Economics

Category: Discipline
  • Não
  • This course unit (UC) presents a set of introductory themes about Economics. By targeting this course unit to future sales technicians. The main goal is that students acquire basic, practical and fundamental skills in economic science, which should allow them to: - Develop general knowledge in the field of economic science by understanding its fundamental principles; - Analyze and reflect on macroeconomic information and its impacts on businesses and households; - Apply the theoretical concepts of Economics to the real world creating the ability to reflect on real problems; - Have the ability to solve specific problems, not only as consumers, but also from the perspective of the producer / seller; - Participate in debates around economic science and be able to sustain and argue their own positions; - Know the reality of the Portuguese and world economies through the analysis of a set of indicators.
  • Semestral

  • Regime de Avaliação Contínua:

    - Consiste na realização de um trabalho, na participação e assiduidade e na realização de uma prova escrita.

    O que significa: Nota Final = Nota dos Trabalhos (25%) + Assiduidade e participação (15%) + Nota da Prova Escrita (60%).

    - Exige-se uma nota mínima de 8,0 valores na prova escrita (em 20 valores). Caso a nota mínima não seja atingida, então a nota final do aluno corresponderá exclusivamente à nota obtida na prova escrita.

    - Os trabalhos de grupo serão apresentados e defendidos nas próprias aulas. A nota do trabalho será igual a 0,0 valores para os alunos que faltem à apresentação e defesa do seu trabalho.

    Nota: Os alunos inscritos na unidade curricular que não realizarem ou não obtiverem aprovação no regime de avaliação contínua poderão inscrever-se no exame da época de recurso. Nesse caso, se um aluno desejar inscrever-se no exame da época de recurso, ou, se tal lhe for permitido, no exame da época especial, então terá obrigatoriamente de realizar essa inscrição com a devida antecedência não podendo inscrever-se no próprio dia do exame.
  • - Introduction to economic science; - The economic problem and its solutions; - The Marshallian cross (demand and supply); - Consumer and producer theories; - Theory of international trade; - The main forms of market; - Economic activity; - The evolution of the State's economic role; - Brief notions of economic policy; - Appearance, functions and characteristics of the currency; - Portuguese economy in a historical perspective; - Portuguese business fabric and internationalization.
  • Students will learn to: - Know the Economic Science and its postulates; - Understand the rational decisions of consumers and producers; - Know and differentiate the various types of market; - Interpret the State activities;  - Know the reality of the Portuguese economy and the evolution of the world economy; - To analyze a set of key economic indicators (examples: GDP, inflation, unemployment, budget deficit, public debt, international trade statistics); - Be critical of the surrounding economic environment based on basic and fundamental knowledges of economics; - Interprete simple economics texts (including daily press releases), understanding economic language and being able to participate in debates.
  • Mandatory
  • Teaching methodology: Theoretical classes, practical classes to solve practical exercises (with guidance) and group work Innovative methodologies: The practical work to be carried out by the students is aimed at analyzing the economies of real countries (with a view to emphasizing a greater connection between the concepts obtained in class and the practical application to the global economy). Contents within the scope of sustainability and the circular economy (increasingly relevant topics) are also addressed, albeit briefly.
  • Português
  • Neves, J. (2016). Introdução à Economia , 11ª edição. Lisboa: Verbo. Ferraz, R. (2024). Slides de apoio às aulas de Economia . Universidade Lusófona de Humanidades e Tecnologias.
  • 4
  • 0
  • 5
  • 1
  • IPLUSO6148-180
  • Economics
  • 180
  • 6148
  • Commercial and Sales Management

English

Category: Discipline
  • Não
  • The English language imposes itself as a language of communication in the world. Its role is central to solving global problems, establishing commercial relationships, and sharing technical-scientific knowledge. Mastering this language will allow students to perform better academically and professionally in the field of Technology.
  • Semestral

  •  

    ASSESSMENT MOMENT

    WEIGHT

               DATES

     

    Reading comprehension - assessment

     

    25%

    5th November 25

    Listening assessment

     

    Writing assessment – argumentative text

    15%

     

    25%

    3th December 25

     

    10th December 25

     

    Project – Create an Advertising Campaign

     

    25%

     

    7th January 26

     

     

    Attendance and participation

     

    10%

     

    N/A

     

    Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...

     
  • Description of contents * English as a lingua franca - The importance of a global communication language for problem solving and knowledge sharing. * Technology and Society - The influence of technology on contemporary society * Studying technology - The various programmes iaboutTechnology at numerous universities around the world * Information technology - The use of computers impacting our day-to-day life * Careers in Technology - Career possibilities in the field of technology and application for job vacancies * The future of Technology - predictions for the future in AI terms
  • Objectives of this course unit: * Develop oral and written skills in the area of Technology; * Review and systematize previously acquired linguistic content; * Share information about everyday life; * Produce written communications in the field of commercial and technical relations in the area of the course; * Expand and apply vocabulary related to information technologies; * Develop ability to read and interpret technical manuals in the course area.
  • Mandatory
  • Teaching favours the Socratic method, in which the students' participation is fundamental. It is intended to develop their critical spirit and research capacity, including Artificial Intelligence tools in their researches and requested work. An individual, in-person written test A written work with oral presentation Attendance and participation
  • Português
  • Brooks, Charles J. et al. Cybersecurity Essentials Esteras, Santiago Remacha, Fabré, Elena Marco, : For Computers Professional English in Use , Wiley, 2013 and the Internet , Cambridge Univeristy Press, 2017 Glendinning, Eric H., Oxford English for Careers: Technology , Oxford University Press, 2007  
  • 4
  • 0
  • 5
  • 1
  • IPLUSO6148-12561
  • English
  • 12561
  • 6148
  • Commercial and Sales Management

Infomation and Communication Technologies

Category: Discipline
  • Não
  • The Information and Communication Technologies (ICT) course aims to equip students in the Higher Professional Technical Course (CTeSP) in Commercial and Sales Management with essential digital skills for effectively performing their roles in today’s rapidly evolving digital landscape. In an increasingly competitive and technology-driven business environment, it is crucial for commercial professionals to master the tools and resources that allow them to plan, communicate, analyze, and sell more strategically and efficiently. This course offers a practical and applied approach to ICT, focused on the real-world demands of the commercial and marketing sectors.
  • Semestral

  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    Teste prático de avaliação 1

     

    25%

    Teste prático de avaliação 2

     

    25%

    Trabalho de Grupo

     

    30%
    Assiduidade   10%
    Quizes   10%

     

    Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...

     
  • Fundamentals of ICT in the business context Productivity and collaboration tools Word processor (Ex: Microsoft Word, Google Docs): Preparation of commercial proposals and reports Spreadsheet (Ex: Excel, Google Sheets): Management of budgets, commissions and sales analysis Formulas, functions, pivot tables, and charts Presentations (Ex: PowerPoint, Google Slides): Creation of commercial and product presentations Collaboration platforms (e.g. Google Workspace, Microsoft Teams): Scheduling, file sharing, and video conferencing ICT applied to marketing and sales Emerging technologies in business
  • Throughout the course, students will: - Understand the role of ICT in organizations and decision-making processes; - Use productivity tools (Word, Excel, PowerPoint) to create documents, reports, and commercial presentations; - Explore collaborative platforms and digital communication tools; - Apply digital tools to marketing, sales, and customer management (CRM, social media, email marketing); - Analyze the impact of emerging technologies such as Artificial Intelligence, Big Data, and the Internet of Things on the commercial sector; - Develop a final integrative project simulating the digital creation and operation of a microenterprise, applying the knowledge gained in a hands-on manner.
  • Mandatory
  • Project-Based Learning (PBL) - Allows students to develop practical projects, applying the course content, stimulating critical thinking and problem-solving skills. Gamification - Use of challenges and rewards to motivate students, making learning more engaging. Online Collaborative Learning - Use of digital tools like Google Drive to promote group work and real-time collaboration.
  • Português
  • - Dan, C. M. (2018). Cloud Computing - Theory and Practice. Morgan Kaufmann. - Frye, C. D. (2019). Microsoft excel step by step. Microsoft Press. - Lambert, J., & Cox, J. (2019). Microsoft word step by step. Microsoft Press. - Murray, K. (2015). Microsoft office 365. Microsoft Press.
  • 4
  • 0
  • 5
  • 1
  • IPLUSO6148-10843
  • Infomation and Communication Technologies
  • 10843
  • 6148
  • Commercial and Sales Management

Commercial Management

Category: Discipline
  • Não
  • This curricular unit aims to provide students with information on understanding and analysis of topics related to Business Management and its stakeholders, as well as preparing students for the techniques and practices related to it, particularly those related to Tourism Management Activity.
  • Semestral

  • Descrição dos instrumentos de avaliação (individuais e de grupo):

     

    Descrição

    Data limite

    Ponderação

    Teste de avaliação

    a marcar com alunos

    35%

    Trabalho de Grupo

    a marcar com alunos

    		  

    35%

    Assiduidade + Participação + Atitude

    N.A.

    30%

    • Os estudantes que não tenham sucesso na avaliação contínua podem realizar exames nas épocas de avaliação definidas pela instituição.

     
  • Services anda Function of the sales force; Sales force management steps; Communication to Commercial Relationship; Sales promotion; Area Sales management; Development of a sales force in an organization; Commercial activity in the Tourism and Hotel.
  • Provide a set of knowledge, methods and practices that enable you to have a good communication and personalized relationship with the client. It is also intended to raise awareness of the need to exercise its activity, either on the basis of retaining current customers by giving them the necessary assistance, or on the basis of prospecting for new customers, as well as raising awareness of new information and communication technologies as sales support instrument.
  • Mandatory
  • Experimenting with CRM software in class and carrying out exercises Holding a seminar with guests linked to GCV participation in a commercial game, dynamics carried out in class and in an event on commercial themes to be held
  • Português
  • Brito, P. Q. (2000). Como fazer promoção de vendas. Jobber, D., & Lancaster, G. (2006). Selling and sales management. Pearson Education. Azevedo, L. (1996). Comunicar com assertividade. Lisboa, Colecção Gestão Criativa, IEFP. Câmara, P., Guerra, P., & Rodrigues, J. V. (2001). Humanator: Recursos Humanos e Sucesso Empresarial, Lisboa: Publicações D. Quixote, Colecção Gestão & Inovação. Campos e Cunha, R. (1998). A Gestão de Recursos Humanos na Estratégia da Empresa. Carvalho, J. C. (2004). Negociação, Lisboa: Edições Sílabo. 
  • 4
  • 0
  • 5
  • 1
  • IPLUSO6148-11548
  • Commercial Management
  • 11548
  • 6148
  • Commercial and Sales Management

Consumer Behaviour

Category: Discipline
  • Não
  • Studying, investigating and understanding consumer fundamentals so that organizations can understand consumer behavior and act proactively. Understand current consumer trends in a Covid and post Covid era Identify the purchase decision process and the various external and internal factors that influence it
  • Semestral

  • Avaliação contínua

    • Análise de 6 case studies de um total de 8.
    • O Aluno que não realizar, não entregar e não apresentar a totalidade dos 6 Case studies, realiza a UC em época de exame através de uma frequência sobre a matéria teórica/prática apresentada ao longo do semestre e disponível no Moodle.
    • O Aluno que realizar, entregar e apresentar a totalidade dos 6 Case studies, realiza a UC desde que a média final seja igual ou superior a 10 valores e nunca inferior a 8 valores
    • Os case studies serão avaliados segundo os seguintes critérios:
      • (A) Conteúdos e fundamentação dos case studies: 70%
      • (B) Apresentação e defesa dos case studies: 30%

    A nota final é a média ponderada dos dois elementos de avaliação (Conteúdos e fundamentação dos case studies e Apresentação e defesa dos case studies ).
    Cada elemento de avaliação (Conteúdos e fundamentação dos case studies e Apresentação e defesa dos case studies ) tem a média baseada nos 6 cases studies apresentados.
    A nota mínima de cada case study tem de ser superior a 8 valores
    Os case studies podem ser realizados individualmente ou em grupo (até 4 alunos)
    A nota final para aprovação tem de ser igual ou superior a 10 valores


    Época de exame, recurso ou especial

    • O Aluno que não realizou, não entregou e não apresentou a totalidade dos Case studies realizaa UC em época de exame através de uma frequência sobre a matéria teórica/prática apresentada ao longo do semestre e que se encontra disponível no Moodle
    • A nota final para aprovação tem de ser igual ou superior a 10 valores

     
  • 1. Introduction to consumer behavior Consumer behavior research Marketing strategies for consumer-centric organizations 2. Consumer decision process The decision process Pre-purchase processes: need for recognition, demand, evaluation Purchase Post-purchase processes: consumption and post-consumer evaluations 3. Individual determinants of consumer behavior Demographics, psychographics and personality Consumer motivation Consumer knowledge Consumer beliefs, feelings, attitudes and intentions 4. Influences of context on the consumer Culture, ethnicity, social class Family influence Group and people influences
  • Provide students with tools to understand how consumers decide in the face of a multitude of stimuli, needs and availabilities in an economy in progressive globalization and in migration to environments of information, decision and digital consumption Analysis of case studies Sustainable consumer
  • Mandatory
  • The teaching methodology includes the expository method (ME1) to present the necessary content, the demonstrative method (ME2) to illustrate its application to practical cases and the active method (ME3) to solve cases in the classroom, with and without using the computer . Knowledge assessment is carried out by carrying out six case studies that focus on the material taught in each class. The student will put into practice in the 2nd part of the class the theory taught and apply it in the work and in the next class he will present the work
  • Português
  • Blackwell, R.D., Miniard, P.W., Engel, J. F. (2006) Cosumer Behavior. Thomson South-Western Recursos didáticos: quadro, retroprojetor Solomon, M.R., Hogg, M.K., Askegaard. S. & Bamossy, G. (2019). Consumer behaviour: A european perspective (7 ed.). Boston: Pearson.
  • 4
  • 0
  • 5
  • 1
  • IPLUSO6148-8300
  • Consumer Behaviour
  • 8300
  • 6148
  • Commercial and Sales Management
  1. Human Behaviour in Organizations
  2. Market Studies
  3. Distribution and Development of Sales Locations
  4. E-commerce

Page 181 of 225

English Menu

Pesquisa

Login Form