- Details
- Category: Discipline
- Sim
- The Internship is a Curricular Unit integrated into the 4th semester of the study plan of the professional higher technical course in Development for the Web and Mobile Devices, as a training component in a work context. Its purpose is to allow the student to enter the work environment, performing functions related to their area of ¿¿training, and aims to apply the acquired knowledge to the practical activities of the respective professional profile. To this end, the Internship promotes the connection of students with host entities, with a view to enabling the application, in a real work context, of the knowledge acquired during the school component of the respective study cycle, as well as their respective consolidation, and development of new skills and competencies.
- Semestral
Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.
Exemplo:
Descrição
Data limite
Ponderação
Avaliação Intermédia
60 dias após o início
15%
Avaliação da Empresa
Fim do estágio
35%
Avaliação do Relatório de Estágio A definir 30% Avaliação da apresentação pública do Relatório de Estágio Após apresentação
20%
- The Internship, a Curricular Unit of the professional higher technical course in Development for Web and Mobile Devices, is carried out in a host entity, typically a company. To accompany the student throughout the Internship, the Institute will appoint an academic advisor and the company will appoint a business advisor. The student, in coordination with the supervisors, will prepare an internship plan with a description of the activities that must be developed within the scope of this curricular unit. At the end of the internship period, the student must prepare an Internship Report that will be the subject of a public presentation, and which will be submitted for final evaluation.
- In general terms, it is intended that students in an internship environment in the companies where they are inserted can: Apply, in a real context and in an integrated and interdisciplinary way, the knowledge acquired in the different components of training; Adapt and develop work habits according to the reality of a company; Demonstrate interpersonal relationship ability with differentiated interlocutors with ethical and deontological sense; Describe the technologies, products and services present in companies; Develop and practice in ampresarial environment the knowledge and techniques studied during the course; Use and extend the knowledge of the tools used in the company and generally in the market; Demonstrate ability of versatility and spirit of initiative; Demonstrate adaptability to the evolution of procedures and technologies; Develop and publicly submit reports and other documents.
- Mandatory
- This curricular unit takes place in a host entity (organization/company) and has a professional dimension. Throughout the internship period, duly tutored and supervised by the Business Advisor and Academic Advisor, the student has the opportunity to incorporate a very varied set of experiences, in different aspects, in the context of the activities in which they are involved.
- Português
- Documentação indicada pelos orientadores Empresarial e Académico.
- 4
- 0
- 30
- 2
- IPLUSO6378-814
- Traineeship
- 814
- 6378
- Development for the Web and Mobile Devices
- Details
- Category: Discipline
- Não
- The course unit in Communication and Information Law aims to provide students with a comprehensive overview of Law as applied to Marketing and Advertising. Knowledge of the legislation applicable to advertising and communication is essential in preparing students for their professional integration.
- Semestral
A avaliação distribuída ao longo do semestre integra as seguintes componentes obrigatórias: a) realização de um teste escrito, cuja data e duração serão oportunamente definidas, com a ponderação de 50% na classificação final; b) realização de um trabalho escrito, com a ponderação de 30% na classificação final; c) participação em aula, através da intervenção do aluno na discussão das temáticas lecionadas, com a ponderação de 20% na classificação final.
Este método depende da presença obrigatória do aluno em, no mínimo, 70% das aulas lecionadas, conforme previsto no Regulamento de Avaliação.
- 1. INTRODUCTION TO LAW AND SOURCES OF COMMUNICATION LAW 2. ADVERTISING LAW 3. COPYRIGHT AND RELATED RIGHTS 4. GUIDELINES OF COMMUNITY POLICY RELATED TO ADVERTISING, DATA PROTECTION, AND PRIVACY
- Students are expected to acquire general knowledge of Law in areas related to the specific legal and legislative frameworks of Advertising and Communication, Consumer Law, and Data Protection.
- Mandatory
- For this course unit, expository, interrogative, and active methodologies are adopted, encouraging the participation of all students in the classroom.
- Português
- AMORIM, Ana Clara Azevedo de, Manual de Direito da Publicidade, Petrony Editora, 2.ª Edição, 2023; SOUSA, Miguel Teixeira de, Introdução ao Direito, Coimbra: Almedina, Reimpressão 2025. Legislação: Constituição da República Portuguesa; Código Civil; Código da Publicidade; Código do Direito de Autor e dos Direitos Conexos; Regulamento Geral sobre a Proteção de Dados (RGPD) da União Europeia (UE); Decreto-Lei das Práticas Comerciais Desleais.
- 4
- 0
- 4
- 1
- IPLUSO6066-7037
- Communication and Information Law
- 7037
- 6066
- Digital Marketing
- Details
- Category: Discipline
- Não
- The curricular unit contributes with specific knowledge on consumer behavior to the technical, scientific, and applied education of students, aiming to: - Understand the relevance of consumer behavior in the construction of digital marketing strategies; - Apply consumer behavior models to the analysis of consumption practices; - Identify the challenges of the evolution trends of consumption behaviors; - Develop and apply critical, technical, and analytical thinking for innovative solutions to approach consumers.
- Semestral
Descrição da Avaliação Contínua
Data
Ponderação
Trabalho de pesquisa bibliográfica
(relatório escrito grupal + apresentação oral individual)
21-11-2025
20%
1ª Prova escrita (individual)
28-11-2025
30%
Trabalho de caso prático
(relatório escrito grupal + apresentação oral individual)
19-12-2025
20%
2ª Prova escrita (individual)
16-01-2026
30%
a) Não sendo recomendável, o uso ocasional de lAGen para a elaboração dos trabalhos de avaliação contínua não deverá exceder o limite de 10% em cada um. Sempre que utilizada, deve a mesma ser explicitamente mencionada nos respetivos relatórios escritos ao abrigo das normas de referenciação e bibliografia adotadas.
b) A percentagem de plágio final apurada pelo Turnitin em cada trabalho de avaliação contínua não deverá ultrapassar o limite máximo de 15% (citações e bibliografia incluídas).
c) Sempre que necessário, a Docente poderá solicitar provas individuais orais extraordinárias, para confirmação dos resultados dos estudantes nas avaliações planeadas.
Descrição do Exame Data Ponderação Prova escrita (individual) tbd 100% - 1. Introduction to consumer behavior: 1.1. Consumer market definitions; 1.2. Fundamentals of consumer behavior; 1.3. Challenges of the digital environment. 2. Consumer characteristics and digital influence: 2.1 Characterization and purchasing decision factors; 2.2. Digital communities and influencers; 2.3. Digital consumers. 3. Evolutionary trends.
- Creating awareness of fundamental concepts of consumer behavior. Understanding and articulating consumer and purchasing characteristics. Discussing the challenges of digital consumption. Fostering critical, technical, and analytical thinking, promoting the ability to interpret consumption scenarios and propose strategic solutions in the field of digital marketing.
- Mandatory
- The curricular unit uses active and innovative student-centered methodologies, such as project-based learning and case studies, using digital technologies to access online teaching materials. These methodologies promote the practical application of content and collaborative work. Multimedia resources, interactive platforms, and formative assessment tools are used to stimulate students' continuous involvement in the learning process.
- Português
- Babin, B. J., Harris, E. G., Murray, K. B., & Moore, S. G. (2023). CB: Consumer behaviour (3rd ed.). Cengage. Gabay, J. J. (2025). Practical digital marketing and AI Psychology: How to gain online consumer trust and sales using technologies and Psychology. Routledge. Gbadamosi, A. (2024). Consumer behaviour and digital transformation. Routledge. Hansen, A. & Nielsen, K.B. (Eds.) (2023). Consumption, sustainability and everyday life. Palgrave Macmillan. Kotler, P., Kartajaya, H., & Setiawan, I. (2023). Marketing 6.0: The future is immersive. Wiley. Musiolik, T. H., Rodriguez, R. V., & Kannan, H. (Eds.) (2024). Enhancing and predicting digital consumer behavior with AI. IGI Global. Sanak-Kosmowska, K. (2022). Evaluating social media marketing: Social proof and online buyer behaviour. Routledge. Yan, Z. (Ed.) (2023). The Cambridge handbook of cyber behavior. Cambridge University Press.
- 4
- 0
- 4
- 1
- IPLUSO6066-8300
- Consumer Behaviour
- 8300
- 6066
- Digital Marketing
- Details
- Category: Discipline
- Não
- This course aims to provide students with the technical and conceptual principles essential to a visual communication project, namely in terms of adapting a graphic image to the digital animation format. Main strands of study: typographic elements; vector shapes; time and movement; relationships between symbols and meanings in order to convey a message through visual communication; principles of animation; composition and basic visual effects. These principles aim to serve two fundamental objectives: a coherent and balanced project presentation and an understanding of the processes developed in the area of visual communication that allow a correct dialogue with professionals in the area
- Semestral
Descrição
Data limite
Ponderação
Teste de avaliação
dd-mm-yyyy
40%
Projeto
dd-mm-yyyy
60%
(...)
A avaliação individual do projeto final terá em linha de conta a participação em sala bem como o relatório de autoavaliação onde constam as percentagens de colaboração de cada aluno. A entrega final do projeto é obrigatória na data estipulada e a ausência em mais de uma avaliação intercalar implica a reprovação na UC em avaliação contínua. As presenças são registadas no início de casa sessão e deverão corresponder a 75% das aulas lecionadas. Para exames de Recurso e de Época Especial, solicita-se a entrega de projecto, acrescido de teste prático; os requisitos para os exames encontram-se reunidos num enunciado.
- 1- Theoretical and practical notions of graphic design applied to the concept of animation and image composition, such as: typography, layout, types and image formats, colour systems, organization of graphic design; 2- Planning and conception of animated sequences having as principle the transmission of an idea; 3- Fundamental notions of digital animation: principles of animation; 4- Creation of a script and storyboard construction; 5- Composition of content for animation and publication on social networks; 6- Application of several techniques in animation software, such as: masks, scale animation, position, rotation and speed; 7- Development of animated composition with a strong component of digital elaboration using software for animation of graphic objects
- This course aims to provide students with visual literacy through knowledge, understanding and technological expression in the field of graphic design. and motiongraphics. The curriculum introduces elements of language and image, technical aspects of production and working methodologies - aiming to convey a message through an animated sequence. At the same time, knowledge related to graphic design and animation composition techniques are transmitted. Factors transversely linked in the world of visual communication, specifically the dissemination of an idea or message through the production of an animated film
- Mandatory
- - Learning based on practical exercises carried out in class. - Solidification of learning through the elaboration of practical projects, in order to encourage students to work on projects that can be found in the real world. - Critical analysis of existing projects for the consolidation and application of graphic design and motion graphics principles. - Formation of working groups, in order to foster collaboration and knowledge sharing, inter-help, development of social skills and consolidation of the acquisition of knowledge. - Promotion of creativity through the monitoring and guidance of the project in its different phases.
- Português
- Braha,Y. & Byrne,B.(2011). Creative Motion GraphicTitling for Film,Video,and the Web .Oxford: Focal Press. (ISBN: 978-0-240-81419-3). Landa, R. (2011). Graphic Design Solutions (4 th ed.). Boston: Wadsworth Cengage Learning. Shaw A. (2016). Design for Motion: Fundamentals and Techniques of Motion Design . Oxford: Focal Press. Stone, B. & Wahlin, L. (2018). The Theory and Practice of Motion Design: Critical Perspectives and Professional Practice . New York: Routledge. Google Web Designer Team. Google Web Designer Homepage Resources, https://webdesigner.withgoogle.com/resources/, last accessed 2021/2/5 William,R.(2012). The Animator's Survival Kit- - Revised Edition:A Manual of Methods, Principles and Formulas for Classical, Computer, Games, Stop Motion and.Internet Animators NewYork: Faber & Faber
- 4
- 0
- 6
- 1
- IPLUSO6066-21872
- Digital Image Composition
- 21872
- 6066
- Digital Marketing
- Details
- Category: Discipline
- Não
- The discipline of Email Marketing is based on the use of the email channel, which can function as the main form of communication with the customer at different stages of the consumer's journey. This Curricular Unit intends to deconstruct the process that makes up email marketing from the gathering of contacts / data, until the moment of sending email actions and their respective analysis.
- Semestral
Descrição
Data limite
Ponderação
Teste de avaliação
a definir
20%
Análise Crítica
a definir
20%
Projeto
a definir
50%
Participação e Assiduidade
10%
- As presenças deverão corresponder a 75% das aulas lecionadas. Um número de faltas superior a 25%, do total das aulas letivas, implica a reprovação na unidade curricular.
- Exame de 2ª época e Época especial: Entrega de projeto com as mesmas características e condições do ano lectivo (60%), mais teste (40%). Exige inscrição prévia ao exame. O projeto é individual. Para mais informações consultar o regulamento do IPLUSO.
- A entrega final dos projetos, é obrigatória na data estipulada;
- A falta injustificada implica a reprovação na disciplina;
- A falta em mais que uma avaliação intercalar implica a exclusão da avaliação contínua;
- O projeto deve ser elaborado em grupo de 2 alunos ou individual. A nota individual terá em linha de conta a participação em sala, bem como o relatório de autoavaliação. As percentagens definidas no relato¿rio serão vertidas na nota individual conforme a seguinte fo¿rmula: (nota do projeto)x(percentagem de participac¿a¿o)x(nº de alunos por grupo)/100, sendo que a nota individual no ma¿ximo superior a 1V da nota de projeto de grupo.
- Introduction to Email Marketing Key features and platforms Key Concepts Is email marketing just SPAM? Basic concepts: opt-in, opt-out, soft bounce, hard bounce. Shipping templates. Campaign process. Data collection: online and in person Data base Segmentation Legal issues Processing of personal data Message structure Rules for writing the subject in the email. Balance between image and text in the message content. Personalization of the message content. Copywriting techniques for email marketing. Email structure. Email Design. Email Marketing Systems Scheduling and Automation A / B test. Metrics analysis. Metrics and Activity Indicators Lifecycle
- The discipline addresses the essential points behind a good email marketing campaign, namely email copywriting, anatomy of an email, platforms, metrics and performance indicators, with the goal of engaging with the brand and the conversions. At the end of the course, students will have knowledge in using email marketing as a relationship tool, promoting and selling a service or brand, as well as monitoring and applying email optimization strategies and customer databases.
- Mandatory
- Replication of existing email marketing processes in the job market.
- Português
- White, C. (2014), Email Marketing Rules: A Step-by-Step Guide to the Best Practices that Power Email Marketing Success, CreateSpace Independent Publishing Platform Ryan, D. (2016). Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers. http://blog.marketo.com/category/email-marketing https://blog.mailchimp.com/ https://www.campaignmonitor.com/blog/email-marketing/ https://www.campaignmonitor.com/resources/guides/modern-guidebook-email-marketing/
- 4
- 0
- 3
- 1
- IPLUSO6066-16839
- E-mail Marketing
- 16839
- 6066
- Digital Marketing
