations. Performance evaluation Economic-Financial Criteria. valuation measures
  • Provide participants with the knowledge necessary for the application of Planning and Management Control processes, which allow the effective implementation of action plans defined by a company. - Know and apply concepts and methods of Management Control, associated with the economic aspect.
  • Mandatory
  • Lectures/practical classes: Use of expository and participatory methods to introduce theoretical concepts, facilitating discussion of the topics covered among students. Use of participatory methods to solve exercises, encouraging active student participation in the acquisition of knowledge.
  • Português
  • Jordan H. N., Neves J. C., & Rodrigues J. A. (2021). O controlo de gestão ao serviço da estratégia e dos gestores, 5ª Edição. Áreas Editora, Lisboa. Caiado, A. P. (2012). Contabilidade Analítica e de Gestão, 7ª edição, Áreas Editora  
  • 4
  • 0
  • 4
  • 2
  • IPLUSO6147-20257
  • Management Planning and Control
  • 20257
  • 6147
  • Business Management and E-Commerce

Traineeship

Category: Discipline
  • Sim
  • The Internship is a Course Unit focused on the student's technical intervention within a real-world practice context. This intervention takes place within a Host Entity (club, association, or other) under the supervision of both a corporate tutor and a Higher Education Institution (HEI) supervisor. It is organized and developed according to a Project-based Assessment model, aligned with the professional practices of our field and the principles and objectives of the Degree, within the framework of the cooperation protocol between IPLUSO and the Host Entities (HEI)
  • Semestral

  • Critérios de Avaliação Ponderação
    Cooperação 10%
    PIE 15%
    Cientificidade 10%
    Avaliação Formativa 15%
    Autonomia e Responsabilidade / Desempenho na Intervenção 50%

     
  • 1. Translate marketing theories, e-commerce models, and classroom tools into solving real-world business challenges. 2. Understand organizational culture, respecting hierarchies, ethical standards, and teamwork dynamics within a corporate structure. 3. Master online sales management tools, content creation, metrics analysis (KPIs), and communication campaign execution. 4. Develop the ability to propose original and disruptive solutions for products or services, adapting them to the company's constraints and resources. 5. Improve assertive communication, time management, resilience, and the ability to take initiative in professional challenges. 6. Consolidation Evaluate personal performance, identify areas for improvement, and define a professional positioning for the future job market.
  • Autonomy and responsibility: Ensuring ethical and technically sound participation within the structures and activities of the Host Entity (HE) and IPLUSO. Formative assessment: Interpreting relevant variables regarding the context, participants, exercises, results, and the interns' own performance to propose viable solutions based on explicit criteria.Individual Internship Plan (IIP): Encouraging the projection and planning of activities based on the characterization of the Host Institution and its subjects, ensuring the optimal selection and execution of practices through a process regulated by formative assessment.  Scientific rigor: Applying scientific knowledge and subjects studied during the degree in a judicious and well-founded manner to support technical intervention choices and the organization of practices. Cooperation: Engaging actively in shared intern tasks, collaborating with colleagues, internship supervisors, and all other stakeholders involved in the process.
  • Mandatory
  • The UC is organized in 5 stages: 1 st Placement of Trainees, presentation in EA and opening of the Internship Dossier 2nd Evaluation of the PIE:  it presents a proposal for a PIE. It is time to take stock of the Internship process. 3rd Intermediate Evaluation: the trainee demonstrates the ability to implement the decisions taken, justifying an Intercalary Classification. 4th Dossier Delivery and Internship Report: The results are assessed through evidence of the subjects' performance, attitudes and abilities. Prepares the Internship Report, presenting an overall assessment of its intervention. 5ª Conclusion and Final Classification: The Stage Coordinator in articulation with the Tutor presents an indication of the classification (0 to 20 values). At the final meeting, the Trainee Regent informs the decision on the classifications, published in the agenda.
  • Português
  • Bibliografia das Unidades Curriculares que fazem parte do Plano de Estudos da Licenciatura
  • 4
  • 0
  • 30
  • 2
  • IPLUSO6147-814
  • Traineeship
  • 814
  • 6147
  • Business Management and E-Commerce
  1. Economics
  2. English
  3. Infomation and Communication Technologies
  4. Commercial Management

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