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IT Applied to Marketing

Details
Category: Discipline
  • Zacker, C. - Microsoft Word 2016. Microsoft Edition - Wiley. 2016. ISBN: 978-1-11-927300-4 Lemmons, M. - Microsoft PowerPoint 2016. Microsoft Edition - Wiley. 2016. ISBN: 978-1-11-927303-5 Nielson, J. J. - Microsoft Excel 2016. Microsoft Edition - Wiley. 2016. ISBN: 978-1-11-927299-1 Paula, A,, et al - Marketing Digital para Empresas. Edições Perfil Criativo. 2018. ISBN: 978-989-54139-4-2  
  • Marketing Management
  • 6375
  • 15047
  • IT Applied to Marketing
  • IPLUSO6375-15047
  • 1
  • 6
  • 0
  • 4
  • Não
  • Português
  • Use of applications and plataforms on Cloud computing to support the learning process.
  • Mandatory
  • Throughout the course, students will: - Understand the role of ICT in organizations and decision-making processes; - Use productivity tools (Word, Excel, PowerPoint) to create documents, reports, and commercial presentations; - Explore collaborative platforms and digital communication tools; - Apply digital tools to marketing, sales, and customer management (CRM, social media, email marketing); - Analyze the impact of emerging technologies such as Artificial Intelligence, Big Data, and the Internet of Things on the commercial sector; - Develop a final integrative project simulating the digital creation and operation of a microenterprise, applying the knowledge gained in a hands-on manner.
  • Fundamentals of ICT in the business context Productivity and collaboration tools Word processor (Ex: Microsoft Word, Google Docs): Preparation of commercial proposals and reports Spreadsheet (Ex: Excel, Google Sheets): Management of budgets, commissions and sales analysis Formulas, functions, pivot tables, and charts Presentations (Ex: PowerPoint, Google Slides): Creation of commercial and product presentations Collaboration platforms (e.g. Google Workspace, Microsoft Teams): Scheduling, file sharing, and video conferencing ICT applied to marketing Emerging technologies in business
  • Descrição dos instrumentos de avaliação (individuais e de grupo), testes, trabalhos práticos, relatórios, projetos e ponderação na nota final.

    Descrição

    Data limite

    Ponderação

    Teste de avaliação 1

    a definir

    25%

    Teste de avaliação 2

    a definir

    25%

    Assiduidade Não se aplica 10%
    Trabalho Final de grupo a definir 30%
    Quizes a definir 10%


    Nota importante: Para o cálculo da média e, por conseguinte, aprovação na unidade curricular, a classificação mínima, nos testes e no trabalho de grupo é de 7,5 valores. A assiduidade às aulas deve atingir, no mínimo, 75% das aulas calendarizadas, ou seja, 11 aulas no total de 15.

     

  • Semestral
  • The ICT applied to Marketing class aims to equip students in the Higher Professional Technical Course (CTeSP) in Marketing Management with essential digital skills for effectively performing their roles in today's rapidly evolving digital landscape. In an increasingly competitive and technology-driven business environment, it is crucial for commercial professionals to master the tools and resources that allow them to plan, communicate, analyze, and sell more strategically and efficiently. This course offers a practical and applied approach to ICT, focused on the real-world demands of the commercial and marketing sectors.

Digital Systems and Microcontrollers

Details
Category: Discipline
  • R.J. Tocci e N.S. Widmer, Sistemas Digitais: Princípios e Aplicações. 12ª ed., Prentice-Hall, 2019   Recursos disponibilizados pelo docente   Recursos computacionais: Simulação de Circuitos, desenvolvimento de textos e apresentações de slides em Laboratório de Informática.               
  • Automation and Computer Systems
  • 6865
  • 25639
  • Digital Systems and Microcontrollers
  • IPLUSO6865-25639
  • 1
  • 5
  • 0
  • 4
  • Não
  • Português
  • 1-Theoretical classes: Expository method, using a board and projector, interspersed with dialogue situations with students aimed at developing intuition, critical sense and the ability to formulate concepts. 2-Theoretical-practical classes: Complementation of the subjects studied and resolution of exercises including simulations and software-assisted design, in a computer laboratory.
  • Mandatory
  • OA1. Identify Combinatorial and Sequential Digital Circuits, Microcontrollers OA2. Understand the need to encode digital information in base 2 OA3. Use appropriate mathematical functions to represent logic, simplify, reduce costs. OA4. Create digital circuits as solutions to practical problems, use simulator software to speed up design and first tests. OA5. Extension of the use of digital circuits for arithmetic functions, memories, sequencing OA6. Introduce the use of Microcontrollers for complex and reprogrammable sequencing
  • CP1. Continuous and discrete signals, digital information, signal degradation CP2. Combinatorial Digital Circuits: Simple and Compound Logics CP3. Representation of digital circuits based on specifications: truth tables, logical equations, circuit diagrams CP4. Arithmetic of bases 2, 8, 16, principles of adding circuits. CP5. Simplifying logical equations using Boolean Algebra and Karnaugh Maps CP6. Simulation of digital circuits, simplification of circuits in simulator CP7. Digital circuits with arithmetic functions, comparators, decoders. CP8. Introduction to basic memory circuits (bistable), applications in sequencing CP9. Implementation of a basic serial data communication system CP10. Microcontrollers: introduction, types, integration into programmable logic CP11. Microcontrollers: simulation, arbitrary sequence counter implementation
  • Descrição dos instrumentos de avaliação (individuais e de grupo) ¿ testes, trabalhos práticos, relatórios, projetos... respetivas datas de entrega/apresentação... e ponderação na nota final.

    Exemplo:

    Descrição

    Data limite

    Ponderação

    Teste de avaliação

    1º Teste S7

    2ºTeste S15

    70%

    Trabalhos praticos (5)

    durante o semestre

    30%

    (...)

     

     

     

    Adicionalmente poderão ser incluídas informações gerais, como por exemplo, referência ao tipo de acompanhamento a prestar ao estudante na realização dos trabalhos; referências bibliográficas e websites úteis; indicações para a redação de trabalho escrito...

     

  • Semestral
  • Logic circuits with combinational logic and sequential circuits. Introduction to integrated circuits and microcontroller programming

Commercial Management Game

Details
Category: Discipline
  • Commercial Management
  • 6814
  • 24368
  • Commercial Management Game
  • IPLUSO6814-24368
  • 3
  • 6
  • 0
  • 4
  • Não
  • Português
  • Semestral

Magnetic Resonance Imaging

Details
Category: Discipline
  • Almandoz, T. (2003). Guía práctica para profesionales de Resonancia Magnética. Osatek, S.A. Ellis, H.; Logan, B. M. & Dixon, A. K. (2009). Human Sectional Anatomy: Pocket Atlas of Body Sections, CT and MRI Images. 3rd Ed. CRC Press. Hoa, D.; Taourel, P.; Micheau, A.; Gahide, G. & Le Bars, E. (2008). L`IRM – pas à pas. Sauramps Médical Westbrook, C. (2010). Manual de Técnicas de Ressonância Magnética. 3ª Ed. Guanabara koogan Fischer, W.; Grainger, A. J.; Bohndorf, K. (2016). MR-Notes.com: Illustrated Notes On Musculoskeletal MRI. 3rd Ed. Zusmarshausen mr-verlag. Roth, C.G. & Deshmukh, S. (2016). Fundamentals of Body MRI. 2nd Ed. Elsevier. Dale, B. M.; Brown, M. A. & Semelka, R. C. (2015). MRI: Basic Principles and Applications. 5th Ed. Wiley-Blackwell. Möller, T. B. & Reif, E. (2010). MRI Parameters and Positioning. 2nd Ed. Thieme. Andersom, M. W. & Fox, M. G. (2016). Sectional Anatomy by MRI and CT. 4th Ed. Elsevier  
  • Medical Imaging and Radiotherapy
  • 4097
  • 19649
  • Magnetic Resonance Imaging
  • IPLUSO4097-19649
  • 3
  • 6
  • 0
  • 4
  • Não
  • Português
  • Expository, demonstrative, participatory, and problem-solving. The curricular unit can be completed through continuous assessment or a final assessment. The final grade (CF) for the subject through continuous assessment is obtained from the grades obtained in the theoretical component (T) and the practical component (PL). Each component is assessed in 2 assessment moments, with a minimum grade of 9.5 points per assessment moment. The final grade is calculated using the following formula: CF = 0.50 T + 0.50 PL. The grade for all assessment instruments is expressed on a scale of 0 to 20 points, and the weighted value of the grades obtained must be equal to or greater than 9.5 points.
  • Mandatory
  • To develop an understanding and detailed knowledge on the technical procedures for Magnetic Resonance (MR) image acquisition, in Neuroradiology, Radiology, osteoarticular and vascular examinations To be exposed to the general principles in Sectional Anatomy and Pathology and get familiar with the respective terminology and anatomical visualization/identification, thus developing observation and descriptive skills To acquire a knowledge base solid enough to be used during image acquisition and interpretation, in future professional settings in the clinical environment To identify, interpret and describe healthy and pathological anatomical structures of the human body, based on MR image visualization To correlate the examination acquisition technique to the anatomical structures and respective functions To integrate the specificity of each anatomical system with the radiological technique employed in the examinations
  • Introduction to Magnetic Resonance (MR) Physical principles in MR MR equipment components and radiofrequency coils MR imaging (acquisition, visualization and artifacts) Safety in MR Anatomical study plans, terminology and anatomical concepts, anatomical parts orientation Interpreting Sectional Anatomy and Phatology according to the clinical field at study MR examinations in Neuroradiology studies Skull Spine Vascular examinations Specific examinations with post-processing MR examinations in Radiology studies Neck/cervix Thorax Breast Cardiac Abdomen Pelvis Vascular examinations Specific examinations with post-processing MR examinations in Osteoarticular studies   Bones Joints Contrast agents used in MR
  •  

    Descrição

    Data limite

    Ponderação

    Componente Teórica

    2 momentos de avaliação

    A definir na primeira aula

    50%

    Componente Prática

    2 momentos de avaliação

    A definir na primeira aula

    50%

     

     

     

     

  • Semestral
  • Magnetic resonance imaging is widely used in medicine for diagnosing a variety of medical conditions, from musculoskeletal injuries to neurological diseases. Therefore, students who successfully complete this curriculum unit will be better prepared to understand the fundamentals of this imaging technique, as well as the technical image acquisition procedures and their evaluation.

Osteopathy in Geriatrics

Details
Category: Discipline
  • Bogosh, C.W. (2013) The Golden Years: Healthy Aging and the Older Adult. CreateSpace Independent Publishing Platform.  Bowker, L., Price, J., Smith, S. (2012) Oxford Handbook of Geriatric Medicine. Oxford Medical Handbooks.  Chaitow, L. (1981). Instant pain control Trigger Point Self-treatment. HarperCollins Publishers Ltd. Guccione, A. & Wong, R. (2011). Geriatric Physical Therapy. (3rd ed.). Elsevier. Nelson, K. & Glonek, T. (2014). Somatic Dysfunction in Osteopathic Family Medicine. (2nd ed.). Lippincott. Pilate, P. (2013). Osteopatia. Como Mejorar la Movilidad y Elasticidad del Cuerpo. Tecnicas y Ejercicios para Todos. La Esfera de Los Libros. Sergueef, N. & Nelson K. (2014). Osteopathy for the over 50s: Maintaining Function and Treating Dysfunction. Handspring Publishing. Viana de Queiroz, M. (2004). Exercícios para Doentes Reumáticos. Lidel.
  • Osteopathy
  • 4086
  • 19551
  • Osteopathy in Geriatrics
  • IPLUSO4086-19551
  • 3
  • 5
  • 0
  • 4
  • Não
  • Português
  • In this curricular unit, the Team-based learning (TBL) methodology is used, with tasks carried out in small groups, allowing the development of the ability to analyze and apply theoretical concepts. In practical classes, the student has prior access to the activities that will be carried out in each class session, which allows for prior reading and preparation. Class session plans are accompanied by a set of questions, to ensure individual preparation, and later discussion of procedures and results.
  • Mandatory
  • To train the student to the proper systemic functioning of the body, the relationship between the viscera, nervous system and structure, at an advanced age. Acquire the knowledge necessary for the initial diagnosis of acute and chronic diseases common geriatric. Transmitting the osteopathic approach to common medical conditions, according to its pathophysiology. Relate the concepts of skull-visceral approach to osteopathic intervention in the elderly. Establish the diagnosis and make the treatment of disorders. Enhance the effectiveness of osteopathic treatment in various disorders. Normalize the body's functions in the elderly. Know select the techniques / strategies that best suit each dysfunction / pathology and for each individual.
  • Osteopathy in the bio-psycho-social changes; Clinical approach in different systemic changes in the body; Clinical approach to chronic diseases of the elderly; Osteopathic intervention in various chronic conditions.
  •  

    Descrição

    Data limite

    Ponderação

    1º Frequência teórica

    XX-XX-XXXX

    25%

    2º Frequência teórica

    XX-XX-XXXX

    25%

    Frequência prática

    XX-XX-XXXX

    50%

     

    A classificação final (CF) da unidade curricular por avaliação contínua é obtida a partir das classificações adquiridas na componente escrita (T) e na componente prática (PL). A componente Teórica consta de duas frequências escritas e é relativa aos conteúdos teóricos. A classificação mínima em cada frequência é de 9,5 valores. A componente prática consta de um momento de avaliação prático realizado durante as aulas laboratoriais. A classificação mínima é de 9,5 valores. A classificação final é calculada a partir da seguinte fórmula: CF = 0,50 T + 0,50 PL. A classificação de todos os instrumentos de avaliação é expressa numa escala de 0 a 20 valores, sendo que o valor ponderado das classificações obtidas tem de ser igual ou superior a 9,5 valores.

  • Semestral
  • In this ccurricular unit the students acquire knowledge and skills in the osteopathic approach of a special population - the elderly. In this type of population, the osteopathic approach aims to maintain the flexibility of the body structure to improve the quality of life and without pain. By working on the structure of the adult body, osteopathy can aid in muscle relaxation, joint flexibility, blood flow clearance and postural balance. Osteopathic assessment and treatment will be addressed for the most common chronic pathological conditions in this type of special population.
  1. Anatomy
  2. Dissertation/Final Project Support Seminar
  3. Organizational Management
  4. Mathematics

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